Market Overview:
The global organic matcha tea market is expected to grow at a CAGR of xx% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising awareness about the health benefits of organic matcha tea, increasing demand for premium quality products, and growing popularity of green tea. The global organic matcha tea market is segmented on the basis of type, application, and region. On the basis of type, it is segmented into drinking-use matcha tea and additive-use matcha tea. On the basis of application, it is segmented into drinking tea, pastry, ice cream, and beverage.
Product Definition:
Organic matcha tea is a finely ground, powdered green tea. It is made from leaves of the Camellia sinensis plant that have been shade-grown and hand-picked. The powder is then stoneground into a super fine consistency. Organic matcha has a slightly sweet, vegetal taste with an astringent finish. Because it is made from high quality leaves, organic matcha contains more caffeine than other green teas.
Drinking-use Matcha Tea:
The drinking-use matcha tea is the most popular type of organic matcha tea produced and consumed across the globe. The growth factor for this segment is attributed to its health benefits such as improved metabolism, enhanced immune system, prevention from cancer and heart diseases, lowered blood pressure levels along with increased antioxidant properties that help in reducing body fat. These factors are boosting the demand for drinking-use matcha tea across the globe.
Additive-use Matcha Tea:
Additive-use Matcha tea is the product manufactured by the supercritical drying of green tea leaves, which are then treated with oxygen. The treatment process makes the nutrients in green tea more accessible for human consumption. It has a high concentration of antioxidants and other nutritional elements such as vitamins A & E and calcium than conventional green teas.
Application Insights:
Drinking tea was the largest application segment in 2016 and is expected to maintain its lead over the forecast period. The product has a rich tradition of being used as a beverage for breakfast with cereals, or alone as an iced tea substitute for other beverages such as coffee, soda and energy drinks. Organic matcha tea can also be used to make smoothies, milkshakes and cocktails among other similar beverages.
The additive-use matcha category is projected to witness significant growth over the next six years owing to its extensive use in manufacturing various food & beverage products such as cakes & pastries, cookies & bars, ice creams (both hard and soft), snacks & cereals among others. In Europe especially Sweden has been leading when it comes to using Matcha due its ability of improving metabolism thus making one feel full longer after meals which helps control calorie intake resulting in weight loss.
Regional Analysis:
Asia Pacific dominated the global market in 2017. Japan, China, and India are some of the largest consumers of matcha tea worldwide. The region is expected to continue its dominance over the forecast period as well due to growing awareness about health benefits coupled with rising disposable income especially in countries such as China and India. Moreover, increasing demand for organic products will also benefit industry growth over the next eight years.
Europe has been one of the major consumers of matcha tea owing to growing consumer awareness about health benefits associated with it along with rising demand for healthy drinks which have become a popular trend among millennials there. North America is also expected to witness significant growth rate on account of increasing consumption by individuals preferring natural ingredients-based beverages rather than those containing chemical additives or colorings etc.
Growth Factors:
- Increasing demand for organic products: There is a growing demand for organic products across the globe as consumers are becoming more aware of the health benefits associated with them. The organic matcha tea market is expected to benefit from this trend.
- Rising awareness about the health benefits of matcha tea: Matcha tea is known to offer several health benefits, such as improved cognitive function, weight loss, and cancer prevention, among others. This is likely to lead to an increase in its demand in the coming years.
- Growing popularity of green tea: Green tea has gained immense popularity in recent years due to its numerous health benefits. This is likely to boost the demand for matcha green tea in the coming years as well.
Scope Of The Report
Report Attributes
Report Details
Report Title
Organic Matcha Tea Market Research Report
By Type
Drinking-use Matcha Tea, Additive-use Matcha Tea
By Application
Drinking Tea, Pastry, Ice Cream, Beverage
By Companies
Aiya, Marushichi Seicha, ShaoXing Royal Tea, Marukyu Koyamaen, ujimatcha, Yanoen, AOI Seicha, DoMatcha
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
240
Number of Tables & Figures
168
Customization Available
Yes, the report can be customized as per your need.
