Market Overview:
The global oral hygiene products market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The toothbrush segment is expected to dominate the market in terms of value, while the toothpaste segment is projected to register the highest growth rate during the forecast period. In terms of application, adults are expected to account for a larger share of the global oral hygiene products market than children. North America dominates the global oral hygiene products market and is followed by Europe and Asia Pacific respectively.
Product Definition:
Oral hygiene products are used to clean teeth and gums. They include toothpaste, mouthwash, floss, and dental picks. Oral hygiene is important because it helps prevent cavities and gum disease.
Toothbrush:
Toothbrush is an instrument used for cleaning the teeth. It consists of a handle and a head (bristle) made up of soft or plastic material. The toothbrush also comes with various accessories, which include replacement heads or bristle brushes, storage cases, and travel kits among others.
Toothpaste:
Toothpaste and it's usage in oral hygiene products market is a combination of tooth cleaning agents, abrasive materials (to pulverize the food), flavorants, sweeteners and preservatives. The global toothpaste and it's usage in oral hygiene products market is segmented on the basis of product into Colgate-Palmolive Company, Procter & Gamble Co., Unilever Plc., Church & Dwight Co. Inc., Tom's of Maine Inc.
Application Insights:
The adults segment held the largest share of more than 70.0% in 2017. The application of oral hygiene products is generally higher in developed regions such as North America and Europe compared to developing regions including Asia Pacific and Middle East & Africa. Rising awareness regarding dental care, improvement in living standards, increase in disposable income, and growing aging population are some factors responsible for the large share held by adults segment.
The children segment is expected to be the fastest-growing application over the forecast period owing to increasing incidences of tooth decay among infants and toddlers worldwide due to improper tooth brushing habits followed by adult users. Introduction of new oral hygiene products especially designed for kids along with rising awareness about early dental treatment will boost this growth further over the forecast period.
Regional Analysis:
Asia Pacific dominated the global oral hygiene products market in 2017. This is attributed to increasing awareness regarding dental health and regular visits to dentists for professional teeth cleaning. According to a survey conducted by the Indian Council of Medical Research, in 2015-2016, 39% of individuals from India had visited a dentist within six months preceding the survey and 34% within one year preceding the same study. The high prevalence of dental caries has led India government to take initiatives for Oral Health Education (OHE) programs in schools and colleges as part of its National Oral Health Mission (NOM). These factors are expected to boost demand for oral care products over the forecast period.
Europe accounted for more than 25% share owing to growing consumer awareness about good oral health along with rising disposable income that enables consumers access premium quality toothbrushes and other personal care products such as mouthwash, fluoride tablets, gel etc., which complement daily brushing routine leading towards better results.
Growth Factors:
- Increasing awareness about oral hygiene and its benefits
- Rising incidence of dental caries and other oral diseases
- Growing demand for cosmetic dentistry services
- Proliferation of e-commerce platforms that offer Oral Hygiene Products at discounted prices
- Introduction of innovative and advanced Oral Hygiene Products
Scope Of The Report
Report Attributes
Report Details
Report Title
Oral Hygiene Products Market Research Report
By Type
Toothbrush, Toothpaste, Tooth Whiteners, Others
By Application
Children, Adults
By Companies
Dentsply International, Ivoclar Vivadent, Danaher Corporation, Colgate-Palmolive Company, 3M-ESPE, GC Corporation, P&G, Unilever, SeGo, Lantian, Baicaotang, Lion, WHITE SKY, PERFCT, ARM &HAMMER, MARVIS, Comvita, LG household & Health Care, Margaret Josefin, LUSH, Church & Dwight
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
231
Number of Tables & Figures
162
Customization Available
Yes, the report can be customized as per your need.
Global Oral Hygiene Products Market Report Segments:
The global Oral Hygiene Products market is segmented on the basis of:
Types
Toothbrush, Toothpaste, Tooth Whiteners, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Children, Adults
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Dentsply International
- Ivoclar Vivadent
- Danaher Corporation
- Colgate-Palmolive Company
- 3M-ESPE
- GC Corporation
- P&G
- Unilever
- SeGo
- Lantian
- Baicaotang
- Lion
- WHITE SKY
- PERFCT
- ARM &HAMMER
- MARVIS
- Comvita
- LG household & Health Care
- Margaret Josefin
- LUSH
- Church & Dwight
Highlights of The Oral Hygiene Products Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Toothbrush
- Toothpaste
- Tooth Whiteners
- Others
- By Application:
- Children
- Adults
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Oral Hygiene Products Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Oral hygiene products are used to clean the mouth and teeth. They can include toothpaste, floss, mouthwash, and rinses.
