Market Overview:
The global night sanitary napkin market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing awareness about menstrual hygiene, rising disposable income, and growing demand for premium-quality products. Based on type, the global night sanitary napkin market can be segmented into 300mm-400mm and above400mm segments. The 300mm-400mm segment is expected to account for a larger share of the global night sanitary napkin market in terms of revenue during the forecast period. This segment is projected to grow at a CAGR of 6% during the forecast period from 2018 to 2030.
Product Definition:
A night sanitary napkin is a type of feminine hygiene product that is designed for use during the nighttime. It is typically thicker and more absorbent than regular sanitary napkins, and it is often equipped with wings to help keep it in place. Night sanitary napkins are intended to provide extra protection against leaks and stains during the night.
300mm-400mm:
300mm-400mm refers to the range of menstrual cup sizes. It is a standard length for sanitary napkins and has been used as a selling point by various brands in the market owing to its ease of use and convenience. The growth factor in this segment is driven by factors such as rising population, awareness regarding hygiene, increasing disposable income among women along with growing acceptance of menstrual cups over traditional pads/napkins across all age groups globally.
Above400mm:
The global market size for above 400mm sanitary napkins was valued at USD 2.5 billion in 2015 and is expected to grow at a CAGR of XX% over the forecast period on account of rising population, increasing awareness regarding hygiene, and growing disposable income in emerging countries including China, India, Brazil and Mexico.
Application Insights:
Supermarket sales dominated the global night sanitary napkin market, accounting for a share of over 60.0% in 2017. The dominance is attributed to the high penetration of supermarkets and hypermarkets across various regions, including Europe, North America and Asia Pacific. Moreover, supermarkets are increasingly adopting online sales channels as a means to reach consumers directly through e-commerce platforms. This has led to an increased demand for disposable sanitary napkins among supermarket customers worldwide.
The convenience store segment is expected to witness significant growth over the forecast period owing to increasing consumer preference for on-the-go products coupled with rising awareness regarding menstrual hygiene management practices among women globally. According Napkinology Inc., a U.S.
Regional Analysis:
North America dominated the global industry in 2017, with a revenue share of over 35.0%. The region is expected to maintain its lead throughout the forecast period owing to growing awareness about sanitary napkins and increasing disposable income of consumers. Moreover, high availability of online as well as offline retailers in countries such as U.S., Canada and Mexico are expected to further fuel growth during the forecast period.
Asia Pacific is estimated to be fastest-growing regional market from 2018 to 2030 due both demand and supply side factors such as improving women workforce participation rate, rising number self-help groups encouraging women on how best manage their reproductive health & hygiene issues along with government initiatives for improved maternal care & healthcare system development especially in rural areas which will drive demand for night sanitary napkin usage among rural population group particularly those working in agricultural fields who do not have access or knowledge about modern menstrual products thus leading them use night sanitary napkins instead which are highly absorbent.
Growth Factors:
- Increasing awareness about menstrual hygiene and its benefits: There is a growing awareness among women about the importance of menstrual hygiene and the need for using sanitary napkins during menstruation. This is driving demand for night sanitary napkins, as they offer better protection against leakage and are more comfortable to wear than traditional pads.
- Rising disposable income levels: A large section of women in developing countries are still not able to afford branded sanitary napkins, which leads them to use unhygienic alternatives such as cloths, rags, etc. This is changing with rising disposable income levels, as more women can now afford to buy branded night sanitary napkins.
- Growing popularity of online retailing: Online retailing is growing rapidly in developing countries due to the convenience it offers consumers in terms of product selection and price comparisons. This is benefiting night sanitary napkin manufacturers as they can reach a larger audience through online channels at lower costs compared to traditional marketing methods such as print media or television advertising campaigns.
Scope Of The Report
Report Attributes
Report Details
Report Title
Night Sanitary Napkin Market Research Report
By Type
300mm-400mm, Above400mm
By Application
Supermarket, Convenience Store, Online Sales, Others
By Companies
Procter and Gamble, Kimberly-Clark, Unicharm, Hengan, Johnson & Johnson, Essity, Kao Corporation, Kingdom Healthcare, Daio Paper Group
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
247
Number of Tables & Figures
173
Customization Available
Yes, the report can be customized as per your need.
Global Night Sanitary Napkin Market Report Segments:
The global Night Sanitary Napkin market is segmented on the basis of:
Types
300mm-400mm, Above400mm
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Supermarket, Convenience Store, Online Sales, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Procter and Gamble
- Kimberly-Clark
- Unicharm
- Hengan
- Johnson & Johnson
- Essity
- Kao Corporation
- Kingdom Healthcare
- Daio Paper Group
Highlights of The Night Sanitary Napkin Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- 300mm-400mm
- Above400mm
- By Application:
- Supermarket
- Convenience Store
- Online Sales
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Night Sanitary Napkin Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A night sanitary napkin is a disposable menstrual product that is inserted into the vagina before bedtime to absorb any fluid and prevent leaks.
Some of the key players operating in the night sanitary napkin market are Procter and Gamble, Kimberly-Clark, Unicharm, Hengan, Johnson & Johnson, Essity, Kao Corporation, Kingdom Healthcare, Daio Paper Group.
The night sanitary napkin market is expected to grow at a compound annual growth rate of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Night Sanitary Napkin Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Night Sanitary Napkin Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Night Sanitary Napkin Market - Supply Chain
4.5. Global Night Sanitary Napkin Market Forecast
4.5.1. Night Sanitary Napkin Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Night Sanitary Napkin Market Size (000 Units) and Y-o-Y Growth
4.5.3. Night Sanitary Napkin Market Absolute $ Opportunity
5. Global Night Sanitary Napkin Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Night Sanitary Napkin Market Size and Volume Forecast by Type
5.3.1. 300mm-400mm
5.3.2. Above400mm
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Night Sanitary Napkin Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Night Sanitary Napkin Market Size and Volume Forecast by Application
6.3.1. Supermarket
6.3.2. Convenience Store
6.3.3. Online Sales
6.3.4. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Night Sanitary Napkin Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Night Sanitary Napkin Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Night Sanitary Napkin Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Night Sanitary Napkin Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Night Sanitary Napkin Demand Share Forecast, 2019-2026
9. North America Night Sanitary Napkin Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Night Sanitary Napkin Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Night Sanitary Napkin Market Size and Volume Forecast by Application
9.4.1. Supermarket
9.4.2. Convenience Store
9.4.3. Online Sales
9.4.4. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Night Sanitary Napkin Market Size and Volume Forecast by Type
9.7.1. 300mm-400mm
9.7.2. Above400mm
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Night Sanitary Napkin Demand Share Forecast, 2019-2026
10. Latin America Night Sanitary Napkin Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Night Sanitary Napkin Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Night Sanitary Napkin Market Size and Volume Forecast by Application
10.4.1. Supermarket
10.4.2. Convenience Store
10.4.3. Online Sales
10.4.4. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Night Sanitary Napkin Market Size and Volume Forecast by Type
10.7.1. 300mm-400mm
10.7.2. Above400mm
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Night Sanitary Napkin Demand Share Forecast, 2019-2026
11. Europe Night Sanitary Napkin Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Night Sanitary Napkin Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Night Sanitary Napkin Market Size and Volume Forecast by Application
11.4.1. Supermarket
11.4.2. Convenience Store
11.4.3. Online Sales
11.4.4. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Night Sanitary Napkin Market Size and Volume Forecast by Type
11.7.1. 300mm-400mm
11.7.2. Above400mm
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Night Sanitary Napkin Demand Share, 2019-2026
12. Asia Pacific Night Sanitary Napkin Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Night Sanitary Napkin Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Night Sanitary Napkin Market Size and Volume Forecast by Application
12.4.1. Supermarket
12.4.2. Convenience Store
12.4.3. Online Sales
12.4.4. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Night Sanitary Napkin Market Size and Volume Forecast by Type
12.7.1. 300mm-400mm
12.7.2. Above400mm
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Night Sanitary Napkin Demand Share, 2019-2026
13. Middle East & Africa Night Sanitary Napkin Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Night Sanitary Napkin Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Night Sanitary Napkin Market Size and Volume Forecast by Application
13.4.1. Supermarket
13.4.2. Convenience Store
13.4.3. Online Sales
13.4.4. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Night Sanitary Napkin Market Size and Volume Forecast by Type
13.7.1. 300mm-400mm
13.7.2. Above400mm
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Night Sanitary Napkin Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Night Sanitary Napkin Market: Market Share Analysis
14.2. Night Sanitary Napkin Distributors and Customers
14.3. Night Sanitary Napkin Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Procter and Gamble
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Kimberly-Clark
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Unicharm
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Hengan
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Johnson & Johnson
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Essity
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Kao Corporation
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Kingdom Healthcare
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Daio Paper Group
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. COMPANY 10
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
