Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Mobile Analytics Market by Type (Mobile APP Analytics, Mobile Web Analytics, Mobile Crash Reporting, Other Types, Mobile Analytic), By Application (Android Platform, iOS Platform, Other Platforms) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Mobile Analytics Market by Type (Mobile APP Analytics, Mobile Web Analytics, Mobile Crash Reporting, Other Types, Mobile Analytic), By Application (Android Platform, iOS Platform, Other Platforms) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 171954 3300 IT & Telecom 377 231 Pages 4.8 (38)
                                          

The global mobile analytics market is expected to grow from USD 1.5 billion in 2018 to USD 3.2 billion by 2030, at a CAGR of 12.6% during the forecast period. The growth of this market can be attributed to the increasing number of mobile app downloads and usage, which is driving the demand for mobile analytics solutions that help businesses understand their customers better and improve their customer experience through data-driven insights. Mobile APP Analytics: Mobile app analytics are used by developers and marketers to measure user engagement with an application on a smartphone or tablet device, such as how often users open an app or how long they spend using it. Mobile web analytics are used by website owners and marketers to measure user engagement with a website on a smartphone or tablet device, such as how often users open a webpage or how long they spend browsing it. Mobile crash reporting types: Crash reporting types are used by developers and marketers to identify crashes in applications on smartphones or tablets devices so that they can fix them before releasing new versions of the application for download from an online store like Google Play Store (Android) or Apple App Store (iOS). Mobile analytic: A type of software that provides information about what people do with their phones when they use them - including what apps they use most often, where they go online, what websites they browse most frequently - so companies can make better decisions about marketing strategies. -The mobile analytics market is expected to grow at a CAGR of over 30% from 2016 to 2020. -The growth of the mobile analytics market is driven by the increasing demand for data and insights from consumers, enterprises, and advertisers. -Mobile analytics solutions are used in various industries such as retail, healthcare, automotive, and banking. -Mobile analytics solutions are also used in various verticals such as marketing & advertising, customer service & support, supply chain management (SCM), human resources (HR), finance & accounting (F&A), and IT services. -The increasing adoption of smartphones has led to an increase in the number of mobile devices that can be tracked by mobile analytics providers.

Industry Growth Insights published a new data on “Mobile Analytics Market”. The research report is titled “Mobile Analytics Market research by Types (Mobile APP Analytics, Mobile Web Analytics, Mobile Crash Reporting, Other Types, Mobile Analytic), By Applications (Android Platform, iOS Platform, Other Platforms), By Players/Companies Tencent, Google, Facebook, Electronic Arts, Baidu Netcom, Gameloft, Taobao, Xiamen Meitu, Cheetah Mobile, King, WhatsApp, LINE Corp, Microsoft, Amazon, QIYI, Outfit7, Snapchat, Miniclip, Alipay, Glu Games, Mobile Analytic”.

Scope Of The Report

Report Attributes

Report Details

Report Title

Mobile Analytics Market Research Report

By Type

Mobile APP Analytics, Mobile Web Analytics, Mobile Crash Reporting, Other Types, Mobile Analytic

By Application

Android Platform, iOS Platform, Other Platforms

By Companies

Tencent, Google, Facebook, Electronic Arts, Baidu Netcom, Gameloft, Taobao, Xiamen Meitu, Cheetah Mobile, King, WhatsApp, LINE Corp, Microsoft, Amazon, QIYI, Outfit7, Snapchat, Miniclip, Alipay, Glu Games, Mobile Analytic

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year

2021

Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year

2030

Number of Pages

231

Number of Tables & Figures

162

Customization Available

Yes, the report can be customized as per your need.


Global Mobile Analytics Industry Outlook


Global Mobile Analytics Market Report Segments:

The global Mobile Analytics market is segmented on the basis of:

Types

Mobile APP Analytics, Mobile Web Analytics, Mobile Crash Reporting, Other Types, Mobile Analytic

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.

