Market Overview:
The global kombucha tea market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising awareness about the health benefits of kombucha tea, increasing demand for organic products, and growing popularity of probiotics. Based on type, the global kombucha tea market can be segmented into herbs & spices, fruit, original, and others. The original segment is expected to account for a major share of the market in 2018. This segment is also projected to grow at a high CAGR during the forecast period owing to its numerous health benefits. By application, the global kombucha tea market can be divided into age below 20 years old, age 20-40 years old and age above 40 years old segments.
Product Definition:
Kombucha Tea is a fermented tea that contains antioxidants, probiotics, and polyphenols. It has been shown to improve gut health, reduce inflammation, and boost the immune system. Kombucha Tea can be enjoyed plain or added to smoothies, juices, or cocktails.
Herbs & Spices:
Herbs and spices are the key ingredients in Kombucha tea. The growth factor for herbs and spices market is that they have antioxidant properties, which help to fight against free radicals in the body, thus making it healthier. Antioxidants are good for the body but when taken excess can cause health issues. Herbs &spices contain antioxidants as well as other ingredients like vitamins, minerals etc., which makes it more healthy than most of its alternatives available in stores today.
Fruit:
Fruit is a raw or cooked item used in the production of kombucha tea. The fruit can be fresh, dried, frozen or canned. It is also known as dehydrated fruit and concentrated fruit juice. Kombucha tea made from the fruits are rich in vitamins (A & B complex), minerals (such as iron & calcium), enzymes and antioxidants which helps to fight against cancer cells, aging process and helps to lose weight.
Application Insights:
The age below 20 segment held the largest share of over 60.0% in 2017. The growth can be attributed to the rising number of university students across the globe, especially in countries such as China, India and Mexico who drink kombucha for better health due to its energy-enhancing properties. Moreover, this demographic is increasingly being targeted by beverage manufacturers owing to high demand from a young population that is increasingly becoming aware about healthy lifestyle practices and benefits associated with various beverages including kombucha tea.
The age above 40 segment is expected to witness significant growth over the forecast period owing to increasing awareness among consumers about gut health and proper food digestion after 40 years of age. This factor has led many aged people around the world including Australia, New Zealand and U.S.
Regional Analysis:
Asia Pacific was the largest regional market in 2017 and is expected to continue its dominance over the forecast period. The region accounts for about 60% of global kombucha tea consumption owing to increasing demand from developing countries, such as India and China. Furthermore, growing health awareness among consumers is anticipated to fuel product demand in this region.
North America accounted for a significant share of the global kombucha tea market due to rising consumer preference toward low-calorie beverages along with easy digestion benefits offered by flavored iced teas like kombucha. However, slow growth in per capita income levels may hinder future sales growth among middle-class age groups that are majorly target customers of this industry over the next eight years.
Latin America has witnessed strong economic growth since 2014 on account of steady macroeconomic policies implemented by governments across countries including Brazil, Mexico and Argentina; which have boosted investments.
Growth Factors:
- Increasing awareness about the health benefits of kombucha tea is driving the growth of the market.
- The increasing popularity of probiotic drinks is also propelling the growth of the kombucha tea market.
- The rising demand for organic and healthy beverages is another key factor fuelling the growth of this market.
- Kombucha tea manufacturers are focusing on innovations and new product launches to attract more consumers, which is contributing to market growth.
Scope Of The Report
Report Attributes
Report Details
Report Title
Kombucha Tea Market Research Report
By Type
Herbs & Spices, Fruit, Original, Others
By Application
Age Below 20, Age 20-40, Age Above 40
By Companies
GT's Living Foods, KeVita, Brew Dr. Kombucha, Humm Kombucha, LIVE Soda, Red Bull, Wonder Drink, Townshend's Tea Company, Celestial Seasonings, Kosmic Kombucha, NessAlla Kombucha, Reed’s, Buchi Kombucha
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
230
Number of Tables & Figures
161
Customization Available
Yes, the report can be customized as per your need.
Global Kombucha Tea Market Report Segments:
The global Kombucha Tea market is segmented on the basis of:
Types
Herbs & Spices, Fruit, Original, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Age Below 20, Age 20-40, Age Above 40
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- GT's Living Foods
- KeVita
- Brew Dr. Kombucha
- Humm Kombucha
- LIVE Soda
- Red Bull
- Wonder Drink
- Townshend's Tea Company
- Celestial Seasonings
- Kosmic Kombucha
- NessAlla Kombucha
- Reed’s
- Buchi Kombucha
Highlights of The Kombucha Tea Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Herbs & Spices
- Fruit
- Original
- Others
- By Application:
- Age Below 20
- Age 20-40
- Age Above 40
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Kombucha Tea Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Kombucha tea is a fermented tea that originated in China. It is made by adding sweetened black or green tea to SCOBY, a symbiotic culture of bacteria and yeast. The fermentation process produces an effervescent drink with a slightly sour taste and aroma. Kombucha is high in antioxidants, vitamins, minerals, and probiotics.
Some of the major players in the kombucha tea market are GT's Living Foods, KeVita, Brew Dr. Kombucha, Humm Kombucha, LIVE Soda, Red Bull, Wonder Drink, Townshend's Tea Company, Celestial Seasonings, Kosmic Kombucha, NessAlla Kombucha, Reed¢â‚¬â„¢s, Buchi Kombucha.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Kombucha Tea Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Kombucha Tea Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Kombucha Tea Market - Supply Chain
4.5. Global Kombucha Tea Market Forecast
4.5.1. Kombucha Tea Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Kombucha Tea Market Size (000 Units) and Y-o-Y Growth
4.5.3. Kombucha Tea Market Absolute $ Opportunity
5. Global Kombucha Tea Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Kombucha Tea Market Size and Volume Forecast by Type
5.3.1. Herbs & Spices
5.3.2. Fruit
5.3.3. Original
5.3.4. Others
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Kombucha Tea Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Kombucha Tea Market Size and Volume Forecast by Application
6.3.1. Age Below 20
6.3.2. Age 20-40
6.3.3. Age Above 40
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Kombucha Tea Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Kombucha Tea Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Kombucha Tea Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Kombucha Tea Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Kombucha Tea Demand Share Forecast, 2019-2026
9. North America Kombucha Tea Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Kombucha Tea Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Kombucha Tea Market Size and Volume Forecast by Application
9.4.1. Age Below 20
9.4.2. Age 20-40
9.4.3. Age Above 40
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Kombucha Tea Market Size and Volume Forecast by Type
9.7.1. Herbs & Spices
9.7.2. Fruit
9.7.3. Original
9.7.4. Others
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Kombucha Tea Demand Share Forecast, 2019-2026
10. Latin America Kombucha Tea Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Kombucha Tea Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Kombucha Tea Market Size and Volume Forecast by Application
10.4.1. Age Below 20
10.4.2. Age 20-40
10.4.3. Age Above 40
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Kombucha Tea Market Size and Volume Forecast by Type
10.7.1. Herbs & Spices
10.7.2. Fruit
10.7.3. Original
10.7.4. Others
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Kombucha Tea Demand Share Forecast, 2019-2026
11. Europe Kombucha Tea Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Kombucha Tea Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Kombucha Tea Market Size and Volume Forecast by Application
11.4.1. Age Below 20
11.4.2. Age 20-40
11.4.3. Age Above 40
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Kombucha Tea Market Size and Volume Forecast by Type
11.7.1. Herbs & Spices
11.7.2. Fruit
11.7.3. Original
11.7.4. Others
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis 11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Kombucha Tea Demand Share, 2019-2026
12. Asia Pacific Kombucha Tea Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Kombucha Tea Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Kombucha Tea Market Size and Volume Forecast by Application
12.4.1. Age Below 20
12.4.2. Age 20-40
12.4.3. Age Above 40
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Kombucha Tea Market Size and Volume Forecast by Type
12.7.1. Herbs & Spices
12.7.2. Fruit
12.7.3. Original
12.7.4. Others
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Kombucha Tea Demand Share, 2019-2026
13. Middle East & Africa Kombucha Tea Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Kombucha Tea Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Kombucha Tea Market Size and Volume Forecast by Application
13.4.1. Age Below 20
13.4.2. Age 20-40
13.4.3. Age Above 40
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Kombucha Tea Market Size and Volume Forecast by Type
13.7.1. Herbs & Spices
13.7.2. Fruit
13.7.3. Original
13.7.4. Others
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Kombucha Tea Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Kombucha Tea Market: Market Share Analysis
14.2. Kombucha Tea Distributors and Customers
14.3. Kombucha Tea Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. GT's Living Foods
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. KeVita
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Brew Dr. Kombucha
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Humm Kombucha
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. LIVE Soda
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Red Bull
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Wonder Drink
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Townshend's Tea Company
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Celestial Seasonings
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Kosmic Kombucha
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. NessAlla Kombucha
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Reeds
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Buchi Kombucha
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook