Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Kombucha Tea Market by Type (Herbs & Spices, Fruit, Original, Others), By Application (Age Below 20, Age 20-40, Age Above 40) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Kombucha Tea Market by Type (Herbs & Spices, Fruit, Original, Others), By Application (Age Below 20, Age 20-40, Age Above 40) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 153998 3300 Food & Beverages 377 230 Pages 4.6 (38)

Market Overview:

The global kombucha tea market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising awareness about the health benefits of kombucha tea, increasing demand for organic products, and growing popularity of probiotics. Based on type, the global kombucha tea market can be segmented into herbs & spices, fruit, original, and others. The original segment is expected to account for a major share of the market in 2018. This segment is also projected to grow at a high CAGR during the forecast period owing to its numerous health benefits. By application, the global kombucha tea market can be divided into age below 20 years old, age 20-40 years old and age above 40 years old segments.

Global Kombucha Tea Industry Outlook

Product Definition:

Kombucha Tea is a fermented tea that contains antioxidants, probiotics, and polyphenols. It has been shown to improve gut health, reduce inflammation, and boost the immune system. Kombucha Tea can be enjoyed plain or added to smoothies, juices, or cocktails.

Herbs & Spices:

Herbs and spices are the key ingredients in Kombucha tea. The growth factor for herbs and spices market is that they have antioxidant properties, which help to fight against free radicals in the body, thus making it healthier. Antioxidants are good for the body but when taken excess can cause health issues. Herbs &spices contain antioxidants as well as other ingredients like vitamins, minerals etc., which makes it more healthy than most of its alternatives available in stores today.


Fruit is a raw or cooked item used in the production of kombucha tea. The fruit can be fresh, dried, frozen or canned. It is also known as dehydrated fruit and concentrated fruit juice. Kombucha tea made from the fruits are rich in vitamins (A & B complex), minerals (such as iron & calcium), enzymes and antioxidants which helps to fight against cancer cells, aging process and helps to lose weight.

Application Insights:

The age below 20 segment held the largest share of over 60.0% in 2017. The growth can be attributed to the rising number of university students across the globe, especially in countries such as China, India and Mexico who drink kombucha for better health due to its energy-enhancing properties. Moreover, this demographic is increasingly being targeted by beverage manufacturers owing to high demand from a young population that is increasingly becoming aware about healthy lifestyle practices and benefits associated with various beverages including kombucha tea.

The age above 40 segment is expected to witness significant growth over the forecast period owing to increasing awareness among consumers about gut health and proper food digestion after 40 years of age. This factor has led many aged people around the world including Australia, New Zealand and U.S.

Regional Analysis:

Asia Pacific was the largest regional market in 2017 and is expected to continue its dominance over the forecast period. The region accounts for about 60% of global kombucha tea consumption owing to increasing demand from developing countries, such as India and China. Furthermore, growing health awareness among consumers is anticipated to fuel product demand in this region.

North America accounted for a significant share of the global kombucha tea market due to rising consumer preference toward low-calorie beverages along with easy digestion benefits offered by flavored iced teas like kombucha. However, slow growth in per capita income levels may hinder future sales growth among middle-class age groups that are majorly target customers of this industry over the next eight years.

Latin America has witnessed strong economic growth since 2014 on account of steady macroeconomic policies implemented by governments across countries including Brazil, Mexico and Argentina; which have boosted investments.

Growth Factors:

  • Increasing awareness about the health benefits of kombucha tea is driving the growth of the market.
  • The increasing popularity of probiotic drinks is also propelling the growth of the kombucha tea market.
  • The rising demand for organic and healthy beverages is another key factor fuelling the growth of this market.
  • Kombucha tea manufacturers are focusing on innovations and new product launches to attract more consumers, which is contributing to market growth.

Scope Of The Report

Report Attributes

Report Details

Report Title

Kombucha Tea Market Research Report

By Type

Herbs & Spices, Fruit, Original, Others

By Application

Age Below 20, Age 20-40, Age Above 40

By Companies

GT's Living Foods, KeVita, Brew Dr. Kombucha, Humm Kombucha, LIVE Soda, Red Bull, Wonder Drink, Townshend's Tea Company, Celestial Seasonings, Kosmic Kombucha, NessAlla Kombucha, Reed’s, Buchi Kombucha

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Kombucha Tea Market Report Segments:

The global Kombucha Tea market is segmented on the basis of:


Herbs & Spices, Fruit, Original, Others

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Age Below 20, Age 20-40, Age Above 40

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. GT's Living Foods
  2. KeVita
  3. Brew Dr. Kombucha
  4. Humm Kombucha
  5. LIVE Soda
  6. Red Bull
  7. Wonder Drink
  8. Townshend's Tea Company
  9. Celestial Seasonings
  10. Kosmic Kombucha
  11. NessAlla Kombucha
  12. Reed’s
  13. Buchi Kombucha

Global Kombucha Tea Market Overview

Highlights of The Kombucha Tea Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Herbs & Spices
    2. Fruit
    3. Original
    4. Others
  1. By Application:

    1. Age Below 20
    2. Age 20-40
    3. Age Above 40
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Kombucha Tea Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
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  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
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Global Kombucha Tea Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

Kombucha tea is a fermented tea that originated in China. It is made by adding sweetened black or green tea to SCOBY, a symbiotic culture of bacteria and yeast. The fermentation process produces an effervescent drink with a slightly sour taste and aroma. Kombucha is high in antioxidants, vitamins, minerals, and probiotics.

