Market Overview:
The global visual analytics tools market is expected to grow from USD 3.02 billion in 2018 to USD 8.06 billion by 2030, at a CAGR of 15.5% during the forecast period. The growth of the market can be attributed to the increasing demand for big data and analytics solutions, rising need for real-time insights, and growing trend of self-service BI and data discovery tools. However, lack of awareness about visual analytics among end users is restraining the growth of this market. Based on type, the global visual analytics tools market is segmented into cloud-based and on-premises segments. The cloud-based segment is projected to grow at a higher CAGR than the on-premises segment during the forecast period.
Product Definition:
Visual analytics is the use of interactive visual interfaces to explore data and answer questions. It is a form of data analysis that relies on graphical representations of information, often in the form of charts and graphs, to help users understand what is happening within their data. Visual analytics tools allow users to interact with their data in order to glean insights that would be difficult or impossible to see by looking at tables of numbers or text alone. By making it easier for users to see patterns and relationships in their data, visual analytics can help them make better decisions about how they allocate resources and where they should focus their efforts.
Cloud-based:
Cloud-based is a term used to define tools that are hosted on the vendor’s server and can be accessed from any location. The data required by the tool is stored either on the vendor’s server or some third party servers. Cloud-based software solutions have been gaining popularity in recent years owing to benefits such as easy accessibility, cost effectiveness, and low maintenance.
On-premises:
On-premises is a term used for software and data that are stored on the end user's system, which can be owned by an individual or shared with other users. The information on-premises can only be accessed by authorized people. It is not possible to access the information over the internet. On-premise solutions provide data protection as all critical data will be stored internally within the organization, thus preventing external parties from accessing it.
Application Insights:
The large enterprises segment dominated the global visual analytics tools market in 2017. This can be attributed to factors such as presence of a large number of enterprise customers, need for advanced and complex solutions by big companies and high adoption rate among large organizations. The SMEs segment is expected to witness significant growth over the forecast period owing to increasing penetration of small businesses across various regions, growing demand for cost-effective business solutions and rapid growth in this sector.
Visual analytics offers numerous benefits including enhanced insights into customer behavior, patterns & trends that can help identify prospects or risks associated with specific activities or events leading to improved decision-making processes within an organization. It also helps improve customer engagement through effective communication channels while identifying new markets or opportunities thereby driving its adoption among SMEs as well as enterprises globally.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well. This can be attributed to increasing adoption of visual analytics tools by enterprises for data discovery and visualization, along with growing demand for digital services across various departments within organizations. Moreover, presence of a large number of vendors in this region that are consistently working toward improving their products and adding new features is also driving growth across this region.
Asia Pacific regional market has emerged as a promising destination for visual analytics tool providers owing to increased adoption by SMEs and ITESs in countries such as India, China, Japan, South Korea & Australia among others are driving growth across this region.
Growth Factors:
- Increasing demand for big data and analytics: The growth of big data is fueling the demand for visual analytics tools as these tools provide an efficient way to analyze and visualize large data sets.
- Proliferation of smart devices and the Internet of Things (IoT): The proliferation of smart devices and the IoT is generating huge volumes of data that need to be analyzed. Visual analytics tools are well-suited for this task as they can quickly process and visualize large amounts of data.
- Increased use of visualization in business: Businesses are increasingly using visualization to communicate their ideas, strategies, and plans to their employees, customers, and shareholders. Visual analytics tools help businesses create effective visualizations quickly and easily.
- Growing popularity of self-service BI: With the growing popularity of self-service BI, more businesses are looking for visual analytics tools that allow them to do analysis on their own without having to rely on IT support or experts.
- Emergence new applications areas: Visual analytics is being used in new application areas such as marketing, healthcare, transportation, etc., where its ability to quickly process and visualize large amounts if data is proving invaluable
Scope Of The Report
Report Attributes
Report Details
Report Title
Visual Analytics Tools Market Research Report
By Type
Cloud-based, On-premises
By Application
Small and Medium Enterprises (SMEs), Large Enterprises
By Companies
Cluvio, Answerdock, BOARD, Dundas BI, IBM, Sisense, Birst, Domo, Looker, Yellowfin, InetSoft, Intellicus
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
158
Number of Tables & Figures
111
Customization Available
Yes, the report can be customized as per your need.
