Market Overview:
The global out-of-home advertising market is expected to grow at a CAGR of 7.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for out-of-home advertising from various application segments, such as BFSI, IT and telecom, automotive and transportation, education, entertainment, healthcare, consumer goods and retail, government and utilities sectors. Additionally, the increasing demand for digital out-of-home (DOOH) advertising is also contributing to the growth of this market. North America held the largest share of the global out-of-home advertising market in 2017 owing to technological advancements in this region coupled with rising disposable income levels of consumers.
Product Definition:
Out-of-home advertising is a form of marketing that uses billboard, bus shelter, and other types of physical advertising to reach consumers outside the home. It is often used to target impulse buyers or people who are not currently in the market for a product or service.
Transit Advertising:
Transit advertising is an outdoor form of out-of-home (OOH) advertising that involves displaying advertisements on public transport vehicles such as buses, trams, metros and trains. It also includes the display of ads on ferries and at stations. Transit advertising is a cost effective way to target the commuters for various products or services compared to other forms of OOH Advertising which include billboards and hoarding.
Billboard:
Out of home (OOH) advertising is a form of outdoor mass communication that let companies advertise their products in places not normally used for advertisement, such as public transport, billboards, and posters. OOH is different from inside out advertising or outside in advertising since it involves the use of large format advertisements on high-visibility surfaces within or outside commercial locations.
Application Insights:
The out-of-home advertising in the healthcare sector accounted for a revenue share of over 20.0% in 2017. The growth can be attributed to the increasing penetration of social media and growing preference for OOH ads by hospitals and clinics to promote their services, products, and brands. Furthermore, an increase in health consciousness among consumers is expected to drive the demand further.
The automotive & transportation segment is anticipated to witness significant growth over the forecast period owing to rising consumer awareness regarding vehicle maintenance along with high product demand from this industry as outdoor advertisements are considered effective than those displayed on digital screens or print media.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position over the forecast period owing to high disposable income, increasing adoption of OOH media, and growing demand for mobile out-of-home advertising. Asia Pacific is estimated to be the fastest-growing regional market from 2018 to 2030 due to rising disposable income levels and expanding population base in emerging economies such as India and China. Moreover, improving economic conditions are anticipated to boost consumer spending on travel and tourism activities which will further drive OOH advertising growth across this region.
Europe also held a significant share of global revenue in 2017 owing with countries such as U.K., Germany, France among others dominating this region’s growth through their robust transit systems along with well developed billboard policies that support outdoor advertising across Europe's cities & towns thereby boosting overall industry growth across this region as well as worldwide at large.
Growth Factors:
- Increasing urbanization: The trend of increasing urbanization is leading to the growth of out-of-home advertising market. As people are moving towards cities, the demand for out-of-home advertising is also increasing.
- Rising disposable income: With the rise in disposable income, people are spending more on outdoor advertisements. This is driving the growth of out-of-home advertising market.
- Proliferation of digital media: The proliferation of digital media has led to a shift in consumer behavior from traditional media to digital media platforms such as smartphones and laptops etc., This is benefiting the growth prospects of out-of home advertising market positively.
Scope Of The Report
Report Attributes
Report Details
Report Title
Out-of-home Advertising Market Research Report
By Type
Transit Advertising, Billboard, Street Furniture Advertising, Others
By Application
BFSI, IT and Telecom, Automotive and Transportation, Education, Entertainment, Healthcare, Consumer Goods and Retail, Government and Utilities, Others
By Companies
JCDecaux, Clear Channel Outdoor, Focus Media, Lamar Advertising, Global (Exterion Media), oOh! Media, Outfront Media, Stroer Media, Times OOH Media, Primedia Outdoor, APG | SGA, Adams Outdoor Advertising, Fairway Outdoor Advertising, Lightbox OOH Video Network, AllOver Media, BroadSign International, QMS Media, EPAMEDIA, Bell Media, AirMedia, White Horse Group, Phoenix Metropolis Media, Balintimes Hong Kong Media
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
249
Number of Tables & Figures
175
Customization Available
Yes, the report can be customized as per your need.
Global Out-of-home Advertising Market Report Segments:
The global Out-of-home Advertising market is segmented on the basis of:
Types
Transit Advertising, Billboard, Street Furniture Advertising, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
BFSI, IT and Telecom, Automotive and Transportation, Education, Entertainment, Healthcare, Consumer Goods and Retail, Government and Utilities, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- JCDecaux
- Clear Channel Outdoor
- Focus Media
- Lamar Advertising
- Global (Exterion Media)
- oOh! Media
- Outfront Media
- Stroer Media
- Times OOH Media
- Primedia Outdoor
- APG | SGA
- Adams Outdoor Advertising
- Fairway Outdoor Advertising
- Lightbox OOH Video Network
- AllOver Media
- BroadSign International
- QMS Media
- EPAMEDIA
- Bell Media
- AirMedia
- White Horse Group
- Phoenix Metropolis Media
- Balintimes Hong Kong Media
Highlights of The Out-of-home Advertising Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Transit Advertising
- Billboard
- Street Furniture Advertising
- Others
- By Application:
- BFSI
- IT and Telecom
- Automotive and Transportation
- Education
- Entertainment
- Healthcare
- Consumer Goods and Retail
- Government and Utilities
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Out-of-home Advertising Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Out-of-home advertising is any form of advertising that is not placed within a physical structure. This can include billboards, bus stop advertisements, and even digital displays like those found in shopping malls or on the sides of buses.
Some of the major companies in the out-of-home advertising market are JCDecaux, Clear Channel Outdoor, Focus Media, Lamar Advertising, Global (Exterion Media), oOh! Media, Outfront Media, Stroer Media, Times OOH Media, Primedia Outdoor, APG | SGA, Adams Outdoor Advertising, Fairway Outdoor Advertising, Lightbox OOH Video Network, AllOver Media, BroadSign International, QMS Media, EPAMEDIA, Bell Media, AirMedia, White Horse Group, Phoenix Metropolis Media, Balintimes Hong Kong Media.
The out-of-home advertising market is expected to register a CAGR of 7.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Out-of-home Advertising Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Out-of-home Advertising Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Out-of-home Advertising Market - Supply Chain
4.5. Global Out-of-home Advertising Market Forecast
4.5.1. Out-of-home Advertising Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Out-of-home Advertising Market Size (000 Units) and Y-o-Y Growth
4.5.3. Out-of-home Advertising Market Absolute $ Opportunity
5. Global Out-of-home Advertising Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Out-of-home Advertising Market Size and Volume Forecast by Type
5.3.1. Transit Advertising
5.3.2. Billboard
5.3.3. Street Furniture Advertising
5.3.4. Others
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Out-of-home Advertising Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Out-of-home Advertising Market Size and Volume Forecast by Application
6.3.1. BFSI
6.3.2. IT and Telecom
6.3.3. Automotive and Transportation
6.3.4. Education
6.3.5. Entertainment
6.3.6. Healthcare
6.3.7. Consumer Goods and Retail
6.3.8. Government and Utilities
6.3.9. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Out-of-home Advertising Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Out-of-home Advertising Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Out-of-home Advertising Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Out-of-home Advertising Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Out-of-home Advertising Demand Share Forecast, 2019-2026
9. North America Out-of-home Advertising Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Out-of-home Advertising Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Out-of-home Advertising Market Size and Volume Forecast by Application
9.4.1. BFSI
9.4.2. IT and Telecom
9.4.3. Automotive and Transportation
9.4.4. Education
9.4.5. Entertainment
9.4.6. Healthcare
9.4.7. Consumer Goods and Retail
9.4.8. Government and Utilities
9.4.9. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Out-of-home Advertising Market Size and Volume Forecast by Type
9.7.1. Transit Advertising
9.7.2. Billboard
9.7.3. Street Furniture Advertising
9.7.4. Others
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Out-of-home Advertising Demand Share Forecast, 2019-2026
10. Latin America Out-of-home Advertising Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Out-of-home Advertising Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Out-of-home Advertising Market Size and Volume Forecast by Application
10.4.1. BFSI
10.4.2. IT and Telecom
10.4.3. Automotive and Transportation
10.4.4. Education
10.4.5. Entertainment
10.4.6. Healthcare
10.4.7. Consumer Goods and Retail
10.4.8. Government and Utilities
10.4.9. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Out-of-home Advertising Market Size and Volume Forecast by Type
10.7.1. Transit Advertising
10.7.2. Billboard
10.7.3. Street Furniture Advertising
10.7.4. Others
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Out-of-home Advertising Demand Share Forecast, 2019-2026
11. Europe Out-of-home Advertising Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Out-of-home Advertising Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Out-of-home Advertising Market Size and Volume Forecast by Application
11.4.1. BFSI
11.4.2. IT and Telecom
11.4.3. Automotive and Transportation
11.4.4. Education
11.4.5. Entertainment
11.4.6. Healthcare
11.4.7. Consumer Goods and Retail
11.4.8. Government and Utilities
11.4.9. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Out-of-home Advertising Market Size and Volume Forecast by Typ
11.7.1. Transit Advertising
11.7.2. Billboard
11.7.3. Street Furniture Advertising
11.7.4. Others
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Out-of-home Advertising Demand Share, 2019-2026
12. Asia Pacific Out-of-home Advertising Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Out-of-home Advertising Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Out-of-home Advertising Market Size and Volume Forecast by Application
12.4.1. BFSI
12.4.2. IT and Telecom
12.4.3. Automotive and Transportation
12.4.4. Education
12.4.5. Entertainment
12.4.6. Healthcare
12.4.7. Consumer Goods and Retail
12.4.8. Government and Utilities
12.4.9. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Out-of-home Advertising Market Size and Volume Forecast by Type
12.7.1. Transit Advertising
12.7.2. Billboard
12.7.3. Street Furniture Advertising
12.7.4. Others
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Out-of-home Advertising Demand Share, 2019-2026
13. Middle East & Africa Out-of-home Advertising Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Out-of-home Advertising Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Out-of-home Advertising Market Size and Volume Forecast by Application
13.4.1. BFSI
13.4.2. IT and Telecom
13.4.3. Automotive and Transportation
13.4.4. Education
13.4.5. Entertainment
13.4.6. Healthcare
13.4.7. Consumer Goods and Retail
13.4.8. Government and Utilities
13.4.9. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Out-of-home Advertising Market Size and Volume Forecast by Type
13.7.1. Transit Advertising
13.7.2. Billboard
13.7.3. Street Furniture Advertising
13.7.4. Others
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Out-of-home Advertising Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Out-of-home Advertising Market: Market Share Analysis
14.2. Out-of-home Advertising Distributors and Customers
14.3. Out-of-home Advertising Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. JCDecaux
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Clear Channel Outdoor
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Focus Media
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Lamar Advertising
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Global (Exterion Media)
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. oOh! Media
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Outfront Media
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Stroer Media
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Times OOH Media
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Primedia Outdoor
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. APG | SGA
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Adams Outdoor Advertising
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Fairway Outdoor Advertising
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Lightbox OOH Video Network
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. AllOver Media
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. BroadSign International
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. QMS Media
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. EPAMEDIA
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. Bell Media
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. AirMedia
14.4.20.1. Overview
14.4.20.2