Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Location Based Marketing Services Market by Type (Banner Display/Pop ups, Video, Search Result, E-mail and Message, Social Media Content, Voice Calling), By Application (Retail, Hospitality, Healthcare, BFSI, Education, Technology and Media, Transportation and Logistics, Automotive, Others) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Location Based Marketing Services Market by Type (Banner Display/Pop ups, Video, Search Result, E-mail and Message, Social Media Content, Voice Calling), By Application (Retail, Hospitality, Healthcare, BFSI, Education, Technology and Media, Transportation and Logistics, Automotive, Others) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 173266 3300 IT & Telecom 377 240 Pages 5 (38)
                                          

Global Location Based Marketing Services Market is expected to grow at a CAGR of 16.5% during the forecast period, from 2021 to 2030. The market is driven by factors such as increasing adoption of location-based marketing services in various industries and growing number of mobile users. Banner Display/Pop ups: The banner display/pop ups segment accounted for the largest share in the global location based marketing services market in 2018, followed by video, search result, mail and message, social media content and voice calling segments respectively. This segment is expected to maintain its dominance throughout the forecast period owing to its high adoption rate among marketers due to its low cost per impression (CPM) rates. Retail: Retail was one of the major application segments for location based marketing services in 2018 with a share of over 40%. This segment is expected to maintain its dominance throughout the forecast period owing to high adoption rates among marketers due to increased customer engagement through personalized offers and discounts on products or services offered at nearby stores or outlets.

  1. The increasing number of mobile devices and the growing number of internet users are driving the growth of this market.
  2. Increasing demand for location-based services from enterprises is also driving the growth of this market.
  3. Increasing adoption rates for location-based marketing services by small and medium enterprises (SMEs) in developing countries such as India, China, Brazil, and Mexico are also driving the growth of this market.
  4. Growing need for accurate data on consumer behavior is also fueling the growth of this market.

Industry Growth Insights published a new data on “Location Based Marketing Services Market”. The research report is titled “Location Based Marketing Services Market research by Types (Banner Display/Pop ups, Video, Search Result, E-mail and Message, Social Media Content, Voice Calling), By Applications (Retail, Hospitality, Healthcare, BFSI, Education, Technology and Media, Transportation and Logistics, Automotive, Others), By Players/Companies Google, Groupon, Groundtruth, Placecast, PlaceIQ, Scanbuy, Shopkick, Telenity”.

Scope Of The Report

Report Attributes

Report Details

Report Title

Location Based Marketing Services Market Research Report

By Type

Banner Display/Pop ups, Video, Search Result, E-mail and Message, Social Media Content, Voice Calling

By Application

Retail, Hospitality, Healthcare, BFSI, Education, Technology and Media, Transportation and Logistics, Automotive, Others

By Companies

Google, Groupon, Groundtruth, Placecast, PlaceIQ, Scanbuy, Shopkick, Telenity

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year

2021

Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year

2030

Number of Pages

240

Number of Tables & Figures

168

Customization Available

Yes, the report can be customized as per your need.


Global Location Based Marketing Services Industry Outlook


Global Location Based Marketing Services Market Report Segments:

The global Location Based Marketing Services market is segmented on the basis of:

Types

Banner Display/Pop ups, Video, Search Result, E-mail and Message, Social Media Content, Voice Calling

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.

Applications

Retail, Hospitality, Healthcare, BFSI, Education, Technology and Media, Transportation and Logistics, Automotive, Others

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Google
  2. Groupon
  3. Groundtruth
  4. Placecast
  5. PlaceIQ
  6. Scanbuy
  7. Shopkick
  8. Telenity

Global Location Based Marketing Services Market Overview


Highlights of The Location Based Marketing Services Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Banner Display/Pop ups
    2. Video
    3. Search Result
    4. E-mail and Message
    5. Social Media Content
    6. Voice Calling
  1. By Application:

    1. Retail
    2. Hospitality
    3. Healthcare
    4. BFSI
    5. Education
    6. Technology and Media
    7. Transportation and Logistics
    8. Automotive
    9. Others
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Location Based Marketing Services Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Location Based Marketing Services Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?


Location-based marketing services are a type of marketing that uses data about a customer's current location to target ads and content specifically to them. This can include things like showing an ad for a product or service that is more likely to be of interest to someone who lives near the store where it was placed, or serving up relevant search results based on where someone is currently browsing online.

