The global marketing analytics market is expected to grow from USD 3.5 billion in 2017 to USD 7.2 billion by 2030, at a CAGR of 12.6% during the forecast period. The growth of this market can be attributed to the increasing need for data-driven decision making and the growing demand for customer-centric marketing strategies across various industries such as retail and consumer goods, healthcare, travel and hospitality, automotive, telecommunication, education manufacturing etc, which are driving the adoption of marketing analytics solutions across organizations globally.
The global marketing analytics market is segmented on the basis of type into by modality (web analytics), professional services (consulting), hosting service (software as a service), by marketing mode (social media marketing), email marketing, SEO Marketing, pay per call Marketing Display Marketing Video Marketing Content Marketing Campaign Management) based on metrics (based on open rates) and based on clic through rates). The application segment includes retail and consumer goods healthcare travel and hospitality automotive telecommunications education manufacturing etc, while region wise it covers North America Latin America Europe Asia Pacific Middle East & Africa.
- The marketing analytics market is expected to grow at a CAGR of 16.2% from 2017-2022.
- The marketing analytics market is expected to reach $6,890 million by 2022.
- Marketing analytics are used in various industries such as retail, healthcare, and manufacturing.
- Marketing analytics are used for customer segmentation and targeting.
- Marketing analytics can be used for predictive analysis.
- Marketers use marketing analytics to make better decisions.
Industry Growth Insights published a new data on “Marketing Analytics Market”. The research report is titled “Marketing Analytics Market research by Types (By Modality, Professional Services, Hosting Service, By Marketing Mode, Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing, Campaign Management Marketing, By Metrics, Based On Open Rates, Based On Click-Through Rates, Marketing Analytic), By Applications (Retail and Consumer Goods, Healthcare, Travel and Hospitality, Automotive, Telecommunication, Education, Manufacturing, Other), By Players/Companies Google, Adobe, Salesforce, Oracle, Accenture, IBM, Wipro Corporation, SAS, Teradata, Microsoft Corporation, McKinsey & Company, Harte Hank, Pegasystems, NGData, Experian, Tableau Software, GoodData, Neustar, Marketing Analytic”.
Scope Of The Report
Report Attributes
Report Details
Report Title
Marketing Analytics Market Research Report
By Type
By Modality, Professional Services, Hosting Service, By Marketing Mode, Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing, Campaign Management Marketing, By Metrics, Based On Open Rates, Based On Click-Through Rates, Marketing Analytic
By Application
Retail and Consumer Goods, Healthcare, Travel and Hospitality, Automotive, Telecommunication, Education, Manufacturing, Other
By Companies
Google, Adobe, Salesforce, Oracle, Accenture, IBM, Wipro Corporation, SAS, Teradata, Microsoft Corporation, McKinsey & Company, Harte Hank, Pegasystems, NGData, Experian, Tableau Software, GoodData, Neustar, Marketing Analytic
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
238
Number of Tables & Figures
167
Customization Available
Yes, the report can be customized as per your need.
Global Marketing Analytics Market Report Segments:
The global Marketing Analytics market is segmented on the basis of:
Types
By Modality, Professional Services, Hosting Service, By Marketing Mode, Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing, Campaign Management Marketing, By Metrics, Based On Open Rates, Based On Click-Through Rates, Marketing Analytic
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail and Consumer Goods, Healthcare, Travel and Hospitality, Automotive, Telecommunication, Education, Manufacturing, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Google
- Adobe
- Salesforce
- Oracle
- Accenture
- IBM
- Wipro Corporation
- SAS
- Teradata
- Microsoft Corporation
- McKinsey & Company
- Harte Hank
- Pegasystems
- NGData
- Experian
- Tableau Software
- GoodData
- Neustar
- Marketing Analytic
Highlights of The Marketing Analytics Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- By Modality
- Professional Services
- Hosting Service
- By Marketing Mode
- Social Media Marketing
- Email Marketing
- SEO Marketing
- Pay Per Click Marketing
- Display Marketing
- Video Marketing
- Content Marketing
- Campaign Management Marketing
- By Metrics
- Based On Open Rates
- Based On Click-Through Rates
- Marketing Analytic
- By Application:
- Retail and Consumer Goods
- Healthcare
- Travel and Hospitality
- Automotive
- Telecommunication
- Education
- Manufacturing
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Marketing Analytics Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Marketing analytics is the use of data and analytics to improve marketing performance. It can help identify customer needs, understand how customers interact with your brand, and measure the effectiveness of your marketing campaigns.
Some of the major companies in the marketing analytics market are Google, Adobe, Salesforce, Oracle, Accenture, IBM, Wipro Corporation, SAS, Teradata, Microsoft Corporation, McKinsey & Company, Harte Hank, Pegasystems, NGData, Experian, Tableau Software, GoodData, Neustar, Marketing Analytic.
