Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Growlers Market by Type (32 Oz, 64 Oz, 128 Oz), By Application (Alcoholic Beverages, Non-Alcohol Beverages) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Growlers Market by Type (32 Oz, 64 Oz, 128 Oz), By Application (Alcoholic Beverages, Non-Alcohol Beverages) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 131616 3300 Consumer Goods 377 230 Pages 4.9 (49)

Market Overview:

The global growlers market is expected to register a CAGR of 6.8% during the forecast period, 2018-2030. The market growth can be attributed to the increasing demand for alcoholic and non-alcoholic beverages from consumers across the globe. In addition, the growing popularity of craft beers is also propelling the growth of this market. Based on type, the global growlers market has been segmented into 32 oz, 64 oz and 128 oz growlers. Among these segments, 64 oz growlers are expected to witness highest growth during the forecast period owing to their convenience and portability features. Based on application, alcoholic beverages accounted for majority share in 2017 and is projected to maintain its dominance throughout the forecast period.

Global Growlers Industry Outlook

Product Definition:

A growler is a container used to transport draft beer. The container is usually made of glass, ceramic, or stainless steel. It can also be made of a food-grade plastic such as PETE.

32 Oz:

32 oz is a common growler size and refers to the volume of beer that can be carried in a backpack. It is usually preferred by consumers who like to carry their own supply of beer with them while traveling or for those who prefer carrying less luggage when going on camping trips. The growth factor in 32 oz growlers market refers to the number of times this container can be recycled.

64 Oz:

64 oz growlers are refillable glass bottles that are used to grow, harvest and store beer. 64oz Growler is a type of reusable bottle/growler that can be used for packaging both alcoholic and non-alcoholic beverages. These containers come in various sizes ranging from 1 gallon to 32 gallons with the most common size being the 1 gallon or 64 ounce size.

Application Insights:

The alcoholic beverages segment dominated the global growlers market in 2017, accounting for over 60.0% share of the total revenue. The segment is expected to witness significant growth on account of increasing demand for beer and other alcoholic drinks across various regions, including North America and Europe.

Non-alcoholic beverage application is projected to expand at a CAGR of XX% from 2018 to 2030 owing to rising consumer preference towards soft drinks such as soda, energy & sports drinks, juices among others. Moreover, expansion of retail network by food chains such as Starbucks Corporation., Quick Service Restaurant (QSR) companies including McDonald's Corporation., and independent coffee houses are likely to boost industry growth over the forecast period (2017 To 2030).

Regional Analysis:

North America accounted for the largest share of more than 35.0% in 2017. The region is expected to maintain its lead over the forecast period, with U.S., being the major contributor to regional growth, maintaining its position as a global leader in beer consumption and production across the globe.

Asia Pacific is projected to be one of the fastest-growing regions during the forecast period owing to rising demand from emerging countries such as China and India that are now entering into middle-class income groups that can afford premium products such as growlers; thus leading them towards adopting this packaging format for their beverage needs. Moreover, growing penetration of craft breweries across these developing economies will further drive product demand in this region over next eight years from 2018 till 2030  time frame.

Europe was another key market accounting for 24% share in terms of revenue.

Growth Factors:

  • Increasing demand for craft beer: The craft beer industry is growing at a fast pace and the demand for growlers is increasing along with it.
  • Variety of flavors and styles: Growler fill stations are offering a variety of flavors and styles, which is attracting more consumers to try out this format.
  • Convenience and portability: Growlers are easy to carry around, making them convenient for on-the-go consumption. They can also be stored in the fridge without any spoilage issues, making them a great option for parties or gatherings.
  • Environmental consciousness: Consumers are increasingly becoming aware of the environmental impact of their choices and opting for reusable containers like growlers instead of disposable ones like cans or bottles. This helps reduce waste as well as greenhouse gas emissions from manufacturing processes involved in producing packaging materials.. 5) Affordability: Growler fill stations offer good value for money as they provide draft beer at a fraction of the price you would pay at a bar or restaurant

Scope Of The Report

Report Attributes

Report Details

Report Title

Growlers Market Research Report

By Type

32 Oz, 64 Oz, 128 Oz

By Application

Alcoholic Beverages, Non-Alcohol Beverages

By Companies

Alpha Packaging, William Croxsons & Sons, GrowlerWerks, Ardagh Group, Global Glass Solutions, Berlin Packaging, Portland Growlers, Orange Vessel, DrinkTanks, Zenan Glass, MJS Packaging, Klean Kanteen, Hydro Flask

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Growlers Market Report Segments:

The global Growlers market is segmented on the basis of:


32 Oz, 64 Oz, 128 Oz

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Alcoholic Beverages, Non-Alcohol Beverages

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Alpha Packaging
  2. William Croxsons & Sons
  3. GrowlerWerks
  4. Ardagh Group
  5. Global Glass Solutions
  6. Berlin Packaging
  7. Portland Growlers
  8. Orange Vessel
  9. DrinkTanks
  10. Zenan Glass
  11. MJS Packaging
  12. Klean Kanteen
  13. Hydro Flask

Global Growlers Market Overview

Highlights of The Growlers Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. 32 Oz
    2. 64 Oz
    3. 128 Oz
  1. By Application:

    1. Alcoholic Beverages
    2. Non-Alcohol Beverages
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Growlers Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
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  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Growlers Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

Growlers are 64-ounce containers that beer is poured into from a tap.

