Market Overview:
The global VOD market is expected to grow from USD XX billion in 2018 to USD XX billion by 2030, at a CAGR of XX%. The growth of the VOD market can be attributed to the increasing demand for video content and the growing penetration of broadband and mobile internet. The global VOD market is segmented on the basis of type, application, and region. On the basis of type, it is divided into transactional VOD, catch-up TV, subscription VOD, and other. The transactional VOD segment accounted for a major share in 2017 as it offers users an immediate way to watch movies or TV shows. By application, it is classified into household and commercial segments. The household segment held a major share in 2017 as consumers are increasingly using streaming services for entertainment purposes such as watching movies or TV shows. Geographically, it is analyzed across North America (U.S., Canada), Latin America (Mexico), Europe (U.K., Germany), Asia Pacific (China India Japan) Middle East & Africa(South Africa). In terms of regions, APAC held a dominant position in 2017 owing to rising demand for online video content from countries such as China India Japan .
Product Definition:
VOD stands for Video on Demand. It is a service that allows users to select and watch videos from a library of movies and TV shows, often with the ability to start watching the video before it has fully downloaded. The importance of VOD is that it offers an alternative way for people to watch television shows and movies, beyond traditional live or recorded broadcasts.
Transactional VOD:
Transactional VOD, also known as pay-per-view or PPV is a service that allows customers to buy event admissions. It is an effective and efficient marketing tool used by the organizers of various events to sell tickets as well as promote the program content. The adoption of transactional VOD services has been rising significantly over the past few years owing to several benefits such as reduced operating costs, increased profit margin and better customer experience management.
Catch-up TV:
Catch-up TV is a service that allows viewers to watch television programs that have already started but were broadcast earlier on another channel. It is also known as Over the Top (OTT) or OTT services. The term OTT usually refers to digital content and online video streaming, which provides access to subscription television services in various parts of the world.
Application Insights:
The commercial segment held the largest share of over 70.0% in 2017. The growth can be attributed to the increasing adoption of VOD services by major television networks and studios for their online content as well as original programming. Furthermore, growing demand for on-demand movies and TV shows among cord-cutters is also driving the segment growth.
Household is expected to be the fastest-growing application, with a CAGR exceeding 11% from 2018 to 2030 owing to rising penetration VOD services in emerging economies such as China, India and Brazil among others which have yet to implement a national subscription video on demand (SVOD) service provider network.
Regional Analysis:
North America dominated the global VOD market in 2017. The growth of this region can be attributed to the increasing adoption of on-demand video streaming services by consumers. Furthermore, technological advancements such as high-speed internet connectivity and digitalization are further fueling the regional market growth. Moreover, growing penetration of OTT media services is also expected to drive industry expansion over the forecast period.
Asia Pacific is anticipated to emerge as a lucrative regional market over the next few years owing to rising internet penetration rates and changing consumer viewing habits due to increased disposable income levels in emerging economies including China and India.
Growth Factors:
- Increasing demand for video content: With the growth of internet users and the increasing trend of watching videos online, the demand for video content is also growing rapidly. This provides a huge opportunity for the VOD market to grow.
- Shift in viewing habits: The traditional TV viewership is declining and people are now preferring to watch videos on their smartphones or laptops instead. This shift in viewing habits is providing a major boost to the VOD market.
- Proliferation of broadband internet: Availability of high-speed broadband internet has made it easier for people to watch videos online, thus driving growth in the VOD market.
- Emergence of new players: A number of new players such as Netflix, Amazon Prime Video, Hotstar etc., have entered into the VOD market and are offering innovative services at competitive prices, thereby boosting growth in this sector . 5) Growing penetration of smart TVs: The proliferation of smart TVs is another key factor that is aiding growth in the VOD market as these devices provide an easy way to watch videos online
Scope Of The Report
Report Attributes
Report Details
Report Title
VOD Market Research Report
By Type
Transactional VOD, Catch-up TV, Subscription VOD, Other
By Application
Household, Commercial
By Companies
Netflix, Apple Inc, Comcast Corporation, Amazon Video(VoD), YouTube, Vudu,Inc, Hulu, Dish Network, Home Box Office, Sky UK Limited
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
130
Number of Tables & Figures
91
Customization Available
Yes, the report can be customized as per your need.
