Market Overview:
The global oatmeal market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising demand for healthy and nutritious food, increasing awareness about the health benefits of oatmeal, and growing demand for fast food. In terms of type, the instant food segment is expected to lead the global oatmeal market during the forecast period. This can be attributed to its convenience and easy-to-use nature.
Product Definition:
Oatmeal is a type of breakfast cereal that is made from oats. Oats are a grain that is high in fiber and protein. Oatmeal can be eaten plain or it can be mixed with other ingredients to make different types of oatmeal recipes.
Instant Food:
Instant food is the new term used for processed or ready-to-eat foods. The concept of instant food has been around for quite some time, but the current trend of consuming fast and easy to prepare meals that do not require cooking has given a major boost to market growth. In addition, factors such as increasing hectic lifestyle coupled with growing preference for convenience over leisure time have led to increased demand instant oatmeal in recent years.
Raw Oatmeal:
Raw Oatmeal is a whole grain food, which is produced by washing and cutting the oats. It has high nutritional value as compared to other cereals. Raw oatmeal helps in weight loss, reduces cholesterol levels and blood sugar levels and increases energy level in the body.
Application Insights:
The other application segment includes bakery, confectionery, desserts and snacks. The product is widely used in the bakery industry as it helps in reducing blood sugar levels. It is also added to various baked products such as cookies, muffins and bread to improve their nutritional value. In addition, oatmeal porridge has a low glycemic index which makes it beneficial for people with diabetes or who are prone to diabetic conditions.
Healthcare food is expected to be the fastest-growing application over the forecast period owing to increasing consumer awareness regarding diet and lifestyle management along with growing demand for functional foods that provide nutrition benefits without side effects.
Owing to its high fiber content, oatmeal has been found helpful in managing constipation among children as well as adults alike (Fiber Menus).
Regional Analysis:
North America dominated the global market in 2017. The region is expected to witness a growth rate of 5.6% over the forecast period, owing to increasing consumer awareness about oatmeal health benefits and rising demand for ready-to-eat breakfast cereals in countries such as U.S., Canada, and Mexico.
Asia Pacific accounted for more than 25% share in 2017 owing to high prevalence of diabetes among consumers coupled with rising disposable income levels especially in developing countries such as India and China will drive industry expansion over next seven years.
Europe also held a significant revenue share due towards presence of major companies including Kellogg Co.; General Mills Inc.
Growth Factors:
- Increasing demand for healthy breakfast options: Oatmeal is a healthy and nutritious breakfast option that is becoming increasingly popular among consumers. This is driving growth in the oatmeal market.
- Rising popularity of oatmeal as a weight loss food: Oatmeal is low in calories and high in fiber, making it an ideal food for weight loss. This has led to an increase in the number of people consuming oatmeal for weight loss purposes, fueling growth in the oatmeal market.
- Growing demand from emerging markets: The growing middle class population in emerging markets such as India and China are increasingly adopting Westernized diets, including consumption of oatmeal products. This is contributing to growth in the global oatmeal market.
Scope Of The Report
Report Attributes
Report Details
Report Title
Oatmeal Market Research Report
By Type
Instant Food, Raw Oatmeal
By Application
Health Care Food, Functional Food, Fast Food, Other
By Companies
General Mills, Kellogg, Nestle, Quaker Oats Company, Weetabix, Attune Foods, Avena Foods, Blue Lake Milling, Bob's Red Mill Natural Foods, Dr. McDougall's Right Foods, POST CONSUMER BRANDS, Richardson International, Sturm Foods, thinkThin
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
233
Number of Tables & Figures
164
Customization Available
Yes, the report can be customized as per your need.
Global Oatmeal Market Report Segments:
The global Oatmeal market is segmented on the basis of:
Types
Instant Food, Raw Oatmeal
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Health Care Food, Functional Food, Fast Food, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- General Mills
- Kellogg
- Nestle
- Quaker Oats Company
- Weetabix
- Attune Foods
- Avena Foods
- Blue Lake Milling
- Bob's Red Mill Natural Foods
- Dr. McDougall's Right Foods
- POST CONSUMER BRANDS
- Richardson International
- Sturm Foods
- thinkThin
Highlights of The Oatmeal Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Instant Food
- Raw Oatmeal
- By Application:
- Health Care Food
- Functional Food
- Fast Food
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Oatmeal Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Oatmeal is a grain that is cooked in water or milk, and then ground into a flour. It can be eaten as is, or it can be used in recipes.
