Market Overview:
The global household cleaning agents market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for convenience and hygiene across the globe. In addition, rising income levels and changing consumer preferences are also contributing to the growth of this market. The global household cleaning agents market is segmented on the basis of type, application, and region. On the basis of type, it is divided into surface cleaners, specialty cleaners, bleaches, and others. Surface cleaners are further classified into liquid surface cleaners and powder surface cleaners; while specialty cleaners are further classified into oven cleaner/degreaser cleaner/lime scale remover/bathroom cleaner/toilet bowl cleaner/kitchen degreaser etcetera). Bleaches are sub-segmented into chlorine bleach and oxygen bleach. Others include all other types of household cleaning agents that do not fall under any other category mentioned above. On the basis of application, it is divided into bathroom cleaners, kitchen cleaners Floorcleaners Fabric care Others .
Product Definition:
Household Cleaning Agents are chemicals that are used to clean surfaces in the home. They can be used to clean dirt, grease, and stains from surfaces. Some common household cleaning agents include bleach, ammonia, and dish soap.
Surface cleaners:
Surface cleaners is a group of cleaning agents that are used to remove soil, oil stains & grease from the surface. It has different formulations depending upon the type of soil or grease. The product finds its major application in kitchen and household cleaning. It also helps in removing dust particles, smoke particles and other types of deposits from indoor air byways such as air ducts, grills etc., which is expected to drive growth over the forecast period.
Specialty cleaners:
Specialty cleaners are the products that are used for specific purposes. They have a wide range of applications in household cleaning agents market. Some specialty cleaners can be used for multiple purposes but they have their own domain where they excel and that is in the area of cleaning agent which is not found easily or generally available in other products.
Application Insights:
The market is segmented by application into bathroom, kitchen, floor, fabric care and others. The bathroom was the largest application segment in 2017 and is expected to continue its dominance over the forecast period. This can be attributed to increasing spending on household cleaning products that cater to this specific need.
The rising importance of hygiene has resulted in a rise in demand for cleaners for bathrooms across the globe. Hygiene is an important factor especially if one has small children at home or pets as it will help prevent illnesses caused by bacteria or viruses that are present on surfaces such as countertops, floors and walls etc.
Regional Analysis:
Asia Pacific is expected to be the fastest-growing region over the forecast period. The increasing number of nuclear families in developing countries, such as India and China, have led to an increase in spending on household cleaning products. This trend is projected to continue over the coming years due to which Asia Pacific market for global household cleaning agents is anticipated gain significant traction.
Europe was estimated at USD X million in 2017 and is expected to witness steady growth owing high product penetration by companies like Procter & Gamble; Unilever; Reckitt Benckiser Group; Henkel AG & Co.; Kao Corporation; Colgate-Palmolive Company and many more across households of Germany, U.K.
Growth Factors:
- Increasing awareness about the importance of hygiene and cleanliness among consumers.
- Rising disposable income of consumers, which enables them to spend more on household cleaning agents.
- Growing demand for eco-friendly and biodegradable household cleaning agents products.
- Proliferation of retail outlets that offer a wide range of household cleaning agents products at competitive prices.
Scope Of The Report
Report Attributes
Report Details
Report Title
Household Cleaning Agents Market Research Report
By Type
Surface cleaners, Specialty cleaners, Bleaches
By Application
Bathroom cleaners, Kitchen cleaners, Floor cleaners, Fabric care, Others
By Companies
Clorox, Colgate-Palmolive Company, Church and Dwight, Henkel, The Dial Corporation, Kao Corporation, Procter and Gamble Company, Reckitt Benckiser, Johnson & Johnson, Unilever
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
241
Number of Tables & Figures
169
Customization Available
Yes, the report can be customized as per your need.
Global Household Cleaning Agents Market Report Segments:
The global Household Cleaning Agents market is segmented on the basis of:
Types
Surface cleaners, Specialty cleaners, Bleaches
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Bathroom cleaners, Kitchen cleaners, Floor cleaners, Fabric care, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Clorox
- Colgate-Palmolive Company
- Church and Dwight
- Henkel
- The Dial Corporation
- Kao Corporation
- Procter and Gamble Company
- Reckitt Benckiser
- Johnson & Johnson
- Unilever
Highlights of The Household Cleaning Agents Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Surface cleaners
- Specialty cleaners
- Bleaches
- By Application:
- Bathroom cleaners
- Kitchen cleaners
- Floor cleaners
- Fabric care
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Household Cleaning Agents Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Household cleaning agents are chemicals used to clean surfaces and remove dirt, dust, and other contaminants.
Some of the major players in the household cleaning agents market are Clorox, Colgate-Palmolive Company, Church and Dwight, Henkel, The Dial Corporation, Kao Corporation, Procter and Gamble Company, Reckitt Benckiser, Johnson & Johnson, Unilever.
The household cleaning agents market is expected to grow at a compound annual growth rate of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Household Cleaning Agents Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Household Cleaning Agents Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Household Cleaning Agents Market - Supply Chain
4.5. Global Household Cleaning Agents Market Forecast
4.5.1. Household Cleaning Agents Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Household Cleaning Agents Market Size (000 Units) and Y-o-Y Growth
4.5.3. Household Cleaning Agents Market Absolute $ Opportunity
5. Global Household Cleaning Agents Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Household Cleaning Agents Market Size and Volume Forecast by Type
5.3.1. Surface cleaners
5.3.2. Specialty cleaners
5.3.3. Bleaches
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Household Cleaning Agents Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Household Cleaning Agents Market Size and Volume Forecast by Application
6.3.1. Bathroom cleaners
6.3.2. Kitchen cleaners
6.3.3. Floor cleaners
6.3.4. Fabric care
6.3.5. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Household Cleaning Agents Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Household Cleaning Agents Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Household Cleaning Agents Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Household Cleaning Agents Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Household Cleaning Agents Demand Share Forecast, 2019-2029
9. North America Household Cleaning Agents Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Household Cleaning Agents Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Household Cleaning Agents Market Size and Volume Forecast by Application
9.4.1. Bathroom cleaners
9.4.2. Kitchen cleaners
9.4.3. Floor cleaners
9.4.4. Fabric care
9.4.5. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Household Cleaning Agents Market Size and Volume Forecast by Type
9.7.1. Surface cleaners
9.7.2. Specialty cleaners
9.7.3. Bleaches
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Household Cleaning Agents Demand Share Forecast, 2019-2029
10. Latin America Household Cleaning Agents Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Household Cleaning Agents Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Household Cleaning Agents Market Size and Volume Forecast by Application
10.4.1. Bathroom cleaners
10.4.2. Kitchen cleaners
10.4.3. Floor cleaners
10.4.4. Fabric care
10.4.5. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Household Cleaning Agents Market Size and Volume Forecast by Type
10.7.1. Surface cleaners
10.7.2. Specialty cleaners
10.7.3. Bleaches
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Household Cleaning Agents Demand Share Forecast, 2019-2029
11. Europe Household Cleaning Agents Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Household Cleaning Agents Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Household Cleaning Agents Market Size and Volume Forecast by Application
11.4.1. Bathroom cleaners
11.4.2. Kitchen cleaners
11.4.3. Floor cleaners
11.4.4. Fabric care
11.4.5. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Household Cleaning Agents Market Size and Volume Forecast by Type
11.7.1. Surface cleaners
11.7.2. Specialty cleaners
11.7.3. Bleaces
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Household Cleaning Agents Demand Share, 2019-2029
12. Asia Pacific Household Cleaning Agents Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Household Cleaning Agents Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Household Cleaning Agents Market Size and Volume Forecast by Application
12.4.1. Bathroom cleaners
12.4.2. Kitchen cleaners
12.4.3. Floor cleaners
12.4.4. Fabric care
12.4.5. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Household Cleaning Agents Market Size and Volume Forecast by Type
12.7.1. Surface cleaners
12.7.2. Specialty cleaners
12.7.3. Bleaches
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Household Cleaning Agents Demand Share, 2019-2029
13. Middle East & Africa Household Cleaning Agents Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Household Cleaning Agents Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Household Cleaning Agents Market Size and Volume Forecast by Application
13.4.1. Bathroom cleaners
13.4.2. Kitchen cleaners
13.4.3. Floor cleaners
13.4.4. Fabric care
13.4.5. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Household Cleaning Agents Market Size and Volume Forecast by Type
13.7.1. Surface cleaners
13.7.2. Specialty cleaners
13.7.3. Bleaches
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Household Cleaning Agents Demand Share, 2019-2029
14. Competition Landscape
14.1. Global Household Cleaning Agents Market: Market Share Analysis
14.2. Household Cleaning Agents Distributors and Customers
14.3. Household Cleaning Agents Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Clorox
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Colgate-Palmolive Company
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Church and Dwight
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Henkel
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. The Dial Corporation
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Kao Corporation
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Procter and Gamble Company
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Reckitt Benckiser
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Johnson & Johnson
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Unilever
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook