Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Maternity Vitamins and Supplements Market by Type (Supplements, Vitamins, Mineral, Others), By Application (Prenatal, Postnatal) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Maternity Vitamins and Supplements Market by Type (Supplements, Vitamins, Mineral, Others), By Application (Prenatal, Postnatal) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 154953 3300 Food & Beverages 377 239 Pages 5 (36)

Market Overview:

The global maternity vitamins and supplements market is expected to grow at a CAGR of 6.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing awareness about the benefits of prenatal and postnatal vitamins and supplements among pregnant women, rising number of working mothers, and growing trend of veganism. In addition, technological advancements in prenatal vitamin formulations are also contributing to the growth of this market. However, high cost associated with these products is restraining their adoption in developing countries. On the basis of type, prenatal vitamins accounted for a major share of the global maternity vitamins and supplements market in 2017. This can be attributed to their numerous health benefits for both mother and child during pregnancy such as reducing risk of birth defects, improving cognitive development in children etc.

Global Maternity Vitamins and Supplements Industry Outlook

Product Definition:

Maternity vitamins and supplements are typically taken by pregnant women to ensure they are getting the recommended daily allowances of essential nutrients. The importance of taking these vitamins and supplements can depend on a woman's individual needs, but often they help to prevent birth defects, morning sickness, and other pregnancy-related health problems.


Supplements are products that can enhance or provide the required nutrients to the human body. They are not drugs and do not have any medicinal value. However, they can assist in health management by improving bodily functions or performance. Supplements come in various forms such as tablets, capsules, powders and liquids which help in providing essential nutrients for specific purposes such as weight management, energy boost etc.


Vitamins are organic compounds that are required in small quantities for the normal functioning of the human body. They play a crucial role in maintaining health and enabling normal growth and development. Vitamins can be classified into two groups, namely vitamin A, which includes retinol & carotenoids; and vitamin E, which consists of tocopherols & tocotrienols.

Application Insights:

Prenatal application held the largest share of over 70.0% in 2017. Rising awareness about healthy lifestyle practices and increasing incidences of pre-term births are some of the factors responsible for segment growth during pregnancy period. According to WHO, around 15% to 20% women get pregnant each year because they fail to use a condom during sex, which increases the risk of preterm birth by 50%. Thus, rising number of women getting pregnant due to lack or improper use of contraceptives is boosting demand for maternity vitamins and supplements throughout the world.

On other hand, postnatal application is expected witness fastest growth rate at CAGR 5.9%, from 2018 - 2030 owing to changing dietary habits after delivery and increasing need among new mothers for providing their babies with necessary nutrients such as folic acid and iron that are not provided through regular foodstuffs alone.

Regional Analysis:

North America dominated the global market in 2017. The region is expected to maintain its position throughout the forecast period owing to increasing awareness about nutritional requirements during pregnancy and lactation, rising prevalence of obesity and diabetes among women, and supportive government initiatives. For instance, in 2014, Women’s Health Initiative (WHI) researchers launched a study called Maternal Nutrition Supportive Care (MNS) intervention trial that aimed at improving maternal nutrition by providing supplements or cash incentives for nutritious food choices.

Asia Pacific is expected to be one of the fastest-growing regions over the forecast period due to growing population base coupled with an increase in per capita income levels among mothers globally. Moreover, an increase in birth rate as well as infant mortality rate has led governments worldwide to focus on maternal care & health programs which will boost regional growth further over the coming years.

Growth Factors:

  • Increasing awareness about the benefits of prenatal vitamins and supplements among pregnant women.
  • Rising incidence of pregnancy-related health complications and diseases.
  • Growing demand for natural and organic maternity vitamins and supplements products.
  • Increasing number of working mothers who are looking for convenient prenatal vitamin options that can be taken on the go.
  • Proliferation of online retail channels that offer a wide variety of maternity vitamins and supplements products at competitive prices

Scope Of The Report

Report Attributes

Report Details

Report Title

Maternity Vitamins and Supplements Market Research Report

By Type

Supplements, Vitamins, Mineral, Others

By Application

Prenatal, Postnatal

By Companies

New Chapter, Garden of Life, Nature’s Way, The Honest Company, Abbott Nutrition, Biotics Research, Country Life, Fairhaven Health, Matsun Nutrition, Metagenics, Nurture, Nature's Plus, Otsuka Holdings, Solgar INC., Thorne Research, Twinlab, Ultra Laboratories

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Maternity Vitamins and Supplements Market Report Segments:

The global Maternity Vitamins and Supplements market is segmented on the basis of:


Supplements, Vitamins, Mineral, Others

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Prenatal, Postnatal

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. New Chapter
  2. Garden of Life
  3. Nature’s Way
  4. The Honest Company
  5. Abbott Nutrition
  6. Biotics Research
  7. Country Life
  8. Fairhaven Health
  9. Matsun Nutrition
  10. Metagenics
  11. Nurture
  12. Nature's Plus
  13. Otsuka Holdings
  14. Solgar INC.
  15. Thorne Research
  16. Twinlab
  17. Ultra Laboratories

Global Maternity Vitamins and Supplements Market Overview

Highlights of The Maternity Vitamins and Supplements Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Supplements
    2. Vitamins
    3. Mineral
    4. Others
  1. By Application:

    1. Prenatal
    2. Postnatal
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Maternity Vitamins and Supplements Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Maternity Vitamins and Supplements Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

Maternity vitamins and supplements are designed to provide pregnant women with the nutrients they need to support their health and development. These products can include vitamins, minerals, protein, omega-3 fatty acids, and other substances. Some prenatal vitamins also contain folic acid.

