Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Oral Hygiene Products Market by Type (Toothbrush, Toothpaste, Tooth Whiteners, Others), By Application (Children, Adults) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Oral Hygiene Products Market by Type (Toothbrush, Toothpaste, Tooth Whiteners, Others), By Application (Children, Adults) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 139324 3300 Consumer Goods 377 231 Pages 4.5 (43)

Market Overview:

The global oral hygiene products market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The toothbrush segment is expected to dominate the market in terms of value, while the toothpaste segment is projected to register the highest growth rate during the forecast period. In terms of application, adults are expected to account for a larger share of the global oral hygiene products market than children. North America dominates the global oral hygiene products market and is followed by Europe and Asia Pacific respectively.

Global Oral Hygiene Products Industry Outlook

Product Definition:

Oral hygiene products are used to clean teeth and gums. They include toothpaste, mouthwash, floss, and dental picks. Oral hygiene is important because it helps prevent cavities and gum disease.


Toothbrush is an instrument used for cleaning the teeth. It consists of a handle and a head (bristle) made up of soft or plastic material. The toothbrush also comes with various accessories, which include replacement heads or bristle brushes, storage cases, and travel kits among others.


Toothpaste and it's usage in oral hygiene products market is a combination of tooth cleaning agents, abrasive materials (to pulverize the food), flavorants, sweeteners and preservatives. The global toothpaste and it's usage in oral hygiene products market is segmented on the basis of product into Colgate-Palmolive Company, Procter & Gamble Co., Unilever Plc., Church & Dwight Co. Inc., Tom's of Maine Inc.

Application Insights:

The adults segment held the largest share of more than 70.0% in 2017. The application of oral hygiene products is generally higher in developed regions such as North America and Europe compared to developing regions including Asia Pacific and Middle East & Africa. Rising awareness regarding dental care, improvement in living standards, increase in disposable income, and growing aging population are some factors responsible for the large share held by adults segment.

The children segment is expected to be the fastest-growing application over the forecast period owing to increasing incidences of tooth decay among infants and toddlers worldwide due to improper tooth brushing habits followed by adult users. Introduction of new oral hygiene products especially designed for kids along with rising awareness about early dental treatment will boost this growth further over the forecast period.

Regional Analysis:

Asia Pacific dominated the global oral hygiene products market in 2017. This is attributed to increasing awareness regarding dental health and regular visits to dentists for professional teeth cleaning. According to a survey conducted by the Indian Council of Medical Research, in 2015-2016, 39% of individuals from India had visited a dentist within six months preceding the survey and 34% within one year preceding the same study. The high prevalence of dental caries has led India government to take initiatives for Oral Health Education (OHE) programs in schools and colleges as part of its National Oral Health Mission (NOM). These factors are expected to boost demand for oral care products over the forecast period.

Europe accounted for more than 25% share owing to growing consumer awareness about good oral health along with rising disposable income that enables consumers access premium quality toothbrushes and other personal care products such as mouthwash, fluoride tablets, gel etc., which complement daily brushing routine leading towards better results.

Growth Factors:

  • Increasing awareness about oral hygiene and its benefits
  • Rising incidence of dental caries and other oral diseases
  • Growing demand for cosmetic dentistry services
  • Proliferation of e-commerce platforms that offer Oral Hygiene Products at discounted prices
  • Introduction of innovative and advanced Oral Hygiene Products

Scope Of The Report

Report Attributes

Report Details

Report Title

Oral Hygiene Products Market Research Report

By Type

Toothbrush, Toothpaste, Tooth Whiteners, Others

By Application

Children, Adults

By Companies

Dentsply International, Ivoclar Vivadent, Danaher Corporation, Colgate-Palmolive Company, 3M-ESPE, GC Corporation, P&G, Unilever, SeGo, Lantian, Baicaotang, Lion, WHITE SKY, PERFCT, ARM &HAMMER, MARVIS, Comvita, LG household & Health Care, Margaret Josefin, LUSH, Church & Dwight

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Oral Hygiene Products Market Report Segments:

The global Oral Hygiene Products market is segmented on the basis of:


Toothbrush, Toothpaste, Tooth Whiteners, Others

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Children, Adults

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Dentsply International
  2. Ivoclar Vivadent
  3. Danaher Corporation
  4. Colgate-Palmolive Company
  5. 3M-ESPE
  6. GC Corporation
  7. P&G
  8. Unilever
  9. SeGo
  10. Lantian
  11. Baicaotang
  12. Lion
  14. PERFCT
  16. MARVIS
  17. Comvita
  18. LG household & Health Care
  19. Margaret Josefin
  20. LUSH
  21. Church & Dwight

Global Oral Hygiene Products Market Overview

Highlights of The Oral Hygiene Products Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Toothbrush
    2. Toothpaste
    3. Tooth Whiteners
    4. Others
  1. By Application:

    1. Children
    2. Adults
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Oral Hygiene Products Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Oral Hygiene Products Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

Oral hygiene products are used to clean the mouth and teeth. They can include toothpaste, floss, mouthwash, and rinses.

