Market Overview:
The global wet wipes for kids market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for wet wipes from various end-use applications, such as supermarkets, convenience stores, online sales, and others. In addition, the growing awareness about hygiene and sanitation among consumers is also propelling the growth of this market. Based on type, the global wet wipes for kids market can be segmented into common type, sanitary type, and antiseptic type. The common type segment dominates this market owing to its widespread use across various end-use applications.
Product Definition:
Wet wipes are disposable moist towelettes that can be used to cleanse the skin. They come in a variety of flavors and scents, and some are even alcohol-free. Wet wipes are important for kids because they can be used to cleanse the skin when a bath or shower is not available. They also help keep the skin hydrated, which is especially important in cold weather or during dry seasons.
Common Type:
The common type is the most dominant and fastest growing segment in the global wet wipes for kids market. It’s usage has increased over a period of time due to its benefits such as easy to use, convenient, eco-friendly and cost-effective. The growth factor can be attributed to factors such as rising population, increasing disposable income among middle class parents and rapid urbanization in emerging economies like India & China.
Sanitary Type:
The global sanitary type and it's usage in wet wipes for kids market is expected to witness significant growth over the forecast period. The growing population, increasing awareness about hygiene among consumers, and rising disposable income are some of the factors driving this industry. Sanitary pads are widely used across various applications such as menstrual hygiene, pre-natal care, feminine hygiene products & diapers and other healthcare applications.
Application Insights:
The others application segment accounted for the largest revenue share of over 30% in 2017. The segment includes hospitals, restaurants and other food service industries. The wipes are used in various applications such as diaper changing, cleaning faces and hands, removing germs from surfaces among others. Increasing awareness about hygiene is driving the growth of the market across various regions globally.
Supermarkets were estimated to be the largest application segment with a revenue share of more than 40% in 2017 owing to increasing demand from parents for convenience products such as sanitary pads and wet wipes among other baby care essentials at their nearest stores or supermarkets which are easily accessible to them at all times throughout day or night hours especially during weekdays when they have no time for going out shopping malls or hypermarkets for purchasing these products due to hectic work schedules leading towards increased demand globally across all major markets worldwide including U.S.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position during the forecast period. Increasing awareness regarding personal hygiene and cleanliness among children has led to an increase in demand for wet wipes from U.S., which, in turn, is likely to propel growth over the next eight years.
Asia Pacific is anticipated to be one of the fastest-growing regional markets during the same period owing to increasing product demand from developing countries such as China and India due to rising population and rapid urbanization resulting into increased consumer spending on household products including cleaning materials including baby diapers, feminine napkins, wet wipes for kids aged 2-11 years old). Moreover, growing e-commerce industry coupled with online retailing will further boost growth over coming years.
Growth Factors:
- Increasing awareness about hygiene and sanitation among parents, which is driving the demand for wet wipes for kids.
- Growing number of dual-income households, who are looking for convenient solutions to keep their children clean and healthy.
- Rising popularity of eco-friendly and biodegradable wet wipes products among parents.
- Proliferation of social media platforms and online retail channels, which are helping to spread awareness about different types of wet wipes products available in the market.
Scope Of The Report
Report Attributes
Report Details
Report Title
Wet Wipes for Kids Market Research Report
By Type
Common Type, Sanitary Type, Antiseptic Type
By Application
Supermarket, Convenience Stores, Online Sales, Others
By Companies
Kimberly-Clark, Procter & Gamble, Johnson & Johnson, Georgia-Pacific, Cascades, SCA, Hengan Group, Oji Holdings, Pigeon, KAS Direct, Abena North America, Bloom Baby, Dove, bumGenius, Bum Boosa, Mustela, Aleva Naturals
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
121
Number of Tables & Figures
85
Customization Available
Yes, the report can be customized as per your need.
Global Wet Wipes for Kids Market Report Segments:
The global Wet Wipes for Kids market is segmented on the basis of:
Types
Common Type, Sanitary Type, Antiseptic Type
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Supermarket, Convenience Stores, Online Sales, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Kimberly-Clark
- Procter & Gamble
- Johnson & Johnson
- Georgia-Pacific
- Cascades
- SCA
- Hengan Group
- Oji Holdings
- Pigeon
- KAS Direct
- Abena North America
- Bloom Baby
- Dove
- bumGenius
- Bum Boosa
- Mustela
- Aleva Naturals
Highlights of The Wet Wipes for Kids Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Common Type
- Sanitary Type
- Antiseptic Type
- By Application:
- Supermarket
- Convenience Stores
- Online Sales
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Wet Wipes for Kids Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Wet wipes are a type of cloth wipe that is designed for use on the body. They are typically made from cotton or polyester and come in a pack of 10. Wet wipes are often marketed to children, but they can also be used by adults.
Some of the major players in the wet wipes for kids market are Kimberly-Clark, Procter & Gamble, Johnson & Johnson, Georgia-Pacific, Cascades, SCA, Hengan Group, Oji Holdings, Pigeon, KAS Direct, Abena North America, Bloom Baby, Dove, bumGenius, Bum Boosa, Mustela, Aleva Naturals.
The wet wipes for kids market is expected to grow at a compound annual growth rate of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Wet Wipes for Kids Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Wet Wipes for Kids Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Wet Wipes for Kids Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Wet Wipes for Kids Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Wet Wipes for Kids Market Size & Forecast, 2020-2028
4.5.1 Wet Wipes for Kids Market Size and Y-o-Y Growth
4.5.2 Wet Wipes for Kids Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Common Type
5.2.2 Sanitary Type
5.2.3 Antiseptic Type
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Supermarket
6.2.2 Convenience Stores
6.2.3 Online Sales
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Wet Wipes for Kids Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Wet Wipes for Kids Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Common Type
9.6.2 Sanitary Type
9.6.3 Antiseptic Type
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Supermarket
9.10.2 Convenience Stores
9.10.3 Online Sales
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Common Type
10.6.2 Sanitary Type
10.6.3 Antiseptic Type
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Supermarket
10.10.2 Convenience Stores
10.10.3 Online Sales
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Common Type
11.6.2 Sanitary Type
11.6.3 Antiseptic Type
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Supermarket
11.10.2 Convenience Stores
11.10.3 Online Sales
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Common Type
12.6.2 Sanitary Type
12.6.3 Antiseptic Type
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Supermarket
12.10.2 Convenience Stores
12.10.3 Online Sales
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Common Type
13.6.2 Sanitary Type
13.6.3 Antiseptic Type
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Supermarket
13.10.2 Convenience Stores
13.10.3 Online Sales
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Wet Wipes for Kids Market: Competitive Dashboard
14.2 Global Wet Wipes for Kids Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Kimberly-Clark
14.3.2 Procter & Gamble
14.3.3 Johnson & Johnson
14.3.4 Georgia-Pacific
14.3.5 Cascades
14.3.6 SCA
14.3.7 Hengan Group
14.3.8 Oji Holdings
14.3.9 Pigeon
14.3.10 KAS Direct
14.3.11 Abena North America
14.3.12 Bloom Baby
14.3.13 Dove
14.3.14 bumGenius
14.3.15 Bum Boosa
14.3.16 Mustela
14.3.17 Aleva Naturals
