Market Overview:
The global outdoor advertising machine market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for digital media and traditional media outdoor advertising machines across different applications such as airports, highways, shopping malls, roadside, and other areas. Additionally, the growing population and rising disposable income are also contributing to the growth of this market. However, factors such as stringent government regulations and high installation costs are restraining the growth of this market.
Product Definition:
An outdoor advertising machine is a digital billboard that is used to display advertisements outdoors. Outdoor advertising machines are important because they allow businesses to reach a large audience with their advertisements.
Digital Media:
Digital media is any form of electronic medium used to convey information. It can be in the form of text, sound, pictures or video format. The most common forms are audio and video files which are used for commercial purpose through outdoor advertising machines such as billboards and hoardings.
Traditional Media:
Traditional media includes various advertising mediums including billboards, posters, and hoardings. It is one of the cost-effective forms of marketing as compared to other media such as online and digital advertising.
The outdoor advertising machine market size was valued at USD 7.5 billion in 2017.
Application Insights:
The highway application segment accounted for the largest revenue share of over 40% in 2017. The growth is attributed to the high visibility and accessibility of billboards along major roads, which helps in attracting a large number of consumers. Furthermore, government initiatives such as beautification drives carried out on highways also boost the growth.
The other application segment includes sports events, concerts, festivals and religious gatherings where outdoor advertising is used to promote upcoming events or inform people about forthcoming products or services with images and text. Other applications are expected to witness significant growth over the forecast period owing to increasing use of digital media for marketing purposes at various occasions including weddings anniversaries & birthdays among others.
Owing to growing use of digital signage across retail outlets such as shopping malls cinema halls corporate offices airports etc.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its dominance over the forecast period. This can be attributed to increasing disposable income, high standard of living, and growing adoption of advanced technologies across various sectors including retail and tourism. Furthermore, presence of key players such as JCDecaux SA; Clear Channel Outdoor Americas Inc.; Lamar Advertising Co.; CBS Outdoor Americas Inc.; Out-of-Home Media Group; and American Rental Association (ARA) will also contribute toward regional growth over the next eight years.
Asia Pacific is anticipated to witness significant growth during the forecast period owing to rising number outdoor advertising companies in countries such as China, India, Australia among others which have a large population base with increased spending power for shopping malls.
Growth Factors:
- Increasing demand for outdoor advertising owing to the growing number of businesses and consumers
- Proliferation of digital technologies that has led to increased adoption of outdoor advertising
- Rising disposable income and changing consumer preferences that is fueling the demand for outdoor advertising
- Growing trend of marketing through experiential activities, which is benefiting the growth of outdoor advertising market
- Stringent government regulations on traditional media are propelling the growth prospects for outdoor advertising
Scope Of The Report
Report Attributes
Report Details
Report Title
Outdoor Advertising Machine Market Research Report
By Type
Digital Media, Traditional Media
By Application
Airport, Highways, Shopping Malls, Roadside, Other
By Companies
JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, Stroer Media AG, Adams Outdoor Advertising, AdSpace Networks, AirMedia, APN Outdoor, Burkhart Advertising
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
231
Number of Tables & Figures
162
Customization Available
Yes, the report can be customized as per your need.
Global Outdoor Advertising Machine Market Report Segments:
The global Outdoor Advertising Machine market is segmented on the basis of:
Types
Digital Media, Traditional Media
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Airport, Highways, Shopping Malls, Roadside, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- JCDecaux Group
- Clear Channel Outdoor
- Lamar Advertising
- Stroer Media AG
- Adams Outdoor Advertising
- AdSpace Networks
- AirMedia
- APN Outdoor
- Burkhart Advertising
Highlights of The Outdoor Advertising Machine Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Digital Media
- Traditional Media
- By Application:
- Airport
- Highways
- Shopping Malls
- Roadside
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Outdoor Advertising Machine Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
An outdoor advertising machine is a vehicle or structure that displays advertisements on the exterior of it.
Some of the key players operating in the outdoor advertising machine market are JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, Stroer Media AG, Adams Outdoor Advertising, AdSpace Networks, AirMedia, APN Outdoor, Burkhart Advertising.
