Market Overview:
The global media relation service market is expected to grow at a CAGR of 6.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for online and offline media relation services across different applications such as personal, commercial, government, and others. In addition, the growing need for effective communication strategies among businesses is also contributing to the growth of this market. North America is expected to hold the largest share of this market during the forecast period followed by Europe and Asia Pacific.
Product Definition:
Media relation service is a public relations (PR) practice that aims to build positive relationships between organizations and the media. By managing interactions with the media, PR professionals can help organizations shape their image in the eyes of the public.
Online Media Relation Service:
Online media relation service is a tool that helps companies to track and manage their online presence. It also helps them to get the right message across to the target audience via effective content marketing. The main function of online media relation service is publicity or promotion of a product, brand or company among bloggers, webmasters and other social media users through blogs, news items, etc.
The global Online Media Relation Service market size was valued at USD 1.89 billion in 2015.
Offline Media Relation Service:
Offline media relation service is used by companies to advertise their products and services through various print, electronic & digital media. The company arranges for display of company name or brand name in appropriate location either on the product itself or on packaging in a manner which will catch customer attention.
The offline media relation service market is driven by factors such as increasing demand for marketing materials from small & medium enterprises.
Application Insights:
The personal application segment held the largest share of over 60.0% in 2017. The growth is attributed to the increasing use of social media platforms and growing dependence on mobile phones globally. With a rise in digitalization, traditional media has shifted its focus towards online publication which has resulted in an increase in demand for online media relation services across the globe.
Personal applications are also used by companies for their brand promotion through blog commenting, sharing company¢â‚¬â„¢s videos on YouTube or Vimeo and blogging about latest news regarding products & services offered by them (on company website). Companies offering personal applications also provide customized content according to user requirements which is expected to propel industry growth over the forecast period.
Commercial application segment was valued at USD 836 million in 2017 owing to increased usage of print advertisements.
Regional Analysis:
North America dominated the global media relation service market in 2017. The growth of this region can be attributed to the increasing number of companies and organizations that use these services for their day-to-day activities. Moreover, with a large number of PR agencies present in this region, it has become one of the most preferred regions for launching new products and services related to public relations.
Asia Pacific is expected to witness significant growth over the forecast period owing to several factors such as developing economies, changing consumer behavior patterns, rising awareness about corporate social responsibility (CSR), etc., which have led major companies based out China or India launch their official accounts on Weibo or other Chinese social networks so that they can establish direct communication channels with consumers. This trend will continue driving regional market demand over next eight years until 2030 when Asia Pacific will emerge as a dominant player in global media relation service industry followed by North America and Europe markets.
Growth Factors:
- Increasing demand for media relation services from small and medium businesses
- Rising demand for online PR services
- Proliferation of social media platforms
- Growing importance of content marketing
- Emergence of new communication channels
Scope Of The Report
Report Attributes
Report Details
Report Title
Media Relation Service Market Research Report
By Type
Online Media Relation Service, Offline Media Relation Service
By Application
Personal, Commercial, Government, Others
By Companies
Edelman, Weber Shandwick, BCW, FleishmanHillard, Ketchum, MSL, Hill+Knowlton Strategies, Ogilvy, BlueFocus, Brunswick, Golin, MC Group, FTI Consulting, Havas PR, Vector Inc., W2O Group, ICF Next, APCO Worldwide, Teneo Holdings, Sunny Side Up Inc, WE Communications, Finsbury, Porter Novelli, Avenir Global, Finn Partners, Syneos Health, Archetype, Zeno Group, Ruder Finn, ICR
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
244
Number of Tables & Figures
171
Customization Available
Yes, the report can be customized as per your need.
Global Media Relation Service Market Report Segments:
The global Media Relation Service market is segmented on the basis of:
Types
Online Media Relation Service, Offline Media Relation Service
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Personal, Commercial, Government, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Edelman
- Weber Shandwick
- BCW
- FleishmanHillard
- Ketchum
- MSL
- Hill+Knowlton Strategies
- Ogilvy
- BlueFocus
- Brunswick
- Golin
- MC Group
- FTI Consulting
- Havas PR
- Vector Inc.