Some of the major players in the kombucha tea market are GT's Living Foods, KeVita, Brew Dr. Kombucha, Humm Kombucha, LIVE Soda, Red Bull, Wonder Drink, Townshend's Tea Company, Celestial Seasonings, Kosmic Kombucha, NessAlla Kombucha, Reed¢â‚¬â„¢s, Buchi Kombucha.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Kombucha Tea Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Kombucha Tea Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Kombucha Tea Market - Supply Chain
   4.5. Global Kombucha Tea Market Forecast
      4.5.1. Kombucha Tea Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Kombucha Tea Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Kombucha Tea Market Absolute $ Opportunity

5. Global Kombucha Tea Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Kombucha Tea Market Size and Volume Forecast by Type
      5.3.1. Herbs & Spices
      5.3.2. Fruit
      5.3.3. Original
      5.3.4. Others
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Kombucha Tea Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Kombucha Tea Market Size and Volume Forecast by Application
      6.3.1. Age Below 20
      6.3.2. Age 20-40
      6.3.3. Age Above 40
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Kombucha Tea Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Kombucha Tea Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Kombucha Tea Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Kombucha Tea Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Kombucha Tea Demand Share Forecast, 2019-2026

9. North America Kombucha Tea Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Kombucha Tea Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Kombucha Tea Market Size and Volume Forecast by Application
      9.4.1. Age Below 20
      9.4.2. Age 20-40
      9.4.3. Age Above 40
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Kombucha Tea Market Size and Volume Forecast by Type
      9.7.1. Herbs & Spices
      9.7.2. Fruit
      9.7.3. Original
      9.7.4. Others
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Kombucha Tea Demand Share Forecast, 2019-2026

10. Latin America Kombucha Tea Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Kombucha Tea Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Kombucha Tea Market Size and Volume Forecast by Application
      10.4.1. Age Below 20
      10.4.2. Age 20-40
      10.4.3. Age Above 40
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Kombucha Tea Market Size and Volume Forecast by Type
      10.7.1. Herbs & Spices
      10.7.2. Fruit
      10.7.3. Original
      10.7.4. Others
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Kombucha Tea Demand Share Forecast, 2019-2026

11. Europe Kombucha Tea Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Kombucha Tea Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Kombucha Tea Market Size and Volume Forecast by Application
      11.4.1. Age Below 20
      11.4.2. Age 20-40
      11.4.3. Age Above 40
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Kombucha Tea Market Size and Volume Forecast by Type
      11.7.1. Herbs & Spices
      11.7.2. Fruit
      11.7.3. Original
      11.7.4. Others
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Kombucha Tea Demand Share, 2019-2026

12. Asia Pacific Kombucha Tea Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Kombucha Tea Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Kombucha Tea Market Size and Volume Forecast by Application
      12.4.1. Age Below 20
      12.4.2. Age 20-40
      12.4.3. Age Above 40
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Kombucha Tea Market Size and Volume Forecast by Type
      12.7.1. Herbs & Spices
      12.7.2. Fruit
      12.7.3. Original
      12.7.4. Others
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Kombucha Tea Demand Share, 2019-2026

13. Middle East & Africa Kombucha Tea Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Kombucha Tea Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Kombucha Tea Market Size and Volume Forecast by Application
      13.4.1. Age Below 20
      13.4.2. Age 20-40
      13.4.3. Age Above 40
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Kombucha Tea Market Size and Volume Forecast by Type
      13.7.1. Herbs & Spices
      13.7.2. Fruit
      13.7.3. Original
      13.7.4. Others
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Kombucha Tea Demand Share, 2019-2026

14. Competition Landscape
   14.1. Global Kombucha Tea Market: Market Share Analysis
   14.2. Kombucha Tea Distributors and Customers
   14.3. Kombucha Tea Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. GT's Living Foods Overview Financials Developments Strategic Outlook
      14.4.2. KeVita Overview Financials Developments Strategic Outlook
      14.4.3. Brew Dr. Kombucha Overview Financials Developments Strategic Outlook
      14.4.4. Humm Kombucha Overview Financials Developments Strategic Outlook
      14.4.5. LIVE Soda Overview Financials Developments Strategic Outlook
      14.4.6. Red Bull Overview Financials Developments Strategic Outlook
      14.4.7. Wonder Drink Overview Financials Developments Strategic Outlook
      14.4.8. Townshend's Tea Company Overview Financials Developments Strategic Outlook
      14.4.9. Celestial Seasonings Overview Financials Developments Strategic Outlook
      14.4.10. Kosmic Kombucha Overview Financials Developments Strategic Outlook
      14.4.11. NessAlla Kombucha Overview Financials Developments Strategic Outlook
      14.4.12. Reed’s Overview Financials Developments Strategic Outlook
      14.4.13. Buchi Kombucha Overview Financials Developments Strategic Outlook
      14.4.14. COMPANY 14 Overview Financials Developments Strategic Outlook
      14.4.15. COMPANY 15 Overview Financials Developments Strategic Outlook
      14.4.16. COMPANY 16 Overview Financials Developments Strategic Outlook
      14.4.17. COMPANY 17 Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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