Market Overview:
The global mouse and keyboards market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for laptops and desktops, which has led to an increase in the demand for mouse and keyboards. In addition, the growing trend of BYOD (Bring Your Own Device) is also contributing to the growth of this market. The global mouse and keyboard market can be segmented on the basis of type into mice and keyboards. The mice segment is further sub-segmented into optical mice, laser mice, trackball mice, gaming mice, wired/wireless mouses; while keyboard segment is further sub-segmented into membrane keyboards, mechanical keyboards, wireless/wired keypads.
Product Definition:
Mouse is a small hand-held device that is used to control the movement of the cursor on a computer screen. It has one or more buttons and sometimes a scroll wheel, which allows you to move up or down through documents or Web pages.
A keyboard is an input device that allows you to enter text and other information into your computer. It typically has 88 or more keys, including several special keys such as Shift, Ctrl, and Alt.
Mouse:
The global mouse, also called as wheel mouse or trackball, is a device that helps in moving the cursor on computers and other electronic devices. It is mainly used by people who have difficulty in using a regular keyboard and move the cursor with the help of a ball mounted on a socket.
Keyboards:
Keyboards are the central nervous system of a computer. They play an important role in processing information for a computer. Keyboards have letters, numbers and punctuation marks on them which help in inputting text into the computers. The most common use of keyboards is to type text using alphabets and numbers.
The evolution of technology has led to the development of different types or keyboards such as QWERTY, Dvorak, Colemak etc.
Application Insights:
The corporate channel dominated the global market in 2017. The growth can be attributed to the increasing use of keyboards and mice by enterprise employees for work purposes. Furthermore, major corporations are focusing on providing wireless mouse and keyboards along with their laptops, which is further driving the segment growth. For instance, Logitech provides various products such as G Pro Gaming Mouse or K830 Keyboard that are specifically designed for gaming and professional needs respectively. Similarly, Microsoft offers different versions of its Surface line-up with different features such as touch screen capability or not in addition to keyboard/mouse combinations that provide more accuracy while working on programs especially related to MS Office applications.
The retail channel is expected to witness significant growth over the forecast period owing to rising e-commerce activities across countries worldwide including India China Indonesia Thailand etc.
Regional Analysis:
North America dominated the global market in 2017. The growth of the region can be attributed to growing penetration of digital devices, high internet usage, and presence of several key players such as Logitech International Inc.; Microsoft Corporation; Razer Inc.; and Hewlett-Packard Enterprise Development LP. Moreover, increasing number of retail stores in U.S., Canada, and Mexico is expected to boost product sales over the forecast period.
Asia Pacific is projected to witness significant growth over the next eight years owing to rising disposable income coupled with increasing adoption rate for advanced technology products such as keyboards & mice among users from emerging countries such as China and India. Furthermore, growing popularity for gaming across these countries will drive regional market expansion further down the line. Additionally mouse has higher penetration than keyboard due to low cost associated with it buttons whereas keyboards are more expensive than mice thus leading towards higher preference by consumers from developing regions who have a lower purchasing power parity (PPP).
Growth Factors:
- Increasing demand for wireless mice and keyboards owing to the growing trend of mobility and portability.
- The increasing use of computers in workplaces, schools, and homes is driving the demand for mouse & keyboards market.
- Growing popularity of gaming is also propelling the growth of this market as gamers prefer using gaming-specific peripherals such as mice and keyboards for an enhanced gaming experience.
- Rising number of start-ups that are opting for laptops over desktops is also contributing to the growth of mouse & keyboard market as laptops do not come with a built-in keyboard or mouse like desktops do.
Scope Of The Report
Report Attributes
Report Details
Report Title
Mouse & Keyboards Market Research Report
By Type
Mouse, Keyboards
By Application
Retail Channel, Corporate Channel
By Companies
Logitech, Microsoft, Samsung, HP, Lenovo, Apple, DELL, Razer, Kensington, Adesso, Mad Catz, Gear Head, Penclic, Evoluent
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
243
Number of Tables & Figures
171
Customization Available
Yes, the report can be customized as per your need.
