Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Messaging Platform Market by Type (Cloud Hosted, On-premises, Messaging Platfor), By Application (SME, Large enterprise) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Messaging Platform Market by Type (Cloud Hosted, On-premises, Messaging Platfor), By Application (SME, Large enterprise) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 172080 3300 IT & Telecom 377 230 Pages 4.9 (50)
                                          

Market Overview:


The global messaging platform market is expected to grow from USD 9.02 billion in 2018 to USD 15.06 billion by 2030, at a CAGR of 6.5% from 2018 to 2030. The growth of the global messaging platform market can be attributed to the increasing demand for cloud-based messaging platforms and rising need for secure communication among enterprises. However, the high cost associated with deployment and maintenance of on-premises messaging platforms may restrain the growth of this market during the forecast period. On basis of type, the global messaging platform market has been segmented into cloud hosted, on-premises, and Messaging Platforms as a Service (MPaaS). The cloud hosted segment is expected to grow at a higher CAGR during the forecast period owing to its advantages such as low cost, easy installation & maintenance, and scalability. Based on application, SMEs are expected to hold a larger share of the global messaging platform market duringthe forecast period owingto their growing need for secured communication solutions across different industries verticals such as retail & ecommerce; banking & financial services; healthcare; travel & hospitality;.


Global Messaging Platform Industry Outlook


Product Definition:


A messaging platform is a type of software that enables people to communicate with each other by sending text messages, voice messages, or images. Messaging platforms are commonly used by businesses to communicate with their customers, and by people who want to keep in touch with friends and family. Messaging platforms can also be used for marketing purposes, and to collect data about users.


Cloud Hosted:


Cloud hosted is a service model where the software and hardware are provided to the customer at no additional cost. The main aim of this model is to reduce capital expenditure for companies by eliminating their expenses in maintaining data centers. In addition, it also helps them focus on revenue generation, which in turn increases their profit margin.


The major factor responsible for its high adoption rate among small.


On-premises:


On-premises is a term used for software and/or hardware installation at the organization's headquarters. In other words, it means that all services are provided from the same location where the application or software is installed. The primary advantage of on-premises deployment is that all service providers can be controlled by local policies and regulations, which makes it easier to manage any policy changes at an organizational level without having to change any codes in applications running across different servers.


Application Insights:


The SME segment dominated the global messaging platform market in 2017. The large enterprise segment is expected to register the fastest CAGR over the forecast period owing to increasing demand for web-based communication tools among enterprises. Furthermore, growing awareness about cost-effectiveness and ease of use among businesses is further anticipated to drive growth over the coming years.


The mobile application has become an essential component of most messaging platforms as it enables users to access their accounts from different devices irrespective of whether they are at home or away from office. This factor has led many companies including Facebook, MessengerBots, Line Corporation and WeChat Official Account To offer a seamless experience across all platforms by building mobile apps that not only deliver but also enable real-time interactions with customers 24*7*365 days a year thus driving adoption among consumers as well as enterprises alike. Moreover, companies such as Microsoft Corporation; Google Inc.; Yahoo Japan Corp.; Instagram; Skype Technologies S.A.; Baidu Inc.


Regional Analysis:


North America dominated the global market in 2017. The growth can be attributed to the presence of a large number of SMEs and enterprises in this region. Additionally, North America has one of the highest smartphone penetration rates globally, which makes it easier for users to access and engage with corporate messaging applications. Moreover, companies such as IBM Corporation; Microsoft Corporation; Cisco Systems, Inc.; Oracle Corporation; Hewlett Packard Enterprise Development LP; Salesforce.com Inc.


Growth Factors:


  • Increasing demand for messaging apps from businesses for communication and collaboration purposes.
  • Proliferation of smartphones and tablets, coupled with increasing mobile internet penetration rates worldwide.
  • Messaging apps becoming more feature-rich, with added capabilities such as voice and video calling, file sharing, etc.
  • Growing trend of using messaging apps as a platform to conduct transactions (e-commerce) or for social networking purposes (Facebook Messenger).

