Market Overview:
The global vehicle augmented reality market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for advanced safety features in vehicles and rising adoption of AR technology in automotive applications. Based on type, the global vehicle augmented reality market is segmented into three categories: AR header display, smart camera-based comprehensive inspection system, and 360 degree city virtual windshield. The AR header display segment is expected to hold the largest share of the global vehicle augmented reality market during the forecast period. This can be attributed to its growing demand for advanced safety features in vehicles and rising adoption of AR technology in automotive applications. Based on application, commercial vehicles are expected to hold a larger share of the global vehicle augmented reality market than passenger cars during the forecast period.
Product Definition:
The definition of Vehicle Augmented Reality is a technology that combines virtual reality and real-world elements. It is used to improve the driving experience by providing information such as speed, location, and other data overlaid on top of the actual environment. Vehicle Augmented Reality can help drivers become more aware of their surroundings and make better decisions while driving. It can also be used to provide entertainment or safety warnings while driving.
Augmented Reality Header Display:
Augmented reality (AR) header display is a transparent plastic or glass panel that is fixed on the front of vehicles. It displays information pertaining to fuel level, vehicle speed and other essential information required by the driver. The technology has been around for more than two decades but its scope of application has been limited to promotional events and commercial advertisements until now.
Smart Camera-based Comprehensive Inspection System:
The smart camera-based comprehensive inspection system is a technology that enables the in-vehicle Augmented Reality (AR) to provide information related to vehicle conditions through images and videos captured by cameras installed on the vehicle. The smart camera-based comprehensive inspection system uses image processing techniques for analyzing various aspects of vehicles such as identifying problems with tires, wheels, body parts, lubricants, batteries and electronics components using 3D models.
Application Insights:
The commercial vehicle segment accounted for the largest revenue share in 2017 and is projected to expand at a steady CAGR over the forecast period. The growth can be attributed to increasing demand for advanced safety systems in trucks, buses, and coaches. Furthermore, rising adoption of these systems by OEMs to enhance their product offerings is expected to drive the market growth over the coming years.
Passenger car augmentation reality platforms are poised to witness significant growth owing to growing consumer preference for in-vehicle experiences that provide information on navigation, music controls, cabin temperature control settings as well as address all inquiries regarding upcoming turns or stops with directions via voice command system. Moreover, companies such as Continental AG; Daimler AG; Ford Motor Company; General Motors Company; Hyundai Motor America Inc.; Infiniti QX30 -based luxury vehicles equipped with this technology globally since 2016 while several other automakers are likely adopt it shortly thereafter.
Regional Analysis:
The North American region dominated the global market in 2017. The growth can be attributed to increasing investments by companies in the U.S. and Canada for developing advanced technologies such as augmented reality head-up display systems and camera-based comprehensive inspection systems for commercial vehicles, passenger cars, and other motor vehicles. Moreover, growing adoption of these technologies across various industries is expected to drive regional growth over the forecast period.
Growth Factors:
- Increasing demand for advanced safety features in vehicles
- Growing demand for luxury and comfort features in vehicles
- Rising disposable income of consumers globally
- Technological advancements in the field of augmented reality
- Growing popularity of vehicle augmented reality among consumers
Scope Of The Report
Report Attributes
Report Details
Report Title
Vehicle Augmented Reality Market Research Report
By Type
Augmented Reality Header Display, Smart Camera-based Comprehensive Inspection System, 360 Degree City Virtual Windshield
By Application
Commercial Vehicle, Passenger Car, Others
By Companies
Hyundai, MINI (BMW subsidiary), Continental, Garmin, Pioneer Electronics Corp., Audi and Honda, Bosch, Delphi Automotive, DENSO, GM, Hyundai, Jaguar, Mercedes-Benz, Nippon Seiki, Panasonic, Volkswagen
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
142
Number of Tables & Figures
100
Customization Available
Yes, the report can be customized as per your need.
Global Vehicle Augmented Reality Market Report Segments:
The global Vehicle Augmented Reality market is segmented on the basis of:
Types
Augmented Reality Header Display, Smart Camera-based Comprehensive Inspection System, 360 Degree City Virtual Windshield
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Commercial Vehicle, Passenger Car, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Hyundai
- MINI (BMW subsidiary)
- Continental
- Garmin
- Pioneer Electronics Corp.
- Audi and Honda
- Bosch
- Delphi Automotive
- DENSO
- GM
- Hyundai
- Jaguar
- Mercedes-Benz
- Nippon Seiki
- Panasonic
- Volkswagen
Highlights of The Vehicle Augmented Reality Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Augmented Reality Header Display
- Smart Camera-based Comprehensive Inspection System
- 360 Degree City Virtual Windshield
- By Application:
- Commercial Vehicle
- Passenger Car
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Vehicle Augmented Reality Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Vehicle augmented reality is a technology that allows drivers to see information about their surroundings while they are driving. This information can include directions, traffic updates, and other important information.
Some of the major companies in the vehicle augmented reality market are Hyundai, MINI (BMW subsidiary), Continental, Garmin, Pioneer Electronics Corp., Audi and Honda, Bosch, Delphi Automotive, DENSO, GM, Hyundai, Jaguar, Mercedes-Benz, Nippon Seiki, Panasonic, Volkswagen.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Vehicle Augmented Reality Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Vehicle Augmented Reality Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Vehicle Augmented Reality Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Vehicle Augmented Reality Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Vehicle Augmented Reality Market Size & Forecast, 2020-2028
4.5.1 Vehicle Augmented Reality Market Size and Y-o-Y Growth
4.5.2 Vehicle Augmented Reality Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Augmented Reality Header Display
5.2.2 Smart Camera-based Comprehensive Inspection System
5.2.3 360 Degree City Virtual Windshield
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Commercial Vehicle
6.2.2 Passenger Car
6.2.3 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Vehicle Augmented Reality Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Vehicle Augmented Reality Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Augmented Reality Header Display
9.6.2 Smart Camera-based Comprehensive Inspection System
9.6.3 360 Degree City Virtual Windshield
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Commercial Vehicle
9.10.2 Passenger Car
9.10.3 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Augmented Reality Header Display
10.6.2 Smart Camera-based Comprehensive Inspection System
10.6.3 360 Degree City Virtual Windshield
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Commercial Vehicle
10.10.2 Passenger Car
10.10.3 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Augmented Reality Header Display
11.6.2 Smart Camera-based Comprehensive Inspection System
11.6.3 360 Degree City Virtual Windshield
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Commercial Vehicle
11.10.2 Passenger Car
11.10.3 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Augmented Reality Header Display
12.6.2 Smart Camera-based Comprehensive Inspection System
12.6.3 360 Degree City Virtual Windshield
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Commercial Vehicle
12.10.2 Passenger Car
12.10.3 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Augmented Reality Header Display
13.6.2 Smart Camera-based Comprehensive Inspection System
13.6.3 360 Degree City Virtual Windshield
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Commercial Vehicle
13.10.2 Passenger Car
13.10.3 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Vehicle Augmented Reality Market: Competitive Dashboard
14.2 Global Vehicle Augmented Reality Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Hyundai
14.3.2 MINI (BMW subsidiary)
14.3.3 Continental
14.3.4 Garmin
14.3.5 Pioneer Electronics Corp.
14.3.6 Audi and Honda
14.3.7 Bosch
14.3.8 Delphi Automotive
14.3.9 DENSO
14.3.10 GM
14.3.11 Hyundai
14.3.12 Jaguar
14.3.13 Mercedes-Benz
14.3.14 Nippon Seiki
14.3.15 Panasonic
14.3.16 Volkswagen
