The global mobile campaign management platform market is expected to grow from USD 1.5 billion in 2018 to USD 3.2 billion by 2030, at a CAGR of 12.6% during the forecast period. The growth of this market can be attributed to the increasing number of smartphone users and the growing need for mobile marketing campaigns across various industries such as retail, FMCG manufacturing, financial services, hospitality, events & entertainment and automotive.
The global mobile campaign management platform market is segmented on the basis of type into iOS, Android and Windows; on the basis of application into retail, FMCG manufacturing, financial services (banking), hospitality (hotels), events & entertainment (concerts) and automotive; and on the basis of region into North America (NA), Latin America (LA), Europe (EU), Asia Pacific (APAC) and Middle East & Africa (MEA).
-The market for mobile campaign management platforms is expected to grow at a CAGR of over 20% from 2017 to 2022.
-The growth in the market is attributed to the increasing number of organizations that are adopting mobile marketing strategies.
-Mobile marketing has been found to be more effective than traditional marketing channels such as TV, radio, and print media.
-Mobile campaigns are also cheaper than traditional campaigns because they do not require expensive production costs or distribution costs.
-Organizations are increasingly using mobile campaigns because they can reach their target audience on a personal level and provide them with personalized content.
Industry Growth Insights published a new data on “Mobile Campaign Management Platform Market”. The research report is titled “Mobile Campaign Management Platform Market research by Types (iOS, Android, Windows, Mobile Campaign Management Platfor), By Applications (Retail, FMCG Manufacturing, Financial Services, Hospitality, Events & Entertainment, Automotive, Other), By Players/Companies Brus Media, Comarch, Opencode Systems, Pyze, Salesforce.com, FollowAnalytics, IMImobile Europe, Impact Systems, Insense, Leanplum, Localytics, Logicserve Digital, SessionM, Swrve, Vibes Media LLC Vibes, Zoho Corporation, Mobile Campaign Management Platfor”.
Scope Of The Report
Report Attributes
Report Details
Report Title
Mobile Campaign Management Platform Market Research Report
By Type
iOS, Android, Windows, Mobile Campaign Management Platfor
By Application
Retail, FMCG Manufacturing, Financial Services, Hospitality, Events & Entertainment, Automotive, Other
By Companies
Brus Media, Comarch, Opencode Systems, Pyze, Salesforce.com, FollowAnalytics, IMImobile Europe, Impact Systems, Insense, Leanplum, Localytics, Logicserve Digital, SessionM, Swrve, Vibes Media LLC Vibes, Zoho Corporation, Mobile Campaign Management Platfor
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
230
Number of Tables & Figures
161
Customization Available
Yes, the report can be customized as per your need.
Global Mobile Campaign Management Platform Market Report Segments:
The global Mobile Campaign Management Platform market is segmented on the basis of:
Types
iOS, Android, Windows, Mobile Campaign Management Platfor
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, FMCG Manufacturing, Financial Services, Hospitality, Events & Entertainment, Automotive, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Brus Media
- Comarch
- Opencode Systems
- Pyze
- Salesforce.com
- FollowAnalytics
- IMImobile Europe
- Impact Systems
- Insense
- Leanplum
- Localytics
- Logicserve Digital
- SessionM
- Swrve
- Vibes Media LLC Vibes
- Zoho Corporation
- Mobile Campaign Management Platfor
Highlights of The Mobile Campaign Management Platform Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- iOS
- Android
- Windows
- Mobile Campaign Management Platfor
- By Application:
- Retail
- FMCG Manufacturing
- Financial Services
- Hospitality
- Events & Entertainment
- Automotive
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Mobile Campaign Management Platform Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A Mobile Campaign Management Platform (MPMP) is a software application that helps organizations manage and optimize their mobile marketing campaigns. It includes features such as campaign management, analytics, reporting, and attribution.
Some of the major companies in the mobile campaign management platform market are Brus Media, Comarch, Opencode Systems, Pyze, Salesforce.com, FollowAnalytics, IMImobile Europe, Impact Systems, Insense, Leanplum, Localytics, Logicserve Digital, SessionM, Swrve, Vibes Media LLC Vibes, Zoho Corporation, Mobile Campaign Management Platfor.
