The global mobile analytics market is expected to grow from USD 1.5 billion in 2018 to USD 3.2 billion by 2030, at a CAGR of 12.6% during the forecast period. The growth of this market can be attributed to the increasing number of mobile app downloads and usage, which is driving the demand for mobile analytics solutions that help businesses understand their customers better and improve their customer experience through data-driven insights. Mobile APP Analytics: Mobile app analytics are used by developers and marketers to measure user engagement with an application on a smartphone or tablet device, such as how often users open an app or how long they spend using it. Mobile web analytics are used by website owners and marketers to measure user engagement with a website on a smartphone or tablet device, such as how often users open a webpage or how long they spend browsing it. Mobile crash reporting types: Crash reporting types are used by developers and marketers to identify crashes in applications on smartphones or tablets devices so that they can fix them before releasing new versions of the application for download from an online store like Google Play Store (Android) or Apple App Store (iOS). Mobile analytic: A type of software that provides information about what people do with their phones when they use them - including what apps they use most often, where they go online, what websites they browse most frequently - so companies can make better decisions about marketing strategies. -The mobile analytics market is expected to grow at a CAGR of over 30% from 2016 to 2020. -The growth of the mobile analytics market is driven by the increasing demand for data and insights from consumers, enterprises, and advertisers. -Mobile analytics solutions are used in various industries such as retail, healthcare, automotive, and banking. -Mobile analytics solutions are also used in various verticals such as marketing & advertising, customer service & support, supply chain management (SCM), human resources (HR), finance & accounting (F&A), and IT services. -The increasing adoption of smartphones has led to an increase in the number of mobile devices that can be tracked by mobile analytics providers.
Industry Growth Insights published a new data on “Mobile Analytics Market”. The research report is titled “Mobile Analytics Market research by Types (Mobile APP Analytics, Mobile Web Analytics, Mobile Crash Reporting, Other Types, Mobile Analytic), By Applications (Android Platform, iOS Platform, Other Platforms), By Players/Companies Tencent, Google, Facebook, Electronic Arts, Baidu Netcom, Gameloft, Taobao, Xiamen Meitu, Cheetah Mobile, King, WhatsApp, LINE Corp, Microsoft, Amazon, QIYI, Outfit7, Snapchat, Miniclip, Alipay, Glu Games, Mobile Analytic”.
Scope Of The Report
Report Attributes
Report Details
Report Title
Mobile Analytics Market Research Report
By Type
Mobile APP Analytics, Mobile Web Analytics, Mobile Crash Reporting, Other Types, Mobile Analytic
By Application
Android Platform, iOS Platform, Other Platforms
By Companies
Tencent, Google, Facebook, Electronic Arts, Baidu Netcom, Gameloft, Taobao, Xiamen Meitu, Cheetah Mobile, King, WhatsApp, LINE Corp, Microsoft, Amazon, QIYI, Outfit7, Snapchat, Miniclip, Alipay, Glu Games, Mobile Analytic
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
231
Number of Tables & Figures
162
Customization Available
Yes, the report can be customized as per your need.
Global Mobile Analytics Market Report Segments:
The global Mobile Analytics market is segmented on the basis of:
Types
Mobile APP Analytics, Mobile Web Analytics, Mobile Crash Reporting, Other Types, Mobile Analytic
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Android Platform, iOS Platform, Other Platforms
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Tencent
- Electronic Arts
- Baidu Netcom
- Gameloft
- Taobao
- Xiamen Meitu
- Cheetah Mobile
- King
- LINE Corp
- Microsoft
- Amazon
- QIYI
- Outfit7
- Snapchat
- Miniclip
- Alipay
- Glu Games
- Mobile Analytic
Highlights of The Mobile Analytics Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Mobile APP Analytics
- Mobile Web Analytics
- Mobile Crash Reporting
- Other Types
- Mobile Analytic
- By Application:
- Android Platform
- iOS Platform
- Other Platforms
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Mobile Analytics Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Mobile analytics is the use of mobile devices and applications to collect data about how people interact with websites or other digital content. This data can be used to improve website design, marketing efforts, and customer service.
Some of the key players operating in the mobile analytics market are Tencent, Google, Facebook, Electronic Arts, Baidu Netcom, Gameloft, Taobao, Xiamen Meitu, Cheetah Mobile, King, WhatsApp, LINE Corp, Microsoft, Amazon, QIYI, Outfit7, Snapchat, Miniclip, Alipay, Glu Games, Mobile Analytic.