The global market is expected to register a CAGR of 12.6%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Marketing Analytics Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Marketing Analytics Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Marketing Analytics Market - Supply Chain
4.5. Global Marketing Analytics Market Forecast
4.5.1. Marketing Analytics Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Marketing Analytics Market Size (000 Units) and Y-o-Y Growth
4.5.3. Marketing Analytics Market Absolute $ Opportunity
5. Global Marketing Analytics Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Marketing Analytics Market Size and Volume Forecast by Type
5.3.1. By Modality
5.3.2. Professional Services
5.3.3. Hosting Service
5.3.4. By Marketing Mode
5.3.5. Social Media Marketing
5.3.6. Email Marketing
5.3.7. SEO Marketing
5.3.8. Pay Per Click Marketing
5.3.9. Display Marketing
5.3.10. Video Marketing
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Marketing Analytics Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Marketing Analytics Market Size and Volume Forecast by Application
6.3.1. Retail and Consumer Goods
6.3.2. Healthcare
6.3.3. Travel and Hospitality
6.3.4. Automotive
6.3.5. Telecommunication
6.3.6. Education
6.3.7. Manufacturing
6.3.8. Other
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Marketing Analytics Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Marketing Analytics Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Marketing Analytics Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Marketing Analytics Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Marketing Analytics Demand Share Forecast, 2019-2026
9. North America Marketing Analytics Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Marketing Analytics Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Marketing Analytics Market Size and Volume Forecast by Application
9.4.1. Retail and Consumer Goods
9.4.2. Healthcare
9.4.3. Travel and Hospitality
9.4.4. Automotive
9.4.5. Telecommunication
9.4.6. Education
9.4.7. Manufacturing
9.4.8. Other
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Marketing Analytics Market Size and Volume Forecast by Type
9.7.1. By Modality
9.7.2. Professional Services
9.7.3. Hosting Service
9.7.4. By Marketing Mode
9.7.5. Social Media Marketing
9.7.6. Email Marketing
9.7.7. SEO Marketing
9.7.8. Pay Per Click Marketing
9.7.9. Display Marketing
9.7.10. Video Marketing
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Marketing Analytics Demand Share Forecast, 2019-2026
10. Latin America Marketing Analytics Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Marketing Analytics Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Marketing Analytics Market Size and Volume Forecast by Application
10.4.1. Retail and Consumer Goods
10.4.2. Healthcare
10.4.3. Travel and Hospitality
10.4.4. Automotive
10.4.5. Telecommunication
10.4.6. Education
10.4.7. Manufacturing
10.4.8. Other
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Marketing Analytics Market Size and Volume Forecast by Type
10.7.1. By Modality
10.7.2. Professional Services
10.7.3. Hosting Service
10.7.4. By Marketing Mode
10.7.5. Social Media Marketing
10.7.6. Email Marketing
10.7.7. SEO Marketing
10.7.8. Pay Per Click Marketing
10.7.9. Display Marketing
10.7.10. Video Marketing
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Marketing Analytics Demand Share Forecast, 2019-2026
11. Europe Marketing Analytics Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Marketing Analytics Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Marketing Analytics Market Size and Volume Forecast by Application
11.4.1. Retail and Consumer Goods
11.4.2. Healthcare
11.4.3. Travel and Hospitality
11.4.4. Automotive
11.4.5. Telecommunication
11.4.6. Education
11.4.7. Manufacturing
11.4.8. Other
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Marketing Analytics Market Size and Volume Forecast by Type
11.7.1. By Modality
11.7.2. Professional Services
11.7.3. Hosting Service
11.7.4. By Marketing Mode
11.7.5. Social Media Marketing
11.7.6. Email Marketing
11.7.7. SEO Marketing
11.7.8. Pay Per Click Marketing
11.7.9. Display Marketing
11.7.10. Video Marketing
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Marketing Analytics Demand Share, 2019-2026
12. Asia Pacific Marketing Analytics Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Marketing Analytics Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Marketing Analytics Market Size and Volume Forecast by Application
12.4.1. Retail and Consumer Goods
12.4.2. Healthcare
12.4.3. Travel and Hospitality
12.4.4. Automotive
12.4.5. Telecommunication
12.4.6. Education
12.4.7. Manufacturing
12.4.8. Other
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Marketing Analytics Market Size and Volume Forecast by Type
12.7.1. By Modality
12.7.2. Professional Services
12.7.3. Hosting Service
12.7.4. By Marketing Mode
12.7.5. Social Media Marketing
12.7.6. Email Marketing
12.7.7. SEO Marketing
12.7.8. Pay Per Click Marketing
12.7.9. Display Marketing
12.7.10. Video Marketing
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Marketing Analytics Demand Share, 2019-2026
13. Middle East & Africa Marketing Analytics Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Marketing Analytics Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Marketing Analytics Market Size and Volume Forecast by Application
13.4.1. Retail and Consumer Goods
13.4.2. Healthcare
13.4.3. Travel and Hospitality
13.4.4. Automotive
13.4.5. Telecommunication
13.4.6. Education
13.4.7. Manufacturing
13.4.8. Other
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Marketing Analytics Market Size and Volume Forecast by Type
13.7.1. By Modality
13.7.2. Professional Services
13.7.3. Hosting Service
13.7.4. By Marketing Mode
13.7.5. Social Media Marketing
13.7.6. Email Marketing
13.7.7. SEO Marketing
13.7.8. Pay Per Click Marketing
13.7.9. Display Marketing
13.7.10. Video Marketing
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Marketing Analytics Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Marketing Analytics Market: Market Share Analysis
14.2. Marketing Analytics Distributors and Customers
14.3. Marketing Analytics Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Google
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Adobe
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Salesforce
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Oracle
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Accenture
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. IBM
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Wipro Corporation
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. SAS
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Teradata
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Microsoft Corporation
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. McKinsey & Company
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Harte Hank
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Pegasystems
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. NGData
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Experian
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
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