The outdoor advertising machine market is expected to grow at a compound annual growth rate of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Outdoor Advertising Machine Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Outdoor Advertising Machine Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Outdoor Advertising Machine Market - Supply Chain
4.5. Global Outdoor Advertising Machine Market Forecast
4.5.1. Outdoor Advertising Machine Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Outdoor Advertising Machine Market Size (000 Units) and Y-o-Y Growth
4.5.3. Outdoor Advertising Machine Market Absolute $ Opportunity
5. Global Outdoor Advertising Machine Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Outdoor Advertising Machine Market Size and Volume Forecast by Type
5.3.1. Digital Media
5.3.2. Traditional Media
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Outdoor Advertising Machine Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Outdoor Advertising Machine Market Size and Volume Forecast by Application
6.3.1. Airport
6.3.2. Highways
6.3.3. Shopping Malls
6.3.4. Roadside
6.3.5. Other
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Outdoor Advertising Machine Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Outdoor Advertising Machine Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Outdoor Advertising Machine Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Outdoor Advertising Machine Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Outdoor Advertising Machine Demand Share Forecast, 2019-2029
9. North America Outdoor Advertising Machine Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Outdoor Advertising Machine Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Outdoor Advertising Machine Market Size and Volume Forecast by Application
9.4.1. Airport
9.4.2. Highways
9.4.3. Shopping Malls
9.4.4. Roadside
9.4.5. Other
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Outdoor Advertising Machine Market Size and Volume Forecast by Type
9.7.1. Digital Media
9.7.2. Traditional Media
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Outdoor Advertising Machine Demand Share Forecast, 2019-2029
10. Latin America Outdoor Advertising Machine Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Outdoor Advertising Machine Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Outdoor Advertising Machine Market Size and Volume Forecast by Application
10.4.1. Airport
10.4.2. Highways
10.4.3. Shopping Malls
10.4.4. Roadside
10.4.5. Other
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Outdoor Advertising Machine Market Size and Volume Forecast by Type
10.7.1. Digital Media
10.7.2. Traditional Media
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Outdoor Advertising Machine Demand Share Forecast, 2019-2029
11. Europe Outdoor Advertising Machine Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Outdoor Advertising Machine Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Outdoor Advertising Machine Market Size and Volume Forecast by Application
11.4.1. Airport
11.4.2. Highways
11.4.3. Shopping Malls
11.4.4. Roadside
11.4.5. Other
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Outdoor Advertising Machine Market Size and Volume Forecast by Type
11.7.1. Digital Media
11.7.2. Traditional Media
11.8. Basis Point Share (PS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Outdoor Advertising Machine Demand Share, 2019-2029
12. Asia Pacific Outdoor Advertising Machine Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Outdoor Advertising Machine Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Outdoor Advertising Machine Market Size and Volume Forecast by Application
12.4.1. Airport
12.4.2. Highways
12.4.3. Shopping Malls
12.4.4. Roadside
12.4.5. Other
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Outdoor Advertising Machine Market Size and Volume Forecast by Type
12.7.1. Digital Media
12.7.2. Traditional Media
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Outdoor Advertising Machine Demand Share, 2019-2029
13. Middle East & Africa Outdoor Advertising Machine Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Outdoor Advertising Machine Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Outdoor Advertising Machine Market Size and Volume Forecast by Application
13.4.1. Airport
13.4.2. Highways
13.4.3. Shopping Malls
13.4.4. Roadside
13.4.5. Other
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Outdoor Advertising Machine Market Size and Volume Forecast by Type
13.7.1. Digital Media
13.7.2. Traditional Media
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Outdoor Advertising Machine Demand Share, 2019-2029
14. Competition Landscape
14.1. Global Outdoor Advertising Machine Market: Market Share Analysis
14.2. Outdoor Advertising Machine Distributors and Customers
14.3. Outdoor Advertising Machine Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. JCDecaux Group
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Clear Channel Outdoor
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Lamar Advertising
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Stroer Media AG
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Adams Outdoor Advertising
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. AdSpace Networks
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. AirMedia
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. APN Outdoor
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Burkhart Advertising
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. COMPANY 10
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
