Market Overview:
The global margarine and shortening market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising demand for convenience foods, growing awareness about health benefits of margarine and shortening, and increasing penetration of western food culture in developing countries. The global margarine and shortening market is segmented on the basis of type, application, and region. On the basis of type, the market is segmented into hard margarine, soft margarine, liquid margarine, powder Margarine. Hard Margarines are used as spreads for breads while Soft Margarines are used as spreads or fillings in cakes or pastries etc., Liquid Margarines are mostly used by industrial users whereas Powder Margarines have multiple applications such as instant noodles production etc. ).
Product Definition:
Margarine is a type of spreadable butter made from vegetable oils. It is sometimes used as a substitute for butter, and has a lower calorie count than other types of spreads. Margarine is also often used in baking, as it has a higher melting point than butter and produces fluffier results. Shortening is an ingredient that is used to make pastries and pie crusts flaky. It is made from vegetable oils, but unlike margarine, it contains no water.
Hard margarine:
Hard margarine is a semi-solid form of dairy product, which is made by adding emulsifiers and stabilizers to butter. It has more water content than regular butter, around 25% as compared to regular Butter which has about 80%. It can be used as spreads or in cooking like any other normal butter would. However, it cannot be used for churning or baking purposes since it does not contain enough eggs and sugar required for those processes.
Soft margarine:
Soft margarine is a non-hardening dairy product, which contains about 80 to 90% fat. It has a watery texture and taste like butter. The major difference between soft and hard margarine is that the latter solidifies when chilled, while the former remains liquid at room temperature.
Application Insights:
The others application segment includes dairy products, baked goods, and confectionery. The bakery and confectionery products contributed to over 40% of the overall revenue in 2017. Rising demand for margarine in developed countries including U.S., Germany, France and UK is expected to drive the growth of this segment over the forecast period.
In addition, increasing consumption of shortening in various bakery applications including cookies & cakes is projected to fuel industry expansion during the study period.
Regional Analysis:
Europe dominated the global market in terms of revenue with a share of over 35.0% in 2017. The region is expected to witness significant growth over the forecast period owing to growing demand for bakery and confectionery products, which are majorly consumed by millennials. Moreover, increasing health concerns among consumers have resulted in shifting preference for natural products with low-sodium content margarine and shortening being one such product category that has witnessed an increase in sales across Europe during the past few years due to consumer shift towards healthy lifestyles coupled.
Asia Pacific is anticipated to be one of the fastest-growing regions from 2018 to 2030 on account of rapid urbanization resulting into increased spending power among consumers especially millennials who prefer packaged food items including instant noodles, ready-to-eat breakfast cereals along with other convenience food items such as pizza & burger buns.
Growth Factors:
- Increasing demand for convenience foods: The growth of the margarine and shortening market is largely attributed to the increasing demand for convenience foods, which are typically high in fat and calories.
- Health concerns: A number of health concerns over the years have led to a growing preference for healthier alternatives to margarine and shortening, such as olive oil and coconut oil. However, many of these healthier alternatives are still high in saturated fats.
- Rising prices of vegetable oils: The prices of vegetable oils have been rising steadily in recent years, making margarine and shortening products more expensive for consumers. This has led some manufacturers to explore alternative ingredients such as palm oil or sunflower oil that are less expensive than traditional vegetable oils but still offer similar functionality.
- Growing popularity of veganism/vegetarianism: There has been a growing trend towards veganism/vegetarianism in developed countries over the past few years, driven by health concerns as well as ethical considerations around animal welfare issues associated with meat consumption . This has led to an increased demand for plant-based substitutes like margarine and shortening that can be used in place of butter or other animal-based fats in cooking recipes . 5) Technological advancements : Margarine & Shortening manufacturers are constantly exploring new ways to improve product quality , taste ,and functionality through technological advancements
Scope Of The Report
Report Attributes
Report Details
Report Title
Margarine & Shortening Market Research Report
By Type
Hard margarine, Soft margarine, Liquid margarine, Powder margarine
By Application
Instant Noodles, Confectionery, Bakery, Others
By Companies
Cai Lan Oils&Fats Industries, Tuong An Vegetable Oil, Cai Lan Oils&Fats Industries Company, Golden Hope Nha Be, Tuong An Vegetable Oil, Tan Binh Vegetable Oil
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
247
Number of Tables & Figures
173
Customization Available
Yes, the report can be customized as per your need.
