Global Location Based Marketing Services Market is expected to grow at a CAGR of 16.5% during the forecast period, from 2021 to 2030. The market is driven by factors such as increasing adoption of location-based marketing services in various industries and growing number of mobile users. Banner Display/Pop ups: The banner display/pop ups segment accounted for the largest share in the global location based marketing services market in 2018, followed by video, search result, mail and message, social media content and voice calling segments respectively. This segment is expected to maintain its dominance throughout the forecast period owing to its high adoption rate among marketers due to its low cost per impression (CPM) rates. Retail: Retail was one of the major application segments for location based marketing services in 2018 with a share of over 40%. This segment is expected to maintain its dominance throughout the forecast period owing to high adoption rates among marketers due to increased customer engagement through personalized offers and discounts on products or services offered at nearby stores or outlets.
- The increasing number of mobile devices and the growing number of internet users are driving the growth of this market.
- Increasing demand for location-based services from enterprises is also driving the growth of this market.
- Increasing adoption rates for location-based marketing services by small and medium enterprises (SMEs) in developing countries such as India, China, Brazil, and Mexico are also driving the growth of this market.
- Growing need for accurate data on consumer behavior is also fueling the growth of this market.
Industry Growth Insights published a new data on “Location Based Marketing Services Market”. The research report is titled “Location Based Marketing Services Market research by Types (Banner Display/Pop ups, Video, Search Result, E-mail and Message, Social Media Content, Voice Calling), By Applications (Retail, Hospitality, Healthcare, BFSI, Education, Technology and Media, Transportation and Logistics, Automotive, Others), By Players/Companies Google, Groupon, Groundtruth, Placecast, PlaceIQ, Scanbuy, Shopkick, Telenity”.
Scope Of The Report
Report Attributes
Report Details
Report Title
Location Based Marketing Services Market Research Report
By Type
Banner Display/Pop ups, Video, Search Result, E-mail and Message, Social Media Content, Voice Calling
By Application
Retail, Hospitality, Healthcare, BFSI, Education, Technology and Media, Transportation and Logistics, Automotive, Others
By Companies
Google, Groupon, Groundtruth, Placecast, PlaceIQ, Scanbuy, Shopkick, Telenity
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
240
Number of Tables & Figures
168
Customization Available
Yes, the report can be customized as per your need.
Global Location Based Marketing Services Market Report Segments:
The global Location Based Marketing Services market is segmented on the basis of:
Types
Banner Display/Pop ups, Video, Search Result, E-mail and Message, Social Media Content, Voice Calling
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, Hospitality, Healthcare, BFSI, Education, Technology and Media, Transportation and Logistics, Automotive, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Groupon
- Groundtruth
- Placecast
- PlaceIQ
- Scanbuy
- Shopkick
- Telenity
Highlights of The Location Based Marketing Services Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Banner Display/Pop ups
- Video
- Search Result
- E-mail and Message
- Social Media Content
- Voice Calling
- By Application:
- Retail
- Hospitality
- Healthcare
- BFSI
- Education
- Technology and Media
- Transportation and Logistics
- Automotive
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Location Based Marketing Services Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Location-based marketing services are a type of marketing that uses data about a customer's current location to target ads and content specifically to them. This can include things like showing an ad for a product or service that is more likely to be of interest to someone who lives near the store where it was placed, or serving up relevant search results based on where someone is currently browsing online.
Some of the major players in the location based marketing services market are Google, Groupon, Groundtruth, Placecast, PlaceIQ, Scanbuy, Shopkick, Telenity.