Some of the key players operating in the oral hygiene products market are Dentsply International, Ivoclar Vivadent, Danaher Corporation, Colgate-Palmolive Company, 3M-ESPE, GC Corporation, P&G, Unilever, SeGo, Lantian, Baicaotang, Lion, WHITE SKY, PERFCT, ARM &HAMMER, MARVIS, Comvita, LG household & Health Care, Margaret Josefin, LUSH, Church & Dwight.

The oral hygiene products market is expected to register a CAGR of 5.5%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Oral Hygiene Products Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Oral Hygiene Products Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Oral Hygiene Products Market - Supply Chain
   4.5. Global Oral Hygiene Products Market Forecast
      4.5.1. Oral Hygiene Products Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Oral Hygiene Products Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Oral Hygiene Products Market Absolute $ Opportunity

5. Global Oral Hygiene Products Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Oral Hygiene Products Market Size and Volume Forecast by Type
      5.3.1. Toothbrush
      5.3.2. Toothpaste
      5.3.3. Tooth Whiteners
      5.3.4. Others
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Oral Hygiene Products Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Oral Hygiene Products Market Size and Volume Forecast by Application
      6.3.1. Children
      6.3.2. Adults
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Oral Hygiene Products Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Oral Hygiene Products Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Oral Hygiene Products Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Oral Hygiene Products Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Oral Hygiene Products Demand Share Forecast, 2019-2029

9. North America Oral Hygiene Products Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Oral Hygiene Products Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Oral Hygiene Products Market Size and Volume Forecast by Application
      9.4.1. Children
      9.4.2. Adults
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Oral Hygiene Products Market Size and Volume Forecast by Type
      9.7.1. Toothbrush
      9.7.2. Toothpaste
      9.7.3. Tooth Whiteners
      9.7.4. Others
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Oral Hygiene Products Demand Share Forecast, 2019-2029

10. Latin America Oral Hygiene Products Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Oral Hygiene Products Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Oral Hygiene Products Market Size and Volume Forecast by Application
      10.4.1. Children
      10.4.2. Adults
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Oral Hygiene Products Market Size and Volume Forecast by Type
      10.7.1. Toothbrush
      10.7.2. Toothpaste
      10.7.3. Tooth Whiteners
      10.7.4. Others
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Oral Hygiene Products Demand Share Forecast, 2019-2029

11. Europe Oral Hygiene Products Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Oral Hygiene Products Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Oral Hygiene Products Market Size and Volume Forecast by Application
      11.4.1. Children
      11.4.2. Adults
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Oral Hygiene Products Market Size and Volume Forecast by Type
      11.7.1. Toothbrush
      11.7.2. Toothpaste
      11.7.3. Tooth Whiteners
      11.7.4. Others
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Oral Hygiene Products Demand Share, 2019-2029

12. Asia Pacific Oral Hygiene Products Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Oral Hygiene Products Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Oral Hygiene Products Market Size and Volume Forecast by Application
      12.4.1. Children
      12.4.2. Adults
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Oral Hygiene Products Market Size and Volume Forecast by Type
      12.7.1. Toothbrush
      12.7.2. Toothpaste
      12.7.3. Tooth Whiteners
      12.7.4. Others
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Oral Hygiene Products Demand Share, 2019-2029

13. Middle East & Africa Oral Hygiene Products Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Oral Hygiene Products Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Oral Hygiene Products Market Size and Volume Forecast by Application
      13.4.1. Children
      13.4.2. Adults
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Oral Hygiene Products Market Size and Volume Forecast by Type
      13.7.1. Toothbrush
      13.7.2. Toothpaste
      13.7.3. Tooth Whiteners
      13.7.4. Others
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Oral Hygiene Products Demand Share, 2019-2029

14. Competition Landscape
   14.1. Global Oral Hygiene Products Market: Market Share Analysis
   14.2. Oral Hygiene Products Distributors and Customers
   14.3. Oral Hygiene Products Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Dentsply International Overview Financials Developments Strategic Outlook
      14.4.2. Ivoclar Vivadent Overview Financials Developments Strategic Outlook
      14.4.3. Danaher Corporation Overview Financials Developments Strategic Outlook
      14.4.4. Colgate-Palmolive Company Overview Financials Developments Strategic Outlook
      14.4.5. 3M-ESPE Overview Financials Developments Strategic Outlook
      14.4.6. GC Corporation Overview Financials Developments Strategic Outlook
      14.4.7. P&G Overview Financials Developments Strategic Outlook
      14.4.8. Unilever Overview Financials Developments Strategic Outlook
      14.4.9. SeGo Overview Financials Developments Strategic Outlook
      14.4.10. Lantian Overview Financials Developments Strategic Outlook
      14.4.11. Baicaotang Overview Financials Developments Strategic Outlook
      14.4.12. Lion Overview Financials Developments Strategic Outlook
      14.4.13. WHITE SKY Overview Financials Developments Strategic Outlook
      14.4.14. PERFCT Overview Financials Developments Strategic Outlook
      14.4.15. ARM &HAMMER Overview Financials Developments Strategic Outlook
      14.4.16. MARVIS Overview Financials Developments Strategic Outlook
      14.4.17. Comvita Overview Financials Developments Strategic Outlook
      14.4.18. LG household & Health Care Overview Financials Developments Strategic Outlook
      14.4.19. Margaret Josefin Overview Financials Developments Strategic Outlook
      14.4.20. LUSH Overview Financials Developments Strategic Outlook

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