Market Overview:
The global internet advertising market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing use of digital media and smartphones, and rising demand for online advertising by small businesses. In terms of type, the search ads segment is expected to hold the largest share of the global internet advertising market during the forecast period. This can be attributed to factors such as growing adoption of mobile devices for online searches and increasing spending on search engine marketing (SEM). In terms of application, retail is expected to hold the largest share of the global internet advertising market duringthe forecast period.
Product Definition:
Internet advertising is a form of marketing and advertising that uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other forms of online promotion, internet advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements.
Search Ads:
Search ads are text or image advertisements that appear with the search engine results. The main purpose of these ads is to promote a product, service or brand by linking directly to the source from which the user can purchase (if applicable), thereby helping businesses gain more customers. These ads also have another advantage in that they do not require users to mouse over or interact with them in order for them to be displayed as long as the content is relevant and of interest to the user.
Mobile Ads:
Mobile ads are the advertising messages that appear on mobile devices such as smartphones and tablets. They differ from traditional desktop or web ads in terms of format and location (instream or outstream). In addition, they can be differentiated from e-mails as they do not require a persistent Internet connection. Mobile ads have become an important part of digital marketing owing to the large number of people using smartphones and growing consumer interest in online shopping.
Application Insights:
The retail segment accounted for the largest revenue share of over 30% in 2017. The growth can be attributed to the increasing use of internet for e-commerce and online shopping. Internet is being widely used as a medium for advertising by retailers, both online and offline, due to its ability to reach a large number of consumers directly through personal computers, tablets and smartphones as well as through social media platforms such as Facebook, YouTube etc. Moreover, internet enables retailers/merchants to maintain contact with their customers by providing real-time location information which further enhances customer engagement leading to higher conversion rates.
The entertainment segment is anticipated register significant growth over the forecast period owing to rising usage of video streaming services such as Netflix & Hulu among others which are resulting in increased ad spending by entertainment companies/media owners on digital video ads (DVA). DVA allows advertisers immediate access into consumer's homes allowing them control over when the ad plays etc.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position over the forecast period. This can be attributed to high internet usage, presence of a large number of companies, and high spending by consumers on online advertising. Asia Pacific is projected to grow at the highest CAGR during the forecast period owing to increasing internet penetration and rising expenditure on online advertising by companies in this region. Moreover, growing popularity of social media websites such as Facebook and Twitter among users in this region will drive growth further.
Growth Factors:
- Increasing number of internet users: The number of internet users is increasing day by day. This will help the internet advertising market to grow as more and more people will be exposed to the advertisements.
- Increasing use of mobile devices: With the increase in use of mobile devices, there is a rise in demand for mobile advertising. This will help the internet advertising market to grow further.
- Rising demand for online video ads: There is a rising demand for online video ads due to which advertisers are shifting their budgets from traditional media to digital media platforms such as YouTube and Facebook . This will help the internet advertising market grow at a fast pace.
Scope Of The Report
Report Attributes
Report Details
Report Title
Internet Advertising Market Research Report
By Type
Search Ads, Mobile Ads, Banner Ads, Classified Ads, Digital Video Ads, Others, Internet Advertisin
By Application
Retail, Automotive, Entertainment, Financial Services, Telecom, Consumer Goods, Others
By Companies
Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, Alibaba, Tencent, Twitter, Aol(Verizon Communications), eBay, Linkedin, Amazon, IAC, Soho, Pandora, Internet Advertisin
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
235
Number of Tables & Figures
165
Customization Available
Yes, the report can be customized as per your need.
Global Internet Advertising Market Report Segments:
The global Internet Advertising market is segmented on the basis of:
Types
Search Ads, Mobile Ads, Banner Ads, Classified Ads, Digital Video Ads, Others, Internet Advertisin
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, Automotive, Entertainment, Financial Services, Telecom, Consumer Goods, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Alphabet
- Facebook
- Baidu
- Yahoo! Inc
- Microsoft
- Alibaba
- Tencent
- Twitter
- Aol(Verizon Communications)
- eBay
- Linkedin
- Amazon
- IAC
- Soho
- Pandora
- Internet Advertisin
Highlights of The Internet Advertising Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Search Ads
- Mobile Ads
- Banner Ads
- Classified Ads
- Digital Video Ads
- Others
- Internet Advertisin
- By Application:
- Retail
- Automotive
- Entertainment
- Financial Services
- Telecom
- Consumer Goods
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Internet Advertising Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Internet advertising is a form of marketing that uses the Internet to reach potential customers. Ads may be placed on websites, in email newsletters, or on social media sites.
Some of the major companies in the internet advertising market are Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, Alibaba, Tencent, Twitter, Aol(Verizon Communications), eBay, Linkedin, Amazon, IAC, Soho, Pandora, Internet Advertisin.
The internet advertising market is expected to grow at a compound annual growth rate of 10.8%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Internet Advertising Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Internet Advertising Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Internet Advertising Market - Supply Chain
4.5. Global Internet Advertising Market Forecast
4.5.1. Internet Advertising Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Internet Advertising Market Size (000 Units) and Y-o-Y Growth
4.5.3. Internet Advertising Market Absolute $ Opportunity
5. Global Internet Advertising Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Internet Advertising Market Size and Volume Forecast by Type
5.3.1. Search Ads
5.3.2. Mobile Ads
5.3.3. Banner Ads
5.3.4. Classified Ads
5.3.5. Digital Video Ads
5.3.6. Others
5.3.7. Internet Advertisin
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Internet Advertising Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Internet Advertising Market Size and Volume Forecast by Application
6.3.1. Retail
6.3.2. Automotive
6.3.3. Entertainment
6.3.4. Financial Services
6.3.5. Telecom
6.3.6. Consumer Goods
6.3.7. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Internet Advertising Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Internet Advertising Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Internet Advertising Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Internet Advertising Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Internet Advertising Demand Share Forecast, 2019-2026
9. North America Internet Advertising Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Internet Advertising Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Internet Advertising Market Size and Volume Forecast by Application
9.4.1. Retail
9.4.2. Automotive
9.4.3. Entertainment
9.4.4. Financial Services
9.4.5. Telecom
9.4.6. Consumer Goods
9.4.7. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Internet Advertising Market Size and Volume Forecast by Type
9.7.1. Search Ads
9.7.2. Mobile Ads
9.7.3. Banner Ads
9.7.4. Classified Ads
9.7.5. Digital Video Ads
9.7.6. Others
9.7.7. Internet Advertisin
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Internet Advertising Demand Share Forecast, 2019-2026
10. Latin America Internet Advertising Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Internet Advertising Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Internet Advertising Market Size and Volume Forecast by Application
10.4.1. Retail
10.4.2. Automotive
10.4.3. Entertainment
10.4.4. Financial Services
10.4.5. Telecom
10.4.6. Consumer Goods
10.4.7. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Internet Advertising Market Size and Volume Forecast by Type
10.7.1. Search Ads
10.7.2. Mobile Ads
10.7.3. Banner Ads
10.7.4. Classified Ads
10.7.5. Digital Video Ads
10.7.6. Others
10.7.7. Internet Advertisin
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Internet Advertising Demand Share Forecast, 2019-2026
11. Europe Internet Advertising Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Internet Advertising Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Internet Advertising Market Size and Volume Forecast by Application
11.4.1. Retail
11.4.2. Automotive
11.4.3. Entertainment
11.4.4. Financial Services
11.4.5. Telecom
11.4.6. Consumer Goods
11.4.7. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Internet Advertising Market Size and Volume Forecast by Type
11.7.1. Search Ads
11.7.2. Mobile Ads
11.7.3. Banner Ads
11.7.4. Classified Ads
11.7.5. Digital Video Ads
11.7.6. Others
11.7.7. Internet Advertisin
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Internet Advertising Demand Share, 2019-2026
12. Asia Pacific Internet Advertising Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Internet Advertising Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Internet Advertising Market Size and Volume Forecast by Application
12.4.1. Retail
12.4.2. Automotive
12.4.3. Entertainment
12.4.4. Financial Services
12.4.5. Telecom
12.4.6. Consumer Goods
12.4.7. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Internet Advertising Market Size and Volume Forecast by Type
12.7.1. Search Ads
12.7.2. Mobile Ads
12.7.3. Banner Ads
12.7.4. Classified Ads
12.7.5. Digital Video Ads
12.7.6. Others
12.7.7. Internet Advertisin
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Internet Advertising Demand Share, 2019-2026
13. Middle East & Africa Internet Advertising Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Internet Advertising Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Internet Advertising Market Size and Volume Forecast by Application
13.4.1. Retail
13.4.2. Automotive
13.4.3. Entertainment
13.4.4. Financial Services
13.4.5. Telecom
13.4.6. Consumer Goods
13.4.7. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Internet Advertising Market Size and Volume Forecast by Type
13.7.1. Search Ads
13.7.2. Mobile Ads
13.7.3. Banner Ads
13.7.4. Classified Ads
13.7.5. Digital Video Ads
13.7.6. Others
13.7.7. Internet Advertisin
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Internet Advertising Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Internet Advertising Market: Market Share Analysis
14.2. Internet Advertising Distributors and Customers
14.3. Internet Advertising Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Alphabet
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Facebook
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Baidu
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Yahoo! Inc
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Microsoft
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Alibaba
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Tencent
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Twitter
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Aol(Verizon Communications)
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. eBay
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Linkedin
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Amazon
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. IAC
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Soho
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Pandora
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Internet Advertisin
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