Global Visual Analytics Tools Market Report Segments:
The global Visual Analytics Tools market is segmented on the basis of:
Types
Cloud-based, On-premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Small and Medium Enterprises (SMEs), Large Enterprises
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Cluvio
- Answerdock
- BOARD
- Dundas BI
- IBM
- Sisense
- Birst
- Domo
- Looker
- Yellowfin
- InetSoft
- Intellicus
Highlights of The Visual Analytics Tools Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-based
- On-premises
- By Application:
- Small and Medium Enterprises (SMEs)
- Large Enterprises
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Visual Analytics Tools Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Visual analytics tools are software programs that allow users to explore and analyze data in a graphical format. They can help you identify trends, patterns, and relationships in your data; make informed decisions about how to use your data; and improve the usability of your information products.
Some of the key players operating in the visual analytics tools market are Cluvio, Answerdock, BOARD, Dundas BI, IBM, Sisense, Birst, Domo, Looker, Yellowfin, InetSoft, Intellicus.
The visual analytics tools market is expected to grow at a compound annual growth rate of 15.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Visual Analytics Tools Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Visual Analytics Tools Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Visual Analytics Tools Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Visual Analytics Tools Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Visual Analytics Tools Market Size & Forecast, 2018-2028
4.5.1 Visual Analytics Tools Market Size and Y-o-Y Growth
4.5.2 Visual Analytics Tools Market Absolute $ Opportunity
Chapter 5 Global Visual Analytics Tools Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Visual Analytics Tools Market Size Forecast by Type
5.2.1 Cloud-based
5.2.2 On-premises
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Visual Analytics Tools Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Visual Analytics Tools Market Size Forecast by Applications
6.2.1 Small and Medium Enterprises (SMEs)
6.2.2 Large Enterprises
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Visual Analytics Tools Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Visual Analytics Tools Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Visual Analytics Tools Analysis and Forecast
9.1 Introduction
9.2 North America Visual Analytics Tools Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Visual Analytics Tools Market Size Forecast by Type
9.6.1 Cloud-based
9.6.2 On-premises
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Visual Analytics Tools Market Size Forecast by Applications
9.10.1 Small and Medium Enterprises (SMEs)
9.10.2 Large Enterprises
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Visual Analytics Tools Analysis and Forecast
10.1 Introduction
10.2 Europe Visual Analytics Tools Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Visual Analytics Tools Market Size Forecast by Type
10.6.1 Cloud-based
10.6.2 On-premises
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Visual Analytics Tools Market Size Forecast by Applications
10.10.1 Small and Medium Enterprises (SMEs)
10.10.2 Large Enterprises
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Visual Analytics Tools Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Visual Analytics Tools Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Visual Analytics Tools Market Size Forecast by Type
11.6.1 Cloud-based
11.6.2 On-premises
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Visual Analytics Tools Market Size Forecast by Applications
11.10.1 Small and Medium Enterprises (SMEs)
11.10.2 Large Enterprises
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Visual Analytics Tools Analysis and Forecast
12.1 Introduction
12.2 Latin America Visual Analytics Tools Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Visual Analytics Tools Market Size Forecast by Type
12.6.1 Cloud-based
12.6.2 On-premises
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Visual Analytics Tools Market Size Forecast by Applications
12.10.1 Small and Medium Enterprises (SMEs)
12.10.2 Large Enterprises
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Visual Analytics Tools Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Visual Analytics Tools Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Visual Analytics Tools Market Size Forecast by Type
13.6.1 Cloud-based
13.6.2 On-premises
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Visual Analytics Tools Market Size Forecast by Applications
13.10.1 Small and Medium Enterprises (SMEs)
13.10.2 Large Enterprises
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Visual Analytics Tools Market: Competitive Dashboard
14.2 Global Visual Analytics Tools Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Cluvio
14.3.2 Answerdock
14.3.3 BOARD
14.3.4 Dundas BI
14.3.5 IBM
14.3.6 Sisense
14.3.7 Birst
14.3.8 Domo
14.3.9 Looker
14.3.10 Yellowfin
14.3.11 InetSoft
14.3.12 Intellicus