Global Mouse & Keyboards Market Report Segments:
The global Mouse & Keyboards market is segmented on the basis of:
Types
Mouse, Keyboards
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail Channel, Corporate Channel
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Logitech
- Microsoft
- Samsung
- HP
- Lenovo
- Apple
- DELL
- Razer
- Kensington
- Adesso
- Mad Catz
- Gear Head
- Penclic
- Evoluent
Highlights of The Mouse & Keyboards Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Mouse
- Keyboards
- By Application:
- Retail Channel
- Corporate Channel
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Mouse & Keyboards Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Mouse & Keyboards is a website that sells keyboards and mice.
Some of the key players operating in the mouse & keyboards market are Logitech, Microsoft, Samsung, HP, Lenovo, Apple, DELL, Razer, Kensington, Adesso, Mad Catz, Gear Head, Penclic, Evoluent.
The mouse & keyboards market is expected to grow at a compound annual growth rate of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Mouse & Keyboards Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Mouse & Keyboards Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Mouse & Keyboards Market - Supply Chain
4.5. Global Mouse & Keyboards Market Forecast
4.5.1. Mouse & Keyboards Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Mouse & Keyboards Market Size (000 Units) and Y-o-Y Growth
4.5.3. Mouse & Keyboards Market Absolute $ Opportunity
5. Global Mouse & Keyboards Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Mouse & Keyboards Market Size and Volume Forecast by Type
5.3.1. Mouse
5.3.2. Keyboards
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Mouse & Keyboards Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Mouse & Keyboards Market Size and Volume Forecast by Application
6.3.1. Retail Channel
6.3.2. Corporate Channel
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Mouse & Keyboards Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Mouse & Keyboards Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Mouse & Keyboards Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Mouse & Keyboards Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Mouse & Keyboards Demand Share Forecast, 2019-2026
9. North America Mouse & Keyboards Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Mouse & Keyboards Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Mouse & Keyboards Market Size and Volume Forecast by Application
9.4.1. Retail Channel
9.4.2. Corporate Channel
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Mouse & Keyboards Market Size and Volume Forecast by Type
9.7.1. Mouse
9.7.2. Keyboards
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Mouse & Keyboards Demand Share Forecast, 2019-2026
10. Latin America Mouse & Keyboards Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Mouse & Keyboards Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Mouse & Keyboards Market Size and Volume Forecast by Application
10.4.1. Retail Channel
10.4.2. Corporate Channel
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Mouse & Keyboards Market Size and Volume Forecast by Type
10.7.1. Mouse
10.7.2. Keyboards
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Mouse & Keyboards Demand Share Forecast, 2019-2026
11. Europe Mouse & Keyboards Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Mouse & Keyboards Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Mouse & Keyboards Market Size and Volume Forecast by Application
11.4.1. Retail Channel
11.4.2. Corporate Channel
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Mouse & Keyboards Market Size and Volume Forecast by Type
11.7.1. Mouse
11.7.2. Keyboards
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Mouse & Keyboards Demand Share, 2019-2026
12. Asia Pacific Mouse & Keyboards Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Mouse & Keyboards Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Mouse & Keyboards Market Size and Volume Forecast by Application
12.4.1. Retail Channel
12.4.2. Corporate Channel
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Mouse & Keyboards Market Size and Volume Forecast by Type
12.7.1. Mouse
12.7.2. Keyboards
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Mouse & Keyboards Demand Share, 2019-2026
13. Middle East & Africa Mouse & Keyboards Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Mouse & Keyboards Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Mouse & Keyboards Market Size and Volume Forecast by Application
13.4.1. Retail Channel
13.4.2. Corporate Channel
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Mouse & Keyboards Market Size and Volume Forecast by Type
13.7.1. Mouse
13.7.2. Keyboards
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Mouse & Keyboards Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Mouse & Keyboards Market: Market Share Analysis
14.2. Mouse & Keyboards Distributors and Customers
14.3. Mouse & Keyboards Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Logitech
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Microsoft
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Samsung
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. HP
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Lenovo
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Apple
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. DELL
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Razer
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Kensington
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Adesso
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Mad Catz
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Gear Head
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Penclic
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Evoluent
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