Scope Of The Report

Report Attributes

Report Details

Report Title

Messaging Platform Market Research Report

By Type

Cloud Hosted, On-premises, Messaging Platfor

By Application

SME, Large enterprise

By Companies

Sychronoss, Oracle, Open-Xchange, Microsoft, Atmail, IBM, Ipswitch, Novell, Zimbra, Rockliffe, IceWarp, Messaging Platfor

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year

2021

Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year

2030

Number of Pages

230

Number of Tables & Figures

161

Customization Available

Yes, the report can be customized as per your need.


Global Messaging Platform Market Report Segments:

The global Messaging Platform market is segmented on the basis of:

Types

Cloud Hosted, On-premises, Messaging Platfor

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.

Applications

SME, Large enterprise

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Sychronoss
  2. Oracle
  3. Open-Xchange
  4. Microsoft
  5. Atmail
  6. IBM
  7. Ipswitch
  8. Novell
  9. Zimbra
  10. Rockliffe
  11. IceWarp
  12. Messaging Platfor

Global Messaging Platform Market Overview


Highlights of The Messaging Platform Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Cloud Hosted
    2. On-premises
    3. Messaging Platfor
  1. By Application:

    1. SME
    2. Large enterprise
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Messaging Platform Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Messaging Platform Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?


A messaging platform is a software application that allows users to communicate with each other over a network. It can be used for sending messages, managing conversations, and tracking the history of messages.

Some of the major companies in the messaging platform market are Sychronoss, Oracle, Open-Xchange, Microsoft, Atmail, IBM, Ipswitch, Novell, Zimbra, Rockliffe, IceWarp, Messaging Platfor.

The messaging platform market is expected to grow at a compound annual growth rate of 6.5%.

                                            
1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Messaging Platform Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Messaging Platform Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Messaging Platform Market - Supply Chain
   4.5. Global Messaging Platform Market Forecast
      4.5.1. Messaging Platform Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Messaging Platform Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Messaging Platform Market Absolute $ Opportunity

5. Global Messaging Platform Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Messaging Platform Market Size and Volume Forecast by Type
      5.3.1. Cloud Hosted
      5.3.2. On-premises
      5.3.3. Messaging Platfor
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Messaging Platform Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Messaging Platform Market Size and Volume Forecast by Application
      6.3.1. SME
      6.3.2. Large enterprise
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Messaging Platform Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Messaging Platform Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Messaging Platform Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Messaging Platform Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Messaging Platform Demand Share Forecast, 2019-2026

9. North America Messaging Platform Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Messaging Platform Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Messaging Platform Market Size and Volume Forecast by Application
      9.4.1. SME
      9.4.2. Large enterprise
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Messaging Platform Market Size and Volume Forecast by Type
      9.7.1. Cloud Hosted
      9.7.2. On-premises
      9.7.3. Messaging Platfor
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Messaging Platform Demand Share Forecast, 2019-2026

10. Latin America Messaging Platform Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Messaging Platform Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Messaging Platform Market Size and Volume Forecast by Application
      10.4.1. SME
      10.4.2. Large enterprise
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Messaging Platform Market Size and Volume Forecast by Type
      10.7.1. Cloud Hosted
      10.7.2. On-premises
      10.7.3. Messaging Platfor
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Messaging Platform Demand Share Forecast, 2019-2026

11. Europe Messaging Platform Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Messaging Platform Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Messaging Platform Market Size and Volume Forecast by Application
      11.4.1. SME
      11.4.2. Large enterprise
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Messaging Platform Market Size and Volume Forecast by Type
      11.7.1. Cloud Hosted
      11.7.2. On-premises
      11.7.3. Messaging Platfor
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. arket Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Messaging Platform Demand Share, 2019-2026

12. Asia Pacific Messaging Platform Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Messaging Platform Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Messaging Platform Market Size and Volume Forecast by Application
      12.4.1. SME
      12.4.2. Large enterprise
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Messaging Platform Market Size and Volume Forecast by Type
      12.7.1. Cloud Hosted
      12.7.2. On-premises
      12.7.3. Messaging Platfor
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Messaging Platform Demand Share, 2019-2026

