Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Online Grocery Market by Type (Packaged Foods, Fresh Foods), By Application (Personal Shoppers, Business Customers, ) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Online Grocery Market by Type (Packaged Foods, Fresh Foods), By Application (Personal Shoppers, Business Customers, ) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 155007 3300 IT & Telecom 377 244 Pages 4.6 (34)

Market Overview:

The global online grocery market is expected to grow at a CAGR of over 16% during the forecast period 2018-2030. The market growth can be attributed to the increasing demand for convenience foods and rising trend of home cooking. Moreover, the growing e-commerce sector is also propelling the growth of this market. The packaged food segment is anticipated to hold a dominant share in the global online grocery market during the forecast period. This can be attributed to factors such as busy lifestyles and rising demand for convenience foods. However, fresh food segment is projected to grow at a higher CAGR owing to changing consumer preferences towards healthy and organic foods. Amongst applications, personal shoppers are expected to dominate the global online grocery market during 2018-2030 followed by business customers segments respectively.

Global Online Grocery Industry Outlook

Product Definition:

An online grocery store is a type of e-commerce store that allows customers to buy groceries and other food items over the Internet. Online grocery stores typically allow shoppers to purchase items for home delivery or pickup at a nearby store.

Packaged Foods:

Packaged foods are those products that are processed, prepared and stored on the retail shelves for later use. The growth of this market is directly proportional to the growth of modern food processing techniques and an increase in disposable income. Packaged foods have become a part of everyday meals around the world as they offer convenience, variety and taste along with easy preparation.

Fresh Foods:

Fresh foods are products that have not been processed or frozen at the time of delivery. It includes fruits, vegetables, dairy & meat products and other items. The fresh food delivery market is growing rapidly as people are shifting towards healthy diets and away from junk food.

The major drivers for this market include changing lifestyle of consumers due to busy work life coupled with increasing health consciousness among them in order to avoid chronic diseases such as obesity, diabetes etc.

Application Insights:

The personal shoppers segment held the largest market share in 2017. This is attributed to the increasing number of working individuals and rapid urbanization, especially in emerging economies such as India and China. The business customers segment is expected to witness significant growth over the forecast period owing to rising e-commerce penetration and growing preference for online grocery shopping by large retail companies. For instance, as per a survey conducted by OnePoll, 51% of U.K.-based supermarkets have started selling their products through online channels while 49% still do physical store deliveries only.

Online grocers provide various benefits including convenience, flexibility & efficiency along with cost-effectiveness that has resulted in increased adoption across small businesses & corporate offices alike. Furthermore, technological advancements such as smart refrigerators that can scan codes on packaged foods help reduce food waste by approximately 50%.

Regional Analysis:

Asia Pacific is expected to be the fastest-growing regional online grocery market over the forecast period. The growth can be attributed to increasing internet penetration, rising middle-class population, and changing lifestyles of consumers. Moreover, an increasing number of e-commerce companies in this region is further driving the growth. For instance, in November 2017; Alibaba Group Holding Ltd., a Chinese e-commerce giant invested USD X billion for opening its first U.S.-based grocery store under brand name ‘Alibabacart’ which will operate exclusively through its online platform within U.

North America accounted for more than 25% revenue share in 2017 owing to high demand from urban consumers preferring packaged food products such as ready meals and snacks over home cooked ones due to hectic lifestyle followed by working professionals across countries such as Canada.

Growth Factors:

  • Increasing urbanization and the consequent growth of the middle class population in developing countries is expected to be a key growth driver for the online grocery market over the next few years.
  • The increasing penetration of internet and smartphones, coupled with rising consumer awareness about online grocery shopping, is also anticipated to fuel market growth in the coming years.
  • Growing demand for convenience and time-saving solutions is another major factor that is likely to drive demand for online groceries in the near future.
  • Rising trend of home delivery as opposed to traditional store-based shopping is also projected to benefit the overall market growth in coming years

Scope Of The Report

Report Attributes

Report Details

Report Title

Online Grocery Market Research Report

By Type

Packaged Foods, Fresh Foods

By Application

Personal Shoppers, Business Customers,

By Companies

Carrefour, Kroger, Tesco, Walmart, Amazon, Target, ALDI, Coles Online, BigBasket, Longo, Schwan Food, FreshDirect, Honestbee, Alibaba,

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Online Grocery Market Report Segments:

The global Online Grocery market is segmented on the basis of:


Packaged Foods, Fresh Foods

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Personal Shoppers, Business Customers,

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Carrefour
  2. Kroger
  3. Tesco
  4. Walmart
  5. Amazon
  6. Target
  7. ALDI
  8. Coles Online
  9. BigBasket
  10. Longo
  11. Schwan Food
  12. FreshDirect
  13. Honestbee
  14. Alibaba

Global Online Grocery Market Overview

Highlights of The Online Grocery Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Packaged Foods
    2. Fresh Foods
  1. By Application:

    1. Personal Shoppers
    2. Business Customers
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Online Grocery Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Online Grocery Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

Online grocery is a service that allows customers to order groceries online and have them delivered to their homes.

