Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Outdoor Advertising Machine Market by Type (Digital Media, Traditional Media), By Application (Airport, Highways, Shopping Malls, Roadside, Other) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Outdoor Advertising Machine Market by Type (Digital Media, Traditional Media), By Application (Airport, Highways, Shopping Malls, Roadside, Other) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 131553 3300 Machinery & Equipment 377 231 Pages 4.6 (34)

Market Overview:

The global outdoor advertising machine market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for digital media and traditional media outdoor advertising machines across different applications such as airports, highways, shopping malls, roadside, and other areas. Additionally, the growing population and rising disposable income are also contributing to the growth of this market. However, factors such as stringent government regulations and high installation costs are restraining the growth of this market.

Global Outdoor Advertising Machine Industry Outlook

Product Definition:

An outdoor advertising machine is a digital billboard that is used to display advertisements outdoors. Outdoor advertising machines are important because they allow businesses to reach a large audience with their advertisements.

Digital Media:

Digital media is any form of electronic medium used to convey information. It can be in the form of text, sound, pictures or video format. The most common forms are audio and video files which are used for commercial purpose through outdoor advertising machines such as billboards and hoardings.

Traditional Media:

Traditional media includes various advertising mediums including billboards, posters, and hoardings. It is one of the cost-effective forms of marketing as compared to other media such as online and digital advertising.

The outdoor advertising machine market size was valued at USD 7.5 billion in 2017.

Application Insights:

The highway application segment accounted for the largest revenue share of over 40% in 2017. The growth is attributed to the high visibility and accessibility of billboards along major roads, which helps in attracting a large number of consumers. Furthermore, government initiatives such as beautification drives carried out on highways also boost the growth.

The other application segment includes sports events, concerts, festivals and religious gatherings where outdoor advertising is used to promote upcoming events or inform people about forthcoming products or services with images and text. Other applications are expected to witness significant growth over the forecast period owing to increasing use of digital media for marketing purposes at various occasions including weddings anniversaries & birthdays among others.

 Owing to growing use of digital signage across retail outlets such as shopping malls cinema halls corporate offices airports etc.

Regional Analysis:

North America dominated the global market in 2017. The region is expected to maintain its dominance over the forecast period. This can be attributed to increasing disposable income, high standard of living, and growing adoption of advanced technologies across various sectors including retail and tourism. Furthermore, presence of key players such as JCDecaux SA; Clear Channel Outdoor Americas Inc.; Lamar Advertising Co.; CBS Outdoor Americas Inc.; Out-of-Home Media Group; and American Rental Association (ARA) will also contribute toward regional growth over the next eight years.

Asia Pacific is anticipated to witness significant growth during the forecast period owing to rising number outdoor advertising companies in countries such as China, India, Australia among others which have a large population base with increased spending power for shopping malls.

Growth Factors:

  • Increasing demand for outdoor advertising owing to the growing number of businesses and consumers
  • Proliferation of digital technologies that has led to increased adoption of outdoor advertising
  • Rising disposable income and changing consumer preferences that is fueling the demand for outdoor advertising
  • Growing trend of marketing through experiential activities, which is benefiting the growth of outdoor advertising market
  • Stringent government regulations on traditional media are propelling the growth prospects for outdoor advertising

Scope Of The Report

Report Attributes

Report Details

Report Title

Outdoor Advertising Machine Market Research Report

By Type

Digital Media, Traditional Media

By Application

Airport, Highways, Shopping Malls, Roadside, Other

By Companies

JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, Stroer Media AG, Adams Outdoor Advertising, AdSpace Networks, AirMedia, APN Outdoor, Burkhart Advertising

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Outdoor Advertising Machine Market Report Segments:

The global Outdoor Advertising Machine market is segmented on the basis of:


Digital Media, Traditional Media

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Airport, Highways, Shopping Malls, Roadside, Other

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. JCDecaux Group
  2. Clear Channel Outdoor
  3. Lamar Advertising
  4. Stroer Media AG
  5. Adams Outdoor Advertising
  6. AdSpace Networks
  7. AirMedia
  8. APN Outdoor
  9. Burkhart Advertising

Global Outdoor Advertising Machine Market Overview

Highlights of The Outdoor Advertising Machine Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Digital Media
    2. Traditional Media
  1. By Application:

    1. Airport
    2. Highways
    3. Shopping Malls
    4. Roadside
    5. Other
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Outdoor Advertising Machine Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Outdoor Advertising Machine Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

An outdoor advertising machine is a vehicle or structure that displays advertisements on the exterior of it.

Some of the key players operating in the outdoor advertising machine market are JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, Stroer Media AG, Adams Outdoor Advertising, AdSpace Networks, AirMedia, APN Outdoor, Burkhart Advertising.