Some of the major players in the maternity vitamins and supplements market are New Chapter, Garden of Life, Nature¢â‚¬â„¢s Way, The Honest Company, Abbott Nutrition, Biotics Research, Country Life, Fairhaven Health, Matsun Nutrition, Metagenics, Nurture, Nature's Plus, Otsuka Holdings, Solgar INC., Thorne Research, Twinlab, Ultra Laboratories.

The maternity vitamins and supplements market is expected to grow at a compound annual growth rate of 6.5%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Maternity Vitamins and Supplements Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Maternity Vitamins and Supplements Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Maternity Vitamins and Supplements Market - Supply Chain
   4.5. Global Maternity Vitamins and Supplements Market Forecast
      4.5.1. Maternity Vitamins and Supplements Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Maternity Vitamins and Supplements Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Maternity Vitamins and Supplements Market Absolute $ Opportunity

5. Global Maternity Vitamins and Supplements Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Maternity Vitamins and Supplements Market Size and Volume Forecast by Type
      5.3.1. Supplements
      5.3.2. Vitamins
      5.3.3. Mineral
      5.3.4. Others
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Maternity Vitamins and Supplements Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Maternity Vitamins and Supplements Market Size and Volume Forecast by Application
      6.3.1. Prenatal
      6.3.2. Postnatal
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Maternity Vitamins and Supplements Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Maternity Vitamins and Supplements Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Maternity Vitamins and Supplements Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Maternity Vitamins and Supplements Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Maternity Vitamins and Supplements Demand Share Forecast, 2019-2026

9. North America Maternity Vitamins and Supplements Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Maternity Vitamins and Supplements Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Maternity Vitamins and Supplements Market Size and Volume Forecast by Application
      9.4.1. Prenatal
      9.4.2. Postnatal
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Maternity Vitamins and Supplements Market Size and Volume Forecast by Type
      9.7.1. Supplements
      9.7.2. Vitamins
      9.7.3. Mineral
      9.7.4. Others
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Maternity Vitamins and Supplements Demand Share Forecast, 2019-2026

10. Latin America Maternity Vitamins and Supplements Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Maternity Vitamins and Supplements Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Maternity Vitamins and Supplements Market Size and Volume Forecast by Application
      10.4.1. Prenatal
      10.4.2. Postnatal
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Maternity Vitamins and Supplements Market Size and Volume Forecast by Type
      10.7.1. Supplements
      10.7.2. Vitamins
      10.7.3. Mineral
      10.7.4. Others
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Maternity Vitamins and Supplements Demand Share Forecast, 2019-2026

11. Europe Maternity Vitamins and Supplements Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Maternity Vitamins and Supplements Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Maternity Vitamins and Supplements Market Size and Volume Forecast by Application
      11.4.1. Prenatal
      11.4.2. Postnatal
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Maternity Vitamins and Supplements Market Size and Volume Forecast by Type
      11.7.1. Supplements
      11.7.2. Vitamins
      11.7.3. Mineral
      11.7.4. Others
   11.8. asis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Maternity Vitamins and Supplements Demand Share, 2019-2026

12. Asia Pacific Maternity Vitamins and Supplements Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Maternity Vitamins and Supplements Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Maternity Vitamins and Supplements Market Size and Volume Forecast by Application
      12.4.1. Prenatal
      12.4.2. Postnatal
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Maternity Vitamins and Supplements Market Size and Volume Forecast by Type
      12.7.1. Supplements
      12.7.2. Vitamins
      12.7.3. Mineral
      12.7.4. Others
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Maternity Vitamins and Supplements Demand Share, 2019-2026

13. Middle East & Africa Maternity Vitamins and Supplements Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Maternity Vitamins and Supplements Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Maternity Vitamins and Supplements Market Size and Volume Forecast by Application
      13.4.1. Prenatal
      13.4.2. Postnatal
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Maternity Vitamins and Supplements Market Size and Volume Forecast by Type
      13.7.1. Supplements
      13.7.2. Vitamins
      13.7.3. Mineral
      13.7.4. Others
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Maternity Vitamins and Supplements Demand Share, 2019-2026

14. Competition Landscape
   14.1. Global Maternity Vitamins and Supplements Market: Market Share Analysis
   14.2. Maternity Vitamins and Supplements Distributors and Customers
   14.3. Maternity Vitamins and Supplements Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. New Chapter Overview Financials Developments Strategic Outlook
      14.4.2. Garden of Life Overview Financials Developments Strategic Outlook
      14.4.3. Nature’s Way Overview Financials Developments Strategic Outlook
      14.4.4. The Honest Company Overview Financials Developments Strategic Outlook
      14.4.5. Abbott Nutrition Overview Financials Developments Strategic Outlook
      14.4.6. Biotics Research Overview Financials Developments Strategic Outlook
      14.4.7. Country Life Overview Financials Developments Strategic Outlook
      14.4.8. Fairhaven Health Overview Financials Developments Strategic Outlook
      14.4.9. Matsun Nutrition Overview Financials Developments Strategic Outlook
      14.4.10. Metagenics Overview Financials Developments Strategic Outlook
      14.4.11. Nurture Overview Financials Developments Strategic Outlook
      14.4.12. Nature's Plus Overview Financials Developments Strategic Outlook
      14.4.13. Otsuka Holdings Overview Financials Developments Strategic Outlook
      14.4.14. Solgar INC. Overview Financials Developments Strategic Outlook
      14.4.15. Thorne Research Overview Financials Developments Strategic Outlook
      14.4.16. Twinlab Overview Financials Developments Strategic Outlook
      14.4.17. Ultra Laboratories Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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