Market Overview:
The global maternity vitamins and supplements market is expected to grow at a CAGR of 6.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing awareness about the benefits of prenatal and postnatal vitamins and supplements among pregnant women, rising number of working mothers, and growing trend of veganism. In addition, technological advancements in prenatal vitamin formulations are also contributing to the growth of this market. However, high cost associated with these products is restraining their adoption in developing countries. On the basis of type, prenatal vitamins accounted for a major share of the global maternity vitamins and supplements market in 2017. This can be attributed to their numerous health benefits for both mother and child during pregnancy such as reducing risk of birth defects, improving cognitive development in children etc.
Product Definition:
Maternity vitamins and supplements are typically taken by pregnant women to ensure they are getting the recommended daily allowances of essential nutrients. The importance of taking these vitamins and supplements can depend on a woman's individual needs, but often they help to prevent birth defects, morning sickness, and other pregnancy-related health problems.
Supplements:
Supplements are products that can enhance or provide the required nutrients to the human body. They are not drugs and do not have any medicinal value. However, they can assist in health management by improving bodily functions or performance. Supplements come in various forms such as tablets, capsules, powders and liquids which help in providing essential nutrients for specific purposes such as weight management, energy boost etc.
Vitamins:
Vitamins are organic compounds that are required in small quantities for the normal functioning of the human body. They play a crucial role in maintaining health and enabling normal growth and development. Vitamins can be classified into two groups, namely vitamin A, which includes retinol & carotenoids; and vitamin E, which consists of tocopherols & tocotrienols.
Application Insights:
Prenatal application held the largest share of over 70.0% in 2017. Rising awareness about healthy lifestyle practices and increasing incidences of pre-term births are some of the factors responsible for segment growth during pregnancy period. According to WHO, around 15% to 20% women get pregnant each year because they fail to use a condom during sex, which increases the risk of preterm birth by 50%. Thus, rising number of women getting pregnant due to lack or improper use of contraceptives is boosting demand for maternity vitamins and supplements throughout the world.
On other hand, postnatal application is expected witness fastest growth rate at CAGR 5.9%, from 2018 - 2030 owing to changing dietary habits after delivery and increasing need among new mothers for providing their babies with necessary nutrients such as folic acid and iron that are not provided through regular foodstuffs alone.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position throughout the forecast period owing to increasing awareness about nutritional requirements during pregnancy and lactation, rising prevalence of obesity and diabetes among women, and supportive government initiatives. For instance, in 2014, Women’s Health Initiative (WHI) researchers launched a study called Maternal Nutrition Supportive Care (MNS) intervention trial that aimed at improving maternal nutrition by providing supplements or cash incentives for nutritious food choices.
Asia Pacific is expected to be one of the fastest-growing regions over the forecast period due to growing population base coupled with an increase in per capita income levels among mothers globally. Moreover, an increase in birth rate as well as infant mortality rate has led governments worldwide to focus on maternal care & health programs which will boost regional growth further over the coming years.
Growth Factors:
- Increasing awareness about the benefits of prenatal vitamins and supplements among pregnant women.
- Rising incidence of pregnancy-related health complications and diseases.
- Growing demand for natural and organic maternity vitamins and supplements products.
- Increasing number of working mothers who are looking for convenient prenatal vitamin options that can be taken on the go.
- Proliferation of online retail channels that offer a wide variety of maternity vitamins and supplements products at competitive prices
Scope Of The Report
Report Attributes
Report Details
Report Title
Maternity Vitamins and Supplements Market Research Report
By Type
Supplements, Vitamins, Mineral, Others
By Application
Prenatal, Postnatal
By Companies
New Chapter, Garden of Life, Nature’s Way, The Honest Company, Abbott Nutrition, Biotics Research, Country Life, Fairhaven Health, Matsun Nutrition, Metagenics, Nurture, Nature's Plus, Otsuka Holdings, Solgar INC., Thorne Research, Twinlab, Ultra Laboratories
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
239
Number of Tables & Figures
168
Customization Available
Yes, the report can be customized as per your need.
Global Maternity Vitamins and Supplements Market Report Segments:
The global Maternity Vitamins and Supplements market is segmented on the basis of:
Types
Supplements, Vitamins, Mineral, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Prenatal, Postnatal
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- New Chapter
- Garden of Life
- Nature’s Way
- The Honest Company
- Abbott Nutrition
- Biotics Research
- Country Life
- Fairhaven Health
- Matsun Nutrition
- Metagenics
- Nurture
- Nature's Plus
- Otsuka Holdings
- Solgar INC.
