Market Overview:
The global marketing automation software market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for marketing automation software from small and mid-sized enterprises (SMEs) and the growing trend of cloud-based deployment models. The global marketing automation software market is segmented on the basis of type, application, and region. On the basis of type, the market is segmented into campaign management, email marketing, mobile application, inbound marketing, lead nurturing and lead scoring, reporting and analytics, social media marketing,,and others. The email marketing segment is expected to hold a major share of the globalmarket duringthe forecastperiod owingto its high adoption rate among businesses across all industries.
Product Definition:
Marketing Automation Software is a tool that helps automate marketing tasks. It can help you manage your leads, email campaigns, and social media outreach. Marketing Automation Software can be important because it can help you save time and resources while still achieving your marketing goals.
Campaign Management:
The global campaign management, usage and growth factor in the marketing automation software market is expected to witness significant growth over the forecast period. The major drivers for this market are increasing demand for integrated solutions and growing adoption of cloud-based services. Additionally, a surge in demand from small businesses is also contributing significantly towards the overall market growth.
Email Marketing:
Email marketing is also known as email advertising or electronic mail. It is a service that allows marketers to send emails to their customers using the software provided by the service provider. The emails sent by these services are designed in such a way that it directly targets the customers who have shown an interest in the particular product or service offered by the company.
Application Insights:
The large enterprises segment accounted for the largest market share in 2017 and is expected to continue leading over the forecast period. The large enterprise segment includes companies with more than 500 employees. These companies need marketing automation software as they have numerous channels through which they can market their products and services, thus making them suitable for this application.
The SMEs or small-to-medium enterprises segment is expected to grow at a significant rate over the forecast period owing to increasing penetration of social media platforms, growing internet accessibility, technological advancements in communication devices like smartphones and tablets coupled with an increase in consumer disposable income levels across developing countries including India, China, Brazil etc. This growth has created opportunities for new businesses across all industries that can be effectively serviced through social media marketing without having a strong IT infrastructure at its disposal as was required earlier. Thus driving demand from this sector globally during the forecast period.
Regional Analysis:
North America accounted for the largest revenue share in 2017. The region is expected to maintain its lead throughout the forecast period owing to early adoption of technology and presence of major market players. Asia Pacific is projected to be the fastest-growing regional market over the next eight years due to increasing number of small & medium enterprises (SMEs) and rapid technological advancements in campaign management, email marketing, mobile application, inbound marketing, lead nurturing and scoring systems. Moreover, rising penetration of global marketers such as Procter & Gamble; Unilever; Colgate-Palmolive Co.; Johnson & Johnson Ltd.; Mars Inc.; PepsiCo Inc., among others will drive demand further.
Growth Factors:
- Increased demand for marketing efficiency and effectiveness
- Growing number of digital marketing channels and opportunities
- Rising need to automate repetitive tasks to improve productivity
- Emergence of Marketing Automation Software as a Service (MAAS) model
- Proliferation of Marketing Automation platforms and tools
Scope Of The Report
Report Attributes
Report Details
Report Title
Marketing Automation Software Market Research Report
By Type
Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, Others, Marketing Automation Softwar
By Application
Large Enterprises, Small and Mid-sized Enterprises (SMEs)
By Companies
HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, GreenRope, Hatchbuck, IContact, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo, Marketing Automation Softwar
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
240
Number of Tables & Figures
168
Customization Available
Yes, the report can be customized as per your need.
Global Marketing Automation Software Market Report Segments:
The global Marketing Automation Software market is segmented on the basis of:
Types
Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, Others, Marketing Automation Softwar
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, Small and Mid-sized Enterprises (SMEs)
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- HubSpot
- Marketo
- Act-On Software
- Salesforce
- Adobe Systems
- Oracle
- Infusionsoft
- IBM
- Cognizant
- ETrigue
- GreenRope
- Hatchbuck
- IContact
- LeadSquared
- MarcomCentral
- Salesfusion
- SALESmanago
- SAP
- SAS Institute
- SharpSpring
- Aprimo
- Marketing Automation Softwar
Highlights of The Marketing Automation Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Campaign Management
- Email Marketing
- Mobile Application
- Inbound Marketing
- Lead Nurturing and Lead Scoring
- Reporting and Analytics
- Social Media Marketing
- Others
- Marketing Automation Softwar
- By Application:
- Large Enterprises
- Small and Mid-sized Enterprises (SMEs)
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Marketing Automation Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Marketing automation software is a type of software that helps businesses automate their marketing processes. This can include tasks such as creating and sending email campaigns, managing social media accounts, and tracking customer data. Marketing automation software can also help businesses track the effectiveness of their marketing efforts, making it easier to make changes if necessary.
Some of the major companies in the marketing automation software market are HubSpot, Marketo, Act-On Software, Salesforce, Adobe Systems, Oracle, Infusionsoft, IBM, Cognizant, ETrigue, GreenRope, Hatchbuck, IContact, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, Aprimo, Marketing Automation Softwar.