The mobile campaign management platform market is expected to register a CAGR of 12.6%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Mobile Campaign Management Platform Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Mobile Campaign Management Platform Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Mobile Campaign Management Platform Market - Supply Chain
4.5. Global Mobile Campaign Management Platform Market Forecast
4.5.1. Mobile Campaign Management Platform Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Mobile Campaign Management Platform Market Size (000 Units) and Y-o-Y Growth
4.5.3. Mobile Campaign Management Platform Market Absolute $ Opportunity
5. Global Mobile Campaign Management Platform Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Mobile Campaign Management Platform Market Size and Volume Forecast by Type
5.3.1. iOS
5.3.2. Android
5.3.3. Windows
5.3.4. Mobile Campaign Management Platfor
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Mobile Campaign Management Platform Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Mobile Campaign Management Platform Market Size and Volume Forecast by Application
6.3.1. Retail
6.3.2. FMCG Manufacturing
6.3.3. Financial Services
6.3.4. Hospitality
6.3.5. Events & Entertainment
6.3.6. Automotive
6.3.7. Other
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Mobile Campaign Management Platform Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Mobile Campaign Management Platform Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Mobile Campaign Management Platform Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Mobile Campaign Management Platform Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Mobile Campaign Management Platform Demand Share Forecast, 2019-2026
9. North America Mobile Campaign Management Platform Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Mobile Campaign Management Platform Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Mobile Campaign Management Platform Market Size and Volume Forecast by Application
9.4.1. Retail
9.4.2. FMCG Manufacturing
9.4.3. Financial Services
9.4.4. Hospitality
9.4.5. Events & Entertainment
9.4.6. Automotive
9.4.7. Other
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Mobile Campaign Management Platform Market Size and Volume Forecast by Type
9.7.1. iOS
9.7.2. Android
9.7.3. Windows
9.7.4. Mobile Campaign Management Platfor
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Mobile Campaign Management Platform Demand Share Forecast, 2019-2026
10. Latin America Mobile Campaign Management Platform Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Mobile Campaign Management Platform Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Mobile Campaign Management Platform Market Size and Volume Forecast by Application
10.4.1. Retail
10.4.2. FMCG Manufacturing
10.4.3. Financial Services
10.4.4. Hospitality
10.4.5. Events & Entertainment
10.4.6. Automotive
10.4.7. Other
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Mobile Campaign Management Platform Market Size and Volume Forecast by Type
10.7.1. iOS
10.7.2. Android
10.7.3. Windows
10.7.4. Mobile Campaign Management Platfor
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Mobile Campaign Management Platform Demand Share Forecast, 2019-2026
11. Europe Mobile Campaign Management Platform Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Mobile Campaign Management Platform Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Mobile Campaign Management Platform Market Size and Volume Forecast by Application
11.4.1. Retail
11.4.2. FMCG Manufacturing
11.4.3. Financial Services
11.4.4. Hospitality
11.4.5. Events & Entertainment
11.4.6. Automotive
11.4.7. Other
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Mobile Campaign Managemet Platform Market Size and Volume Forecast by Type
11.7.1. iOS
11.7.2. Android
11.7.3. Windows
11.7.4. Mobile Campaign Management Platfor
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Mobile Campaign Management Platform Demand Share, 2019-2026
12. Asia Pacific Mobile Campaign Management Platform Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Mobile Campaign Management Platform Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Mobile Campaign Management Platform Market Size and Volume Forecast by Application
12.4.1. Retail
12.4.2. FMCG Manufacturing
12.4.3. Financial Services
12.4.4. Hospitality
12.4.5. Events & Entertainment
12.4.6. Automotive
12.4.7. Other
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Mobile Campaign Management Platform Market Size and Volume Forecast by Type
12.7.1. iOS
12.7.2. Android
12.7.3. Windows
12.7.4. Mobile Campaign Management Platfor
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Mobile Campaign Management Platform Demand Share, 2019-2026
13. Middle East & Africa Mobile Campaign Management Platform Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Mobile Campaign Management Platform Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Mobile Campaign Management Platform Market Size and Volume Forecast by Application
13.4.1. Retail
13.4.2. FMCG Manufacturing
13.4.3. Financial Services
13.4.4. Hospitality
13.4.5. Events & Entertainment
13.4.6. Automotive
13.4.7. Other
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Mobile Campaign Management Platform Market Size and Volume Forecast by Type
13.7.1. iOS
13.7.2. Android
13.7.3. Windows
13.7.4. Mobile Campaign Management Platfor
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Mobile Campaign Management Platform Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Mobile Campaign Management Platform Market: Market Share Analysis
14.2. Mobile Campaign Management Platform Distributors and Customers
14.3. Mobile Campaign Management Platform Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Brus Media
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Comarch
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Opencode Systems
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Pyze
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Salesforce.com
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. FollowAnalytics
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. IMImobile Europe
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Impact Systems
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Insense
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Leanplum
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Localytics
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Logicserve Digital
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. SessionM
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Swrve
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Vibes Media LLC Vibes
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Zoho Corporation
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. Mobile Campaign Management Platfor
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