- W2O Group
- ICF Next
- APCO Worldwide
- Teneo Holdings
- Sunny Side Up Inc
- WE Communications
- Finsbury
- Porter Novelli
- Avenir Global
- Finn Partners
- Syneos Health
- Archetype
- Zeno Group
- Ruder Finn
- ICR
Highlights of The Media Relation Service Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Online Media Relation Service
- Offline Media Relation Service
- By Application:
- Personal
- Commercial
- Government
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Media Relation Service Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Media Relation Service (MRS) is a web-based service that helps journalists and media professionals connect with sources. It provides a searchable database of contacts, including journalists, news organizations, government agencies and other groups. MRS also offers tools for managing relationships and tracking information about contacts.
Some of the major players in the media relation service market are Edelman, Weber Shandwick, BCW, FleishmanHillard, Ketchum, MSL, Hill+Knowlton Strategies, Ogilvy, BlueFocus, Brunswick, Golin, MC Group, FTI Consulting, Havas PR, Vector Inc., W2O Group, ICF Next, APCO Worldwide, Teneo Holdings, Sunny Side Up Inc, WE Communications, Finsbury, Porter Novelli, Avenir Global, Finn Partners, Syneos Health, Archetype, Zeno Group, Ruder Finn, ICR.
The media relation service market is expected to grow at a compound annual growth rate of 6.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Media Relation Service Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Media Relation Service Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Media Relation Service Market - Supply Chain
4.5. Global Media Relation Service Market Forecast
4.5.1. Media Relation Service Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Media Relation Service Market Size (000 Units) and Y-o-Y Growth
4.5.3. Media Relation Service Market Absolute $ Opportunity
5. Global Media Relation Service Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Media Relation Service Market Size and Volume Forecast by Type
5.3.1. Online Media Relation Service
5.3.2. Offline Media Relation Service
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Media Relation Service Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Media Relation Service Market Size and Volume Forecast by Application
6.3.1. Personal
6.3.2. Commercial
6.3.3. Government
6.3.4. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Media Relation Service Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Media Relation Service Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Media Relation Service Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Media Relation Service Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Media Relation Service Demand Share Forecast, 2019-2026
9. North America Media Relation Service Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Media Relation Service Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Media Relation Service Market Size and Volume Forecast by Application
9.4.1. Personal
9.4.2. Commercial
9.4.3. Government
9.4.4. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Media Relation Service Market Size and Volume Forecast by Type
9.7.1. Online Media Relation Service
9.7.2. Offline Media Relation Service
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Media Relation Service Demand Share Forecast, 2019-2026
10. Latin America Media Relation Service Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Media Relation Service Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Media Relation Service Market Size and Volume Forecast by Application
10.4.1. Personal
10.4.2. Commercial
10.4.3. Government
10.4.4. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Media Relation Service Market Size and Volume Forecast by Type
10.7.1. Online Media Relation Service
10.7.2. Offline Media Relation Service
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Media Relation Service Demand Share Forecast, 2019-2026
11. Europe Media Relation Service Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Media Relation Service Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Media Relation Service Market Size and Volume Forecast by Application
11.4.1. Personal
11.4.2. Commercial
11.4.3. Government
11.4.4. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Media Relation Service Market Size and Volume Forecast by Type
11.7.1. Online Media Relation Service
11.7.2. Offline Media Relation Service
11.8. Basis Point Share (BPS) Anaysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Media Relation Service Demand Share, 2019-2026
12. Asia Pacific Media Relation Service Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Media Relation Service Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Media Relation Service Market Size and Volume Forecast by Application
12.4.1. Personal
12.4.2. Commercial
12.4.3. Government
12.4.4. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Media Relation Service Market Size and Volume Forecast by Type
12.7.1. Online Media Relation Service
12.7.2. Offline Media Relation Service
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Media Relation Service Demand Share, 2019-2026
13. Middle East & Africa Media Relation Service Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Media Relation Service Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Media Relation Service Market Size and Volume Forecast by Application
13.4.1. Personal
13.4.2. Commercial
13.4.3. Government
13.4.4. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Media Relation Service Market Size and Volume Forecast by Type
13.7.1. Online Media Relation Service
13.7.2. Offline Media Relation Service
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Media Relation Service Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Media Relation Service Market: Market Share Analysis
14.2. Media Relation Service Distributors and Customers
14.3. Media Relation Service Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Edelman
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Weber Shandwick
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. BCW
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. FleishmanHillard
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Ketchum
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. MSL
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Hill+Knowlton Strategies
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Ogilvy
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. BlueFocus
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Brunswick
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Golin
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. MC Group
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. FTI Consulting
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Havas PR
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Vector Inc.
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. W2O Group
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. ICF Next
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. APCO Worldwide
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. Teneo Holdings
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. Sunny Side Up Inc
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