Applications

Android Platform, iOS Platform, Other Platforms

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Tencent
  2. Google
  3. Facebook
  4. Electronic Arts
  5. Baidu Netcom
  6. Gameloft
  7. Taobao
  8. Xiamen Meitu
  9. Cheetah Mobile
  10. King
  11. WhatsApp
  12. LINE Corp
  13. Microsoft
  14. Amazon
  15. QIYI
  16. Outfit7
  17. Snapchat
  18. Miniclip
  19. Alipay
  20. Glu Games
  21. Mobile Analytic

Global Mobile Analytics Market Overview


Highlights of The Mobile Analytics Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Mobile APP Analytics
    2. Mobile Web Analytics
    3. Mobile Crash Reporting
    4. Other Types
    5. Mobile Analytic
  1. By Application:

    1. Android Platform
    2. iOS Platform
    3. Other Platforms
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Mobile Analytics Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Mobile Analytics Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?


Mobile analytics is the use of mobile devices and applications to collect data about how people interact with websites or other digital content. This data can be used to improve website design, marketing efforts, and customer service.

Some of the key players operating in the mobile analytics market are Tencent, Google, Facebook, Electronic Arts, Baidu Netcom, Gameloft, Taobao, Xiamen Meitu, Cheetah Mobile, King, WhatsApp, LINE Corp, Microsoft, Amazon, QIYI, Outfit7, Snapchat, Miniclip, Alipay, Glu Games, Mobile Analytic.

The mobile analytics market is expected to grow at a compound annual growth rate of 12.6%.

                                            
1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Mobile Analytics Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Mobile Analytics Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Mobile Analytics Market - Supply Chain
   4.5. Global Mobile Analytics Market Forecast
      4.5.1. Mobile Analytics Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Mobile Analytics Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Mobile Analytics Market Absolute $ Opportunity

5. Global Mobile Analytics Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Mobile Analytics Market Size and Volume Forecast by Type
      5.3.1. Mobile APP Analytics
      5.3.2. Mobile Web Analytics
      5.3.3. Mobile Crash Reporting
      5.3.4. Other Types
      5.3.5. Mobile Analytic
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Mobile Analytics Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Mobile Analytics Market Size and Volume Forecast by Application
      6.3.1. Android Platform
      6.3.2. iOS Platform
      6.3.3. Other Platforms
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Mobile Analytics Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Mobile Analytics Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Mobile Analytics Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Mobile Analytics Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Mobile Analytics Demand Share Forecast, 2019-2026

9. North America Mobile Analytics Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Mobile Analytics Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Mobile Analytics Market Size and Volume Forecast by Application
      9.4.1. Android Platform
      9.4.2. iOS Platform
      9.4.3. Other Platforms
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Mobile Analytics Market Size and Volume Forecast by Type
      9.7.1. Mobile APP Analytics
      9.7.2. Mobile Web Analytics
      9.7.3. Mobile Crash Reporting
      9.7.4. Other Types
      9.7.5. Mobile Analytic
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Mobile Analytics Demand Share Forecast, 2019-2026

10. Latin America Mobile Analytics Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Mobile Analytics Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Mobile Analytics Market Size and Volume Forecast by Application
      10.4.1. Android Platform
      10.4.2. iOS Platform
      10.4.3. Other Platforms
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Mobile Analytics Market Size and Volume Forecast by Type
      10.7.1. Mobile APP Analytics
      10.7.2. Mobile Web Analytics
      10.7.3. Mobile Crash Reporting
      10.7.4. Other Types
      10.7.5. Mobile Analytic
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Mobile Analytics Demand Share Forecast, 2019-2026

11. Europe Mobile Analytics Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Mobile Analytics Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Mobile Analytics Market Size and Volume Forecast by Application
      11.4.1. Android Platform
      11.4.2. iOS Platform
      11.4.3. Other Platforms
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Mobile Analytics Market Size and Volume Forecast by Type
      11.7.1. Mobile APP Analytics
      11.7.2. Mobile Web Analytics
      11.7.3. Mobile Crash Reporting
      11.7.4. Other Types
      11.7.5. Mobile Analytic
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Mobile Analytics Demand Share, 2019-2026

12. Asia Pacific Mobile Analytics Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Mobile Analytics Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Mobile Analytics Market Size and Volume Forecast by Application
      12.4.1. Android Platform
      12.4.2. iOS Platform
      12.4.3. Other Platforms
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Mobile Analytics Market Size and Volume Forecast by Type
      12.7.1. Mobile APP Analytics
      12.7.2. Mobile Web Analytics
      12.7.3. Mobile Crash Reporting
      12.7.4. Other Types
      12.7.5. Mobile Analytic
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Mobile Analytics Demand Share, 2019-2026