The global market is expected to register a CAGR of 16.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Marketing Automation Software Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Marketing Automation Software Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Marketing Automation Software Market - Supply Chain
4.5. Global Marketing Automation Software Market Forecast
4.5.1. Marketing Automation Software Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Marketing Automation Software Market Size (000 Units) and Y-o-Y Growth
4.5.3. Marketing Automation Software Market Absolute $ Opportunity
5. Global Marketing Automation Software Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Marketing Automation Software Market Size and Volume Forecast by Type
5.3.1. Campaign Management
5.3.2. Email Marketing
5.3.3. Mobile Application
5.3.4. Inbound Marketing
5.3.5. Lead Nurturing and Lead Scoring
5.3.6. Reporting and Analytics
5.3.7. Social Media Marketing
5.3.8. Others
5.3.9. Marketing Automation Softwar
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Marketing Automation Software Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Marketing Automation Software Market Size and Volume Forecast by Application
6.3.1. Large Enterprises
6.3.2. Small and Mid-sized Enterprises (SMEs)
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Marketing Automation Software Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Marketing Automation Software Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Marketing Automation Software Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Marketing Automation Software Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Marketing Automation Software Demand Share Forecast, 2019-2026
9. North America Marketing Automation Software Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Marketing Automation Software Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Marketing Automation Software Market Size and Volume Forecast by Application
9.4.1. Large Enterprises
9.4.2. Small and Mid-sized Enterprises (SMEs)
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Marketing Automation Software Market Size and Volume Forecast by Type
9.7.1. Campaign Management
9.7.2. Email Marketing
9.7.3. Mobile Application
9.7.4. Inbound Marketing
9.7.5. Lead Nurturing and Lead Scoring
9.7.6. Reporting and Analytics
9.7.7. Social Media Marketing
9.7.8. Others
9.7.9. Marketing Automation Softwar
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Marketing Automation Software Demand Share Forecast, 2019-2026
10. Latin America Marketing Automation Software Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Marketing Automation Software Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Marketing Automation Software Market Size and Volume Forecast by Application
10.4.1. Large Enterprises
10.4.2. Small and Mid-sized Enterprises (SMEs)
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Marketing Automation Software Market Size and Volume Forecast by Type
10.7.1. Campaign Management
10.7.2. Email Marketing
10.7.3. Mobile Application
10.7.4. Inbound Marketing
10.7.5. Lead Nurturing and Lead Scoring
10.7.6. Reporting and Analytics
10.7.7. Social Media Marketing
10.7.8. Others
10.7.9. Marketing Automation Softwar
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Marketing Automation Software Demand Share Forecast, 2019-2026
11. Europe Marketing Automation Software Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Marketing Automation Software Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Marketing Automation Software Market Size and Volume Forecast by Application
11.4.1. Large Enterprises
11.4.2. Small and Mid-sized Enterprises (SMEs)
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Marketing Automation Software Market Size and Volume Forecast by Type
11.7.1. Campaign Management
11.7.2. Email Marketing
11.7.3. Mobile Application
11.7.4. Inbound Marketing
11.7.5. Lead Nurturing and Lead Scoring
11.7.6. Reporting and Analytics
11.7.7. Social Media Marketing
11.7.8. Others
11.7.9. Marketing Automation Softwar
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Marketing Automation Software Demand Share, 2019-2026
12. Asia Pacific Marketing Automation Software Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Marketing Automation Software Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Marketing Automation Software Market Size and Volume Forecast by Application
12.4.1. Large Enterprises
12.4.2. Small and Mid-sized Enterprises (SMEs)
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Marketing Automation Software Market Size and Volume Forecast by Type
12.7.1. Campaign Management
12.7.2. Email Marketing
12.7.3. Mobile Application
12.7.4. Inbound Marketing
12.7.5. Lead Nurturing and Lead Scoring
12.7.6. Reporting and Analytics
12.7.7. Social Media Marketing
12.7.8. Others
12.7.9. Marketing Automation Softwar
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Marketing Automation Software Demand Share, 2019-2026
13. Middle East & Africa Marketing Automation Software Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Marketing Automation Software Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Marketing Automation Software Market Size and Volume Forecast by Application
13.4.1. Large Enterprises
13.4.2. Small and Mid-sized Enterprises (SMEs)
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Marketing Automation Software Market Size and Volume Forecast by Type
13.7.1. Campaign Management
13.7.2. Email Marketing
13.7.3. Mobile Application
13.7.4. Inbound Marketing
13.7.5. Lead Nurturing and Lead Scoring
13.7.6. Reporting and Analytics
13.7.7. Social Media Marketing
13.7.8. Others
13.7.9. Marketing Automation Softwar
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Marketing Automation Software Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Marketing Automation Software Market: Market Share Analysis
14.2. Marketing Automation Software Distributors and Customers
14.3. Marketing Automation Software Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. HubSpot
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Marketo
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Act-On Software
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Salesforce
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Adobe Systems
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Oracle
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Infusionsoft
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. IBM
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Cognizant
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. ETrigue
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. GreenRope
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Hatchbuck
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. IContact
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. LeadSquared
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. MarcomCentral
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Salesfusion
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. SALESmanago
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. SAP
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. SAS Institute
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. SharpSpring
14.4.20.1. Overview
