Market Overview:
The global writing and marking instruments market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for writing and marking instruments from both offline stores and online stores. In terms of type, the pens segment is expected to lead the global writing and marking instruments market during the forecast period, followed by pencils, coloring and writing instruments, markers and highlighters, and others segments.
Product Definition:
A writing instrument is a tool that is used to write with. A marking instrument is a tool that is used to mark or draw on a surface. Writing instruments and marking instruments are both important for communication.
Pens:
Pens are writing instruments that are made up of various materials like steel, plastic, and other synthetic substances. Pens have been used by almost every culture across the globe and have been a part of many an individual’s life as a tool for education, communication & record keeping as well as for personal use. The usage of pens has increased over time owing to its features such as portability & convenience in nature along with being economical.
Pencils:
Pencils and it's usage in writing and marking instruments market is expected to witness significant growth over the forecast period. The primary factor that propels the growth of this market is an increase in literacy rate across the globe. In addition, growing education levels among children also contributes to the development of this industry.
Application Insights:
Offline stores accounted for the largest share of more than 60.0% in 2017. The growth is attributed to the increasing use of these products by customers to make purchases in physical stores, which are not possible with online shopping owing to lack of proper marking and writing tools. Offline stores also offer a better buying experience as they have dedicated staff members who can help customers choose suitable products for their requirements, thereby driving the demand from offline stores over online ones.
Online store owners are increasingly using these products as it helps them provide better customer service and improve their brand image among consumers globally due to its ability to create a personal connection with consumers through social media platforms such as YouTube, Facebook and Instagram among others.
Regional Analysis:
Asia Pacific is expected to be the fastest-growing regional market over the forecast period. The growth can be attributed to increasing usage of these instruments in schools and colleges, coupled with rising number of international trade conferences and exhibitions being held in countries such as China, India, Japan, Thailand and Malaysia. Furthermore, growing popularity of coloring books among children is anticipated to increase product demand from 2018 to 2030.
North America was estimated as the second-largest regional market in 2017 owing to high concentration of multinational companies such as P&G; Corporation; Unilever Group; Procter & Gamble Co.; Colgate-Palmolive Co.; Johnson & Johnson Inc.; along with other small and medium enterprises (SMEs). These enterprises are increasingly focusing on marketing their products through various channels including offline advertising media such as television commercials and radio spots along with online ads which will further boost industry growth over the next eight years.
Growth Factors:
- Increasing demand for writing and marking instruments from the education sector
- Rising demand for writing and marking instruments from the corporate sector
- Growing popularity of promotional products
- Technological advancements in the field of writing and marking instruments
- Rising disposable income levels
Scope Of The Report
Report Attributes
Report Details
Report Title
Writing and Marking Instruments Market Research Report
By Type
Pens, Pencils, Coloring And Writing Instruments, Markers And Highlighters, Others
By Application
Offline Stores, Online Stores
By Companies
BIC, Crayola, Faber-Castell, Newell Brands, PILOT Pen, BIC
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
215
Number of Tables & Figures
151
Customization Available
Yes, the report can be customized as per your need.
Global Writing and Marking Instruments Market Report Segments:
The global Writing and Marking Instruments market is segmented on the basis of:
Types
Pens, Pencils, Coloring And Writing Instruments, Markers And Highlighters, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Offline Stores, Online Stores
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- BIC
- Crayola
- Faber-Castell
- Newell Brands
- PILOT Pen
- BIC
Highlights of The Writing and Marking Instruments Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Pens
- Pencils
- Coloring And Writing Instruments
- Markers And Highlighters
- Others
- By Application:
- Offline Stores
- Online Stores
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Writing and Marking Instruments Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A writing and marking instrument is a tool used to help students write or mark papers. They can include pens, pencils, highlighters, and whiteboards.
Some of the major companies in the writing and marking instruments market are BIC, Crayola, Faber-Castell, Newell Brands, PILOT Pen, BIC.
The writing and marking instruments market is expected to grow at a compound annual growth rate of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Writing and Marking Instruments Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Writing and Marking Instruments Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Writing and Marking Instruments Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Writing and Marking Instruments Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Writing and Marking Instruments Market Size & Forecast, 2020-2028
4.5.1 Writing and Marking Instruments Market Size and Y-o-Y Growth
4.5.2 Writing and Marking Instruments Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Pens
5.2.2 Pencils
5.2.3 Coloring And Writing Instruments
5.2.4 Markers And Highlighters
5.2.5 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Offline Stores
6.2.2 Online Stores
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Writing and Marking Instruments Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Writing and Marking Instruments Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Pens
9.6.2 Pencils
9.6.3 Coloring And Writing Instruments
9.6.4 Markers And Highlighters
9.6.5 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Offline Stores
9.10.2 Online Stores
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Pens
10.6.2 Pencils
10.6.3 Coloring And Writing Instruments
10.6.4 Markers And Highlighters
10.6.5 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Offline Stores
10.10.2 Online Stores
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Pens
11.6.2 Pencils
11.6.3 Coloring And Writing Instruments
11.6.4 Markers And Highlighters
11.6.5 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Offline Stores
11.10.2 Online Stores
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Pens
12.6.2 Pencils
12.6.3 Coloring And Writing Instruments
12.6.4 Markers And Highlighters
12.6.5 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Offline Stores
12.10.2 Online Stores
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Pens
13.6.2 Pencils
13.6.3 Coloring And Writing Instruments
13.6.4 Markers And Highlighters
13.6.5 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Offline Stores
13.10.2 Online Stores
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Writing and Marking Instruments Market: Competitive Dashboard
14.2 Global Writing and Marking Instruments Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 BIC
14.3.2 Crayola
14.3.3 Faber-Castell
14.3.4 Newell Brands
14.3.5 PILOT Pen
14.3.6 BIC
