Huangjiu is a type of Chinese alcoholic beverage made from rice, water, and koji. It is typically clear in appearance and has a light taste. Huangjiu is traditionally consumed during the winter months in China. The global huangjiu market was valued at USD 3.2 billion in 2018 and is projected to reach USD 4.5 billion by 2030, growing at a CAGR of 5% from 2019 to 2030.
The global huangjiu market can be segmented on the basis of type into mijiu, hua diao jiu, shaoxing wine, and Hong lu jiu; on the basis of application into online store, supermarket, and direct store; and on the basis of region into North America (NA), Latin America (LA), Europe (EU), Asia Pacific (APAC) & Middle East & Africa (MEA). In 2018 North America accounted for the largest share followed by Europe with Asia Pacific accounting for the fastest growth rate over 2019-2030 period among all regions globally due to increasing demand for premium products such as aged wines which are not available locally or are expensive when imported from other countries such as Japan or France.
Some Of The Growth Factors Of This Market:
- The Chinese government has been promoting the consumption of Huangjiu in order to reduce the country's dependence on imported wines.
- China is a major producer and consumer of wine, with an annual production volume of about 1 billion liters and a per capita consumption rate that is among the highest in the world at about 2 liters per person annually.
- China's population growth will continue to drive demand for wine.
Industry Growth Insights published a new data on “Huangjiu(yellow Wine) Market”. The research report is titled “Huangjiu(yellow Wine) Market research by Types (Mijiu, Huadiao jiu, Shaoxing wine, Hong lu jiu, Other), By Applications (Online Store, Supermarket, Direct Store, Other), By Players/Companies Zhejiang GuYueLongShan Shaoxing Wine Co., Zhejiang Tapai Shaoxingjiu Limited Company, Zhangjiagang Brewery, Kuaijishan Shaoxing Rice, ShangHai JinFeng Wine Company Limited, Shanghai Shikumen Vintage Limited Company, NingBo Alalaojiu, JiMo Laojiu, Fangxian Lulingwang Wine Business Co.,Ltd., Suzhou Baihua Yangniangzao Limited Company, Guangdong Mingzhu Group Co., Ltd., Zhejiang China Light, Tong Ren Tang, Anhui Gunanfeng”.
Scope Of The Report
Report Attributes
Report Details
Report Title
Huangjiu(yellow Wine) Market Research Report
By Type
Mijiu, Huadiao jiu, Shaoxing wine, Hong lu jiu, Other
By Application
Online Store, Supermarket, Direct Store, Other
By Companies
Zhejiang GuYueLongShan Shaoxing Wine Co., Zhejiang Tapai Shaoxingjiu Limited Company, Zhangjiagang Brewery, Kuaijishan Shaoxing Rice, ShangHai JinFeng Wine Company Limited, Shanghai Shikumen Vintage Limited Company, NingBo Alalaojiu, JiMo Laojiu, Fangxian Lulingwang Wine Business Co.,Ltd., Suzhou Baihua Yangniangzao Limited Company, Guangdong Mingzhu Group Co., Ltd., Zhejiang China Light, Tong Ren Tang, Anhui Gunanfeng
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
248
Number of Tables & Figures
174
Customization Available
Yes, the report can be customized as per your need.
 Industry Outlook.svg)
Global Huangjiu(yellow Wine) Market Report Segments:
The global Huangjiu(yellow Wine) market is segmented on the basis of:
Types
Mijiu, Huadiao jiu, Shaoxing wine, Hong lu jiu, Other
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Online Store, Supermarket, Direct Store, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Zhejiang GuYueLongShan Shaoxing Wine Co.
- Zhejiang Tapai Shaoxingjiu Limited Company
- Zhangjiagang Brewery
- Kuaijishan Shaoxing Rice
- ShangHai JinFeng Wine Company Limited
- Shanghai Shikumen Vintage Limited Company
- NingBo Alalaojiu
- JiMo Laojiu
- Fangxian Lulingwang Wine Business Co.,Ltd.
- Suzhou Baihua Yangniangzao Limited Company
- Guangdong Mingzhu Group Co., Ltd.
- Zhejiang China Light
- Tong Ren Tang
- Anhui Gunanfeng
 Market Overview.svg)
Highlights of The Huangjiu(yellow Wine) Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Mijiu
- Huadiao jiu
- Shaoxing wine
- Hong lu jiu
- Other
- By Application:
- Online Store
- Supermarket
- Direct Store
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Huangjiu(yellow Wine) Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
 Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Huangjiu is a type of Chinese wine made from rice.
Some of the major players in the huangjiu(yellow wine) market are Zhejiang GuYueLongShan Shaoxing Wine Co., Zhejiang Tapai Shaoxingjiu Limited Company, Zhangjiagang Brewery, Kuaijishan Shaoxing Rice, ShangHai JinFeng Wine Company Limited, Shanghai Shikumen Vintage Limited Company, NingBo Alalaojiu, JiMo Laojiu, Fangxian Lulingwang Wine Business Co.,Ltd., Suzhou Baihua Yangniangzao Limited Company, Guangdong Mingzhu Group Co., Ltd., Zhejiang China Light, Tong Ren Tang, Anhui Gunanfeng.
