Market Overview:
The global messaging platform market is expected to grow from USD 9.02 billion in 2018 to USD 15.06 billion by 2030, at a CAGR of 6.5% from 2018 to 2030. The growth of the global messaging platform market can be attributed to the increasing demand for cloud-based messaging platforms and rising need for secure communication among enterprises. However, the high cost associated with deployment and maintenance of on-premises messaging platforms may restrain the growth of this market during the forecast period. On basis of type, the global messaging platform market has been segmented into cloud hosted, on-premises, and Messaging Platforms as a Service (MPaaS). The cloud hosted segment is expected to grow at a higher CAGR during the forecast period owing to its advantages such as low cost, easy installation & maintenance, and scalability. Based on application, SMEs are expected to hold a larger share of the global messaging platform market duringthe forecast period owingto their growing need for secured communication solutions across different industries verticals such as retail & ecommerce; banking & financial services; healthcare; travel & hospitality;.
Product Definition:
A messaging platform is a type of software that enables people to communicate with each other by sending text messages, voice messages, or images. Messaging platforms are commonly used by businesses to communicate with their customers, and by people who want to keep in touch with friends and family. Messaging platforms can also be used for marketing purposes, and to collect data about users.
Cloud Hosted:
Cloud hosted is a service model where the software and hardware are provided to the customer at no additional cost. The main aim of this model is to reduce capital expenditure for companies by eliminating their expenses in maintaining data centers. In addition, it also helps them focus on revenue generation, which in turn increases their profit margin.
The major factor responsible for its high adoption rate among small.
On-premises:
On-premises is a term used for software and/or hardware installation at the organization's headquarters. In other words, it means that all services are provided from the same location where the application or software is installed. The primary advantage of on-premises deployment is that all service providers can be controlled by local policies and regulations, which makes it easier to manage any policy changes at an organizational level without having to change any codes in applications running across different servers.
Application Insights:
The SME segment dominated the global messaging platform market in 2017. The large enterprise segment is expected to register the fastest CAGR over the forecast period owing to increasing demand for web-based communication tools among enterprises. Furthermore, growing awareness about cost-effectiveness and ease of use among businesses is further anticipated to drive growth over the coming years.
The mobile application has become an essential component of most messaging platforms as it enables users to access their accounts from different devices irrespective of whether they are at home or away from office. This factor has led many companies including Facebook, MessengerBots, Line Corporation and WeChat Official Account To offer a seamless experience across all platforms by building mobile apps that not only deliver but also enable real-time interactions with customers 24*7*365 days a year thus driving adoption among consumers as well as enterprises alike. Moreover, companies such as Microsoft Corporation; Google Inc.; Yahoo Japan Corp.; Instagram; Skype Technologies S.A.; Baidu Inc.
Regional Analysis:
North America dominated the global market in 2017. The growth can be attributed to the presence of a large number of SMEs and enterprises in this region. Additionally, North America has one of the highest smartphone penetration rates globally, which makes it easier for users to access and engage with corporate messaging applications. Moreover, companies such as IBM Corporation; Microsoft Corporation; Cisco Systems, Inc.; Oracle Corporation; Hewlett Packard Enterprise Development LP; Salesforce.com Inc.
Growth Factors:
- Increasing demand for messaging apps from businesses for communication and collaboration purposes.
- Proliferation of smartphones and tablets, coupled with increasing mobile internet penetration rates worldwide.
- Messaging apps becoming more feature-rich, with added capabilities such as voice and video calling, file sharing, etc.
- Growing trend of using messaging apps as a platform to conduct transactions (e-commerce) or for social networking purposes (Facebook Messenger).
Scope Of The Report
Report Attributes
Report Details
Report Title
Messaging Platform Market Research Report
By Type
Cloud Hosted, On-premises, Messaging Platfor
By Application
SME, Large enterprise
By Companies
Sychronoss, Oracle, Open-Xchange, Microsoft, Atmail, IBM, Ipswitch, Novell, Zimbra, Rockliffe, IceWarp, Messaging Platfor
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
230
Number of Tables & Figures
161
Customization Available
Yes, the report can be customized as per your need.
