Market Overview:
The global nursing and breastfeeding bras market is expected to register a CAGR of 5.8% during the forecast period, 2018-2030. The market growth can be attributed to the increasing number of pregnant women and lactating women across the globe. Additionally, rising awareness about the benefits of breastfeeding is also propelling the demand for nursing and breastfeeding bras. Based on type, underwire nursing bras are expected to dominate the market during the forecast period owing to their better fit and support as compared to wireless nursing bras. By application, pregnant women are anticipated to account for a larger share of the market in 2018 due to their increased need for supportive garments during this stage. However, lactating women are projected to witness higher growth rates overthe forecast period as they constitute a larger population globally than pregnant women. Regionally, North America is estimatedto hold a dominant position in 2018 followed by Europeand Asia Pacific respectively.
Product Definition:
A nursing bra is a specialized brassiere that provides additional support to women who are lactating and breastfeeding. Nursing bras feature cups that can be easily opened and closed with one hand, allowing mothers to nurse their infants without having to remove their bras. Many nursing bras also come with removable pads or inserts that can be used to absorb milk leakage.
The importance of nursing bras cannot be overstated. Not only do they provide extra support for breastfeeding mothers, but they also help keep breasts comfortable and free from infection by keeping them dry and aired out. Nursing bras are also a great way for new mothers to bond with their infants while feeding them.
Underwire Nursing Bras:
Underwire nursing bras are designed to provide support and comfort to the breastfed baby. They can be used as a substitute for normal nursing bras or as additional support while feeding in any position. The product is made of flexible, soft material that helps in maintaining the posture of the wearer and provides extra lift if needed.
Wireless Nursing Bras:
Wireless nursing bras are also known as wireless or invisible underwire bra. It is a style of brassiere that offers support and lift to the breasts without visible wires or elastic around the neck, back, and arms. The cups of these Bras contain gel-filled cells that provide shape and support to the breast without making it look flat as with traditional wired Bras.
Application Insights:
Pregnant women accounted for the largest share of the application segment in 2017. The need to ensure proper nutrition, comfortable and safe delivery is driving the demand for nursing & breastfeeding bras among pregnant women. According to WHO, globally, approximately 1% to 2% of pregnant women are suffering from malnutrition which may lead to low birth weight babies. This situation demands a change in eating habits and lifestyle among mothers which impacts positively on infant health outcomes as well as motherhood itself.
The lactating women segment is expected register significant growth over the forecast period owing to increasing awareness about benefits associated with breastfeeding such as protection against several diseases including diarrhea, ear infections and pneumonia along with improved digestion and immunity in children up till 2 years of age.
Regional Analysis:
North America dominated the global market in 2017. This can be attributed to increasing awareness about infant and maternal nutrition, rising disposable income, and high standard of living. The region is expected to witness a considerable growth rate over the forecast period owing to an increase in demand for nursing apparel among working women as well as pregnant women.
Asia Pacific is anticipated to register significant growth during the forecast period due to growing population, especially in China and India. Moreover, improving economic conditions are expected drive demand for various healthcare products including nursing & breastfeeding bras over the next eight years from 2018 to 2030. In addition, rising awareness regarding lactation among mothers will also boost product sales over this period of time. ‰â€˜â€˜â€˜â€™ “ â“‘© 2013 HanesBrands Inc.
Growth Factors:
- Increasing awareness about the benefits of breastfeeding for both the mother and child is driving demand for nursing bras.
- Rising number of working mothers is also propelling growth in the nursing bras market as these women need comfortable and convenient bras to nurse their children.
- The increasing popularity of breastfeeding among celebrities is also contributing to the growth of this market.
- Growing demand for stylish and fashionable nursing bras from young mothers is another key factor fuelling market growth.
Scope Of The Report
Report Attributes
Report Details
Report Title
Nursing & Breastfeeding Bras Market Research Report
By Type
Underwire Nursing Bras, Wireless Nursing Bras
By Application
Pregnant Women, Lactating Women
By Companies
Bravado, Destination Maternity (Motherhood), Triumph, La Leche League, Anita, Medela, Cake Maternity, Leading Lady, Cantaloop, Rosemadame, Senshukai, INUjIRUSHI, Wacoal (Elomi), Sweet Mommy, Mamaway, O.C.T. Mami, Happy House, Hubo, Embry, Aimer
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
241
Number of Tables & Figures
169
Customization Available
Yes, the report can be customized as per your need.
Global Nursing & Breastfeeding Bras Market Report Segments:
The global Nursing & Breastfeeding Bras market is segmented on the basis of:
Types
Underwire Nursing Bras, Wireless Nursing Bras
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Pregnant Women, Lactating Women
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Bravado
- Destination Maternity (Motherhood)
- Triumph
- La Leche League
- Anita
- Medela
- Cake Maternity
- Leading Lady
- Cantaloop
- Rosemadame
- Senshukai
- INUjIRUSHI
- Wacoal (Elomi)
- Sweet Mommy
- Mamaway
- O.C.T. Mami
- Happy House
- Hubo
- Embry
- Aimer
Highlights of The Nursing & Breastfeeding Bras Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Underwire Nursing Bras
- Wireless Nursing Bras
- By Application:
- Pregnant Women
- Lactating Women
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Nursing & Breastfeeding Bras Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A nursing and breastfeeding bra is a type of bra that is specifically designed to help support breastfeeding. They are made from soft, stretchy fabrics and have adjustable straps so that they can be customized to fit each woman's body perfectly. Nursing bras also come with built-in cups that provide extra support for your breasts while you are feeding, making it easier for you to maintain an upright posture while nursing.
