Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Manual Toothbrush Market by Type (Ultra Soft, Soft, Medium Soft, Others), By Application (Adults, Children) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Manual Toothbrush Market by Type (Ultra Soft, Soft, Medium Soft, Others), By Application (Adults, Children) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 130334 3300 Consumer Goods 377 245 Pages 4.9 (37)

Market Overview:

The global manual toothbrush market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing awareness about oral hygiene and rising demand for toothbrush among adults and children. In terms of type, the ultra soft segment is expected to witness highest growth during the forecast period. This can be attributed to its ability to clean teeth gently and remove plaque effectively. By application, the adult segment is expected to dominate the global manual toothbrush market during the forecast period owing to increasing awareness about oral hygiene among adults across globe.

Global Manual Toothbrush Industry Outlook

Product Definition:

A manual toothbrush is a toothbrush with bristles that are held in place by a handle. They are used to clean teeth and gums. Manual toothbrushes are the most common type of toothbrush, and they come in a variety of shapes and sizes.

Ultra Soft:

Ultra soft is a new term in the market and it means very fine bristle brush with less stiffness. The ultra-soft bristles are designed to remove plaque more effectively than the regular stiff bristles. Some of the major players who introduced this product include Colgate, Philips, Dental Ease and Supermax.


The soft bristles are designed to massage the gums and teeth, which in turn helps in stimulating blood flow to the area of concern. The product is available in various forms such as a head, handle, or brush. It also varies according to consumer preference and requirement. For instance, some consumers might prefer hard bristle toothbrushes while others might prefer soft ones.

Application Insights:

The manual toothbrush market is segmented based on application into adults and children. The adult segment held the largest share in 2017 due to the increasing prevalence of dental caries, periodontal disease, cavities and other oral diseases among adults. According to a study published by the Centers for Disease Control and Prevention (CDC), dental care utilization rates are significantly higher in high-income countries compared to low-income countries. This factor is anticipated to fuel product demand over the forecast period.

Children application segment is expected register significant growth during the forecast period owing to increased awareness about oral hygiene among parents resulting in an increase in demand for toothbrushes designed specifically for use by children at an early age.

Regional Analysis:

Asia Pacific dominated the global market in 2017 owing to increasing awareness about oral hygiene and growing consumer preference for western products. The region is expected to witness a CAGR of XX% over the forecast period, on account of rising disposable income and improving standards of living. Furthermore, an increase in the number of dental clinics due to better access to healthcare services is anticipated to fuel demand for manual toothbrushes in this region.

North America accounted for a significant share owing to high adoption rates associated with electric toothbrushes as well as their higher performance characteristics such as ease in handling and superior cleaning ability compared with manual ones.

Growth Factors:

  • Increasing awareness about oral hygiene and the importance of brushing teeth regularly
  • Rising demand for manual toothbrushes from developing countries as a result of increasing population and rising disposable income levels
  • Growing popularity of natural and biodegradable toothbrush bristles made from materials such as bamboo, charcoal, or cornstarch
  • Advances in dental technology that have led to the development of new types of manual toothbrushes (e.g., electronic toothbrushes)
  • Increased marketing efforts by manufacturers to promote the benefits of using manual toothbrushes over other types

Scope Of The Report

Report Attributes

Report Details

Report Title

Manual Toothbrush Market Research Report

By Type

Ultra Soft, Soft, Medium Soft, Others

By Application

Adults, Children

By Companies

PG, Colgate, Curaprox, Unilever, Boie USA, Sensodyne (GSK), Dr. Collins, Sunstar, Nimbus, Dr. Fresh, Lion, Darlie, Saky, Beijiajie

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Manual Toothbrush Market Report Segments:

The global Manual Toothbrush market is segmented on the basis of:


Ultra Soft, Soft, Medium Soft, Others

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Adults, Children

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. PG
  2. Colgate
  3. Curaprox
  4. Unilever
  5. Boie USA
  6. Sensodyne (GSK)
  7. Dr. Collins
  8. Sunstar
  9. Nimbus
  10. Dr. Fresh
  11. Lion
  12. Darlie
  13. Saky
  14. Beijiajie

Global Manual Toothbrush Market Overview

Highlights of The Manual Toothbrush Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Ultra Soft
    2. Soft
    3. Medium Soft
    4. Others
  1. By Application:

    1. Adults
    2. Children
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Manual Toothbrush Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Manual Toothbrush Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

A manual toothbrush is a brush that you use your own hand to move around the teeth.

Some of the major players in the manual toothbrush market are PG, Colgate, Curaprox, Unilever, Boie USA, Sensodyne (GSK), Dr. Collins, Sunstar, Nimbus, Dr. Fresh, Lion, Darlie, Saky, Beijiajie.

