Market Overview:
The global video traffic management market is expected to grow at a CAGR of 16.5% from 2018 to 2030. The growth of the market can be attributed to the increasing demand for video content and the rising number of internet users worldwide. In addition, the growing trend of using mobile devices for watching videos is also contributing to the growth of the market. The global video traffic management market is segmented by type, application, and region. By type, the market is divided into mobile cloud traffic and mobile non-cloud traffic. By application, it is classified into large enterprises and SMEs. Geographically, it is analyzed across North America, Latin America, Europe Asia Pacific (APAC), and Middle East & Africa (MEA). North America dominates the global video traffic management market due to early adoption of latest technologies in this region coupled with presence of major players in this region such as Cisco Systems Inc., Nokia Corporation., Juniper Networks Inc.
Product Definition:
Video Traffic Management is the process of managing and optimizing video traffic in order to ensure that videos are delivered consistently and at an acceptable quality. Video Traffic Management is important because it allows businesses to ensure that their videos are being delivered properly, which can help improve customer satisfaction and increase sales.
Mobile Cloud Traffic:
Mobile cloud traffic is the data that travels through mobile devices over a mobile network. It can be defined as the total amount of data that is sent or received by a device in a given time span. The term “mobile cloud traffic” has been used to refer to this type of data since 2010, when it was first introduced by GSM Association (GSMA).
Mobile Non-Cloud Traffic:
Mobile non-cloud traffic is data traffic that does not pass through the cloud and is only associated with the end user device. It includes all data that travels via cellular networks, Wi-Fi, Bluetooth or other wireless protocols. This type of mobile network traffic does not go through any cloud server and hence it cannot be monitored or controlled in a traditional way using software solutions like IT operational consoles or centralized servers.
Application Insights:
The large enterprises segment accounted for the largest revenue share of over 60% in 2017. The video-based websites have become a prominent source of traffic for the large internet providers, which has resulted in increased competition among internet service providers (ISPs) to provide better quality of service (QoS) to their customers. Video-based websites generate a high volume of requests that exceed the capacity offered by default settings on web servers. In such cases, cloud based solutions help in reducing server load and improving QoS simultaneously. Moreover, video streaming services like Netflix and YouTube consume huge amount of data from users resulting in an increased demand on network resources especially from mobile users accessing these services over cellular networks.
Regional Analysis:
North America dominated the global video traffic management market in 2017. The growth can be attributed to the presence of a large number of service providers and content delivery network (CDN) providers in this region. Moreover, North America is one of the most lucrative regions for advertising due to high disposable income and availability of a wide consumer base. As a result, there is an increase in demand for video traffic management solutions from both service provider and end-user sides within this region.
Asia Pacific regional market captured significant revenue share within the global industry owing to increasing adoption by enterprises as well as consumers for viewing online videos via smartphones/tablets etc., across various countries such as China, Japan, South Korea, India among others). Furthermore mobile computing has gained tremendous traction across Asia Pacific which has increased significantly over past few years thereby driving growth prospects for vendors operating within this regional market space over next few years.
Growth Factors:
- Increasing demand for live video streaming services owing to the rising popularity of social media platforms and online video content
- Emergence of new technologies such as 4K and 8K that offer high-quality videos, which is expected to fuel the demand for Video Traffic Management solutions over the forecast period
- Proliferation of connected devices and growing penetration of broadband and wireless networks are anticipated to boost the market growth
- Rising adoption of cloud-based services among small and medium businesses (SMBs) is projected to create lucrative opportunities for market players in the near future
- Growing need for security solutions across various industry verticals in order to protect critical data from cyber threats is expected to propel the growth of Video Traffic Management market
Scope Of The Report
Report Attributes
Report Details
Report Title
Video Traffic Management Market Research Report
By Type
Mobile Cloud Traffic, Mobile Non-Cloud Traffic
By Application
Large Enterprises, SMEs
By Companies
Flash Networks, Ericsson, Vantrix Corporation, Qwilt, Cisco, Citrix, Opera, Nokia, Huawei, Allot Communications, NEC Corporation, Openwave Mobility, Akamai, NetScout
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
248
Number of Tables & Figures
174
Customization Available
Yes, the report can be customized as per your need.
Global Video Traffic Management Market Report Segments:
The global Video Traffic Management market is segmented on the basis of:
Types
Mobile Cloud Traffic, Mobile Non-Cloud Traffic
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Flash Networks
- Ericsson
- Vantrix Corporation
- Qwilt
- Cisco
- Citrix
- Opera
- Nokia
- Huawei
- Allot Communications
- NEC Corporation
- Openwave Mobility
- Akamai
- NetScout
Highlights of The Video Traffic Management Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Mobile Cloud Traffic
- Mobile Non-Cloud Traffic
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Video Traffic Management Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
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- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Video traffic management (VTM) is a technology that helps manage the flow of video traffic on the internet. It can help to optimize video streaming for viewers, and can also help to prevent congestion on networks.
Some of the key players operating in the video traffic management market are Flash Networks, Ericsson, Vantrix Corporation, Qwilt, Cisco, Citrix, Opera, Nokia, Huawei, Allot Communications, NEC Corporation, Openwave Mobility, Akamai, NetScout.
The video traffic management market is expected to grow at a compound annual growth rate of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Video Traffic Management Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Video Traffic Management Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Video Traffic Management Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Video Traffic Management Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Video Traffic Management Market Size & Forecast, 2018-2028
4.5.1 Video Traffic Management Market Size and Y-o-Y Growth
4.5.2 Video Traffic Management Market Absolute $ Opportunity
Chapter 5 Global Video Traffic Management Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Video Traffic Management Market Size Forecast by Type
5.2.1 Mobile Cloud Traffic
5.2.2 Mobile Non-Cloud Traffic
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Video Traffic Management Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Video Traffic Management Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Video Traffic Management Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Video Traffic Management Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Video Traffic Management Analysis and Forecast
9.1 Introduction
9.2 North America Video Traffic Management Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Video Traffic Management Market Size Forecast by Type
9.6.1 Mobile Cloud Traffic
9.6.2 Mobile Non-Cloud Traffic
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Video Traffic Management Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Video Traffic Management Analysis and Forecast
10.1 Introduction
10.2 Europe Video Traffic Management Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Video Traffic Management Market Size Forecast by Type
10.6.1 Mobile Cloud Traffic
10.6.2 Mobile Non-Cloud Traffic
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Video Traffic Management Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Video Traffic Management Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Video Traffic Management Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Video Traffic Management Market Size Forecast by Type
11.6.1 Mobile Cloud Traffic
11.6.2 Mobile Non-Cloud Traffic
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Video Traffic Management Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Video Traffic Management Analysis and Forecast
12.1 Introduction
12.2 Latin America Video Traffic Management Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Video Traffic Management Market Size Forecast by Type
12.6.1 Mobile Cloud Traffic
12.6.2 Mobile Non-Cloud Traffic
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Video Traffic Management Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Video Traffic Management Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Video Traffic Management Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Video Traffic Management Market Size Forecast by Type
13.6.1 Mobile Cloud Traffic
13.6.2 Mobile Non-Cloud Traffic
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Video Traffic Management Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Video Traffic Management Market: Competitive Dashboard
14.2 Global Video Traffic Management Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Flash Networks
14.3.2 Ericsson
14.3.3 Vantrix Corporation
14.3.4 Qwilt
14.3.5 Cisco
14.3.6 Citrix
14.3.7 Opera
14.3.8 Nokia
14.3.9 Huawei
14.3.10 Allot Communications
14.3.11 NEC Corporation
14.3.12 Openwave Mobility
14.3.13 Akamai
14.3.14 NetScout
