Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Phablets Market by Type (Android System, IOS System), By Application (Business People, Students) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Phablets Market by Type (Android System, IOS System), By Application (Business People, Students) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 137632 3300 Electronics & Semiconductor 377 241 Pages 4.6 (33)

Market Overview:

The global Phablets market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in the market can be attributed to various factors such as the increasing demand for phablets from business people and students, and the growing trend of BYOD (Bring Your Own Device). Additionally, advancements in technology are also contributing to the growth of this market. However, lack of awareness about phablets among consumers is restraining the growth of this market. The global Phablets market can be segmented on the basis of type into Android system and iOS system. The Android system segment is expected to hold a major share in this market during the forecast period owing to its high adoption rate across regions. On the basis of application, business people and students are two major segments that are expected to drive demand for phablets duringthe forecast period.

Product Definition:

A phablet is a mobile device that has the features of both a phone and a tablet. Phablets are typically larger than traditional smartphones, with screens measuring 5.5 inches or more diagonally, but they still fit in one hand and typically weigh less than tablets. Phablets are important because they provide the best of both worlds: the portability of a phone and the screen size of a tablet. This makes them an ideal option for people who want to stay connected while also having access to more content.

Global Phablets Industry Outlook

Android System:

Android is a mobile operating system developed by Google, based on Linux. It is used in smartphones and tablets, as well as smartwatches. The Android OS has been installed in over 75% of the mobile devices worldwide and it's expected to grow rapidly due to its features such as multi-tasking, large screen display etc.

IOS System:

IOS system is used in the production of smartphones and tablets. It includes software architecture that enables wireless communication, personalization, content management and application development for mobile devices. IOS provides services such as push notifications, e-mail integration, instant messaging and web browsing to name a few.

Application Insights:

The business people segment accounted for the largest share of over 30.0% in 2017. Phablet is gaining popularity among businesspersons as it enables them to manage their daily work efficiently and access important information at a single place. Moreover, increasing working professionals’ preference for using phablet over laptops will drive the demand further.

The healthcare sector was one of the prominent sectors that adopted innovative technologies early on such as barcode scanners, electronic medical records (EMR) systems, smart lab equipment etc.

Regional Analysis:

North America is expected to be the fastest growing regional market with a CAGR of XX% over the forecast period. The growth can be attributed to increasing product demand in U.S., owing to high disposable income and improved standard of living coupled with strong support from government for higher education and skilled workforce development, which has led to increased adoption of tablets and phablets in this region.

Asia Pacific is anticipated to emerge as the largest consumer across all regions by 2030 owing their large population base, improving standard of living along with rapid urbanization resulting into increased product demand across various application segments such as business people, students among others over the forecast period  (2018-2030). Moreover Europe also accounted for a significant share due its large number of smartphone users who are adopting advanced features smartphones including phablets at an early stage thereby driving industry growth in this region.

Growth Factors:

  • Increasing demand for large screen smartphones: A majority of the smartphone users are now looking for devices with larger screens. This is because a phablet offers the best of both worlds – a phone and a tablet.
  • Rising popularity of multimedia consumption: Phablets are perfect for watching videos, reading books and magazines, and playing games. They offer an immersive viewing experience that cannot be matched by smaller screen smartphones.
  • Enhanced productivity: Phablets can be used to take notes, make presentations, and manage schedules with greater ease than smaller screen devices can offer. They also come with split-screen functionality that allows users to multi-task effectively on them.

Scope Of The Report

Report Attributes

Report Details

Report Title

Phablets Market Research Report

By Type

Android System, IOS System

By Application

Business People, Students

By Companies

HTC, Huawei, Lenovo, Samsung Electronics, Sony Mobile Communications, HP, LG Electronics, Xiaomi, Xolo

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Phablets Market Report Segments:

The global Phablets market is segmented on the basis of:


Android System, IOS System

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Business People, Students

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. HTC
  2. Huawei
  3. Lenovo
  4. Samsung Electronics
  5. Sony Mobile Communications
  6. HP
  7. LG Electronics
  8. Xiaomi
  9. Xolo

Global Phablets Market Overview

Highlights of The Phablets Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Android System
    2. IOS System
  1. By Application:

    1. Business People
    2. Students
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Phablets Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Phablets Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

A phablet is a phone that is larger than a regular smartphone but smaller than a tablet.

