Market Overview:
The global goji powder market is expected to grow at a CAGR of xx% during the forecast period from 2018 to 2030. The growth in the market can be attributed to the increasing demand for healthy food products and rising awareness about the health benefits of goji powder. Goji powder is a rich source of antioxidants, vitamins, minerals, and other nutrients that offer various health benefits such as improved vision, stronger immune system, better skin complexion, and others. In addition, growing demand for functional foods is also propelling the growth of this market. Based on type, black goji powder accounted for a larger share in 2017 and is expected to maintain its dominance during the forecast period. This can be attributed to its high nutritional value as compared to red goji powder. Based on application, health products accounted for a larger share in 2017 and is expected to maintain its dominance during the forecast period owing to increasing awareness about various health benefits offered by goji powder among consumers across regions.
Product Definition:
Goji powder is made from the dried fruit of the goji plant, a woody perennial shrub native to China. The berries are rich in antioxidants and other nutrients, including vitamin C and beta-carotene. Goji powder has a sweet, tart flavor and can be used as a seasoning or supplement. It is available online and in some health food stores.
Black Goji Powder:
Black goji powder is a natural food coloring agent derived from the fruit of Goji Berry. It has high demand in various industries including cosmetics, pharmaceuticals and food owing to its rich nutritional properties such as it contains vitamin C & E, iron, calcium & fiber. The product also helps in boosting immunity and maintaining heart health along with lowering blood pressure levels.
Red Goji Powder:
Red goji powder is a natural food colorant extracted from the fruits of Lycium chinense and L. lawsonii. The powder has high content of polysaccharides, which provides superior viscosity and water holding capacity to the finished products. It imparts a red color to foods and beverages with low concentration of dissolved solids or liquids such as fruit juices, vegetable juices, dairy products & eggs, soy sauce & miso paste among others.
Application Insights:
Health products segment held the largest market share in 2017. Goji powder is used for various health issues such as gastrointestinal conditions, heart diseases, diabetes and respiratory problems. The product contains polysaccharides that help strengthen immunity and act as a natural antibiotic. These factors are anticipated to drive the product demand in the coming years.
The food industry segment is expected to register a significant CAGR of XX% from 2018 to 2030 owing to rising consumer awareness regarding healthy eating habits coupled with increasing demand for functional foods across various regions of the world including Europe, North America, Asia Pacific and MEA region.
Regional Analysis:
Asia Pacific was the largest market for global goji powder, accounting for more than 45% of the total revenue in 2017. The region is expected to continue its dominance over the forecast period as well due to growing health consciousness and increasing demand from countries such as China, Japan, South Korea, Singapore and India.
The product has been used traditionally in Chinese medicine where it is known as qi tonic and believed to help strengthen body functions including lungs, heart muscle function among others. It also helps treat diabetes by improving insulin resistance which can lead to a reduction in blood sugar level among other benefits. In addition it helps reduce cholesterol levels which are harmful LDL cholesterol molecules while promoting good HDL cholesterol molecules leading to overall improvement in cardiovascular health properties of consumers consuming this product (GlobalGojiPowdercom).
Growth Factors:
- Increasing demand for healthy and nutritious food products is driving the growth of the global goji powder market.
- Rising awareness about the health benefits of goji powder is another key factor fuelling its demand.
- Goji powder is being increasingly used in various food and beverage products owing to its nutritional properties.
- The growing popularity of functional foods has led to an increase in demand for goji powder as a functional ingredient.
- . The increasing disposable income of consumers in developing countries is also propelling the growth of the global goji powder market
Scope Of The Report
Report Attributes
Report Details
Report Title
Goji Powder Market Research Report
By Type
Black Goji Powder, Red Goji Powder
By Application
Health Products, Food Industry, Others
By Companies
Organicway, Energy, Unicorn Superfoods, KIKI Health, Navitas, Lonc, NutraValley
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
238
Number of Tables & Figures
167
Customization Available
Yes, the report can be customized as per your need.
Global Goji Powder Market Report Segments:
The global Goji Powder market is segmented on the basis of:
Types
Black Goji Powder, Red Goji Powder
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Health Products, Food Industry, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Organicway
- Energy
- Unicorn Superfoods
- KIKI Health
- Navitas
- Lonc
- NutraValley
Highlights of The Goji Powder Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Black Goji Powder
- Red Goji Powder
- By Application:
- Health Products
- Food Industry
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Goji Powder Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Goji berries are a type of fruit that is high in antioxidants, which may help to protect the body against disease. Goji powder is made from goji berries and has been ground into a fine powder. It can be used as an additive to food or drink, or it can be used as a natural supplement.
Some of the key players operating in the goji powder market are Organicway, Energy, Unicorn Superfoods, KIKI Health, Navitas, Lonc, NutraValley.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Goji Powder Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Goji Powder Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Goji Powder Market - Supply Chain
4.5. Global Goji Powder Market Forecast
4.5.1. Goji Powder Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Goji Powder Market Size (000 Units) and Y-o-Y Growth
4.5.3. Goji Powder Market Absolute $ Opportunity
5. Global Goji Powder Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Goji Powder Market Size and Volume Forecast by Type
5.3.1. Black Goji Powder
5.3.2. Red Goji Powder
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Goji Powder Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Goji Powder Market Size and Volume Forecast by Application
6.3.1. Health Products
6.3.2. Food Industry
6.3.3. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Goji Powder Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Goji Powder Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Goji Powder Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Goji Powder Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Goji Powder Demand Share Forecast, 2019-2026
9. North America Goji Powder Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Goji Powder Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Goji Powder Market Size and Volume Forecast by Application
9.4.1. Health Products
9.4.2. Food Industry
9.4.3. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Goji Powder Market Size and Volume Forecast by Type
9.7.1. Black Goji Powder
9.7.2. Red Goji Powder
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Goji Powder Demand Share Forecast, 2019-2026
10. Latin America Goji Powder Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Goji Powder Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Goji Powder Market Size and Volume Forecast by Application
10.4.1. Health Products
10.4.2. Food Industry
10.4.3. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Goji Powder Market Size and Volume Forecast by Type
10.7.1. Black Goji Powder
10.7.2. Red Goji Powder
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Goji Powder Demand Share Forecast, 2019-2026
11. Europe Goji Powder Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Goji Powder Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Goji Powder Market Size and Volume Forecast by Application
11.4.1. Health Products
11.4.2. Food Industry
11.4.3. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Goji Powder Market Size and Volume Forecast by Type
11.7.1. Black Goji Powder
11.7.2. Red Goji Powder
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
1110.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Goji Powder Demand Share, 2019-2026
12. Asia Pacific Goji Powder Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Goji Powder Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Goji Powder Market Size and Volume Forecast by Application
12.4.1. Health Products
12.4.2. Food Industry
12.4.3. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Goji Powder Market Size and Volume Forecast by Type
12.7.1. Black Goji Powder
12.7.2. Red Goji Powder
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Goji Powder Demand Share, 2019-2026
13. Middle East & Africa Goji Powder Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Goji Powder Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Goji Powder Market Size and Volume Forecast by Application
13.4.1. Health Products
13.4.2. Food Industry
13.4.3. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Goji Powder Market Size and Volume Forecast by Type
13.7.1. Black Goji Powder
13.7.2. Red Goji Powder
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Goji Powder Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Goji Powder Market: Market Share Analysis
14.2. Goji Powder Distributors and Customers
14.3. Goji Powder Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Organicway
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Energy
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Unicorn Superfoods
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. KIKI Health
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Navitas
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Lonc
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. NutraValley
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. COMPANY8
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. COMPANY9
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. COMPANY 10
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