Global Organic Matcha Tea Market Report Segments:
The global Organic Matcha Tea market is segmented on the basis of:
Types
Drinking-use Matcha Tea, Additive-use Matcha Tea
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Drinking Tea, Pastry, Ice Cream, Beverage
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Aiya
- Marushichi Seicha
- ShaoXing Royal Tea
- Marukyu Koyamaen
- ujimatcha
- Yanoen
- AOI Seicha
- DoMatcha
Highlights of The Organic Matcha Tea Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Drinking-use Matcha Tea
- Additive-use Matcha Tea
- By Application:
- Drinking Tea
- Pastry
- Ice Cream
- Beverage
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Organic Matcha Tea Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Organic Matcha Tea is a type of tea that is made from green tea leaves that have been steamed and then ground into a fine powder. The matcha tea powder has been steeped in hot water, which causes the green tea leaves to release their flavor and nutrients.
Some of the major players in the organic matcha tea market are Aiya, Marushichi Seicha, ShaoXing Royal Tea, Marukyu Koyamaen, ujimatcha, Yanoen, AOI Seicha, DoMatcha.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Organic Matcha Tea Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Organic Matcha Tea Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Organic Matcha Tea Market - Supply Chain
4.5. Global Organic Matcha Tea Market Forecast
4.5.1. Organic Matcha Tea Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Organic Matcha Tea Market Size (000 Units) and Y-o-Y Growth
4.5.3. Organic Matcha Tea Market Absolute $ Opportunity
5. Global Organic Matcha Tea Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Organic Matcha Tea Market Size and Volume Forecast by Type
5.3.1. Drinking-use Matcha Tea
5.3.2. Additive-use Matcha Tea
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Organic Matcha Tea Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Organic Matcha Tea Market Size and Volume Forecast by Application
6.3.1. Drinking Tea
6.3.2. Pastry
6.3.3. Ice Cream
6.3.4. Beverage
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Organic Matcha Tea Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Organic Matcha Tea Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Organic Matcha Tea Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Organic Matcha Tea Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Organic Matcha Tea Demand Share Forecast, 2019-2026
9. North America Organic Matcha Tea Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Organic Matcha Tea Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Organic Matcha Tea Market Size and Volume Forecast by Application
9.4.1. Drinking Tea
9.4.2. Pastry
9.4.3. Ice Cream
9.4.4. Beverage
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Organic Matcha Tea Market Size and Volume Forecast by Type
9.7.1. Drinking-use Matcha Tea
9.7.2. Additive-use Matcha Tea
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Organic Matcha Tea Demand Share Forecast, 2019-2026
10. Latin America Organic Matcha Tea Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Organic Matcha Tea Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Organic Matcha Tea Market Size and Volume Forecast by Application
10.4.1. Drinking Tea
10.4.2. Pastry
10.4.3. Ice Cream
10.4.4. Beverage
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Organic Matcha Tea Market Size and Volume Forecast by Type
10.7.1. Drinking-use Matcha Tea
10.7.2. Additive-use Matcha Tea
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Organic Matcha Tea Demand Share Forecast, 2019-2026
11. Europe Organic Matcha Tea Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Organic Matcha Tea Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Organic Matcha Tea Market Size and Volume Forecast by Application
11.4.1. Drinking Tea
11.4.2. Pastry
11.4.3. Ice Cream
11.4.4. Beverage
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Organic Matcha Tea Market Size and Volume Forecast by Type
11.7.1. Drinking-use Matcha Tea
11.7.2. Additive-use Matcha Tea
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Organic Matcha Tea Demand Share, 2019-2026
12. Asia Pacific Organic Matcha Tea Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Organic Matcha Tea Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Organic Matcha Tea Market Size and Volume Forecast by Application
12.4.1. Drinking Tea
12.4.2. Pastry
12.4.3. Ice Cream
12.4.4. Beverage
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Organic Matcha Tea Market Size and Volume Forecast by Type
12.7.1. Drinking-use Matcha Tea
12.7.2. Additive-use Matcha Tea
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Organic Matcha Tea Demand Share, 2019-2026
13. Middle East & Africa Organic Matcha Tea Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Organic Matcha Tea Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Organic Matcha Tea Market Size and Volume Forecast by Application
13.4.1. Drinking Tea
13.4.2. Pastry
13.4.3. Ice Cream
13.4.4. Beverage
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Organic Matcha Tea Market Size and Volume Forecast by Type
13.7.1. Drinking-use Matcha Tea
13.7.2. Additive-use Matcha Tea
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Organic Matcha Tea Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Organic Matcha Tea Market: Market Share Analysis
14.2. Organic Matcha Tea Distributors and Customers
14.3. Organic Matcha Tea Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Aiya
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Marushichi Seicha
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. ShaoXing Royal Tea
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Marukyu Koyamaen
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. ujimatcha
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Yanoen
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. AOI Seicha
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. DoMatcha
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. COMPANY9
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. COMPANY 10
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