13. Middle East & Africa Mobile Analytics Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Mobile Analytics Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Mobile Analytics Market Size and Volume Forecast by Application
      13.4.1. Android Platform
      13.4.2. iOS Platform
      13.4.3. Other Platforms
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Mobile Analytics Market Size and Volume Forecast by Type
      13.7.1. Mobile APP Analytics
      13.7.2. Mobile Web Analytics
      13.7.3. Mobile Crash Reporting
      13.7.4. Other Types
      13.7.5. Mobile Analytic
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Mobile Analytics Demand Share, 2019-2026

14. Competition Landscape
   14.1. Global Mobile Analytics Market: Market Share Analysis
   14.2. Mobile Analytics Distributors and Customers
   14.3. Mobile Analytics Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Tencent
         14.4.1.1. Overview
         14.4.1.2. Financials
         14.4.1.3. Developments
         14.4.1.4. Strategic Outlook
      14.4.2. Google
         14.4.2.1. Overview
         14.4.2.2. Financials
         14.4.2.3. Developments
         14.4.2.4. Strategic Outlook
      14.4.3. Facebook
         14.4.3.1. Overview
         14.4.3.2. Financials
         14.4.3.3. Developments
         14.4.3.4. Strategic Outlook
      14.4.4. Electronic Arts
         14.4.4.1. Overview
         14.4.4.2. Financials
         14.4.4.3. Developments
         14.4.4.4. Strategic Outlook
      14.4.5. Baidu Netcom
         14.4.5.1. Overview
         14.4.5.2. Financials
         14.4.5.3. Developments
         14.4.5.4. Strategic Outlook
      14.4.6. Gameloft
         14.4.6.1. Overview
         14.4.6.2. Financials
         14.4.6.3. Developments
         14.4.6.4. Strategic Outlook
      14.4.7. Taobao
         14.4.7.1. Overview
         14.4.7.2. Financials
         14.4.7.3. Developments
         14.4.7.4. Strategic Outlook
      14.4.8. Xiamen Meitu
         14.4.8.1. Overview
         14.4.8.2. Financials
         14.4.8.3. Developments
         14.4.8.4. Strategic Outlook
      14.4.9. Cheetah Mobile
         14.4.9.1. Overview
         14.4.9.2. Financials
         14.4.9.3. Developments
         14.4.9.4. Strategic Outlook
      14.4.10. King
         14.4.10.1. Overview
         14.4.10.2. Financials
         14.4.10.3. Developments
         14.4.10.4. Strategic Outlook
      14.4.11. WhatsApp
         14.4.11.1. Overview
         14.4.11.2. Financials
         14.4.11.3. Developments
         14.4.11.4. Strategic Outlook
      14.4.12. LINE Corp
         14.4.12.1. Overview
         14.4.12.2. Financials
         14.4.12.3. Developments
         14.4.12.4. Strategic Outlook
      14.4.13. Microsoft
         14.4.13.1. Overview
         14.4.13.2. Financials
         14.4.13.3. Developments
         14.4.13.4. Strategic Outlook
      14.4.14. Amazon
         14.4.14.1. Overview
         14.4.14.2. Financials
         14.4.14.3. Developments
         14.4.14.4. Strategic Outlook
      14.4.15. QIYI
         14.4.15.1. Overview
         14.4.15.2. Financials
         14.4.15.3. Developments
         14.4.15.4. Strategic Outlook
      14.4.16. Outfit7
         14.4.16.1. Overview
         14.4.16.2. Financials
         14.4.16.3. Developments
         14.4.16.4. Strategic Outlook
      14.4.17. Snapchat
         14.4.17.1. Overview
         14.4.17.2. Financials
         14.4.17.3. Developments
         14.4.17.4. Strategic Outlook
      14.4.18. Miniclip
         14.4.18.1. Overview
         14.4.18.2. Financials
         14.4.18.3. Developments
         14.4.18.4. Strategic Outlook
      14.4.19. Alipay
         14.4.19.1. Overview
         14.4.19.2. Financials
         14.4.19.3. Developments
         14.4.19.4. Strategic Outlook
      14.4.20. Glu Games
         14.4.20.1. Overview
         14.4.20.2. Financials
         14.4.20.3. Developments
         14.4.20.4. Strategic Outlook

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