Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Kombucha Market by Type (Herbs & Spices, Fruit, Original, Others), By Application (Age <20, Age 20-40, Age >40) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Kombucha Market by Type (Herbs & Spices, Fruit, Original, Others), By Application (Age <20, Age 20-40, Age >40) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 130951 3300 Food & Beverages 377 235 Pages 4.8 (37)

Market Overview:

The global kombucha market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising awareness about the health benefits of kombucha, increasing demand for organic products, and growing popularity of probiotics. Based on type, the global kombucha market can be segmented into herbs & spices, fruit, original, and others. The original segment is expected to account for a major share of the market in 2018. This segment is also projected to grow at a high CAGR during the forecast period. By application, the global kombucha market can be divided into age 40 years old segments.

Global Kombucha Industry Outlook

Product Definition:

Kombucha is a fermented tea that contains probiotics and enzymes. It has a slightly sour and acidic taste, and is often consumed for its detoxifying effects.

Herbs & Spices:

Herbs and spices are the key ingredients used in kombucha production. The growth factor for herbs & spices is their usage as raw material in other food products, beverages, and health supplements. Herbs &spices have been an important part of human diet from the beginning of time itself but with growing urbanization people are shifting towards more exotic flavors which include herbs and spices.


Fruit is a raw or cooked item used in the production of kombucha. The most common fruits used are apple, blackberry, blueberry, mangoes (yes! Mango can be used to produce kombucha), strawberry and grapes. Other fruits such as pineapple and orange can also be used to produce kombucha however; they have different methods of fermentation than other fruits.

Application Insights:

The global market is segmented by application into age 40. The age group of 20-40 held the largest share in 2017 owing to the rising number of consumers in this demographic. This can be attributed to various factors such as easy access to alcoholic beverages and a sedentary lifestyle that promote unhealthy dietary habits.

The product has numerous health benefits which makes it a favorable choice among consumers who are looking for alternative medicine for curing diseases and maintaining good health. These factors are expected to drive the demand from the aging population over the forecast period.

Regional Analysis:

North America was the largest regional market in 2017 owing to the presence of a large number of kombucha manufacturers and strong brand identity. The region is expected to maintain its dominance over the forecast period due to new product launches by major players such as Klean, which offers flavored syrups for iced tea drinks, and KeVita, which has launched several health beverages under various flavors including green tea, passion fruit berry blast and acai bowl.

Asia Pacific is projected to be one of the fastest-growing regions during the forecast years on account of rising consumer awareness regarding healthy beverages coupled with increasing disposable income levels in emerging economies such as China & India. Furthermore, growing demand for sports nutrition products among working professionals will augment industry growth over next eight years.

Latin America also presents significant opportunities due to high demand from countries like Brazil & Mexico that consume more than 300 million bottles annually according to Beverage Digest magazine’s 2016 issue.

Growth Factors:

  • Increasing awareness about the health benefits of kombucha is driving the growth of the market.
  • The increasing popularity of probiotics is also propelling the growth of the kombucha market.
  • The rising demand for organic and healthy products is fueling the growth of the kombucha market.
  • The increasing number of health-conscious consumers is contributing to the growth of this market segmentation 5

Scope Of The Report

Report Attributes

Report Details

Report Title

Kombucha Market Research Report

By Type

Herbs & Spices, Fruit, Original, Others

By Application

Age <20, Age 20-40, Age >40

By Companies

GT’s Kombucha, KeVita, Brew Dr. Kombucha, The Humm Kombucha, Live Soda Kombucha, Red Bull, Kombucha Wonder Drink, Townshend’s Tea, Celestial Seasonings, Kosmic Kombucha, HIGH COUNTRY, NessAlla Kombucha, Reed’s, Buchi Kombucha

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Kombucha Market Report Segments:

The global Kombucha market is segmented on the basis of:


Herbs & Spices, Fruit, Original, Others

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Age <20, Age 20-40, Age >40

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. GT’s Kombucha
  2. KeVita
  3. Brew Dr. Kombucha
  4. The Humm Kombucha
  5. Live Soda Kombucha
  6. Red Bull
  7. Kombucha Wonder Drink
  8. Townshend’s Tea
  9. Celestial Seasonings
  10. Kosmic Kombucha
  12. NessAlla Kombucha
  13. Reed’s
  14. Buchi Kombucha

Global Kombucha Market Overview

Highlights of The Kombucha Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Herbs & Spices
    2. Fruit
    3. Original
    4. Others
  1. By Application:

    1. Age <20
    2. Age 20-40
    3. Age >40
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Kombucha Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Kombucha Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

Kombucha is a fermented tea drink made from black or green tea, sugar, and SCOBY (symbiotic culture of bacteria and yeast). The drink is often sweetened with fruit juice or honey.

