Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Investment Apps Market by Type (IOS, Android, ), By Application (SME, Large Enterprise, Personal Use, Others, ) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Investment Apps Market by Type (IOS, Android, ), By Application (SME, Large Enterprise, Personal Use, Others, ) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 171931 3300 IT & Telecom 377 250 Pages 4.5 (45)

Market Overview:

The global investment apps market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing adoption of smartphones and tablets, and the growing demand for mobile banking and financial services. In addition, the increasing penetration of internet and broadband services is also contributing to the growth of this market. The global investment apps market is segmented on the basis of type, application, and region. On the basis of type, it is divided into iOS investment apps, Android investment apps, and others (Windows Phone 8/8.1/10). Among these types, iOS investment apps are expected to hold a major share in terms of revenue in 2018 owing to their high adoption rates among users worldwide.

Global Investment Apps Industry Outlook

Product Definition:

An Investment App is a software application that allows users to invest in a variety of assets, such as stocks, bonds and commodities. These apps can provide real-time information about the market, news updates and analysis of investment opportunities. They can also help investors manage their portfolios and make informed decisions about their investments. Investment Apps are important because they allow people to access the markets and make investments without having to go through a broker. This can save money on commissions and fees, as well as time spent researching investment opportunities.


IOS is a mobile operating system developed by Apple Inc. for its hardware products such as smartphones and tablets. It also refers to the software that runs on these devices. The growth of IOS in the investment apps market can be attributed to factors such as ease of use, user interface, and security features among others.


Android is a mobile operating system developed by Google, based on the Linux kernel. It is an open source software platform for smartphones and tablets. Android has a large application ecosystem including both free and paid apps that can be download from app stores. The investment apps market includes applications such as budgeting, expense tracking, personal finance manager among others which are used to manage financial tasks such as payment processing, bill paying and savings management among others.

Application Insights:

The Small and Medium Enterprise (SME) segment dominated the global investment apps market in 2017. The SME segment is expected to witness significant growth over the forecast period owing to increasing penetration of smartphones, which has led to an increase in application usage by SMEs. Furthermore, a rise in investments made by venture capitalists through online crowdfunding platforms such as Kickstarter and Indiegogo has also resulted in increased application downloads from within the small business sector.

The Large Enterprise segment is expected to be one of the prominent segments witnessing growth over the forecast period due to increasing adoption of technology for various purposes including accounting, human resources management, sales & marketing and R&D among others. A large enterprise usually has multiple departments with different needs when it comes time for purchasing new technologies such as information systems or software applications that can help them manage their operations more efficiently.

Regional Analysis:

Asia Pacific dominated the global market in 2017. The region is expected to continue its dominance over the forecast period. This can be attributed to increasing smartphone penetration, availability of low-cost data plans, and rising adoption of cloud applications for mobile device usage. Additionally, countries such as India are focusing on developing their tourism sector by providing information regarding tourist places and related activities on Google Maps Platform; this has led to an increase in Google Map Platform downloads from Android users in India.

North America is anticipated to witness significant growth over the forecast period owing to increased focus on digital transformation across all major industries including retail, telecoms/IT & media/entertainment sectors among others. Moreover, growing number of SMEs that use mobile apps for business process automation will also drive regional growth over the next eight years or so.

Growth Factors:

  • Increasing smartphone penetration and the growing trend of mobile-first investment behavior
  • Proliferation of robo-advisors and automated investment services that make it easier for investors to get started with little or no human interaction
  • The increasing popularity of socially responsible and impact investing, which helps investors align their investments with their personal values
  • The rise in popularity of personalized financial planning and goal-based investing, which gives investors a more holistic view of their overall financial picture
  • Greater access to affordable investment advice from independent advisors, who are often willing to work with clients on a fee basis rather than earning commissions from the sale of products

Scope Of The Report

Report Attributes

Report Details

Report Title

Investment Apps Market Research Report

By Type

IOS, Android,

By Application

SME, Large Enterprise, Personal Use, Others,

By Companies

Stash, Vault, Personal Capital, Stockpile, Wealthfront, E-Trade, Robinhood, Raiz, Stocklight, Sharesight, SelfWealth,

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Investment Apps Market Report Segments:

The global Investment Apps market is segmented on the basis of:


IOS, Android,

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


SME, Large Enterprise, Personal Use, Others,

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Stash
  2. Vault
  3. Personal Capital
  4. Stockpile
  5. Wealthfront
  6. E-Trade
  7. Robinhood
  8. Raiz
  9. Stocklight
  10. Sharesight
  11. SelfWealth

Global Investment Apps Market Overview

Highlights of The Investment Apps Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. IOS
    2. Android
  1. By Application:

    1. SME
    2. Large Enterprise
    3. Personal Use
    4. Others
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Investment Apps Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Investment Apps Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

An investment app is a software application that helps users make informed financial decisions about their investments. These apps can provide information on stocks, bonds, and other securities, as well as tips on how to invest money. They may also offer tools for tracking your portfolio performance and making adjustments to your investment strategy.

Some of the major companies in the investment apps market are Stash, Vault, Personal Capital, Stockpile, Wealthfront, E-Trade, Robinhood, Raiz, Stocklight, Sharesight, SelfWealth.

The investment apps market is expected to grow at a compound annual growth rate of 16.5%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Investment Apps Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Investment Apps Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Investment Apps Market - Supply Chain
   4.5. Global Investment Apps Market Forecast
      4.5.1. Investment Apps Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Investment Apps Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Investment Apps Market Absolute $ Opportunity

5. Global Investment Apps Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Investment Apps Market Size and Volume Forecast by Type
      5.3.1. IOS
      5.3.2. Android
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Investment Apps Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Investment Apps Market Size and Volume Forecast by Application
      6.3.1. SME
      6.3.2. Large Enterprise
      6.3.3. Personal Use
      6.3.4. Others
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Investment Apps Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Investment Apps Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Investment Apps Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Investment Apps Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Investment Apps Demand Share Forecast, 2019-2026

9. North America Investment Apps Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Investment Apps Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Investment Apps Market Size and Volume Forecast by Application
      9.4.1. SME
      9.4.2. Large Enterprise
      9.4.3. Personal Use
      9.4.4. Others
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Investment Apps Market Size and Volume Forecast by Type
      9.7.1. IOS
      9.7.2. Android
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Investment Apps Demand Share Forecast, 2019-2026

10. Latin America Investment Apps Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Investment Apps Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Investment Apps Market Size and Volume Forecast by Application
      10.4.1. SME
      10.4.2. Large Enterprise
      10.4.3. Personal Use
      10.4.4. Others
    10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Investment Apps Market Size and Volume Forecast by Type
      10.7.1. IOS
      10.7.2. Android
    10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Investment Apps Demand Share Forecast, 2019-2026

11. Europe Investment Apps Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Investment Apps Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Investment Apps Market Size and Volume Forecast by Application
      11.4.1. SME
      11.4.2. Large Enterprise
      11.4.3. Personal Use
      11.4.4. Others
    11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Investment Apps Market Size and Volume Forecast by Type
      11.7.1. IOS
      11.7.2. Android
    11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Investment Apps Demand Share, 2019-2026

12. Asia Pacific Investment Apps Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Investment Apps Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Investment Apps Market Size and Volume Forecast by Application
      12.4.1. SME
      12.4.2. Large Enterprise
      12.4.3. Personal Use
      12.4.4. Others
    12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Investment Apps Market Size and Volume Forecast by Type
      12.7.1. IOS
      12.7.2. Android
    12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Investment Apps Demand Share, 2019-2026

13. Middle East & Africa Investment Apps Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Investment Apps Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Investment Apps Market Size and Volume Forecast by Application
      13.4.1. SME
      13.4.2. Large Enterprise
      13.4.3. Personal Use
      13.4.4. Others
    13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Investment Apps Market Size and Volume Forecast by Type
      13.7.1. IOS
      13.7.2. Android
    13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Investment Apps Demand Share, 2019-2026

14. Competition Landscape
   14.1. Global Investment Apps Market: Market Share Analysis
   14.2. Investment Apps Distributors and Customers
   14.3. Investment Apps Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Stash Overview Financials Developments Strategic Outlook
      14.4.2. Vault Overview Financials Developments Strategic Outlook
      14.4.3. Personal Capital Overview Financials Developments Strategic Outlook
      14.4.4. Stockpile Overview Financials Developments Strategic Outlook
      14.4.5. Wealthfront Overview Financials Developments Strategic Outlook
      14.4.6. E-Trade Overview Financials Developments Strategic Outlook
      14.4.7. Robinhood Overview Financials Developments Strategic Outlook
      14.4.8. Raiz Overview Financials Developments Strategic Outlook
      14.4.9. Stocklight Overview Financials Developments Strategic Outlook
      14.4.10. Sharesight Overview Financials Developments Strategic Outlook
      14.4.11. SelfWealth Overview Financials Developments Strategic Outlook
      14.4.12.  Overview Financials Developments Strategic Outlook
      14.4.13. COMPANY 13 Overview Financials Developments Strategic Outlook
      14.4.14. COMPANY 14 Overview Financials Developments Strategic Outlook
      14.4.15. COMPANY 15 Overview Financials Developments Strategic Outlook
      14.4.16. COMPANY 16 Overview Financials Developments Strategic Outlook
      14.4.17. COMPANY 17 Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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