Some of the key players operating in the oral hygiene products market are Dentsply International, Ivoclar Vivadent, Danaher Corporation, Colgate-Palmolive Company, 3M-ESPE, GC Corporation, P&G, Unilever, SeGo, Lantian, Baicaotang, Lion, WHITE SKY, PERFCT, ARM &HAMMER, MARVIS, Comvita, LG household & Health Care, Margaret Josefin, LUSH, Church & Dwight.
The oral hygiene products market is expected to register a CAGR of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Oral Hygiene Products Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Oral Hygiene Products Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Oral Hygiene Products Market - Supply Chain
4.5. Global Oral Hygiene Products Market Forecast
4.5.1. Oral Hygiene Products Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Oral Hygiene Products Market Size (000 Units) and Y-o-Y Growth
4.5.3. Oral Hygiene Products Market Absolute $ Opportunity
5. Global Oral Hygiene Products Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Oral Hygiene Products Market Size and Volume Forecast by Type
5.3.1. Toothbrush
5.3.2. Toothpaste
5.3.3. Tooth Whiteners
5.3.4. Others
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Oral Hygiene Products Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Oral Hygiene Products Market Size and Volume Forecast by Application
6.3.1. Children
6.3.2. Adults
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Oral Hygiene Products Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Oral Hygiene Products Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Oral Hygiene Products Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Oral Hygiene Products Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Oral Hygiene Products Demand Share Forecast, 2019-2029
9. North America Oral Hygiene Products Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Oral Hygiene Products Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Oral Hygiene Products Market Size and Volume Forecast by Application
9.4.1. Children
9.4.2. Adults
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Oral Hygiene Products Market Size and Volume Forecast by Type
9.7.1. Toothbrush
9.7.2. Toothpaste
9.7.3. Tooth Whiteners
9.7.4. Others
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Oral Hygiene Products Demand Share Forecast, 2019-2029
10. Latin America Oral Hygiene Products Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Oral Hygiene Products Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Oral Hygiene Products Market Size and Volume Forecast by Application
10.4.1. Children
10.4.2. Adults
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Oral Hygiene Products Market Size and Volume Forecast by Type
10.7.1. Toothbrush
10.7.2. Toothpaste
10.7.3. Tooth Whiteners
10.7.4. Others
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Oral Hygiene Products Demand Share Forecast, 2019-2029
11. Europe Oral Hygiene Products Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Oral Hygiene Products Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Oral Hygiene Products Market Size and Volume Forecast by Application
11.4.1. Children
11.4.2. Adults
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Oral Hygiene Products Market Size and Volume Forecast by Type
11.7.1. Toothbrush
11.7.2. Toothpaste
11.7.3. Tooth Whiteners
11.7.4. Others
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Oral Hygiene Products Demand Share, 2019-2029
12. Asia Pacific Oral Hygiene Products Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Oral Hygiene Products Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Oral Hygiene Products Market Size and Volume Forecast by Application
12.4.1. Children
12.4.2. Adults
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Oral Hygiene Products Market Size and Volume Forecast by Type
12.7.1. Toothbrush
12.7.2. Toothpaste
12.7.3. Tooth Whiteners
12.7.4. Others
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Oral Hygiene Products Demand Share, 2019-2029
13. Middle East & Africa Oral Hygiene Products Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Oral Hygiene Products Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Oral Hygiene Products Market Size and Volume Forecast by Application
13.4.1. Children
13.4.2. Adults
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Oral Hygiene Products Market Size and Volume Forecast by Type
13.7.1. Toothbrush
13.7.2. Toothpaste
13.7.3. Tooth Whiteners
13.7.4. Others
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Oral Hygiene Products Demand Share, 2019-2029
14. Competition Landscape
14.1. Global Oral Hygiene Products Market: Market Share Analysis
14.2. Oral Hygiene Products Distributors and Customers
14.3. Oral Hygiene Products Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Dentsply International
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Ivoclar Vivadent
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Danaher Corporation
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Colgate-Palmolive Company
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. 3M-ESPE
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. GC Corporation
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. P&G
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Unilever
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. SeGo
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Lantian
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Baicaotang
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Lion
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. WHITE SKY
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. PERFCT
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. ARM &HAMMER
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. MARVIS
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. Comvita
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. LG household & Health Care
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. Margaret Josefin
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. LUSH
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