Some of the major players in the nursing & breastfeeding bras market are Bravado, Destination Maternity (Motherhood), Triumph, La Leche League, Anita, Medela, Cake Maternity, Leading Lady, Cantaloop, Rosemadame, Senshukai, INUjIRUSHI, Wacoal (Elomi), Sweet Mommy, Mamaway, O.C.T. Mami, Happy House, Hubo, Embry, Aimer.
The nursing & breastfeeding bras market is expected to register a CAGR of 5.8%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Nursing & Breastfeeding Bras Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Nursing & Breastfeeding Bras Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Nursing & Breastfeeding Bras Market - Supply Chain
4.5. Global Nursing & Breastfeeding Bras Market Forecast
4.5.1. Nursing & Breastfeeding Bras Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Nursing & Breastfeeding Bras Market Size (000 Units) and Y-o-Y Growth
4.5.3. Nursing & Breastfeeding Bras Market Absolute $ Opportunity
5. Global Nursing & Breastfeeding Bras Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Nursing & Breastfeeding Bras Market Size and Volume Forecast by Type
5.3.1. Underwire Nursing Bras
5.3.2. Wireless Nursing Bras
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Nursing & Breastfeeding Bras Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Nursing & Breastfeeding Bras Market Size and Volume Forecast by Application
6.3.1. Pregnant Women
6.3.2. Lactating Women
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Nursing & Breastfeeding Bras Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Nursing & Breastfeeding Bras Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Nursing & Breastfeeding Bras Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Nursing & Breastfeeding Bras Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Nursing & Breastfeeding Bras Demand Share Forecast, 2019-2026
9. North America Nursing & Breastfeeding Bras Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Nursing & Breastfeeding Bras Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Nursing & Breastfeeding Bras Market Size and Volume Forecast by Application
9.4.1. Pregnant Women
9.4.2. Lactating Women
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Nursing & Breastfeeding Bras Market Size and Volume Forecast by Type
9.7.1. Underwire Nursing Bras
9.7.2. Wireless Nursing Bras
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Nursing & Breastfeeding Bras Demand Share Forecast, 2019-2026
10. Latin America Nursing & Breastfeeding Bras Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Nursing & Breastfeeding Bras Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Nursing & Breastfeeding Bras Market Size and Volume Forecast by Application
10.4.1. Pregnant Women
10.4.2. Lactating Women
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Nursing & Breastfeeding Bras Market Size and Volume Forecast by Type
10.7.1. Underwire Nursing Bras
10.7.2. Wireless Nursing Bras
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Nursing & Breastfeeding Bras Demand Share Forecast, 2019-2026
11. Europe Nursing & Breastfeeding Bras Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Nursing & Breastfeeding Bras Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Nursing & Breastfeeding Bras Market Size and Volume Forecast by Application
11.4.1. Pregnant Women
11.4.2. Lactating Women
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Nursing & Breastfeeding Bras Market Size and Volume Forecast by Type
11.7.1. Underwire Nursing Bras
11.7.2. Wireless Nursing Bras
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Nursing & Breastfeeding Bras Demand Share, 2019-2026
12. Asia Pacific Nursing & Breastfeeding Bras Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Nursing & Breastfeeding Bras Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Nursing & Breastfeeding Bras Market Size and Volume Forecast by Application
12.4.1. Pregnant Women
12.4.2. Lactating Women
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Nursing & Breastfeeding Bras Market Size and Volume Forecast by Type
12.7.1. Underwire Nursing Bras
12.7.2. Wireless Nursing Bras
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Nursing & Breastfeeding Bras Demand Share, 2019-2026
13. Middle East & Africa Nursing & Breastfeeding Bras Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Nursing & Breastfeeding Bras Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Nursing & Breastfeeding Bras Market Size and Volume Forecast by Application
13.4.1. Pregnant Women
13.4.2. Lactating Women
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Nursing & Breastfeeding Bras Market Size and Volume Forecast by Type
13.7.1. Underwire Nursing Bras
13.7.2. Wireless Nursing Bras
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Nursing & Breastfeeding Bras Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Nursing & Breastfeeding Bras Market: Market Share Analysis
14.2. Nursing & Breastfeeding Bras Distributors and Customers
14.3. Nursing & Breastfeeding Bras Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Bravado
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Destination Maternity (Motherhood)
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Triumph
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. La Leche League
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Anita
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Medela
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Cake Maternity
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Leading Lady
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Cantaloop
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Rosemadame
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Senshukai
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. INUjIRUSHI
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Wacoal (Elomi)
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Sweet Mommy
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Mamaway
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. O.C.T. Mami
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. Happy House
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. Hubo
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. Embry
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. Aimer
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