- Thorne Research
- Twinlab
- Ultra Laboratories
Highlights of The Maternity Vitamins and Supplements Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Supplements
- Vitamins
- Mineral
- Others
- By Application:
- Prenatal
- Postnatal
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Maternity Vitamins and Supplements Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Maternity vitamins and supplements are designed to provide pregnant women with the nutrients they need to support their health and development. These products can include vitamins, minerals, protein, omega-3 fatty acids, and other substances. Some prenatal vitamins also contain folic acid.
Some of the major players in the maternity vitamins and supplements market are New Chapter, Garden of Life, Nature¢â‚¬â„¢s Way, The Honest Company, Abbott Nutrition, Biotics Research, Country Life, Fairhaven Health, Matsun Nutrition, Metagenics, Nurture, Nature's Plus, Otsuka Holdings, Solgar INC., Thorne Research, Twinlab, Ultra Laboratories.
The maternity vitamins and supplements market is expected to grow at a compound annual growth rate of 6.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Maternity Vitamins and Supplements Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Maternity Vitamins and Supplements Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Maternity Vitamins and Supplements Market - Supply Chain
4.5. Global Maternity Vitamins and Supplements Market Forecast
4.5.1. Maternity Vitamins and Supplements Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Maternity Vitamins and Supplements Market Size (000 Units) and Y-o-Y Growth
4.5.3. Maternity Vitamins and Supplements Market Absolute $ Opportunity
5. Global Maternity Vitamins and Supplements Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Maternity Vitamins and Supplements Market Size and Volume Forecast by Type
5.3.1. Supplements
5.3.2. Vitamins
5.3.3. Mineral
5.3.4. Others
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Maternity Vitamins and Supplements Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Maternity Vitamins and Supplements Market Size and Volume Forecast by Application
6.3.1. Prenatal
6.3.2. Postnatal
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Maternity Vitamins and Supplements Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Maternity Vitamins and Supplements Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Maternity Vitamins and Supplements Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Maternity Vitamins and Supplements Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Maternity Vitamins and Supplements Demand Share Forecast, 2019-2026
9. North America Maternity Vitamins and Supplements Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Maternity Vitamins and Supplements Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Maternity Vitamins and Supplements Market Size and Volume Forecast by Application
9.4.1. Prenatal
9.4.2. Postnatal
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Maternity Vitamins and Supplements Market Size and Volume Forecast by Type
9.7.1. Supplements
9.7.2. Vitamins
9.7.3. Mineral
9.7.4. Others
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Maternity Vitamins and Supplements Demand Share Forecast, 2019-2026
10. Latin America Maternity Vitamins and Supplements Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Maternity Vitamins and Supplements Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Maternity Vitamins and Supplements Market Size and Volume Forecast by Application
10.4.1. Prenatal
10.4.2. Postnatal
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Maternity Vitamins and Supplements Market Size and Volume Forecast by Type
10.7.1. Supplements
10.7.2. Vitamins
10.7.3. Mineral
10.7.4. Others
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Maternity Vitamins and Supplements Demand Share Forecast, 2019-2026
11. Europe Maternity Vitamins and Supplements Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Maternity Vitamins and Supplements Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Maternity Vitamins and Supplements Market Size and Volume Forecast by Application
11.4.1. Prenatal
11.4.2. Postnatal
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Maternity Vitamins and Supplements Market Size and Volume Forecast by Type
11.7.1. Supplements
11.7.2. Vitamins
11.7.3. Mineral
11.7.4. Others
11.8. asis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Maternity Vitamins and Supplements Demand Share, 2019-2026
12. Asia Pacific Maternity Vitamins and Supplements Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Maternity Vitamins and Supplements Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Maternity Vitamins and Supplements Market Size and Volume Forecast by Application
12.4.1. Prenatal
12.4.2. Postnatal
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Maternity Vitamins and Supplements Market Size and Volume Forecast by Type
12.7.1. Supplements
12.7.2. Vitamins
12.7.3. Mineral
12.7.4. Others
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Maternity Vitamins and Supplements Demand Share, 2019-2026
13. Middle East & Africa Maternity Vitamins and Supplements Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Maternity Vitamins and Supplements Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Maternity Vitamins and Supplements Market Size and Volume Forecast by Application
13.4.1. Prenatal
13.4.2. Postnatal
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Maternity Vitamins and Supplements Market Size and Volume Forecast by Type
13.7.1. Supplements
13.7.2. Vitamins
13.7.3. Mineral
13.7.4. Others
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Maternity Vitamins and Supplements Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Maternity Vitamins and Supplements Market: Market Share Analysis
14.2. Maternity Vitamins and Supplements Distributors and Customers
14.3. Maternity Vitamins and Supplements Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. New Chapter
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Garden of Life
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Natures Way
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. The Honest Company
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Abbott Nutrition
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Biotics Research
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Country Life
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Fairhaven Health
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Matsun Nutrition
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Metagenics
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Nurture
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Nature's Plus
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Otsuka Holdings
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Solgar INC.
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Thorne Research
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Twinlab
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. Ultra Laboratories
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