Some of the major players in the online grocery market are Carrefour, Kroger, Tesco, Walmart, Amazon, Target, ALDI, Coles Online, BigBasket, Longo, Schwan Food, FreshDirect, Honestbee, Alibaba.

The online grocery market is expected to grow at a compound annual growth rate of 16%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Online Grocery Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Online Grocery Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Online Grocery Market - Supply Chain
   4.5. Global Online Grocery Market Forecast
      4.5.1. Online Grocery Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Online Grocery Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Online Grocery Market Absolute $ Opportunity

5. Global Online Grocery Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Online Grocery Market Size and Volume Forecast by Type
      5.3.1. Packaged Foods
      5.3.2. Fresh Foods
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Online Grocery Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Online Grocery Market Size and Volume Forecast by Application
      6.3.1. Personal Shoppers
      6.3.2. Business Customers
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Online Grocery Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Online Grocery Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Online Grocery Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Online Grocery Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Online Grocery Demand Share Forecast, 2019-2026

9. North America Online Grocery Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Online Grocery Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Online Grocery Market Size and Volume Forecast by Application
      9.4.1. Personal Shoppers
      9.4.2. Business Customers
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Online Grocery Market Size and Volume Forecast by Type
      9.7.1. Packaged Foods
      9.7.2. Fresh Foods
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Online Grocery Demand Share Forecast, 2019-2026

10. Latin America Online Grocery Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Online Grocery Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Online Grocery Market Size and Volume Forecast by Application
      10.4.1. Personal Shoppers
      10.4.2. Business Customers
    10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Online Grocery Market Size and Volume Forecast by Type
      10.7.1. Packaged Foods
      10.7.2. Fresh Foods
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Online Grocery Demand Share Forecast, 2019-2026

11. Europe Online Grocery Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Online Grocery Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Online Grocery Market Size and Volume Forecast by Application
      11.4.1. Personal Shoppers
      11.4.2. Business Customers
    11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Online Grocery Market Size and Volume Forecast by Type
      11.7.1. Packaged Foods
      11.7.2. Fresh Foods
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potenial Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Online Grocery Demand Share, 2019-2026

12. Asia Pacific Online Grocery Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Online Grocery Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Online Grocery Market Size and Volume Forecast by Application
      12.4.1. Personal Shoppers
      12.4.2. Business Customers
    12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Online Grocery Market Size and Volume Forecast by Type
      12.7.1. Packaged Foods
      12.7.2. Fresh Foods
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Online Grocery Demand Share, 2019-2026

13. Middle East & Africa Online Grocery Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Online Grocery Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Online Grocery Market Size and Volume Forecast by Application
      13.4.1. Personal Shoppers
      13.4.2. Business Customers
    13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Online Grocery Market Size and Volume Forecast by Type
      13.7.1. Packaged Foods
      13.7.2. Fresh Foods
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Online Grocery Demand Share, 2019-2026

14. Competition Landscape
   14.1. Global Online Grocery Market: Market Share Analysis
   14.2. Online Grocery Distributors and Customers
   14.3. Online Grocery Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Carrefour Overview Financials Developments Strategic Outlook
      14.4.2. Kroger Overview Financials Developments Strategic Outlook
      14.4.3. Tesco Overview Financials Developments Strategic Outlook
      14.4.4. Walmart Overview Financials Developments Strategic Outlook
      14.4.5. Amazon Overview Financials Developments Strategic Outlook
      14.4.6. Target Overview Financials Developments Strategic Outlook
      14.4.7. ALDI Overview Financials Developments Strategic Outlook
      14.4.8. Coles Online Overview Financials Developments Strategic Outlook
      14.4.9. BigBasket Overview Financials Developments Strategic Outlook
      14.4.10. Longo Overview Financials Developments Strategic Outlook
      14.4.11. Schwan Food Overview Financials Developments Strategic Outlook
      14.4.12. FreshDirect Overview Financials Developments Strategic Outlook
      14.4.13. Honestbee Overview Financials Developments Strategic Outlook
      14.4.14. Alibaba Overview Financials Developments Strategic Outlook
      14.4.15.  Overview Financials Developments Strategic Outlook
      14.4.16. COMPANY 16 Overview Financials Developments Strategic Outlook
      14.4.17. COMPANY 17 Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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