Some of the key players operating in the kombucha market are GT¢â‚¬â„¢s Kombucha, KeVita, Brew Dr. Kombucha, The Humm Kombucha, Live Soda Kombucha, Red Bull, Kombucha Wonder Drink, Townshend¢â‚¬â„¢s Tea, Celestial Seasonings, Kosmic Kombucha, HIGH COUNTRY, NessAlla Kombucha, Reed¢â‚¬â„¢s, Buchi Kombucha.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Kombucha Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Kombucha Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Kombucha Market - Supply Chain
   4.5. Global Kombucha Market Forecast
      4.5.1. Kombucha Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Kombucha Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Kombucha Market Absolute $ Opportunity

5. Global Kombucha Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Kombucha Market Size and Volume Forecast by Type
      5.3.1. Herbs & Spices
      5.3.2. Fruit
      5.3.3. Original
      5.3.4. Others
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Kombucha Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Kombucha Market Size and Volume Forecast by Application
      6.3.1. Age <20
      6.3.2. Age 20-40
      6.3.3. Age >40
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Kombucha Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Kombucha Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Kombucha Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Kombucha Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Kombucha Demand Share Forecast, 2019-2029

9. North America Kombucha Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Kombucha Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Kombucha Market Size and Volume Forecast by Application
      9.4.1. Age <20
      9.4.2. Age 20-40
      9.4.3. Age >40
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Kombucha Market Size and Volume Forecast by Type
      9.7.1. Herbs & Spices
      9.7.2. Fruit
      9.7.3. Original
      9.7.4. Others
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Kombucha Demand Share Forecast, 2019-2029

10. Latin America Kombucha Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Kombucha Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Kombucha Market Size and Volume Forecast by Application
      10.4.1. Age <20
      10.4.2. Age 20-40
      10.4.3. Age >40
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Kombucha Market Size and Volume Forecast by Type
      10.7.1. Herbs & Spices
      10.7.2. Fruit
      10.7.3. Original
      10.7.4. Others
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Kombucha Demand Share Forecast, 2019-2029

11. Europe Kombucha Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Kombucha Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Kombucha Market Size and Volume Forecast by Application
      11.4.1. Age <20
      11.4.2. Age 20-40
      11.4.3. Age >40
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Kombucha Market Size and Volume Forecast by Type
      11.7.1. Herbs & Spices
      11.7.2. Fruit
      11.7.3. Original
      11.7.4. Others
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Prouct Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Kombucha Demand Share, 2019-2029

12. Asia Pacific Kombucha Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Kombucha Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Kombucha Market Size and Volume Forecast by Application
      12.4.1. Age <20
      12.4.2. Age 20-40
      12.4.3. Age >40
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Kombucha Market Size and Volume Forecast by Type
      12.7.1. Herbs & Spices
      12.7.2. Fruit
      12.7.3. Original
      12.7.4. Others
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Kombucha Demand Share, 2019-2029

13. Middle East & Africa Kombucha Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Kombucha Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Kombucha Market Size and Volume Forecast by Application
      13.4.1. Age <20
      13.4.2. Age 20-40
      13.4.3. Age >40
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Kombucha Market Size and Volume Forecast by Type
      13.7.1. Herbs & Spices
      13.7.2. Fruit
      13.7.3. Original
      13.7.4. Others
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Kombucha Demand Share, 2019-2029

14. Competition Landscape
   14.1. Global Kombucha Market: Market Share Analysis
   14.2. Kombucha Distributors and Customers
   14.3. Kombucha Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. GT’s Kombucha Overview Financials Developments Strategic Outlook
      14.4.2. KeVita Overview Financials Developments Strategic Outlook
      14.4.3. Brew Dr. Kombucha Overview Financials Developments Strategic Outlook
      14.4.4. The Humm Kombucha Overview Financials Developments Strategic Outlook
      14.4.5. Live Soda Kombucha Overview Financials Developments Strategic Outlook
      14.4.6. Red Bull Overview Financials Developments Strategic Outlook
      14.4.7. Kombucha Wonder Drink Overview Financials Developments Strategic Outlook
      14.4.8. Townshend’s Tea Overview Financials Developments Strategic Outlook
      14.4.9. Celestial Seasonings Overview Financials Developments Strategic Outlook
      14.4.10. Kosmic Kombucha Overview Financials Developments Strategic Outlook
      14.4.11. HIGH COUNTRY Overview Financials Developments Strategic Outlook
      14.4.12. NessAlla Kombucha Overview Financials Developments Strategic Outlook
      14.4.13. Reed’s Overview Financials Developments Strategic Outlook
      14.4.14. Buchi Kombucha Overview Financials Developments Strategic Outlook
      14.4.15. COMPANY 15 Overview Financials Developments Strategic Outlook
      14.4.16. COMPANY 16 Overview Financials Developments Strategic Outlook
      14.4.17. COMPANY 17 Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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