The outdoor advertising machine market is expected to grow at a compound annual growth rate of 5.5%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Outdoor Advertising Machine Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Outdoor Advertising Machine Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Outdoor Advertising Machine Market - Supply Chain
   4.5. Global Outdoor Advertising Machine Market Forecast
      4.5.1. Outdoor Advertising Machine Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Outdoor Advertising Machine Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Outdoor Advertising Machine Market Absolute $ Opportunity

5. Global Outdoor Advertising Machine Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Outdoor Advertising Machine Market Size and Volume Forecast by Type
      5.3.1. Digital Media
      5.3.2. Traditional Media
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Outdoor Advertising Machine Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Outdoor Advertising Machine Market Size and Volume Forecast by Application
      6.3.1. Airport
      6.3.2. Highways
      6.3.3. Shopping Malls
      6.3.4. Roadside
      6.3.5. Other
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Outdoor Advertising Machine Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Outdoor Advertising Machine Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Outdoor Advertising Machine Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Outdoor Advertising Machine Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Outdoor Advertising Machine Demand Share Forecast, 2019-2029

9. North America Outdoor Advertising Machine Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Outdoor Advertising Machine Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Outdoor Advertising Machine Market Size and Volume Forecast by Application
      9.4.1. Airport
      9.4.2. Highways
      9.4.3. Shopping Malls
      9.4.4. Roadside
      9.4.5. Other
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Outdoor Advertising Machine Market Size and Volume Forecast by Type
      9.7.1. Digital Media
      9.7.2. Traditional Media
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Outdoor Advertising Machine Demand Share Forecast, 2019-2029

10. Latin America Outdoor Advertising Machine Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Outdoor Advertising Machine Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Outdoor Advertising Machine Market Size and Volume Forecast by Application
      10.4.1. Airport
      10.4.2. Highways
      10.4.3. Shopping Malls
      10.4.4. Roadside
      10.4.5. Other
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Outdoor Advertising Machine Market Size and Volume Forecast by Type
      10.7.1. Digital Media
      10.7.2. Traditional Media
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Outdoor Advertising Machine Demand Share Forecast, 2019-2029

11. Europe Outdoor Advertising Machine Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Outdoor Advertising Machine Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Outdoor Advertising Machine Market Size and Volume Forecast by Application
      11.4.1. Airport
      11.4.2. Highways
      11.4.3. Shopping Malls
      11.4.4. Roadside
      11.4.5. Other
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Outdoor Advertising Machine Market Size and Volume Forecast by Type
      11.7.1. Digital Media
      11.7.2. Traditional Media
   11.8. Basis Point Share (PS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Outdoor Advertising Machine Demand Share, 2019-2029

12. Asia Pacific Outdoor Advertising Machine Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Outdoor Advertising Machine Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Outdoor Advertising Machine Market Size and Volume Forecast by Application
      12.4.1. Airport
      12.4.2. Highways
      12.4.3. Shopping Malls
      12.4.4. Roadside
      12.4.5. Other
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Outdoor Advertising Machine Market Size and Volume Forecast by Type
      12.7.1. Digital Media
      12.7.2. Traditional Media
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Outdoor Advertising Machine Demand Share, 2019-2029

13. Middle East & Africa Outdoor Advertising Machine Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Outdoor Advertising Machine Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Outdoor Advertising Machine Market Size and Volume Forecast by Application
      13.4.1. Airport
      13.4.2. Highways
      13.4.3. Shopping Malls
      13.4.4. Roadside
      13.4.5. Other
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Outdoor Advertising Machine Market Size and Volume Forecast by Type
      13.7.1. Digital Media
      13.7.2. Traditional Media
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Outdoor Advertising Machine Demand Share, 2019-2029

14. Competition Landscape
   14.1. Global Outdoor Advertising Machine Market: Market Share Analysis
   14.2. Outdoor Advertising Machine Distributors and Customers
   14.3. Outdoor Advertising Machine Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. JCDecaux Group Overview Financials Developments Strategic Outlook
      14.4.2. Clear Channel Outdoor Overview Financials Developments Strategic Outlook
      14.4.3. Lamar Advertising Overview Financials Developments Strategic Outlook
      14.4.4. Stroer Media AG Overview Financials Developments Strategic Outlook
      14.4.5. Adams Outdoor Advertising Overview Financials Developments Strategic Outlook
      14.4.6. AdSpace Networks Overview Financials Developments Strategic Outlook
      14.4.7. AirMedia Overview Financials Developments Strategic Outlook
      14.4.8. APN Outdoor Overview Financials Developments Strategic Outlook
      14.4.9. Burkhart Advertising Overview Financials Developments Strategic Outlook
      14.4.10. COMPANY 10 Overview Financials Developments Strategic Outlook
      14.4.11. COMPANY 11 Overview Financials Developments Strategic Outlook
      14.4.12. COMPANY 12 Overview Financials Developments Strategic Outlook
      14.4.13. COMPANY 13 Overview Financials Developments Strategic Outlook
      14.4.14. COMPANY 14 Overview Financials Developments Strategic Outlook
      14.4.15. COMPANY 15 Overview Financials Developments Strategic Outlook
      14.4.16. COMPANY 16 Overview Financials Developments Strategic Outlook
      14.4.17. COMPANY 17 Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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