Market Overview:
The global waffle market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising demand for frozen waffles and increasing demand for regular waffles from foodservice and supermarket sectors. North America is expected to dominate the global market in terms of revenue, followed by Europe, Asia Pacific, Latin America, and Middle East & Africa respectively.
Product Definition:
Frozen Waffle:
Frozen waffle is a baked product made with frozen ingredients such as milk, eggs, and flour. It is a breakfast food that has gained popularity across the globe. The growth of this market can be attributed to factors such as increasing health awareness among consumers and changing lifestyles in developing countries like India & China. Additionally, rising demand for convenience foods due to busy lifestyles has also been driving the market over the world.
Regular Waffle:
Regular waffle is a thin, round, and edible food product made of flour, eggs, milk or water and other ingredients. It's basically a pancake but with different variations in thickness. The thicker variants are called thick waffles and the thinner ones are known as regular or standard waffles. They can be consumed as breakfast meal along with other meals or as snack food.
Application Insights:
The foodservice application segment accounted for the largest share of more than 60% in 2017. The demand is expected to increase owing to the introduction of new products by prominent restaurants and quick service eateries. For instance, in January 2018, Belgium based Quick Service Restaurants (QSR) chain restaurant Wimdu introduced a range of waffles as a part-of-the-main course option along with bacon strips and sausage patties on its menu.
The supermarket segment is also expected to witness significant growth over the forecast period due to increasing consumer preference for frozen foods among other reasons such as convenience and time saving aspects associated with it. Moreover, supermarkets are increasingly using frozen waffles as an ingredient in their bakery section which provides consumers with additional product benefits such as variety, taste & texture along with nutritional value at a lower cost compared to when purchased fresh from market shelves or bakery cases.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position during the forecast years owing to high consumer awareness and preference for healthy snacks. Moreover, innovative products launched by key manufacturers are projected to further boost product demand in North America.
Europe is anticipated to witness significant growth over the forecast period owing to increasing popularity of savory as well as sweet waffles among consumers, especially millennials. Furthermore, growing foodservice industry and rising expenditure on eating out are likely contributors toward regional market growth during the same period.
Asia Pacific is estimated to be one of the fastest-growing regions from 2018 until 2030 due both demand increase along with a rise in disposable income levels which will lead towards an improved standard of living resulting into higher spending power for consumers looking forward towards leisure time activities such as dining out or traveling etc.
Growth Factors:
- Increasing demand for waffles from the young generation as a breakfast food.
- Waffle makers becoming more affordable and available in different sizes and shapes to meet the needs of consumers.
- Innovation in flavors and toppings by waffle manufacturers to attract new customers.
- Growing popularity of waffles as a dessert item, especially among millennials.
Scope Of The Report
Report Attributes
Report Details
Report Title
Waffle Market Research Report
By Type
Frozen Waffle, Regular Waffle
By Application
Foodservice, Supermarket, Online Retail, Other
By Companies
Kellogg Eggo, General Mills, Natures Path, Van’s International Foods, ConAgra Foods, Huitouke Food, Danco, Huamei, Panpan Food
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
126
Number of Tables & Figures
89
Customization Available
Yes, the report can be customized as per your need.
Global Waffle Market Report Segments:
The global Waffle market is segmented on the basis of:
Types
Frozen Waffle, Regular Waffle
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Foodservice, Supermarket, Online Retail, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Kellogg Eggo
- General Mills
- Natures Path
- Van’s International Foods
- ConAgra Foods
- Huitouke Food
- Danco
- Huamei
- Panpan Food
Highlights of The Waffle Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Frozen Waffle
- Regular Waffle
- By Application:
- Foodservice
- Supermarket
- Online Retail
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Waffle Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Waffle is a type of pancake that is made from batter that is cooked on a hot iron.
Some of the key players operating in the waffle market are Kellogg Eggo, General Mills, Natures Path, Van’s International Foods, ConAgra Foods, Huitouke Food, Danco, Huamei, Panpan Food.
The waffle market is expected to grow at a compound annual growth rate of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Waffle Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Waffle Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Waffle Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Waffle Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Waffle Market Size & Forecast, 2020-2028
4.5.1 Waffle Market Size and Y-o-Y Growth
4.5.2 Waffle Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Frozen Waffle
5.2.2 Regular Waffle
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Foodservice
6.2.2 Supermarket
6.2.3 Online Retail
6.2.4 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Waffle Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Waffle Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Frozen Waffle
9.6.2 Regular Waffle
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Foodservice
9.10.2 Supermarket
9.10.3 Online Retail
9.10.4 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Frozen Waffle
10.6.2 Regular Waffle
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Foodservice
10.10.2 Supermarket
10.10.3 Online Retail
10.10.4 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Frozen Waffle
11.6.2 Regular Waffle
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Foodservice
11.10.2 Supermarket
11.10.3 Online Retail
11.10.4 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Frozen Waffle
12.6.2 Regular Waffle
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Foodservice
12.10.2 Supermarket
12.10.3 Online Retail
12.10.4 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Frozen Waffle
13.6.2 Regular Waffle
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Foodservice
13.10.2 Supermarket
13.10.3 Online Retail
13.10.4 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Waffle Market: Competitive Dashboard
14.2 Global Waffle Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Kellogg Eggo
14.3.2 General Mills
14.3.3 Natures Path
14.3.4 Van’s International Foods
14.3.5 ConAgra Foods
14.3.6 Huitouke Food
14.3.7 Danco
14.3.8 Huamei
14.3.9 Panpan Food
