Market Overview:
The global yoga towels market is expected to grow at a CAGR of 6.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to the increasing demand for yoga towels from household and yoga club applications. PVC, rubber, TPE, and other are the major types of yoga towels available in the market. PVC is expected to be the fastest-growing type during the forecast period owing to its properties such as durability and resistance against water absorption. North America is estimated to hold a dominant share of the global yoga towel market in 2018 followed by Europe and Asia Pacific respectively.
Product Definition:
Yoga towels are designed to keep you dry and comfortable during your yoga practice. They are made of absorbent materials that help soak up sweat and moisture. This helps prevent slipping and keeps you focused on your practice. Yoga towels can also be used as a mat cleaner to help remove dirt, dust, and other particles from your mat.
PVC:
Polyvinyl Chloride or PVC is a synthetic polymer with the formula (CH2)nCl. It has a chlorine-free environment and is produced from vinyl chloride monomer through hydrochloric acid treatment. The product can be either heat stabilized or cold stabilized, depending on the application requirements.
Rubber:
Rubber is a durable, flexible, and elastic material that is produced from the sap of rubber trees. It can be processed from crude form to highly refined form. The highly refined form of rubber is called latex and it has numerous beneficial properties such as high tensile strength, durability, resilience; it also helps in maintaining temperature and preventing moisture absorption.
Application Insights:
The household application segment led the global yoga towels market in 2017. The demand for towel is increasing in households as they serve the purpose of drying hands, feet and body after taking a shower. Additionally, rising disposable income levels coupled with changing lifestyles has resulted in an increased demand for home furnishing products including bedding sets and decorative accessories which is expected to drive growth over the forecast period.
Yoga clubs are expected to be one of the fastest growing segments due to rising number of practitioners across the globe. Yoga clubs offer a range of services from classes taught by professional instructors on different types of yoga postures and breathing techniques, prenatal yoga for pregnant women, kids yogas that teach them about various benefits associated with yogic lifestyle such as weight management along with mental clarity & stress reduction to cardiac fitness & strengthening muscles & flexibility improvement among others which has resulted in increased popularity among consumers seeking holistic relaxation experience at spa like environment without leaving their homes.
Regional Analysis:
Asia Pacific dominated the global market in 2017 owing to increasing number of yoga studios and practitioners across countries such as China, India, Japan, Australia and New Zealand. Furthermore, growing popularity of hot yoga trend is expected to drive demand for towels over the forecast period. As per a recent survey by Yoga Alliance (YA), Inc., there are more than 15 million people practicing Hot Yoga in more than 1,000 studios across U.S., which represents a significant growth rate of nearly 40% from 2013.
Europe accounted for over 20% share in terms of revenue in 2017 on account increase towel production facilities located mainly in Germany and Turkey along with other countries such as Belgium France Italy Poland Romania Ukraine Greece Portugal Spain Czech Republic Slovakia Russia that export these products to other regions at relatively higher prices due to lower manufacturing costs associated with these products compared to PVC or rubber based towels offered by local manufacturers.
Growth Factors:
- Increasing demand for yoga as a form of exercise
- Growing popularity of eco-friendly products
- Rising awareness about the health benefits of yoga
- Availability of affordable yoga towels online and in retail stores
- Increased marketing and promotional activities by manufacturers and retailers
Scope Of The Report
Report Attributes
Report Details
Report Title
Yoga Towels Market Research Report
By Type
PVC, Rubber, TPE, Other
By Application
Household, Yoga Club, Others
By Companies
Lululemon, Manduka PROlite, Jade Yoga, Hugger Mugger Para Rubber, PrAna Revolutionary, Gaiam, Easyoga, HATHAYOGA, Kharma Khare, Hosa Group, Lululemon, Aerolite, Aurorae, Barefoot Yoga, Keep well, Khataland, Microcell Composite, Yogarugs, Copeactive, Yogasana, A. Kolckmann, JiangXi Lveten Plastic Industry, Liforme, Starlight, Bean Products
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
250
Number of Tables & Figures
175
Customization Available
Yes, the report can be customized as per your need.