Global VOD Market Report Segments:
The global VOD market is segmented on the basis of:
Types
Transactional VOD, Catch-up TV, Subscription VOD, Other
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Household, Commercial
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Netflix
- Apple Inc
- Comcast Corporation
- Amazon Video(VoD)
- YouTube
- Vudu,Inc
- Hulu
- Dish Network
- Home Box Office
- Sky UK Limited
Highlights of The VOD Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Transactional VOD
- Catch-up TV
- Subscription VOD
- Other
- By Application:
- Household
- Commercial
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the VOD Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Video on Demand (VOD) is a delivery method for video content. It allows customers to watch videos on a computer, phone, or other device when and how they want.
Some of the major players in the vod market are Netflix, Apple Inc, Comcast Corporation, Amazon Video(VoD), YouTube, Vudu,Inc, Hulu, Dish Network, Home Box Office, Sky UK Limited.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 VOD Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 VOD Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 VOD Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the VOD Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global VOD Market Size & Forecast, 2018-2028
4.5.1 VOD Market Size and Y-o-Y Growth
4.5.2 VOD Market Absolute $ Opportunity
Chapter 5 Global VOD Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 VOD Market Size Forecast by Type
5.2.1 Transactional VOD
5.2.2 Catch-up TV
5.2.3 Subscription VOD
5.2.4 Other
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global VOD Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 VOD Market Size Forecast by Applications
6.2.1 Household
6.2.2 Commercial
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global VOD Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 VOD Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America VOD Analysis and Forecast
9.1 Introduction
9.2 North America VOD Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America VOD Market Size Forecast by Type
9.6.1 Transactional VOD
9.6.2 Catch-up TV
9.6.3 Subscription VOD
9.6.4 Other
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America VOD Market Size Forecast by Applications
9.10.1 Household
9.10.2 Commercial
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe VOD Analysis and Forecast
10.1 Introduction
10.2 Europe VOD Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe VOD Market Size Forecast by Type
10.6.1 Transactional VOD
10.6.2 Catch-up TV
10.6.3 Subscription VOD
10.6.4 Other
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe VOD Market Size Forecast by Applications
10.10.1 Household
10.10.2 Commercial
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific VOD Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific VOD Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific VOD Market Size Forecast by Type
11.6.1 Transactional VOD
11.6.2 Catch-up TV
11.6.3 Subscription VOD
11.6.4 Other
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific VOD Market Size Forecast by Applications
11.10.1 Household
11.10.2 Commercial
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America VOD Analysis and Forecast
12.1 Introduction
12.2 Latin America VOD Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America VOD Market Size Forecast by Type
12.6.1 Transactional VOD
12.6.2 Catch-up TV
12.6.3 Subscription VOD
12.6.4 Other
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America VOD Market Size Forecast by Applications
12.10.1 Household
12.10.2 Commercial
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) VOD Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) VOD Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) VOD Market Size Forecast by Type
13.6.1 Transactional VOD
13.6.2 Catch-up TV
13.6.3 Subscription VOD
13.6.4 Other
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) VOD Market Size Forecast by Applications
13.10.1 Household
13.10.2 Commercial
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 VOD Market: Competitive Dashboard
14.2 Global VOD Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Netflix
14.3.2 Apple Inc
14.3.3 Comcast Corporation
14.3.4 Amazon Video(VoD)
14.3.5 YouTube
14.3.6 Vudu,Inc
14.3.7 Hulu
14.3.8 Dish Network
14.3.9 Home Box Office
14.3.10 Sky UK Limited