The manual toothbrush market is expected to register a CAGR of 5.5%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Manual Toothbrush Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Manual Toothbrush Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Manual Toothbrush Market - Supply Chain
   4.5. Global Manual Toothbrush Market Forecast
      4.5.1. Manual Toothbrush Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Manual Toothbrush Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Manual Toothbrush Market Absolute $ Opportunity

5. Global Manual Toothbrush Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Manual Toothbrush Market Size and Volume Forecast by Type
      5.3.1. Ultra Soft
      5.3.2. Soft
      5.3.3. Medium Soft
      5.3.4. Others
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Manual Toothbrush Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Manual Toothbrush Market Size and Volume Forecast by Application
      6.3.1. Adults
      6.3.2. Children
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Manual Toothbrush Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Manual Toothbrush Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Manual Toothbrush Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Manual Toothbrush Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Manual Toothbrush Demand Share Forecast, 2019-2029

9. North America Manual Toothbrush Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Manual Toothbrush Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Manual Toothbrush Market Size and Volume Forecast by Application
      9.4.1. Adults
      9.4.2. Children
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Manual Toothbrush Market Size and Volume Forecast by Type
      9.7.1. Ultra Soft
      9.7.2. Soft
      9.7.3. Medium Soft
      9.7.4. Others
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Manual Toothbrush Demand Share Forecast, 2019-2029

10. Latin America Manual Toothbrush Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Manual Toothbrush Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Manual Toothbrush Market Size and Volume Forecast by Application
      10.4.1. Adults
      10.4.2. Children
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Manual Toothbrush Market Size and Volume Forecast by Type
      10.7.1. Ultra Soft
      10.7.2. Soft
      10.7.3. Medium Soft
      10.7.4. Others
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Manual Toothbrush Demand Share Forecast, 2019-2029

11. Europe Manual Toothbrush Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Manual Toothbrush Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Manual Toothbrush Market Size and Volume Forecast by Application
      11.4.1. Adults
      11.4.2. Children
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Manual Toothbrush Market Size and Volume Forecast by Type
      11.7.1. Ultra Soft
      11.7.2. Soft
      11.7.3. Medium Soft
      11.7.4. Others
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Manual Toothbrush Demand Share, 2019-2029

12. Asia Pacific Manual Toothbrush Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Manual Toothbrush Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Manual Toothbrush Market Size and Volume Forecast by Application
      12.4.1. Adults
      12.4.2. Children
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Manual Toothbrush Market Size and Volume Forecast by Type
      12.7.1. Ultra Soft
      12.7.2. Soft
      12.7.3. Medium Soft
      12.7.4. Others
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Manual Toothbrush Demand Share, 2019-2029

13. Middle East & Africa Manual Toothbrush Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Manual Toothbrush Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Manual Toothbrush Market Size and Volume Forecast by Application
      13.4.1. Adults
      13.4.2. Children
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Manual Toothbrush Market Size and Volume Forecast by Type
      13.7.1. Ultra Soft
      13.7.2. Soft
      13.7.3. Medium Soft
      13.7.4. Others
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Manual Toothbrush Demand Share, 2019-2029

14. Competition Landscape
   14.1. Global Manual Toothbrush Market: Market Share Analysis
   14.2. Manual Toothbrush Distributors and Customers
   14.3. Manual Toothbrush Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. PG Overview Financials Developments Strategic Outlook
      14.4.2. Colgate Overview Financials Developments Strategic Outlook
      14.4.3. Curaprox Overview Financials Developments Strategic Outlook
      14.4.4. Unilever Overview Financials Developments Strategic Outlook
      14.4.5. Boie USA Overview Financials Developments Strategic Outlook
      14.4.6. Sensodyne (GSK) Overview Financials Developments Strategic Outlook
      14.4.7. Dr. Collins Overview Financials Developments Strategic Outlook
      14.4.8. Sunstar Overview Financials Developments Strategic Outlook
      14.4.9. Nimbus Overview Financials Developments Strategic Outlook
      14.4.10. Dr. Fresh Overview Financials Developments Strategic Outlook
      14.4.11. Lion Overview Financials Developments Strategic Outlook
      14.4.12. Darlie Overview Financials Developments Strategic Outlook
      14.4.13. Saky Overview Financials Developments Strategic Outlook
      14.4.14. Beijiajie Overview Financials Developments Strategic Outlook
      14.4.15. COMPANY 15 Overview Financials Developments Strategic Outlook
      14.4.16. COMPANY 16 Overview Financials Developments Strategic Outlook
      14.4.17. COMPANY 17 Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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