The mobile analytics market is expected to grow at a compound annual growth rate of 12.6%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Mobile Analytics Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Mobile Analytics Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Mobile Analytics Market - Supply Chain
4.5. Global Mobile Analytics Market Forecast
4.5.1. Mobile Analytics Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Mobile Analytics Market Size (000 Units) and Y-o-Y Growth
4.5.3. Mobile Analytics Market Absolute $ Opportunity
5. Global Mobile Analytics Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Mobile Analytics Market Size and Volume Forecast by Type
5.3.1. Mobile APP Analytics
5.3.2. Mobile Web Analytics
5.3.3. Mobile Crash Reporting
5.3.4. Other Types
5.3.5. Mobile Analytic
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Mobile Analytics Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Mobile Analytics Market Size and Volume Forecast by Application
6.3.1. Android Platform
6.3.2. iOS Platform
6.3.3. Other Platforms
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Mobile Analytics Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Mobile Analytics Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Mobile Analytics Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Mobile Analytics Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Mobile Analytics Demand Share Forecast, 2019-2026
9. North America Mobile Analytics Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Mobile Analytics Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Mobile Analytics Market Size and Volume Forecast by Application
9.4.1. Android Platform
9.4.2. iOS Platform
9.4.3. Other Platforms
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Mobile Analytics Market Size and Volume Forecast by Type
9.7.1. Mobile APP Analytics
9.7.2. Mobile Web Analytics
9.7.3. Mobile Crash Reporting
9.7.4. Other Types
9.7.5. Mobile Analytic
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Mobile Analytics Demand Share Forecast, 2019-2026
10. Latin America Mobile Analytics Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Mobile Analytics Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Mobile Analytics Market Size and Volume Forecast by Application
10.4.1. Android Platform
10.4.2. iOS Platform
10.4.3. Other Platforms
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Mobile Analytics Market Size and Volume Forecast by Type
10.7.1. Mobile APP Analytics
10.7.2. Mobile Web Analytics
10.7.3. Mobile Crash Reporting
10.7.4. Other Types
10.7.5. Mobile Analytic
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Mobile Analytics Demand Share Forecast, 2019-2026
11. Europe Mobile Analytics Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Mobile Analytics Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Mobile Analytics Market Size and Volume Forecast by Application
11.4.1. Android Platform
11.4.2. iOS Platform
11.4.3. Other Platforms
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Mobile Analytics Market Size and Volume Forecast by Type
11.7.1. Mobile APP Analytics
11.7.2. Mobile Web Analytics
11.7.3. Mobile Crash Reporting
11.7.4. Other Types
11.7.5. Mobile Analytic
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Mobile Analytics Demand Share, 2019-2026
12. Asia Pacific Mobile Analytics Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Mobile Analytics Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Mobile Analytics Market Size and Volume Forecast by Application
12.4.1. Android Platform
12.4.2. iOS Platform
12.4.3. Other Platforms
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Mobile Analytics Market Size and Volume Forecast by Type
12.7.1. Mobile APP Analytics
12.7.2. Mobile Web Analytics
12.7.3. Mobile Crash Reporting
12.7.4. Other Types
12.7.5. Mobile Analytic
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Mobile Analytics Demand Share, 2019-2026
13. Middle East & Africa Mobile Analytics Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Mobile Analytics Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Mobile Analytics Market Size and Volume Forecast by Application
13.4.1. Android Platform
13.4.2. iOS Platform
13.4.3. Other Platforms
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Mobile Analytics Market Size and Volume Forecast by Type
13.7.1. Mobile APP Analytics
13.7.2. Mobile Web Analytics
13.7.3. Mobile Crash Reporting
13.7.4. Other Types
13.7.5. Mobile Analytic
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Mobile Analytics Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Mobile Analytics Market: Market Share Analysis
14.2. Mobile Analytics Distributors and Customers
14.3. Mobile Analytics Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Tencent
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Google
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Facebook
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Electronic Arts
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Baidu Netcom
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Gameloft
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Taobao
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Xiamen Meitu
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Cheetah Mobile
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. King
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. WhatsApp
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. LINE Corp
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Microsoft
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Amazon
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. QIYI
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Outfit7
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. Snapchat
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. Miniclip
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. Alipay
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. Glu Games
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook