Market Overview:
The global landing page software market is expected to grow at a CAGR of xx% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for cloud-based landing page software and rising adoption of landing pages by small businesses and marketing teams and agencies. North America is expected to hold the largest share of the global landing page software market in 2018, followed by Europe, Asia Pacific, Latin America, and Middle East & Africa.
Product Definition:
A landing page is a web page that appears when a user clicks on an advertisement or a search engine result. The landing page typically contains the advertisement or product that the user clicked on, and may also contain other relevant information such as contact information, directions, or product specifications.
Landing pages are often used by online businesses to promote and sell products or services. They are also commonly used to collect leads for future marketing campaigns. Landing pages typically have a high conversion rate, meaning that they generate more sales leads than other web pages on the same website.
Cloud:
Cloud is a virtual space where applications and data are hosted. It provides shared resources, storage, and networking among other facilities. The major advantage of cloud computing is that it offers on-demand remote access to data (application software or even physical devices like printers). This helps organizations in reducing their IT costs as they do not have to buy dedicated hardware for each user.
Saas:
The Saas or Services-as-a-Service is a model where the software is provided over the internet and customers can use it on any device. The saas model has certain benefits such as flexibility, cost effectiveness, and scalability which are expected to drive its demand in landing page software market.
Landing pages have been used traditionally for advertising purposes only.
Application Insights:
The marketing teams and agencies segment dominated the global landing page software market in 2017. This is attributed to the increasing usage of these tools by marketing teams and agencies for digital advertising campaigns. Landing pages are created specifically for attracting online traffic from search engines, social media platforms, and other websites to a business's website or mobile application store. The purpose of these pages is to convert browsers into buyers through various online advertising campaigns such as Google AdWords or Facebook Ads.
The home-based businesses segment is expected to witness significant growth over the forecast period owing to an increase in working individuals globally who prefer using their homes as their offices due to cost-effectiveness along with ease of access from anywhere at any time.
Regional Analysis:
North America is expected to emerge as a predominant region over the forecast period. The growth can be attributed to the presence of prominent market players such as Adobe, Appian, Demandware, Landing.io and Unbounce. These companies are investing in research & development activities and acquisitions to maintain their position in the market for landing page software and also expand their customer base across various industries including e-commerce, B2B marketing & sales lead generation etc. For instance; In September 2017; Unbounce was acquired by bounce labs inc.; a Portland based startup that offers marketing solutions for small businesses (SMEs).
The Asia Pacific is anticipated to witness significant growth over the forecast period owing to increasing adoption of digital marketing strategies among SMEs in emerging economies such as China and India along with rapid expansion of internet users across these countries.
Growth Factors:
- Increasing demand for lead generation and conversion optimization
- Rising adoption of landing page software by small and medium businesses
- Emergence of new players in the market
- Proliferation of cloud-based landing page software solutions
- Growing demand for mobile-friendly landing pages
Scope Of The Report
Report Attributes
Report Details
Report Title
Landing Page Software Market Research Report
By Type
Cloud, Saas, Web
By Application
Home Businesses, Small Businesses, Marketing Teamsand Agencies
By Companies
Wix, i-on Interactive, GetResponse, Instapage, Unbounce, Leadpages, ClickFunnels, Landingi, ClickThroo, PageMutant
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
244
Number of Tables & Figures
171
Customization Available
Yes, the report can be customized as per your need.
Global Landing Page Software Market Report Segments:
The global Landing Page Software market is segmented on the basis of:
Types
Cloud, Saas, Web
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Home Businesses, Small Businesses, Marketing Teamsand Agencies
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Wix
- i-on Interactive
- GetResponse
- Instapage
- Unbounce
- Leadpages
- ClickFunnels
- Landingi
- ClickThroo
- PageMutant
Highlights of The Landing Page Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud
- Saas
- Web
- By Application:
- Home Businesses
- Small Businesses
- Marketing Teamsand Agencies
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Landing Page Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Landing Page Software is a software that helps you create and manage your landing pages.
Some of the major companies in the landing page software market are Wix, i-on Interactive, GetResponse, Instapage, Unbounce, Leadpages, ClickFunnels, Landingi, ClickThroo, PageMutant.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Landing Page Software Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Landing Page Software Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Landing Page Software Market - Supply Chain
4.5. Global Landing Page Software Market Forecast
4.5.1. Landing Page Software Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Landing Page Software Market Size (000 Units) and Y-o-Y Growth
4.5.3. Landing Page Software Market Absolute $ Opportunity
5. Global Landing Page Software Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Landing Page Software Market Size and Volume Forecast by Type
5.3.1. Cloud
5.3.2. Saas
5.3.3. Web
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Landing Page Software Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Landing Page Software Market Size and Volume Forecast by Application
6.3.1. Home Businesses
6.3.2. Small Businesses
6.3.3. Marketing Teamsand Agencies
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Landing Page Software Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Landing Page Software Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Landing Page Software Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Landing Page Software Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Landing Page Software Demand Share Forecast, 2019-2026
9. North America Landing Page Software Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Landing Page Software Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Landing Page Software Market Size and Volume Forecast by Application
9.4.1. Home Businesses
9.4.2. Small Businesses
9.4.3. Marketing Teamsand Agencies
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Landing Page Software Market Size and Volume Forecast by Type
9.7.1. Cloud
9.7.2. Saas
9.7.3. Web
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Landing Page Software Demand Share Forecast, 2019-2026
10. Latin America Landing Page Software Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Landing Page Software Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Landing Page Software Market Size and Volume Forecast by Application
10.4.1. Home Businesses
10.4.2. Small Businesses
10.4.3. Marketing Teamsand Agencies
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Landing Page Software Market Size and Volume Forecast by Type
10.7.1. Cloud
10.7.2. Saas
10.7.3. Web
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Landing Page Software Demand Share Forecast, 2019-2026
11. Europe Landing Page Software Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Landing Page Software Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Landing Page Software Market Size and Volume Forecast by Application
11.4.1. Home Businesses
11.4.2. Small Businesses
11.4.3. Marketing Teamsand Agencies
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Landing Page Software Market Size and Volume Forecast by Type
11.7.1. Cloud
11.7.2. Saas
11.7.3. Web
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Landing Page Software Demand Share, 2019-2026
12. Asia Pacific Landing Page Software Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Landing Page Software Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Landing Page Software Market Size and Volume Forecast by Application
12.4.1. Home Businesses
12.4.2. Small Businesses
12.4.3. Marketing Teamsand Agencies
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Landing Page Software Market Size and Volume Forecast by Type
12.7.1. Cloud
12.7.2. Saas
12.7.3. Web
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Landing Page Software Demand Share, 2019-2026
13. Middle East & Africa Landing Page Software Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Landing Page Software Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Landing Page Software Market Size and Volume Forecast by Application
13.4.1. Home Businesses
13.4.2. Small Businesses
13.4.3. Marketing Teamsand Agencies
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Landing Page Software Market Size and Volume Forecast by Type
13.7.1. Cloud
13.7.2. Saas
13.7.3. Web
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Landing Page Software Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Landing Page Software Market: Market Share Analysis
14.2. Landing Page Software Distributors and Customers
14.3. Landing Page Software Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Wix
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. i-on Interactive
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. GetResponse
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Instapage
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Unbounce
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Leadpages
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. ClickFunnels
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Landingi
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. ClickThroo
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. PageMutant
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook