Market Overview:
The global whole grain drink market is expected to grow at a CAGR of 6.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising awareness about the benefits of consuming whole grain drinks, increasing demand for healthy and nutritious beverages, and growing inclination of consumers towards convenience stores and online retailing channels for purchasing beverages. Based on type, the global whole grain drink market is segmented into powder and RTD (ready-to-drink) segments. The RTD segment is expected to account for a larger share of the market in terms of revenue during the forecast period. This can be attributed to factors such as increasing demand for healthy ready-to-drink beverages among consumers and rising trend of on-the-go consumption among millennials.
Product Definition:
A whole grain drink is a beverage that is made with 100% whole grains. These beverages are often high in fiber and other nutrients, and they can provide many health benefits. Some of the possible benefits of consuming whole grain drinks include weight loss, improved heart health, and reduced inflammation.
Powder:
Powder is a dry, granular substance made from cereals and grains. It has high nutritional value as compared to its liquid counterparts. The powder form of products aids in reducing the fat content of food by up to 15% without changing the taste or flavor. This factor is anticipated to drive product demand over the forecast period on account of rising health consciousness among consumers across various regions including North America, Europe, Asia Pacific and RoW (Rest of World).
RTD:
Rapid Response (RTD) is a process in which the ingredients of beverages are heated at a precise temperature for short duration to obtain the required temperature range for processing. It helps to increase shelf life and maintain taste, color, flavor and nutritional value of end product. RTD technology has been used in various applications such as bakery & confectionery products, dairy products, ready-to-drink tea & coffee beverages among others.
Application Insights:
Supermarkets held the largest share of over 70.0% in 2017 owing to wide product availability and extensive shelf space dedicated for whole grain products. The increasing number of supermarkets in developing countries such as India, China and Brazil is expected to drive the demand for whole grain products over the forecast period. Moreover, online retailers are anticipated to witness significant growth on account of convenience stores being their key customers. For instance, Amazon has launched its own brand named as ¢â‚¬Å“Oryx¢â‚¬ which is available exclusively on Amazon website since 2016 which can be stored at room temperature and consumed within three months after opening it up without any preservatives or additives making it healthy snack option for consumers across the globe including Europe, North America and Asia Pacific regions driving market growth since then.
The others application segment includes restaurants, hotels etc.
Regional Analysis:
North America was the largest regional market in 2017 owing to growing consumer awareness regarding health and fitness. The U.S., in particular, is one of the major consumers of whole grain products due to high consumption of bread and bakery products as well as ready-to-drink beverages such as juices, smoothies, and energy drinks. Europe is expected to be the fastest-growing region over the forecast period on account of increasing demand for healthy snacks with reduced sugar content.
Asia Pacific is projected to be one of the fastest growing regions from 2018 to 2030 owing to changing lifestyle habits along with rising disposable income levels among consumers in developing countries including China and India will drive industry growth over this period. In addition, increasing penetration by global beverage manufacturers such as PepsiCo Inc.; Coca Cola Company; Kellogg’s Co; General Mills Inc.; Nestl© S.A.
Growth Factors:
- Increasing awareness about the health benefits of whole grain drinks among consumers.
- Rising demand for healthy and nutritious beverages among health-conscious consumers.
- Growing popularity of organic and natural products among consumers.
- Increasing number of launches of new whole grain drink products by beverage manufacturers.
- rising demand for convenience foods and beverages due to busy lifestyles of consumers
Scope Of The Report
Report Attributes
Report Details
Report Title
Whole Grain Drink Market Research Report
By Type
Powder, RTD
By Application
Supermarkets, Online Retailers, Convenient stores, Others
By Companies
Nestle, Odwalla, Juiceology, Natura Foods, Campbell Soup, NOW Foods, Unisoy, Similac, Enfamil, Weiwei Group, Karicare, Wakodo
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
242
Number of Tables & Figures
170
Customization Available
Yes, the report can be customized as per your need.