13. Middle East & Africa Messaging Platform Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Messaging Platform Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Messaging Platform Market Size and Volume Forecast by Application
      13.4.1. SME
      13.4.2. Large enterprise
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Messaging Platform Market Size and Volume Forecast by Type
      13.7.1. Cloud Hosted
      13.7.2. On-premises
      13.7.3. Messaging Platfor
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Messaging Platform Demand Share, 2019-2026

14. Competition Landscape
   14.1. Global Messaging Platform Market: Market Share Analysis
   14.2. Messaging Platform Distributors and Customers
   14.3. Messaging Platform Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Sychronoss
         14.4.1.1. Overview
         14.4.1.2. Financials
         14.4.1.3. Developments
         14.4.1.4. Strategic Outlook
      14.4.2. Oracle
         14.4.2.1. Overview
         14.4.2.2. Financials
         14.4.2.3. Developments
         14.4.2.4. Strategic Outlook
      14.4.3. Open-Xchange
         14.4.3.1. Overview
         14.4.3.2. Financials
         14.4.3.3. Developments
         14.4.3.4. Strategic Outlook
      14.4.4. Microsoft
         14.4.4.1. Overview
         14.4.4.2. Financials
         14.4.4.3. Developments
         14.4.4.4. Strategic Outlook
      14.4.5. Atmail
         14.4.5.1. Overview
         14.4.5.2. Financials
         14.4.5.3. Developments
         14.4.5.4. Strategic Outlook
      14.4.6. IBM
         14.4.6.1. Overview
         14.4.6.2. Financials
         14.4.6.3. Developments
         14.4.6.4. Strategic Outlook
      14.4.7. Ipswitch
         14.4.7.1. Overview
         14.4.7.2. Financials
         14.4.7.3. Developments
         14.4.7.4. Strategic Outlook
      14.4.8. Novell
         14.4.8.1. Overview
         14.4.8.2. Financials
         14.4.8.3. Developments
         14.4.8.4. Strategic Outlook
      14.4.9. Zimbra
         14.4.9.1. Overview
         14.4.9.2. Financials
         14.4.9.3. Developments
         14.4.9.4. Strategic Outlook
      14.4.10. Rockliffe
         14.4.10.1. Overview
         14.4.10.2. Financials
         14.4.10.3. Developments
         14.4.10.4. Strategic Outlook
      14.4.11. IceWarp
         14.4.11.1. Overview
         14.4.11.2. Financials
         14.4.11.3. Developments
         14.4.11.4. Strategic Outlook
      14.4.12. Messaging Platfor
         14.4.12.1. Overview
         14.4.12.2. Financials
         14.4.12.3. Developments
         14.4.12.4. Strategic Outlook
      14.4.13. COMPANY 13
         14.4.13.1. Overview
         14.4.13.2. Financials
         14.4.13.3. Developments
         14.4.13.4. Strategic Outlook
      14.4.14. COMPANY 14
         14.4.14.1. Overview
         14.4.14.2. Financials
         14.4.14.3. Developments
         14.4.14.4. Strategic Outlook
      14.4.15. COMPANY 15
         14.4.15.1. Overview
         14.4.15.2. Financials
         14.4.15.3. Developments
         14.4.15.4. Strategic Outlook
      14.4.16. COMPANY 16
         14.4.16.1. Overview
         14.4.16.2. Financials
         14.4.16.3. Developments
         14.4.16.4. Strategic Outlook
      14.4.17. COMPANY 17
         14.4.17.1. Overview
         14.4.17.2. Financials
         14.4.17.3. Developments
         14.4.17.4. Strategic Outlook
      14.4.18. COMPANY 18
         14.4.18.1. Overview
         14.4.18.2. Financials
         14.4.18.3. Developments
         14.4.18.4. Strategic Outlook
      14.4.19. COMPANY 19
         14.4.19.1. Overview
         14.4.19.2. Financials
         14.4.19.3. Developments
         14.4.19.4. Strategic Outlook
      14.4.20. COMPANY 20
         14.4.20.1. Overview
         14.4.20.2. Financials
         14.4.20.3. Developments
         14.4.20.4. Strategic Outlook

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