Some of the major players in the growlers market are Alpha Packaging, William Croxsons & Sons, GrowlerWerks, Ardagh Group, Global Glass Solutions, Berlin Packaging, Portland Growlers, Orange Vessel, DrinkTanks, Zenan Glass, MJS Packaging, Klean Kanteen, Hydro Flask.

The growlers market is expected to register a CAGR of 6.8%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Growlers Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Growlers Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Growlers Market - Supply Chain
   4.5. Global Growlers Market Forecast
      4.5.1. Growlers Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Growlers Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Growlers Market Absolute $ Opportunity

5. Global Growlers Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Growlers Market Size and Volume Forecast by Type
      5.3.1. 32 Oz
      5.3.2. 64 Oz
      5.3.3. 128 Oz
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Growlers Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Growlers Market Size and Volume Forecast by Application
      6.3.1. Alcoholic Beverages
      6.3.2. Non-Alcohol Beverages
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Growlers Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Growlers Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Growlers Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Growlers Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Growlers Demand Share Forecast, 2019-2029

9. North America Growlers Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Growlers Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Growlers Market Size and Volume Forecast by Application
      9.4.1. Alcoholic Beverages
      9.4.2. Non-Alcohol Beverages
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Growlers Market Size and Volume Forecast by Type
      9.7.1. 32 Oz
      9.7.2. 64 Oz
      9.7.3. 128 Oz
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Growlers Demand Share Forecast, 2019-2029

10. Latin America Growlers Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Growlers Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Growlers Market Size and Volume Forecast by Application
      10.4.1. Alcoholic Beverages
      10.4.2. Non-Alcohol Beverages
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Growlers Market Size and Volume Forecast by Type
      10.7.1. 32 Oz
      10.7.2. 64 Oz
      10.7.3. 128 Oz
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Growlers Demand Share Forecast, 2019-2029

11. Europe Growlers Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Growlers Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Growlers Market Size and Volume Forecast by Application
      11.4.1. Alcoholic Beverages
      11.4.2. Non-Alcohol Beverages
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Growlers Market Size and Volume Forecast by Type
      11.7.1. 32 Oz
      11.7.2. 64 Oz
      11.7.3. 128 Oz
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Growlers Demand Share, 2019-2029

12. Asia Pacific Growlers Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Growlers Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Growlers Market Size and Volume Forecast by Application
      12.4.1. Alcoholic Beverages
      12.4.2. Non-Alcohol Beverages
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Growlers Market Size and Volume Forecast by Type
      12.7.1. 32 Oz
      12.7.2. 64 Oz
      12.7.3. 128 Oz
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Growlers Demand Share, 2019-2029

13. Middle East & Africa Growlers Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Growlers Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Growlers Market Size and Volume Forecast by Application
      13.4.1. Alcoholic Beverages
      13.4.2. Non-Alcohol Beverages
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Growlers Market Size and Volume Forecast by Type
      13.7.1. 32 Oz
      13.7.2. 64 Oz
      13.7.3. 128 Oz
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Growlers Demand Share, 2019-2029

14. Competition Landscape
   14.1. Global Growlers Market: Market Share Analysis
   14.2. Growlers Distributors and Customers
   14.3. Growlers Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Alpha Packaging Overview Financials Developments Strategic Outlook
      14.4.2. William Croxsons & Sons Overview Financials Developments Strategic Outlook
      14.4.3. GrowlerWerks Overview Financials Developments Strategic Outlook
      14.4.4. Ardagh Group Overview Financials Developments Strategic Outlook
      14.4.5. Global Glass Solutions Overview Financials Developments Strategic Outlook
      14.4.6. Berlin Packaging Overview Financials Developments Strategic Outlook
      14.4.7. Portland Growlers Overview Financials Developments Strategic Outlook
      14.4.8. Orange Vessel Overview Financials Developments Strategic Outlook
      14.4.9. DrinkTanks Overview Financials Developments Strategic Outlook
      14.4.10. Zenan Glass Overview Financials Developments Strategic Outlook
      14.4.11. MJS Packaging Overview Financials Developments Strategic Outlook
      14.4.12. Klean Kanteen Overview Financials Developments Strategic Outlook
      14.4.13. Hydro Flask Overview Financials Developments Strategic Outlook
      14.4.14. COMPANY 14 Overview Financials Developments Strategic Outlook
      14.4.15. COMPANY 15 Overview Financials Developments Strategic Outlook
      14.4.16. COMPANY 16 Overview Financials Developments Strategic Outlook
      14.4.17. COMPANY 17 Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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