Market Overview:
The global women's underwear market is expected to grow at a CAGR of 5.5% during the forecast period 2018-2030. The market growth can be attributed to the increasing demand for comfortable and stylish women's underwear across the globe. In addition, rising awareness about hygiene and changing lifestyle trends are also contributing to the growth of this market. Based on type, bras accounted for majority of the share in 2017 and is expected to maintain its dominance during the forecast period as well. Bras are considered as an essential clothing item by most women and offer a variety of styles, colors, and sizes that cater to different body types. Bras also provide support to breasts, which is why they are widely used by pregnant women and those who have undergone breast surgery or mastectomy. Underpants was another major type segment in 2017 followed by sleepwear & homewear, shapewear thermal clothes & others segments respectively .
Product Definition:
Underwear is clothing worn next to the skin, typically under other clothes. It keeps a person's body warm and can protect against injuries. Women's underwear is typically designed to be comfortable and flattering.
Bras:
Bras are an essential part of a women's lingerie product line. Bras have evolved over time and are now used for more than just supporting breasts; they provide support to the entire breast area, including the back and sides. Bras can be categorized into two types: full-braless and demi-bra.
Underpants:
Underpants is the new term used for women's underwear. It has been in use since early 19th century and was first used by an American named Noah Webster. Webster was a schoolmaster who founded a school calledWebster Grammar School which trained students to read and write English language.
Application Insights:
The adults application segment dominated the global women¢â‚¬â„¢s underwear market in 2017, accounting for more than 60.0% share of the total revenue. The growth can be attributed to increasing working-class women and single-parent families opting for activewear over traditional nightgowns and negligees. This trend has led to an increased demand for various types of panties, including thongs and g-strings, among adult females across the globe.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position over the forecast period. This can be attributed to increasing product demand as a result of rising obesity problems among women in U.S and Canada, which has boosted the need for diet products such as panties and bras simultaneously.
Growth Factors:
- Increasing disposable income of women: The disposable income of women is increasing at a fast pace in developing countries such as India and China. This is resulting in an increase in the demand for premium underwear brands.
- Growing awareness about hygiene and health: There is a growing awareness among women about the importance of hygiene and health, especially with respect to their intimate apparel. This is driving them to purchase better quality underwear products that offer better hygiene and protection against infections.
- Rising popularity of online shopping: The popularity of online shopping is rising among women, especially young millennials who prefer buying products from the comfort of their homes or offices. This is benefiting the Women's Underwear market as it offers a wider choice of products at competitive prices compared to traditional retail stores.
- . Increasing trend towards athleisure wear: There is an increasing trend among women towards athleisure wear, which combines functionality with fashionability for everyday use .This provides opportunities for Women's Underwear brands to launch innovative product lines that cater to this growing segment.. 5) New product launches by key players: Leading players are constantly launching new products in order to tap into unexplored segments and attract more consumers
Scope Of The Report
Report Attributes
Report Details
Report Title
Women's Underwear Market Research Report
By Type
Bras, Underpants, Sleepwear and Homewear, Shapewear, Thermal Clothes, Others
By Application
Kids, Adults
By Companies
Calvin Klein, Hanes, Victoria secret, Fruit of the the Loom, Playtex, Jockey, Bali, Joe Boxer, Maidenform, Vanity Fair, Calvin Klein
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
201
Number of Tables & Figures
141
Customization Available
Yes, the report can be customized as per your need.
Global Women's Underwear Market Report Segments:
The global Women's Underwear market is segmented on the basis of:
Types
Bras, Underpants, Sleepwear and Homewear, Shapewear, Thermal Clothes, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Kids, Adults
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Calvin Klein
- Hanes
- Victoria secret
- Fruit of the the Loom
- Playtex
- Jockey
- Bali
- Joe Boxer
- Maidenform
- Vanity Fair
- Calvin Klein
Highlights of The Women's Underwear Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Bras
- Underpants
- Sleepwear and Homewear
- Shapewear
- Thermal Clothes
- Others
- By Application:
- Kids
- Adults
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Women's Underwear Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Women's underwear is clothing that is specifically designed to be worn by women. It can include bras, panties, and other types of garments.
Some of the major companies in the women's underwear market are Calvin Klein, Hanes, Victoria secret, Fruit of the the Loom, Playtex, Jockey, Bali, Joe Boxer, Maidenform, Vanity Fair, Calvin Klein.
The women's underwear market is expected to grow at a compound annual growth rate of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Women's Underwear Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Women's Underwear Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Women's Underwear Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Women's Underwear Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Women's Underwear Market Size & Forecast, 2018-2028
4.5.1 Women's Underwear Market Size and Y-o-Y Growth
4.5.2 Women's Underwear Market Absolute $ Opportunity
Chapter 5 Global Women's Underwear Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Women's Underwear Market Size Forecast by Type
5.2.1 Bras
5.2.2 Underpants
5.2.3 Sleepwear and Homewear
5.2.4 Shapewear
5.2.5 Thermal Clothes
5.2.6 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Women's Underwear Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Women's Underwear Market Size Forecast by Applications
6.2.1 Kids
6.2.2 Adults
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Women's Underwear Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Women's Underwear Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Women's Underwear Analysis and Forecast
9.1 Introduction
9.2 North America Women's Underwear Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Women's Underwear Market Size Forecast by Type
9.6.1 Bras
9.6.2 Underpants
9.6.3 Sleepwear and Homewear
9.6.4 Shapewear
9.6.5 Thermal Clothes
9.6.6 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Women's Underwear Market Size Forecast by Applications
9.10.1 Kids
9.10.2 Adults
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Women's Underwear Analysis and Forecast
10.1 Introduction
10.2 Europe Women's Underwear Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Women's Underwear Market Size Forecast by Type
10.6.1 Bras
10.6.2 Underpants
10.6.3 Sleepwear and Homewear
10.6.4 Shapewear
10.6.5 Thermal Clothes
10.6.6 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Women's Underwear Market Size Forecast by Applications
10.10.1 Kids
10.10.2 Adults
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Women's Underwear Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Women's Underwear Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Women's Underwear Market Size Forecast by Type
11.6.1 Bras
11.6.2 Underpants
11.6.3 Sleepwear and Homewear
11.6.4 Shapewear
11.6.5 Thermal Clothes
11.6.6 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Women's Underwear Market Size Forecast by Applications
11.10.1 Kids
11.10.2 Adults
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Women's Underwear Analysis and Forecast
12.1 Introduction
12.2 Latin America Women's Underwear Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Women's Underwear Market Size Forecast by Type
12.6.1 Bras
12.6.2 Underpants
12.6.3 Sleepwear and Homewear
12.6.4 Shapewear
12.6.5 Thermal Clothes
12.6.6 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Women's Underwear Market Size Forecast by Applications
12.10.1 Kids
12.10.2 Adults
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Women's Underwear Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Women's Underwear Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Women's Underwear Market Size Forecast by Type
13.6.1 Bras
13.6.2 Underpants
13.6.3 Sleepwear and Homewear
13.6.4 Shapewear
13.6.5 Thermal Clothes
13.6.6 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Women's Underwear Market Size Forecast by Applications
13.10.1 Kids
13.10.2 Adults
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Women's Underwear Market: Competitive Dashboard
14.2 Global Women's Underwear Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Calvin Klein
14.3.2 Hanes
14.3.3 Victoria secret
14.3.4 Fruit of the the Loom
14.3.5 Playtex
14.3.6 Jockey
14.3.7 Bali
14.3.8 Joe Boxer
14.3.9 Maidenform
14.3.10 Vanity Fair
14.3.11 Calvin Klein