Some of the key players operating in the phablets market are HTC, Huawei, Lenovo, Samsung Electronics, Sony Mobile Communications, HP, LG Electronics, Xiaomi, Xolo.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Phablets Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Phablets Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Phablets Market - Supply Chain
   4.5. Global Phablets Market Forecast
      4.5.1. Phablets Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Phablets Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Phablets Market Absolute $ Opportunity

5. Global Phablets Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Phablets Market Size and Volume Forecast by Type
      5.3.1. Android System
      5.3.2. IOS System
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Phablets Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Phablets Market Size and Volume Forecast by Application
      6.3.1. Business People
      6.3.2. Students
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Phablets Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Phablets Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Phablets Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Phablets Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Phablets Demand Share Forecast, 2019-2029

9. North America Phablets Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Phablets Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Phablets Market Size and Volume Forecast by Application
      9.4.1. Business People
      9.4.2. Students
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Phablets Market Size and Volume Forecast by Type
      9.7.1. Android System
      9.7.2. IOS System
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Phablets Demand Share Forecast, 2019-2029

10. Latin America Phablets Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Phablets Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Phablets Market Size and Volume Forecast by Application
      10.4.1. Business People
      10.4.2. Students
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Phablets Market Size and Volume Forecast by Type
      10.7.1. Android System
      10.7.2. IOS System
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Phablets Demand Share Forecast, 2019-2029

11. Europe Phablets Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Phablets Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Phablets Market Size and Volume Forecast by Application
      11.4.1. Business People
      11.4.2. Students
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Phablets Market Size and Volume Forecast by Type
      11.7.1. Android System
      11.7.2. IOS System
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Phablets Demand Share, 2019-2029

12. Asia Pacific Phablets Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Phablets Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Phablets Market Size and Volume Forecast by Application
      12.4.1. Business People
      12.4.2. Students
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Phablets Market Size and Volume Forecast by Type
      12.7.1. Android System
      12.7.2. IOS System
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Phablets Demand Share, 2019-2029

13. Middle East & Africa Phablets Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Phablets Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Phablets Market Size and Volume Forecast by Application
      13.4.1. Business People
      13.4.2. Students
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Phablets Market Size and Volume Forecast by Type
      13.7.1. Android System
      13.7.2. IOS System
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Phablets Demand Share, 2019-2029

14. Competition Landscape
   14.1. Global Phablets Market: Market Share Analysis
   14.2. Phablets Distributors and Customers
   14.3. Phablets Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. HTC Overview Financials Developments Strategic Outlook
      14.4.2. Huawei Overview Financials Developments Strategic Outlook
      14.4.3. Lenovo Overview Financials Developments Strategic Outlook
      14.4.4. Samsung Electronics Overview Financials Developments Strategic Outlook
      14.4.5. Sony Mobile Communications Overview Financials Developments Strategic Outlook
      14.4.6. HP Overview Financials Developments Strategic Outlook
      14.4.7. LG Electronics Overview Financials Developments Strategic Outlook
      14.4.8. Xiaomi Overview Financials Developments Strategic Outlook
      14.4.9. Xolo Overview Financials Developments Strategic Outlook
      14.4.10. COMPANY 10 Overview Financials Developments Strategic Outlook
      14.4.11. COMPANY 11 Overview Financials Developments Strategic Outlook
      14.4.12. COMPANY 12 Overview Financials Developments Strategic Outlook
      14.4.13. COMPANY 13 Overview Financials Developments Strategic Outlook
      14.4.14. COMPANY 14 Overview Financials Developments Strategic Outlook
      14.4.15. COMPANY 15 Overview Financials Developments Strategic Outlook
      14.4.16. COMPANY 16 Overview Financials Developments Strategic Outlook
      14.4.17. COMPANY 17 Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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