Global Margarine & Shortening Market Report Segments:
The global Margarine & Shortening market is segmented on the basis of:
Types
Hard margarine, Soft margarine, Liquid margarine, Powder margarine
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Instant Noodles, Confectionery, Bakery, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Cai Lan Oils&Fats Industries
- Tuong An Vegetable Oil
- Cai Lan Oils&Fats Industries Company
- Golden Hope Nha Be
- Tuong An Vegetable Oil
- Tan Binh Vegetable Oil
Highlights of The Margarine & Shortening Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Hard margarine
- Soft margarine
- Liquid margarine
- Powder margarine
- By Application:
- Instant Noodles
- Confectionery
- Bakery
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Margarine & Shortening Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Margarine is a type of spreadable butter that is made from vegetable oil. Shortening is a type of margarine that has been hydrogenated, which makes it solid at room temperature.
Some of the key players operating in the margarine & shortening market are Cai Lan Oils&Fats Industries, Tuong An Vegetable Oil, Cai Lan Oils&Fats Industries Company, Golden Hope Nha Be, Tuong An Vegetable Oil, Tan Binh Vegetable Oil.
The margarine & shortening market is expected to grow at a compound annual growth rate of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Margarine & Shortening Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Margarine & Shortening Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Margarine & Shortening Market - Supply Chain
4.5. Global Margarine & Shortening Market Forecast
4.5.1. Margarine & Shortening Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Margarine & Shortening Market Size (000 Units) and Y-o-Y Growth
4.5.3. Margarine & Shortening Market Absolute $ Opportunity
5. Global Margarine & Shortening Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Margarine & Shortening Market Size and Volume Forecast by Type
5.3.1. Hard margarine
5.3.2. Soft margarine
5.3.3. Liquid margarine
5.3.4. Powder margarine
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Margarine & Shortening Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Margarine & Shortening Market Size and Volume Forecast by Application
6.3.1. Instant Noodles
6.3.2. Confectionery
6.3.3. Bakery
6.3.4. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Margarine & Shortening Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Margarine & Shortening Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Margarine & Shortening Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Margarine & Shortening Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Margarine & Shortening Demand Share Forecast, 2019-2026
9. North America Margarine & Shortening Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Margarine & Shortening Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Margarine & Shortening Market Size and Volume Forecast by Application
9.4.1. Instant Noodles
9.4.2. Confectionery
9.4.3. Bakery
9.4.4. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Margarine & Shortening Market Size and Volume Forecast by Type
9.7.1. Hard margarine
9.7.2. Soft margarine
9.7.3. Liquid margarine
9.7.4. Powder margarine
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Margarine & Shortening Demand Share Forecast, 2019-2026
10. Latin America Margarine & Shortening Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Margarine & Shortening Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Margarine & Shortening Market Size and Volume Forecast by Application
10.4.1. Instant Noodles
10.4.2. Confectionery
10.4.3. Bakery
10.4.4. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Margarine & Shortening Market Size and Volume Forecast by Type
10.7.1. Hard margarine
10.7.2. Soft margarine
10.7.3. Liquid margarine
10.7.4. Powder margarine
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Margarine & Shortening Demand Share Forecast, 2019-2026
11. Europe Margarine & Shortening Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Margarine & Shortening Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Margarine & Shortening Market Size and Volume Forecast by Application
11.4.1. Instant Noodles
11.4.2. Confectionery
11.4.3. Bakery
11.4.4. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Margarine & Shortening Market Size and Volume Forecast by Type
11.7.1. Hard margarine
11.7.2. Soft margarine
11.7.3. Liquid margarine
11.7.4. Powder margarine
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Margarine & Shortening Demand Share, 2019-2026
12. Asia Pacific Margarine & Shortening Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Margarine & Shortening Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Margarine & Shortening Market Size and Volume Forecast by Application
12.4.1. Instant Noodles
12.4.2. Confectionery
12.4.3. Bakery
12.4.4. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Margarine & Shortening Market Size and Volume Forecast by Type
12.7.1. Hard margarine
12.7.2. Soft margarine
12.7.3. Liquid margarine
12.7.4. Powder margarine
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Margarine & Shortening Demand Share, 2019-2026
13. Middle East & Africa Margarine & Shortening Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Margarine & Shortening Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Margarine & Shortening Market Size and Volume Forecast by Application
13.4.1. Instant Noodles
13.4.2. Confectionery
13.4.3. Bakery
13.4.4. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Margarine & Shortening Market Size and Volume Forecast by Type
13.7.1. Hard margarine
13.7.2. Soft margarine
13.7.3. Liquid margarine
13.7.4. Powder margarine
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Margarine & Shortening Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Margarine & Shortening Market: Market Share Analysis
14.2. Margarine & Shortening Distributors and Customers
14.3. Margarine & Shortening Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Cai Lan Oils&Fats Industries
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Tuong An Vegetable Oil
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Cai Lan Oils&Fats Industries Company
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Golden Hope Nha Be
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Tuong An Vegetable Oil
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Tan Binh Vegetable Oil
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. COMPANY7
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. COMPANY8
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. COMPANY9
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. COMPANY 10
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