Some of the key players operating in the oatmeal market are General Mills, Kellogg, Nestle, Quaker Oats Company, Weetabix, Attune Foods, Avena Foods, Blue Lake Milling, Bob's Red Mill Natural Foods, Dr. McDougall's Right Foods, POST CONSUMER BRANDS, Richardson International, Sturm Foods, thinkThin.
The oatmeal market is expected to grow at a compound annual growth rate of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Oatmeal Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Oatmeal Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Oatmeal Market - Supply Chain
4.5. Global Oatmeal Market Forecast
4.5.1. Oatmeal Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Oatmeal Market Size (000 Units) and Y-o-Y Growth
4.5.3. Oatmeal Market Absolute $ Opportunity
5. Global Oatmeal Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Oatmeal Market Size and Volume Forecast by Type
5.3.1. Instant Food
5.3.2. Raw Oatmeal
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Oatmeal Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Oatmeal Market Size and Volume Forecast by Application
6.3.1. Health Care Food
6.3.2. Functional Food
6.3.3. Fast Food
6.3.4. Other
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Oatmeal Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Oatmeal Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Oatmeal Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Oatmeal Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Oatmeal Demand Share Forecast, 2019-2026
9. North America Oatmeal Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Oatmeal Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Oatmeal Market Size and Volume Forecast by Application
9.4.1. Health Care Food
9.4.2. Functional Food
9.4.3. Fast Food
9.4.4. Other
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Oatmeal Market Size and Volume Forecast by Type
9.7.1. Instant Food
9.7.2. Raw Oatmeal
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Oatmeal Demand Share Forecast, 2019-2026
10. Latin America Oatmeal Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Oatmeal Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Oatmeal Market Size and Volume Forecast by Application
10.4.1. Health Care Food
10.4.2. Functional Food
10.4.3. Fast Food
10.4.4. Other
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Oatmeal Market Size and Volume Forecast by Type
10.7.1. Instant Food
10.7.2. Raw Oatmeal
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Oatmeal Demand Share Forecast, 2019-2026
11. Europe Oatmeal Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Oatmeal Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Oatmeal Market Size and Volume Forecast by Application
11.4.1. Health Care Food
11.4.2. Functional Food
11.4.3. Fast Food
11.4.4. Other
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Oatmeal Market Size and Volume Forecast by Type
11.7.1. Instant Food
11.7.2. Raw Oatmeal
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Oatmeal Demand Share, 2019-2026
12. Asia Pacific Oatmeal Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Oatmeal Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Oatmeal Market Size and Volume Forecast by Application
12.4.1. Health Care Food
12.4.2. Functional Food
12.4.3. Fast Food
12.4.4. Other
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Oatmeal Market Size and Volume Forecast by Type
12.7.1. Instant Food
12.7.2. Raw Oatmeal
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Oatmeal Demand Share, 2019-2026
13. Middle East & Africa Oatmeal Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Oatmeal Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Oatmeal Market Size and Volume Forecast by Application
13.4.1. Health Care Food
13.4.2. Functional Food
13.4.3. Fast Food
13.4.4. Other
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Oatmeal Market Size and Volume Forecast by Type
13.7.1. Instant Food
13.7.2. Raw Oatmeal
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Oatmeal Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Oatmeal Market: Market Share Analysis
14.2. Oatmeal Distributors and Customers
14.3. Oatmeal Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. General Mills
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Kellogg
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Nestle
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Quaker Oats Company
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Weetabix
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Attune Foods
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Avena Foods
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Blue Lake Milling
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Bob's Red Mill Natural Foods
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Dr. McDougall's Right Foods
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. POST CONSUMER BRANDS
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Richardson International
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Sturm Foods
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. thinkThin
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
