Global Video on Demand (VOD) Platform Market by Type (Subscription Video on Demand, Transactional Video on Demand, Ad-based Video on demand), By Application (Entertainment, Commercial, Others) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global video on demand (VOD) platform market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing penetration of internet and smartphones, rising demand for video content, and growing trend of online streaming. In addition, the advent of over-the-top (OTT) services has further fueled the growth of this market. Based on type, the global VOD platform market can be segmented into subscription video on demand (SVOD), transactional video on demand (TVOD), and ad-based video on demand (AVOD). SVOD is expected to account for a major share in terms of revenue in 2018 owing to its high adoption rate among consumers. TVOD is also anticipated to witness significant growth during the forecast period as it offers viewers an opportunity to choose what they want to watch and pay only for those videos.



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Product Definition:

A video on demand (VOD) platform is a type of online platform that enables users to watch videos on different devices, such as smartphones, laptops, and TVs. VOD platforms usually allow users to choose from a library of videos to watch. The importance of VOD platforms lies in the fact that they offer an alternative way for viewers to access content and provide an additional revenue stream for content creators.

Subscription Video on Demand:

Subscription video on demand (SVOD) platform is a service offered by cable television operators and content providers for charging the customers according to the quantity of videos watched. It helps them to increase their revenues as they are able to offer additional services such as Video-on-Demand, Video Recaps, and On Demand Episodes along with Telecasts.

Transactional Video on Demand:

Transactional Video on Demand (TVOD) is a video streaming service provided by cable providers that allows customers to purchase programming packages in pre-roll format. The transactional video-on-demand platform has been gaining traction over the past few years owing to its cost effectiveness and convenience. It offers several benefits such as reduced advertising, higher viewer retention, and subscription based pricing model which helps viewers avoid high capital investments required for traditional media players.

Application Insights:

The entertainment segment dominated the global video on demand (VOD) platform market, accounting for more than 60.0% share of the overall revenue in 2017. The growth can be attributed to increasing usage of VOD services by various entertainment channels and studios for acquiring new viewers and retaining old ones. Moreover, rising number of pay-TV subscribers across the globe is also expected to contribute significantly towards industry growth over the forecast period.

Commercial segment is expected to grow at a significant rate over the forecast period owing to growing adoption of VOD platforms by major corporate houses for their business communication needs.

Regional Analysis:

North America dominated the global market in 2017. The growth of this region can be attributed to the presence of a large number of global players and increased adoption of advanced technologies. Moreover, growing demand for on-demand content from U.S.-based viewers is expected to drive regional growth over the forecast period.

Asia Pacific is estimated to witness significant growth over the next eight years owing to increasing penetration and awareness about VOD platforms in emerging countries such as China, India, South Korea, Australia among others will boost regional demand for VOD platforms during the forecast period  The Middle East & Africa (MEA) region has been experiencing tremendous development in terms of infrastructure spending coupled with rising disposable income especially after 2010 economic crisis which resulted into high consumer spending on entertainment goods and services including video on demand platform  MEA market was worth USD X million in 2017.

Growth Factors:

Increasing demand for video content: The popularity of online video content is increasing day by day. This is because people are preferring to watch videos over reading text or listening to audio. This has led to the growth of the VOD platform market.
Proliferation of smart devices: With the increase in ownership of smart devices such as smartphones and tablets, there is a corresponding increase in demand for video content. This has led to the growth of the VOD platform market.
Availability of high-speed internet connections: High-speed internet connections are making it possible for people to watch videos online without any lag or buffering issues. This has led to an increase in demand for VOD services, thereby driving the growth of the VOD platform market .


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Scope Of The Report
Report Attributes
Report Details
Report Title
Video on Demand (VOD) Platform Market Research Report
By Type
Subscription Video on Demand, Transactional Video on Demand, Ad-based Video on demand
By Application
Entertainment, Commercial, Others
By Companies
Dacast, IBM, Muvi, Wistia, Brightcove, Vidyard, JW Player, Wowza, Vimeo, Uscreen, CONTUS, Vixy
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
130
Number of Tables & Figures
91
Customization Available
Yes, the report can be customized as per your need.

Global Video on Demand (VOD) Platform Market Report Segments:
The global Video on Demand (VOD) Platform market is segmented on the basis of:
Types
Subscription Video on Demand, Transactional Video on Demand, Ad-based Video on demand
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Entertainment, Commercial, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
Dacast
IBM
Muvi
Wistia
Brightcove
Vidyard
JW Player
Wowza
Vimeo
Uscreen
CONTUS
Vixy



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Highlights of The Video on Demand (VOD) Platform Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
Subscription Video on Demand
Transactional Video on Demand
Ad-based Video on demand
By Application:
Entertainment
Commercial
Others
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Video on Demand (VOD) Platform Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

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