Global Yoga Towels Market Report Segments:
The global Yoga Towels market is segmented on the basis of:
Types
PVC, Rubber, TPE, Other
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Household, Yoga Club, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Lululemon
- Manduka PROlite
- Jade Yoga
- Hugger Mugger Para Rubber
- PrAna Revolutionary
- Gaiam
- Easyoga
- HATHAYOGA
- Kharma Khare
- Hosa Group
- Lululemon
- Aerolite
- Aurorae
- Barefoot Yoga
- Keep well
- Khataland
- Microcell Composite
- Yogarugs
- Copeactive
- Yogasana
- A. Kolckmann
- JiangXi Lveten Plastic Industry
- Liforme
- Starlight
- Bean Products
Highlights of The Yoga Towels Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- PVC
- Rubber
- TPE
- Other
- By Application:
- Household
- Yoga Club
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Yoga Towels Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Yoga towels are a type of cloth towel that is used in yoga. They are made from 100% cotton and can be used to dry off after practicing yoga.
Some of the major players in the yoga towels market are Lululemon, Manduka PROlite, Jade Yoga, Hugger Mugger Para Rubber, PrAna Revolutionary, Gaiam, Easyoga, HATHAYOGA, Kharma Khare, Hosa Group, Lululemon, Aerolite, Aurorae, Barefoot Yoga, Keep well, Khataland, Microcell Composite, Yogarugs, Copeactive, Yogasana, A. Kolckmann, JiangXi Lveten Plastic Industry, Liforme, Starlight, Bean Products.
The yoga towels market is expected to register a CAGR of 6.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Yoga Towels Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Yoga Towels Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Yoga Towels Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Yoga Towels Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Yoga Towels Market Size & Forecast, 2020-2028
4.5.1 Yoga Towels Market Size and Y-o-Y Growth
4.5.2 Yoga Towels Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 PVC
5.2.2 Rubber
5.2.3 TPE
5.2.4 Other
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Household
6.2.2 Yoga Club
6.2.3 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Yoga Towels Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Yoga Towels Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 PVC
9.6.2 Rubber
9.6.3 TPE
9.6.4 Other
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Household
9.10.2 Yoga Club
9.10.3 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 PVC
10.6.2 Rubber
10.6.3 TPE
10.6.4 Other
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Household
10.10.2 Yoga Club
10.10.3 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 PVC
11.6.2 Rubber
11.6.3 TPE
11.6.4 Other
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Household
11.10.2 Yoga Club
11.10.3 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 PVC
12.6.2 Rubber
12.6.3 TPE
12.6.4 Other
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Household
12.10.2 Yoga Club
12.10.3 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 PVC
13.6.2 Rubber
13.6.3 TPE
13.6.4 Other
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Household
13.10.2 Yoga Club
13.10.3 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Yoga Towels Market: Competitive Dashboard
14.2 Global Yoga Towels Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Lululemon
14.3.2 Manduka PROlite
14.3.3 Jade Yoga
14.3.4 Hugger Mugger Para Rubber
14.3.5 PrAna Revolutionary
14.3.6 Gaiam
14.3.7 Easyoga
14.3.8 HATHAYOGA
14.3.9 Kharma Khare
14.3.10 Hosa Group
14.3.11 Lululemon
14.3.12 Aerolite
14.3.13 Aurorae
14.3.14 Barefoot Yoga
14.3.15 Keep well
14.3.16 Khataland
14.3.17 Microcell Composite
14.3.18 Yogarugs
14.3.19 Copeactive
14.3.20 Yogasana
14.3.21 A. Kolckmann
14.3.22 JiangXi Lveten Plastic Industry
14.3.23 Liforme
14.3.24 Starlight
14.3.25 Bean Products