Some of the major players in the location based marketing services market are Google, Groupon, Groundtruth, Placecast, PlaceIQ, Scanbuy, Shopkick, Telenity.

The location based market is expected to register a CAGR of 16.5%.

                                            
1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Location Based Marketing Services Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Location Based Marketing Services Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Location Based Marketing Services Market - Supply Chain
   4.5. Global Location Based Marketing Services Market Forecast
      4.5.1. Location Based Marketing Services Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Location Based Marketing Services Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Location Based Marketing Services Market Absolute $ Opportunity

5. Global Location Based Marketing Services Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Location Based Marketing Services Market Size and Volume Forecast by Type
      5.3.1. Banner Display/Pop ups
      5.3.2. Video
      5.3.3. Search Result
      5.3.4. E-mail and Message
      5.3.5. Social Media Content
      5.3.6. Voice Calling
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Location Based Marketing Services Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Location Based Marketing Services Market Size and Volume Forecast by Application
      6.3.1. Retail
      6.3.2. Hospitality
      6.3.3. Healthcare
      6.3.4. BFSI
      6.3.5. Education
      6.3.6. Technology and Media
      6.3.7. Transportation and Logistics
      6.3.8. Automotive
      6.3.9. Others
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Location Based Marketing Services Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Location Based Marketing Services Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Location Based Marketing Services Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Location Based Marketing Services Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Location Based Marketing Services Demand Share Forecast, 2019-2026

9. North America Location Based Marketing Services Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Location Based Marketing Services Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Location Based Marketing Services Market Size and Volume Forecast by Application
      9.4.1. Retail
      9.4.2. Hospitality
      9.4.3. Healthcare
      9.4.4. BFSI
      9.4.5. Education
      9.4.6. Technology and Media
      9.4.7. Transportation and Logistics
      9.4.8. Automotive
      9.4.9. Others
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Location Based Marketing Services Market Size and Volume Forecast by Type
      9.7.1. Banner Display/Pop ups
      9.7.2. Video
      9.7.3. Search Result
      9.7.4. E-mail and Message
      9.7.5. Social Media Content
      9.7.6. Voice Calling
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Location Based Marketing Services Demand Share Forecast, 2019-2026

10. Latin America Location Based Marketing Services Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Location Based Marketing Services Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Location Based Marketing Services Market Size and Volume Forecast by Application
      10.4.1. Retail
      10.4.2. Hospitality
      10.4.3. Healthcare
      10.4.4. BFSI
      10.4.5. Education
      10.4.6. Technology and Media
      10.4.7. Transportation and Logistics
      10.4.8. Automotive
      10.4.9. Others
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Location Based Marketing Services Market Size and Volume Forecast by Type
      10.7.1. Banner Display/Pop ups
      10.7.2. Video
      10.7.3. Search Result
      10.7.4. E-mail and Message
      10.7.5. Social Media Content
      10.7.6. Voice Calling
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Location Based Marketing Services Demand Share Forecast, 2019-2026

11. Europe Location Based Marketing Services Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Location Based Marketing Services Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Location Based Marketing Services Market Size and Volume Forecast by Application
      11.4.1. Retail
      11.4.2. Hospitality
      11.4.3. Healthcare
      11.4.4. BFSI
      11.4.5. Education
      11.4.6. Technology and Media
      11.4.7. Transportation and Logistics
      11.4.8. Automotive
      11.4.9. Others
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projetions by Application
   11.7. Europe Location Based Marketing Services Market Size and Volume Forecast by Type
      11.7.1. Banner Display/Pop ups
      11.7.2. Video
      11.7.3. Search Result
      11.7.4. E-mail and Message
      11.7.5. Social Media Content
      11.7.6. Voice Calling
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Location Based Marketing Services Demand Share, 2019-2026

12. Asia Pacific Location Based Marketing Services Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Location Based Marketing Services Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Location Based Marketing Services Market Size and Volume Forecast by Application
      12.4.1. Retail
      12.4.2. Hospitality
      12.4.3. Healthcare
      12.4.4. BFSI
      12.4.5. Education
      12.4.6. Technology and Media
      12.4.7. Transportation and Logistics
      12.4.8. Automotive
      12.4.9. Others
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Location Based Marketing Services Market Size and Volume Forecast by Type
      12.7.1. Banner Display/Pop ups
      12.7.2. Video
      12.7.3. Search Result
      12.7.4. E-mail and Message
      12.7.5. Social Media Content
      12.7.6. Voice Calling
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Location Based Marketing Services Demand Share, 2019-2026