The huangjiu(yellow wine) market is expected to register a CAGR of 5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Huangjiu(yellow Wine) Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Huangjiu(yellow Wine) Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Huangjiu(yellow Wine) Market - Supply Chain
4.5. Global Huangjiu(yellow Wine) Market Forecast
4.5.1. Huangjiu(yellow Wine) Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Huangjiu(yellow Wine) Market Size (000 Units) and Y-o-Y Growth
4.5.3. Huangjiu(yellow Wine) Market Absolute $ Opportunity
5. Global Huangjiu(yellow Wine) Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Huangjiu(yellow Wine) Market Size and Volume Forecast by Type
5.3.1. Mijiu
5.3.2. Huadiao jiu
5.3.3. Shaoxing wine
5.3.4. Hong lu jiu
5.3.5. Other
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Huangjiu(yellow Wine) Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Huangjiu(yellow Wine) Market Size and Volume Forecast by Application
6.3.1. Online Store
6.3.2. Supermarket
6.3.3. Direct Store
6.3.4. Other
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Huangjiu(yellow Wine) Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Huangjiu(yellow Wine) Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Huangjiu(yellow Wine) Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Huangjiu(yellow Wine) Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Huangjiu(yellow Wine) Demand Share Forecast, 2019-2026
9. North America Huangjiu(yellow Wine) Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Huangjiu(yellow Wine) Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Huangjiu(yellow Wine) Market Size and Volume Forecast by Application
9.4.1. Online Store
9.4.2. Supermarket
9.4.3. Direct Store
9.4.4. Other
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Huangjiu(yellow Wine) Market Size and Volume Forecast by Type
9.7.1. Mijiu
9.7.2. Huadiao jiu
9.7.3. Shaoxing wine
9.7.4. Hong lu jiu
9.7.5. Other
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Huangjiu(yellow Wine) Demand Share Forecast, 2019-2026
10. Latin America Huangjiu(yellow Wine) Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Huangjiu(yellow Wine) Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Huangjiu(yellow Wine) Market Size and Volume Forecast by Application
10.4.1. Online Store
10.4.2. Supermarket
10.4.3. Direct Store
10.4.4. Other
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Huangjiu(yellow Wine) Market Size and Volume Forecast by Type
10.7.1. Mijiu
10.7.2. Huadiao jiu
10.7.3. Shaoxing wine
10.7.4. Hong lu jiu
10.7.5. Other
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Huangjiu(yellow Wine) Demand Share Forecast, 2019-2026
11. Europe Huangjiu(yellow Wine) Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Huangjiu(yellow Wine) Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Huangjiu(yellow Wine) Market Size and Volume Forecast by Application
11.4.1. Online Store
11.4.2. Supermarket
11.4.3. Direct Store
11.4.4. Other
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Huangjiu(yellow Wine) Market Size and Volume Forecast by Type
11.7.1. Mijiu
11.7.2. Huadiao jiu
11.7.3. Shaoxing wine
11.7.4. Hong lu jiu
11.7.5. Other
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Huangjiu(yellow Wine) Demand Share, 2019-2026
12. Asia Pacific Huangjiu(yellow Wine) Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Huangjiu(yellow Wine) Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Huangjiu(yellow Wine) Market Size and Volume Forecast by Application
12.4.1. Online Store
12.4.2. Supermarket
12.4.3. Direct Store
12.4.4. Other
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Huangjiu(yellow Wine) Market Size and Volume Forecast by Type
12.7.1. Mijiu
12.7.2. Huadiao jiu
12.7.3. Shaoxing wine
12.7.4. Hong lu jiu
12.7.5. Other
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Huangjiu(yellow Wine) Demand Share, 2019-2026
13. Middle East & Africa Huangjiu(yellow Wine) Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Huangjiu(yellow Wine) Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Huangjiu(yellow Wine) Market Size and Volume Forecast by Application
13.4.1. Online Store
13.4.2. Supermarket
13.4.3. Direct Store
13.4.4. Other
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Huangjiu(yellow Wine) Market Size and Volume Forecast by Type
13.7.1. Mijiu
13.7.2. Huadiao jiu
13.7.3. Shaoxing wine
13.7.4. Hong lu jiu
13.7.5. Other
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Huangjiu(yellow Wine) Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Huangjiu(yellow Wine) Market: Market Share Analysis
14.2. Huangjiu(yellow Wine) Distributors and Customers
14.3. Huangjiu(yellow Wine) Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Zhejiang GuYueLongShan Shaoxing Wine Co.
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Zhejiang Tapai Shaoxingjiu Limited Company
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Zhangjiagang Brewery
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Kuaijishan Shaoxing Rice
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. ShangHai JinFeng Wine Company Limited
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Shanghai Shikumen Vintage Limited Company
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. NingBo Alalaojiu
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. JiMo Laojiu
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Fangxian Lulingwang Wine Business Co.,Ltd.
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Suzhou Baihua Yangniangzao Limited Company
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Guangdong Mingzhu Group Co., Ltd.
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Zhejiang China Light
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Tong Ren Tang
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Anhui Gunanfeng
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
