Market Overview:
The global guayusa market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising awareness about the health benefits of guayusa, increasing demand for organic products, and growing popularity of guayusa-based tea and energy drinks. However, the high price point of guayusa products may restrain the growth of this market to some extent. On the basis of type, the global guayusa market can be segmented into guayusa leaf and guayusa extract. Guayasa leaf is mainly used for making tea while extract is used in various food and beverage applications such as energy drinks and functional foods. Among these two types, extracts are expected to witness higher growth during the forecast period owing to its growing application in various end-use industries. .
Product Definition:
Guayusa is a traditional Amazonian drink made from the dried leaves of the guayusa tree (Ilex guayusa). It has been used for centuries by the indigenous people of Ecuador and Peru as a stimulant, to help them stay awake during long periods of work. Guayusa is said to have an energizing effect that is similar to coffee, but with less caffeine. It is also high in antioxidants and other nutrients.
Guayusa Leaf:
The guayusa leaf is the main raw material used in the production of Ecuadorian tea. It’s a very special type of herbal plant that only grows in Ecuador and its surrounding areas. The leaves are very rich with vitamins, minerals, proteins and amino acids. The high content of antioxidants helps to fight off against cancer cells as well as prevents them from growing which makes it an ideal ingredient for medicinal purposes too.
Guayusa Extract:
The guayusa extract is the main ingredient in the product “guayusa”. It is a plant that lives in Ecuador and parts of Peru, it has small flowers that look like miniature coffee berries. The fruit looks like a berry but it is not a berry, it's an herb. The fruit contains some kind of pulpy substance which when chewed releases sweet juices and also helps curing diarrhea among other stomach disorders.
Application Insights:
The energy drinks segment held the largest market share of over 30% in 2017. The product is gaining popularity as an alternative to coffee and other energy drinks owing to its benefits such as weight loss, increased alertness, and stamina. Furthermore, it contains guayusa extract that has high antioxidant properties which help in preventing various diseases including cardiovascular disorders, diabetes mellitus type 2 etc.
In Europe and North America the tea application dominated the market with a share of over 60% in 2017 due to growing consumption for medicinal purposes among old people especially in Germany where Guayusa is known as ¢â‚¬Ëœnatural Viagra¢â‚¬â„¢ owing to its aphrodisiac property which helps improve sexual performance when consumed regularly. In addition, it also helps reduce stress levels along with improving vision clarity and mental health thus making it a popular choice among consumers seeking natural alternatives for their health ailments.
Regional Analysis:
Asia Pacific dominated the global market in terms of revenue with a share of more than 60.0% in 2017. The region is expected to witness significant growth over the forecast period owing to rising product demand as an herbal tea and energy booster. Increasing health consciousness among consumers is also anticipated to fuel industry expansion over the coming years.
The Asia Pacific was followed by North America, which accounted for a share of more than 20.0% in 2017 owing to growing consumer awareness regarding natural ingredients and their benefits coupled with increasing health concerns regarding obesity and related diseases such as diabetes, high blood pressure, heart diseases, etc., especially among millennials are expected drive demand for guayusa products over the next eight years (2018-2030).
Growth Factors:
- Increasing awareness about the health benefits of guayusa among consumers.
- Rising demand for organic and natural products.
- Growing popularity of guayusa as a functional beverage ingredient.
- Increasing number of tea drinkers looking for new flavor experiences.
- Guayusa's potential to tap into the growing market for premium teas
Scope Of The Report
Report Attributes
Report Details
Report Title
Guayusa Market Research Report
By Type
Guayusa Leaf, Guayusa Extract
By Application
Tea, Energy Drinks, Others
By Companies
RUNA, Applied Food Sciences, Doehler (Teawolf), Stash Tea Company, Wa-yusa, Waykana Tea Company, BI Nutraceuticals
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
240
Number of Tables & Figures
168
Customization Available
Yes, the report can be customized as per your need.
Global Guayusa Market Report Segments:
The global Guayusa market is segmented on the basis of:
Types
Guayusa Leaf, Guayusa Extract
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Tea, Energy Drinks, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- RUNA
- Applied Food Sciences
- Doehler (Teawolf)
- Stash Tea Company
- Wa-yusa
- Waykana Tea Company
- BI Nutraceuticals
Highlights of The Guayusa Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Guayusa Leaf
- Guayusa Extract
- By Application:
- Tea
- Energy Drinks
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Guayusa Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Guayusa is a shrub or tree that grows in the Andes of South America. The bark, leaves, and fruit are used to make tea.
Some of the major players in the guayusa market are RUNA, Applied Food Sciences, Doehler (Teawolf), Stash Tea Company, Wa-yusa, Waykana Tea Company, BI Nutraceuticals.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Guayusa Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Guayusa Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Guayusa Market - Supply Chain
4.5. Global Guayusa Market Forecast
4.5.1. Guayusa Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Guayusa Market Size (000 Units) and Y-o-Y Growth
4.5.3. Guayusa Market Absolute $ Opportunity
5. Global Guayusa Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Guayusa Market Size and Volume Forecast by Type
5.3.1. Guayusa Leaf
5.3.2. Guayusa Extract
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Guayusa Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Guayusa Market Size and Volume Forecast by Application
6.3.1. Tea
6.3.2. Energy Drinks
6.3.3. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Guayusa Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Guayusa Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Guayusa Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Guayusa Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Guayusa Demand Share Forecast, 2019-2026
9. North America Guayusa Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Guayusa Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Guayusa Market Size and Volume Forecast by Application
9.4.1. Tea
9.4.2. Energy Drinks
9.4.3. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Guayusa Market Size and Volume Forecast by Type
9.7.1. Guayusa Leaf
9.7.2. Guayusa Extract
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Guayusa Demand Share Forecast, 2019-2026
10. Latin America Guayusa Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Guayusa Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Guayusa Market Size and Volume Forecast by Application
10.4.1. Tea
10.4.2. Energy Drinks
10.4.3. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Guayusa Market Size and Volume Forecast by Type
10.7.1. Guayusa Leaf
10.7.2. Guayusa Extract
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Guayusa Demand Share Forecast, 2019-2026
11. Europe Guayusa Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Guayusa Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Guayusa Market Size and Volume Forecast by Application
11.4.1. Tea
11.4.2. Energy Drinks
11.4.3. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Guayusa Market Size and Volume Forecast by Type
11.7.1. Guayusa Leaf
11.7.2. Guayusa Extract
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Guayusa Demand Share, 2019-2026
12. Asia Pacific Guayusa Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Guayusa Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Guayusa Market Size and Volume Forecast by Application
12.4.1. Tea
12.4.2. Energy Drinks
12.4.3. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Guayusa Market Size and Volume Forecast by Type
12.7.1. Guayusa Leaf
12.7.2. Guayusa Extract
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Guayusa Demand Share, 2019-2026
13. Middle East & Africa Guayusa Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Guayusa Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Guayusa Market Size and Volume Forecast by Application
13.4.1. Tea
13.4.2. Energy Drinks
13.4.3. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Guayusa Market Size and Volume Forecast by Type
13.7.1. Guayusa Leaf
13.7.2. Guayusa Extract
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Guayusa Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Guayusa Market: Market Share Analysis
14.2. Guayusa Distributors and Customers
14.3. Guayusa Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. RUNA
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Applied Food Sciences
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Doehler (Teawolf)
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Stash Tea Company
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Wa-yusa
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Waykana Tea Company
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. BI Nutraceuticals
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. COMPANY8
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. COMPANY9
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. COMPANY 10
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