Global Whole Grain Drink Market Report Segments:
The global Whole Grain Drink market is segmented on the basis of:
Types
Powder, RTD
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Supermarkets, Online Retailers, Convenient stores, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Nestle
- Odwalla
- Juiceology
- Natura Foods
- Campbell Soup
- NOW Foods
- Unisoy
- Similac
- Enfamil
- Weiwei Group
- Karicare
- Wakodo
Highlights of The Whole Grain Drink Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Powder
- RTD
- By Application:
- Supermarkets
- Online Retailers
- Convenient stores
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Whole Grain Drink Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Whole grain drink is a beverage that contains whole grains.
Some of the major players in the whole grain drink market are Nestle, Odwalla, Juiceology, Natura Foods, Campbell Soup, NOW Foods, Unisoy, Similac, Enfamil, Weiwei Group, Karicare, Wakodo.
The whole grain drink market is expected to register a CAGR of 6.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Whole Grain Drink Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Whole Grain Drink Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Whole Grain Drink Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Whole Grain Drink Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Whole Grain Drink Market Size & Forecast, 2018-2028
4.5.1 Whole Grain Drink Market Size and Y-o-Y Growth
4.5.2 Whole Grain Drink Market Absolute $ Opportunity
Chapter 5 Global Whole Grain Drink Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Whole Grain Drink Market Size Forecast by Type
5.2.1 Powder
5.2.2 RTD
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Whole Grain Drink Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Whole Grain Drink Market Size Forecast by Applications
6.2.1 Supermarkets
6.2.2 Online Retailers
6.2.3 Convenient stores
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Whole Grain Drink Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Whole Grain Drink Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Whole Grain Drink Analysis and Forecast
9.1 Introduction
9.2 North America Whole Grain Drink Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Whole Grain Drink Market Size Forecast by Type
9.6.1 Powder
9.6.2 RTD
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Whole Grain Drink Market Size Forecast by Applications
9.10.1 Supermarkets
9.10.2 Online Retailers
9.10.3 Convenient stores
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Whole Grain Drink Analysis and Forecast
10.1 Introduction
10.2 Europe Whole Grain Drink Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Whole Grain Drink Market Size Forecast by Type
10.6.1 Powder
10.6.2 RTD
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Whole Grain Drink Market Size Forecast by Applications
10.10.1 Supermarkets
10.10.2 Online Retailers
10.10.3 Convenient stores
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Whole Grain Drink Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Whole Grain Drink Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Whole Grain Drink Market Size Forecast by Type
11.6.1 Powder
11.6.2 RTD
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Whole Grain Drink Market Size Forecast by Applications
11.10.1 Supermarkets
11.10.2 Online Retailers
11.10.3 Convenient stores
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Whole Grain Drink Analysis and Forecast
12.1 Introduction
12.2 Latin America Whole Grain Drink Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Whole Grain Drink Market Size Forecast by Type
12.6.1 Powder
12.6.2 RTD
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Whole Grain Drink Market Size Forecast by Applications
12.10.1 Supermarkets
12.10.2 Online Retailers
12.10.3 Convenient stores
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Whole Grain Drink Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Whole Grain Drink Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Whole Grain Drink Market Size Forecast by Type
13.6.1 Powder
13.6.2 RTD
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Whole Grain Drink Market Size Forecast by Applications
13.10.1 Supermarkets
13.10.2 Online Retailers
13.10.3 Convenient stores
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Whole Grain Drink Market: Competitive Dashboard
14.2 Global Whole Grain Drink Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Nestle
14.3.2 Odwalla
14.3.3 Juiceology
14.3.4 Natura Foods
14.3.5 Campbell Soup
14.3.6 NOW Foods
14.3.7 Unisoy
14.3.8 Similac
14.3.9 Enfamil
14.3.10 Weiwei Group
14.3.11 Karicare
14.3.12 Wakodo