The location based market is expected to register a CAGR of 16.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Location Based Marketing Services Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Location Based Marketing Services Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Location Based Marketing Services Market - Supply Chain
4.5. Global Location Based Marketing Services Market Forecast
4.5.1. Location Based Marketing Services Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Location Based Marketing Services Market Size (000 Units) and Y-o-Y Growth
4.5.3. Location Based Marketing Services Market Absolute $ Opportunity
5. Global Location Based Marketing Services Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Location Based Marketing Services Market Size and Volume Forecast by Type
5.3.1. Banner Display/Pop ups
5.3.2. Video
5.3.3. Search Result
5.3.4. E-mail and Message
5.3.5. Social Media Content
5.3.6. Voice Calling
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Location Based Marketing Services Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Location Based Marketing Services Market Size and Volume Forecast by Application
6.3.1. Retail
6.3.2. Hospitality
6.3.3. Healthcare
6.3.4. BFSI
6.3.5. Education
6.3.6. Technology and Media
6.3.7. Transportation and Logistics
6.3.8. Automotive
6.3.9. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Location Based Marketing Services Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Location Based Marketing Services Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Location Based Marketing Services Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Location Based Marketing Services Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Location Based Marketing Services Demand Share Forecast, 2019-2026
9. North America Location Based Marketing Services Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Location Based Marketing Services Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Location Based Marketing Services Market Size and Volume Forecast by Application
9.4.1. Retail
9.4.2. Hospitality
9.4.3. Healthcare
9.4.4. BFSI
9.4.5. Education
9.4.6. Technology and Media
9.4.7. Transportation and Logistics
9.4.8. Automotive
9.4.9. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Location Based Marketing Services Market Size and Volume Forecast by Type
9.7.1. Banner Display/Pop ups
9.7.2. Video
9.7.3. Search Result
9.7.4. E-mail and Message
9.7.5. Social Media Content
9.7.6. Voice Calling
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Location Based Marketing Services Demand Share Forecast, 2019-2026
10. Latin America Location Based Marketing Services Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Location Based Marketing Services Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Location Based Marketing Services Market Size and Volume Forecast by Application
10.4.1. Retail
10.4.2. Hospitality
10.4.3. Healthcare
10.4.4. BFSI
10.4.5. Education
10.4.6. Technology and Media
10.4.7. Transportation and Logistics
10.4.8. Automotive
10.4.9. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Location Based Marketing Services Market Size and Volume Forecast by Type
10.7.1. Banner Display/Pop ups
10.7.2. Video
10.7.3. Search Result
10.7.4. E-mail and Message
10.7.5. Social Media Content
10.7.6. Voice Calling
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Location Based Marketing Services Demand Share Forecast, 2019-2026
11. Europe Location Based Marketing Services Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Location Based Marketing Services Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Location Based Marketing Services Market Size and Volume Forecast by Application
11.4.1. Retail
11.4.2. Hospitality
11.4.3. Healthcare
11.4.4. BFSI
11.4.5. Education
11.4.6. Technology and Media
11.4.7. Transportation and Logistics
11.4.8. Automotive
11.4.9. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projetions by Application
11.7. Europe Location Based Marketing Services Market Size and Volume Forecast by Type
11.7.1. Banner Display/Pop ups
11.7.2. Video
11.7.3. Search Result
11.7.4. E-mail and Message
11.7.5. Social Media Content
11.7.6. Voice Calling
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Location Based Marketing Services Demand Share, 2019-2026
12. Asia Pacific Location Based Marketing Services Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Location Based Marketing Services Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Location Based Marketing Services Market Size and Volume Forecast by Application
12.4.1. Retail
12.4.2. Hospitality
12.4.3. Healthcare
12.4.4. BFSI
12.4.5. Education
12.4.6. Technology and Media
12.4.7. Transportation and Logistics
12.4.8. Automotive
12.4.9. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Location Based Marketing Services Market Size and Volume Forecast by Type
12.7.1. Banner Display/Pop ups
12.7.2. Video
12.7.3. Search Result
12.7.4. E-mail and Message
12.7.5. Social Media Content
12.7.6. Voice Calling
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Location Based Marketing Services Demand Share, 2019-2026
13. Middle East & Africa Location Based Marketing Services Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Location Based Marketing Services Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Location Based Marketing Services Market Size and Volume Forecast by Application
13.4.1. Retail
13.4.2. Hospitality
13.4.3. Healthcare
13.4.4. BFSI
13.4.5. Education
13.4.6. Technology and Media
13.4.7. Transportation and Logistics
13.4.8. Automotive
13.4.9. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Location Based Marketing Services Market Size and Volume Forecast by Type
13.7.1. Banner Display/Pop ups
13.7.2. Video
13.7.3. Search Result
13.7.4. E-mail and Message
13.7.5. Social Media Content
13.7.6. Voice Calling
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Location Based Marketing Services Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Location Based Marketing Services Market: Market Share Analysis
14.2. Location Based Marketing Services Distributors and Customers
14.3. Location Based Marketing Services Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Google
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Groupon
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Groundtruth
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Placecast
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. PlaceIQ
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Scanbuy
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Shopkick
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Telenity
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. COMPANY9
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. COMPANY 10
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
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