Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Hibiscus Flower Powder Market by Type (Powdered, Tea Bags), By Application (Food and Drink, Pharmaceutical Industrial, Cosmetics Industrial, Other) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Hibiscus Flower Powder Market by Type (Powdered, Tea Bags), By Application (Food and Drink, Pharmaceutical Industrial, Cosmetics Industrial, Other) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 144915 3300 Chemical & Material 377 238 Pages 4.9 (42)

Market Overview:

The global Hibiscus Flower Powder market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to the increasing demand for Hibiscus Flower Powder in food and drink applications, pharmaceutical industrial applications, cosmetics industrial applications, and other applications. North America is expected to dominate the global Hibiscus Flower Powder market during the forecast period owing to the presence of key players in this region and rising demand for natural ingredients in food and beverage products.

Global Hibiscus Flower Powder Industry Outlook

Product Definition:

Hibiscus Flower Powder is a powder made from the dried petals of Hibiscus sabdariffa, a type of hibiscus flower. It has a range of uses, including as an ingredient in skin care products, as a natural food coloring agent, and as a dietary supplement. Hibiscus Flower Powder is rich in antioxidants and has anti-inflammatory properties. It may also help to lower blood pressure and cholesterol levels.


Powdered hibiscus flower is a natural colorant, which has been used by the native people of theCaribbean Islands for generations. The powder is made from dried and powdered hibiscus flowers that are available in different shades of red, pink & white colors. It can be used as an alternative to synthetic colorants like carmine or cochineal extracts.

Tea Bags:

Tea bags and it's usage in the hibiscus flower powder market is a new concept to most of the countries. Tea bags are made from dried leaves of Camellia sinensis plant. It has been used as an alternative for coffee and other beverages for quite some time now.

Application Insights:

The food and drink application segment accounted for the largest share of over 50.0% in 2017. The product is widely used in various beverages such as iced tea, smoothies, juices, cocktails and mocktails to add nutrition and taste to them. Hibiscus is known to promote weight loss due to its low calorie content which makes it suitable for use as a functional ingredient in various diet formulations including weight-loss drinks.

Hibiscus also has astringent properties which make it suitable for use in skin care products especially concerning anti-aging properties that help reduce the appearance of wrinkles on the skin surface making it look younger than its actual age. This factor along with its high demand as an ornamental plant will drive growth over the forecast period particularly across Middle East countries such as UAE, Oman etc., where hibiscus gardens are highly decorative owing to climatic conditions there that favor this plant growth extensively across regions globally (North America, Latin America).

Regional Analysis:

North America dominated the global market in 2017. The region is expected to witness considerable growth over the forecast period owing to increasing demand for organic and natural products. Rising awareness regarding health, fitness, and nutrition has resulted in an increased demand for protein-rich ingredients such as heath supplements and sports drinks among others. This trend is projected to drive the product demand further over the forecast period.

The Asia Pacific regional market accounted for a share of more than 25% of global revenue in 2017 owing to high product consumption across various applications including food & beverage, pharmaceuticals, cosmetics among others mainly due to growing disposable income levels coupled with rising population especially in China.

Growth Factors:

  • Increasing demand for natural and organic products
  • Rising awareness about the health benefits of hibiscus flower powder
  • Growing popularity of herbal supplements and remedies
  • Proliferation of online retail channels
  • Expanding applications for hibiscus flower powder in food, cosmetics, and pharmaceuticals

Scope Of The Report

Report Attributes

Report Details

Report Title

Hibiscus Flower Powder Market Research Report

By Type

Powdered, Tea Bags

By Application

Food and Drink, Pharmaceutical Industrial, Cosmetics Industrial, Other

By Companies

Herbeno Herbals, BioActives, Traditional Medicinals, Republic of Tea, Fortune Health Care, Wild Hibiscus Flower, Matru Ayurveda

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Hibiscus Flower Powder Market Report Segments:

The global Hibiscus Flower Powder market is segmented on the basis of:


Powdered, Tea Bags

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Food and Drink, Pharmaceutical Industrial, Cosmetics Industrial, Other

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Herbeno Herbals
  2. BioActives
  3. Traditional Medicinals
  4. Republic of Tea
  5. Fortune Health Care
  6. Wild Hibiscus Flower
  7. Matru Ayurveda

Global Hibiscus Flower Powder Market Overview

Highlights of The Hibiscus Flower Powder Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Powdered
    2. Tea Bags
  1. By Application:

    1. Food and Drink
    2. Pharmaceutical Industrial
    3. Cosmetics Industrial
    4. Other
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Hibiscus Flower Powder Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Hibiscus Flower Powder Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

Hibiscus Flower Powder is a natural extract made from the dried flowers of the Hibiscus sabdariffa plant. It is used as a dietary supplement to improve heart health, promote weight loss, and support cognitive function.

Some of the key players operating in the hibiscus flower powder market are Herbeno Herbals, BioActives, Traditional Medicinals, Republic of Tea, Fortune Health Care, Wild Hibiscus Flower, Matru Ayurveda.

The hibiscus flower powder market is expected to register a CAGR of 5.5%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Hibiscus Flower Powder Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Hibiscus Flower Powder Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Hibiscus Flower Powder Market - Supply Chain
   4.5. Global Hibiscus Flower Powder Market Forecast
      4.5.1. Hibiscus Flower Powder Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Hibiscus Flower Powder Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Hibiscus Flower Powder Market Absolute $ Opportunity

5. Global Hibiscus Flower Powder Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Hibiscus Flower Powder Market Size and Volume Forecast by Type
      5.3.1. Powdered
      5.3.2. Tea Bags
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Hibiscus Flower Powder Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Hibiscus Flower Powder Market Size and Volume Forecast by Application
      6.3.1. Food and Drink
      6.3.2. Pharmaceutical Industrial
      6.3.3. Cosmetics Industrial
      6.3.4. Other
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Hibiscus Flower Powder Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Hibiscus Flower Powder Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Hibiscus Flower Powder Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Hibiscus Flower Powder Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Hibiscus Flower Powder Demand Share Forecast, 2019-2026

9. North America Hibiscus Flower Powder Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Hibiscus Flower Powder Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Hibiscus Flower Powder Market Size and Volume Forecast by Application
      9.4.1. Food and Drink
      9.4.2. Pharmaceutical Industrial
      9.4.3. Cosmetics Industrial
      9.4.4. Other
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Hibiscus Flower Powder Market Size and Volume Forecast by Type
      9.7.1. Powdered
      9.7.2. Tea Bags
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Hibiscus Flower Powder Demand Share Forecast, 2019-2026

10. Latin America Hibiscus Flower Powder Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Hibiscus Flower Powder Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Hibiscus Flower Powder Market Size and Volume Forecast by Application
      10.4.1. Food and Drink
      10.4.2. Pharmaceutical Industrial
      10.4.3. Cosmetics Industrial
      10.4.4. Other
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Hibiscus Flower Powder Market Size and Volume Forecast by Type
      10.7.1. Powdered
      10.7.2. Tea Bags
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Hibiscus Flower Powder Demand Share Forecast, 2019-2026

11. Europe Hibiscus Flower Powder Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Hibiscus Flower Powder Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Hibiscus Flower Powder Market Size and Volume Forecast by Application
      11.4.1. Food and Drink
      11.4.2. Pharmaceutical Industrial
      11.4.3. Cosmetics Industrial
      11.4.4. Other
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Hibiscus Flower Powder Market Size and Volume Forecast by Type
      11.7.1. Powdered
      11.7.2. Tea Bags
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Gowth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Hibiscus Flower Powder Demand Share, 2019-2026

12. Asia Pacific Hibiscus Flower Powder Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Hibiscus Flower Powder Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Hibiscus Flower Powder Market Size and Volume Forecast by Application
      12.4.1. Food and Drink
      12.4.2. Pharmaceutical Industrial
      12.4.3. Cosmetics Industrial
      12.4.4. Other
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Hibiscus Flower Powder Market Size and Volume Forecast by Type
      12.7.1. Powdered
      12.7.2. Tea Bags
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Hibiscus Flower Powder Demand Share, 2019-2026

13. Middle East & Africa Hibiscus Flower Powder Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Hibiscus Flower Powder Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Hibiscus Flower Powder Market Size and Volume Forecast by Application
      13.4.1. Food and Drink
      13.4.2. Pharmaceutical Industrial
      13.4.3. Cosmetics Industrial
      13.4.4. Other
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Hibiscus Flower Powder Market Size and Volume Forecast by Type
      13.7.1. Powdered
      13.7.2. Tea Bags
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Hibiscus Flower Powder Demand Share, 2019-2026

14. Competition Landscape
   14.1. Global Hibiscus Flower Powder Market: Market Share Analysis
   14.2. Hibiscus Flower Powder Distributors and Customers
   14.3. Hibiscus Flower Powder Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Herbeno Herbals Overview Financials Developments Strategic Outlook
      14.4.2. BioActives Overview Financials Developments Strategic Outlook
      14.4.3. Traditional Medicinals Overview Financials Developments Strategic Outlook
      14.4.4. Republic of Tea Overview Financials Developments Strategic Outlook
      14.4.5. Fortune Health Care Overview Financials Developments Strategic Outlook
      14.4.6. Wild Hibiscus Flower Overview Financials Developments Strategic Outlook
      14.4.7. Matru Ayurveda Overview Financials Developments Strategic Outlook
      14.4.8. COMPANY8 Overview Financials Developments Strategic Outlook
      14.4.9. COMPANY9 Overview Financials Developments Strategic Outlook
      14.4.10. COMPANY 10 Overview Financials Developments Strategic Outlook
      14.4.11. COMPANY 11 Overview Financials Developments Strategic Outlook
      14.4.12. COMPANY 12 Overview Financials Developments Strategic Outlook
      14.4.13. COMPANY 13 Overview Financials Developments Strategic Outlook
      14.4.14. COMPANY 14 Overview Financials Developments Strategic Outlook
      14.4.15. COMPANY 15 Overview Financials Developments Strategic Outlook
      14.4.16. COMPANY 16 Overview Financials Developments Strategic Outlook
      14.4.17. COMPANY 17 Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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