13. Middle East & Africa Location Based Marketing Services Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Location Based Marketing Services Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Location Based Marketing Services Market Size and Volume Forecast by Application
      13.4.1. Retail
      13.4.2. Hospitality
      13.4.3. Healthcare
      13.4.4. BFSI
      13.4.5. Education
      13.4.6. Technology and Media
      13.4.7. Transportation and Logistics
      13.4.8. Automotive
      13.4.9. Others
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Location Based Marketing Services Market Size and Volume Forecast by Type
      13.7.1. Banner Display/Pop ups
      13.7.2. Video
      13.7.3. Search Result
      13.7.4. E-mail and Message
      13.7.5. Social Media Content
      13.7.6. Voice Calling
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Location Based Marketing Services Demand Share, 2019-2026

14. Competition Landscape
   14.1. Global Location Based Marketing Services Market: Market Share Analysis
   14.2. Location Based Marketing Services Distributors and Customers
   14.3. Location Based Marketing Services Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Google
         14.4.1.1. Overview
         14.4.1.2. Financials
         14.4.1.3. Developments
         14.4.1.4. Strategic Outlook
      14.4.2. Groupon
         14.4.2.1. Overview
         14.4.2.2. Financials
         14.4.2.3. Developments
         14.4.2.4. Strategic Outlook
      14.4.3. Groundtruth
         14.4.3.1. Overview
         14.4.3.2. Financials
         14.4.3.3. Developments
         14.4.3.4. Strategic Outlook
      14.4.4. Placecast
         14.4.4.1. Overview
         14.4.4.2. Financials
         14.4.4.3. Developments
         14.4.4.4. Strategic Outlook
      14.4.5. PlaceIQ
         14.4.5.1. Overview
         14.4.5.2. Financials
         14.4.5.3. Developments
         14.4.5.4. Strategic Outlook
      14.4.6. Scanbuy
         14.4.6.1. Overview
         14.4.6.2. Financials
         14.4.6.3. Developments
         14.4.6.4. Strategic Outlook
      14.4.7. Shopkick
         14.4.7.1. Overview
         14.4.7.2. Financials
         14.4.7.3. Developments
         14.4.7.4. Strategic Outlook
      14.4.8. Telenity
         14.4.8.1. Overview
         14.4.8.2. Financials
         14.4.8.3. Developments
         14.4.8.4. Strategic Outlook
      14.4.9. COMPANY9
         14.4.9.1. Overview
         14.4.9.2. Financials
         14.4.9.3. Developments
         14.4.9.4. Strategic Outlook
      14.4.10. COMPANY 10
         14.4.10.1. Overview
         14.4.10.2. Financials
         14.4.10.3. Developments
         14.4.10.4. Strategic Outlook
      14.4.11. COMPANY 11
         14.4.11.1. Overview
         14.4.11.2. Financials
         14.4.11.3. Developments
         14.4.11.4. Strategic Outlook
      14.4.12. COMPANY 12
         14.4.12.1. Overview
         14.4.12.2. Financials
         14.4.12.3. Developments
         14.4.12.4. Strategic Outlook
      14.4.13. COMPANY 13
         14.4.13.1. Overview
         14.4.13.2. Financials
         14.4.13.3. Developments
         14.4.13.4. Strategic Outlook
      14.4.14. COMPANY 14
         14.4.14.1. Overview
         14.4.14.2. Financials
         14.4.14.3. Developments
         14.4.14.4. Strategic Outlook
      14.4.15. COMPANY 15
         14.4.15.1. Overview
         14.4.15.2. Financials
         14.4.15.3. Developments
         14.4.15.4. Strategic Outlook
      14.4.16. COMPANY 16
         14.4.16.1. Overview
         14.4.16.2. Financials
         14.4.16.3. Developments
         14.4.16.4. Strategic Outlook
      14.4.17. COMPANY 17
         14.4.17.1. Overview
  &n

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