Global Messaging Platform Market Report Segments:
The global Messaging Platform market is segmented on the basis of:
Types
Cloud Hosted, On-premises, Messaging Platfor
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SME, Large enterprise
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Sychronoss
- Oracle
- Open-Xchange
- Microsoft
- Atmail
- IBM
- Ipswitch
- Novell
- Zimbra
- Rockliffe
- IceWarp
- Messaging Platfor
Highlights of The Messaging Platform Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Hosted
- On-premises
- Messaging Platfor
- By Application:
- SME
- Large enterprise
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Messaging Platform Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A messaging platform is a software application that allows users to communicate with each other over a network. It can be used for sending messages, managing conversations, and tracking the history of messages.
Some of the major companies in the messaging platform market are Sychronoss, Oracle, Open-Xchange, Microsoft, Atmail, IBM, Ipswitch, Novell, Zimbra, Rockliffe, IceWarp, Messaging Platfor.
The messaging platform market is expected to grow at a compound annual growth rate of 6.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Messaging Platform Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Messaging Platform Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Messaging Platform Market - Supply Chain
4.5. Global Messaging Platform Market Forecast
4.5.1. Messaging Platform Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Messaging Platform Market Size (000 Units) and Y-o-Y Growth
4.5.3. Messaging Platform Market Absolute $ Opportunity
5. Global Messaging Platform Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Messaging Platform Market Size and Volume Forecast by Type
5.3.1. Cloud Hosted
5.3.2. On-premises
5.3.3. Messaging Platfor
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Messaging Platform Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Messaging Platform Market Size and Volume Forecast by Application
6.3.1. SME
6.3.2. Large enterprise
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Messaging Platform Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Messaging Platform Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Messaging Platform Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Messaging Platform Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Messaging Platform Demand Share Forecast, 2019-2026
9. North America Messaging Platform Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Messaging Platform Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Messaging Platform Market Size and Volume Forecast by Application
9.4.1. SME
9.4.2. Large enterprise
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Messaging Platform Market Size and Volume Forecast by Type
9.7.1. Cloud Hosted
9.7.2. On-premises
9.7.3. Messaging Platfor
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Messaging Platform Demand Share Forecast, 2019-2026
10. Latin America Messaging Platform Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Messaging Platform Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Messaging Platform Market Size and Volume Forecast by Application
10.4.1. SME
10.4.2. Large enterprise
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Messaging Platform Market Size and Volume Forecast by Type
10.7.1. Cloud Hosted
10.7.2. On-premises
10.7.3. Messaging Platfor
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Messaging Platform Demand Share Forecast, 2019-2026
11. Europe Messaging Platform Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Messaging Platform Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Messaging Platform Market Size and Volume Forecast by Application
11.4.1. SME
11.4.2. Large enterprise
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Messaging Platform Market Size and Volume Forecast by Type
11.7.1. Cloud Hosted
11.7.2. On-premises
11.7.3. Messaging Platfor
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. arket Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Messaging Platform Demand Share, 2019-2026
12. Asia Pacific Messaging Platform Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Messaging Platform Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Messaging Platform Market Size and Volume Forecast by Application
12.4.1. SME
12.4.2. Large enterprise
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Messaging Platform Market Size and Volume Forecast by Type
12.7.1. Cloud Hosted
12.7.2. On-premises
12.7.3. Messaging Platfor
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Messaging Platform Demand Share, 2019-2026
13. Middle East & Africa Messaging Platform Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Messaging Platform Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Messaging Platform Market Size and Volume Forecast by Application
13.4.1. SME
13.4.2. Large enterprise
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Messaging Platform Market Size and Volume Forecast by Type
13.7.1. Cloud Hosted
13.7.2. On-premises
13.7.3. Messaging Platfor
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Messaging Platform Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Messaging Platform Market: Market Share Analysis
14.2. Messaging Platform Distributors and Customers
14.3. Messaging Platform Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Sychronoss
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Oracle
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Open-Xchange
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Microsoft
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Atmail
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. IBM
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Ipswitch
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Novell
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Zimbra
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Rockliffe
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. IceWarp
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Messaging Platfor
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook