The global influencer marketing platform market is expected to grow from USD 1.5 billion in 2018 to USD 3.2 billion by 2030, at a CAGR of 16.6% during the forecast period. The growth of this market can be attributed to the increasing number of social media users and influencers, which are driving the demand for influencer marketing platforms.
The solution platform segment is expected to dominate the global influencer marketing platform market during the forecast period, in terms of revenue generation and is projected to grow at a CAGR of 17%. The services platform segment is expected to grow at a CAGR of 15% during the forecast period due to its low entry barrier and high scalability factor.
- The rise of social media has led to a new generation of influencers who are able to reach a large audience with their content.
- Influencer marketing is an effective way for brands to reach consumers and build relationships with them, which can lead to increased sales and brand loyalty.
- Brands are increasingly turning towards influencer marketing as it is more cost-effective than traditional advertising methods such as TV commercials or billboards, which can be expensive and difficult to measure the effectiveness of.
- Influencer marketing is also seen as more authentic than traditional advertising methods because it relies on word-of-mouth recommendations from people that consumers trust rather than paid endorsements from celebrities or models that may not be relatable for the average consumer.
- The rise in popularity of social media has led many companies to turn towards influencer marketing because they have access to a large number of potential influencers through their networks, which makes it easier for them find someone who will resonate well with their target audience.
Industry Growth Insights published a new data on “Influencer Marketing Platform Market”. The research report is titled “Influencer Marketing Platform Market research by Types (Solution Platform, Services Platform), By Applications (Search and Discovery, Campaign Management, Influencer Relationship Management, Analytics and Reporting), By Players/Companies IZEA, HYPR, Traackr, InfluencerDB, Launchmetrics, Julius, Klear, Upfluence, AspireIQ, Mavrck, Onalytica, Lumanu, Lefty, Linqia, Social Beat”.
Scope Of The Report
Report Attributes
Report Details
Report Title
Influencer Marketing Platform Market Research Report
By Type
Solution Platform, Services Platform
By Application
Search and Discovery, Campaign Management, Influencer Relationship Management, Analytics and Reporting
By Companies
IZEA, HYPR, Traackr, InfluencerDB, Launchmetrics, Julius, Klear, Upfluence, AspireIQ, Mavrck, Onalytica, Lumanu, Lefty, Linqia, Social Beat
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
245
Number of Tables & Figures
172
Customization Available
Yes, the report can be customized as per your need.
Global Influencer Marketing Platform Market Report Segments:
The global Influencer Marketing Platform market is segmented on the basis of:
Types
Solution Platform, Services Platform
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Search and Discovery, Campaign Management, Influencer Relationship Management, Analytics and Reporting
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- IZEA
- HYPR
- Traackr
- InfluencerDB
- Launchmetrics
- Julius
- Klear
- Upfluence
- AspireIQ
- Mavrck
- Onalytica
- Lumanu
- Lefty
- Linqia
- Social Beat
Highlights of The Influencer Marketing Platform Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Solution Platform
- Services Platform
- By Application:
- Search and Discovery
- Campaign Management
- Influencer Relationship Management
- Analytics and Reporting
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Influencer Marketing Platform Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
An influencer marketing platform is a web-based application that helps businesses identify, connect with, and engage influential bloggers and social media stars to promote their products or services. Platforms typically offer tools for managing relationships with influencers, tracking the performance of campaigns directed towards them, and generating analytics about the effectiveness of outreach efforts.
Some of the major players in the influencer marketing platform market are IZEA, HYPR, Traackr, InfluencerDB, Launchmetrics, Julius, Klear, Upfluence, AspireIQ, Mavrck, Onalytica, Lumanu, Lefty, Linqia, Social Beat.
The influencer market is expected to grow at a compound annual growth rate of 16.6%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Influencer Marketing Platform Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Influencer Marketing Platform Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Influencer Marketing Platform Market - Supply Chain
4.5. Global Influencer Marketing Platform Market Forecast
4.5.1. Influencer Marketing Platform Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Influencer Marketing Platform Market Size (000 Units) and Y-o-Y Growth
4.5.3. Influencer Marketing Platform Market Absolute $ Opportunity
5. Global Influencer Marketing Platform Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Influencer Marketing Platform Market Size and Volume Forecast by Type
5.3.1. Solution Platform
5.3.2. Services Platform
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Influencer Marketing Platform Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Influencer Marketing Platform Market Size and Volume Forecast by Application
6.3.1. Search and Discovery
6.3.2. Campaign Management
6.3.3. Influencer Relationship Management
6.3.4. Analytics and Reporting
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Influencer Marketing Platform Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Influencer Marketing Platform Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Influencer Marketing Platform Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Influencer Marketing Platform Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Influencer Marketing Platform Demand Share Forecast, 2019-2026
9. North America Influencer Marketing Platform Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Influencer Marketing Platform Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Influencer Marketing Platform Market Size and Volume Forecast by Application
9.4.1. Search and Discovery
9.4.2. Campaign Management
9.4.3. Influencer Relationship Management
9.4.4. Analytics and Reporting
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Influencer Marketing Platform Market Size and Volume Forecast by Type
9.7.1. Solution Platform
9.7.2. Services Platform
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Influencer Marketing Platform Demand Share Forecast, 2019-2026
10. Latin America Influencer Marketing Platform Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Influencer Marketing Platform Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Influencer Marketing Platform Market Size and Volume Forecast by Application
10.4.1. Search and Discovery
10.4.2. Campaign Management
10.4.3. Influencer Relationship Management
10.4.4. Analytics and Reporting
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Influencer Marketing Platform Market Size and Volume Forecast by Type
10.7.1. Solution Platform
10.7.2. Services Platform
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Influencer Marketing Platform Demand Share Forecast, 2019-2026
11. Europe Influencer Marketing Platform Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Influencer Marketing Platform Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Influencer Marketing Platform Market Size and Volume Forecast by Application
11.4.1. Search and Discovery
11.4.2. Campaign Management
11.4.3. Influencer Relationship Management
11.4.4. Analytics and Reporting
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Influencer Marketing Platform Market Size and Volume Frecast by Type
11.7.1. Solution Platform
11.7.2. Services Platform
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Influencer Marketing Platform Demand Share, 2019-2026
12. Asia Pacific Influencer Marketing Platform Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Influencer Marketing Platform Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Influencer Marketing Platform Market Size and Volume Forecast by Application
12.4.1. Search and Discovery
12.4.2. Campaign Management
12.4.3. Influencer Relationship Management
12.4.4. Analytics and Reporting
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Influencer Marketing Platform Market Size and Volume Forecast by Type
12.7.1. Solution Platform
12.7.2. Services Platform
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Influencer Marketing Platform Demand Share, 2019-2026
13. Middle East & Africa Influencer Marketing Platform Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Influencer Marketing Platform Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Influencer Marketing Platform Market Size and Volume Forecast by Application
13.4.1. Search and Discovery
13.4.2. Campaign Management
13.4.3. Influencer Relationship Management
13.4.4. Analytics and Reporting
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Influencer Marketing Platform Market Size and Volume Forecast by Type
13.7.1. Solution Platform
13.7.2. Services Platform
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Influencer Marketing Platform Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Influencer Marketing Platform Market: Market Share Analysis
14.2. Influencer Marketing Platform Distributors and Customers
14.3. Influencer Marketing Platform Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. IZEA
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. HYPR
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Traackr
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. InfluencerDB
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Launchmetrics
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Julius
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Klear
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Upfluence
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. AspireIQ
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Mavrck
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Onalytica
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Lumanu
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Lefty
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Linqia
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Social Beat
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
