Market Overview:
The global potato crisps market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising demand for convenience foods, increasing disposable income, and growing urbanization. In terms of type, the plain segment is expected to lead the market during the forecast period. This can be attributed to its low price and easy availability. However, the barbecue segment is projected to grow at a higher CAGR owing to its unique flavor profile. In terms of application, supermarket/hypermarket is expected to lead the market during the forecast period due its large customer base and wide product offerings.
Product Definition:
A potato chip is a thin slice of potato that has been deep-fried or baked until crisp. Potato chips are commonly served as a snack, side dish, or appetizer.
Plain:
Plain is a type of potato product manufactured from whole spud, without any additional ingredients. It has high usage in the market as it can be consumed directly as a food or used in various recipes at home and abroad. The growth factor for this industry is plain potato chips are available at low price which makes them easily accessible to consumers across different economic classes.
Barbecue:
Barbecue is a method of cooking meat using low and slow heat. The food is smoked over wood or hickory wood, charcoal, or other hard surface fuels. Barbecue sauces are usually made up of seasonings, liquids (brine), and sometimes fruit or vegetables. They can be served on the meat with some kinds of breads such as rolls and buns which makes a complete meal along with side dishes such as coleslaw salad etc.
Application Insights:
The independent retailer segment accounted for more than 50.0% share of the global potato crisps market in 2017. The growth can be attributed to increasing penetration of supermarkets and hypermarkets at a rapid pace across developing countries, such as India, China, Bangladesh, Vietnam and Indonesia. In addition, growing preference for home delivery services by major players including Amazon is expected to drive the product demand in this segment over the forecast period.
The other applications include restaurants and hotels that serve them as snacks along with alcoholic drinks or meals on their own without any additional sauces or toppings. Increasing number of fine dines and gourmet restaurants across developed countries is expected to positively impact product demand in this segment over the next eight years.
Regional Analysis:
Europe was the largest regional market in 2017 owing to high demand for potato chips from countries, such as Germany, U.K., France, and Russia. The region is expected to maintain its dominance over the forecast period due to increasing health concerns among consumers and changing food consumption patterns of people in developed economies of Europe. Asia Pacific is projected to be the fastest-growing regional market at a CAGR of XX% from 2018 to 2030 on account of increasing product availability coupled with rising consumer disposable income levels in developing economies including China and India. Furthermore, growing popularity for flavored varieties will drive industry growth over the next eight years.
Growth Factors:
- Increasing demand for convenience foods: The potato crisps market is driven by the increasing demand for convenience foods. Potato crisps are a convenient and healthy snack that can be enjoyed on the go.
- Rising disposable income: The potato crisps market is also driven by rising disposable incomes, which allows consumers to indulge in premium snacks such as potato crisps.
- Growing popularity of snacking: The growing popularity of snacking is another key driver of the potato crisps market, as consumers are increasingly looking for healthier and more convenient snack options.
- Innovative product offerings: Innovation in product offerings is another key driver of growth in the potato crisp market, with manufacturers introducing new flavours and packaging formats to appeal to consumers’ tastes and needs.
Scope Of The Report
Report Attributes
Report Details
Report Title
Potato Crisps Market Research Report
By Type
Plain, Barbecue, Sour Cream & Onion, Salt & Vinegar, Others
By Application
Supermarket/Hypermarket, Independent Retailer, Other
By Companies
PepsiCo, Shearer's, Pringles, Kettle Brand, Better Made, Cape Cod, Utz Quality Foods, Golden Flake, Mikesell’s, Ballreich's
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
238
Number of Tables & Figures
167
Customization Available
Yes, the report can be customized as per your need.
Global Potato Crisps Market Report Segments:
The global Potato Crisps market is segmented on the basis of:
Types
Plain, Barbecue, Sour Cream & Onion, Salt & Vinegar, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Supermarket/Hypermarket, Independent Retailer, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- PepsiCo
- Shearer's
- Pringles
- Kettle Brand
- Better Made
- Cape Cod
- Utz Quality Foods
- Golden Flake
- Mikesell’s
- Ballreich's
Highlights of The Potato Crisps Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Plain
- Barbecue
- Sour Cream & Onion
- Salt & Vinegar
- Others
- By Application:
- Supermarket/Hypermarket
- Independent Retailer
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Potato Crisps Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Potato crisps are a type of snack food made from potatoes that have been deep-fried.
Some of the key players operating in the potato crisps market are PepsiCo, Shearer's, Pringles, Kettle Brand, Better Made, Cape Cod, Utz Quality Foods, Golden Flake, Mikesell¢â‚¬â„¢s, Ballreich's.
The potato crisps market is expected to grow at a compound annual growth rate of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Potato Crisps Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Potato Crisps Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Potato Crisps Market - Supply Chain
4.5. Global Potato Crisps Market Forecast
4.5.1. Potato Crisps Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Potato Crisps Market Size (000 Units) and Y-o-Y Growth
4.5.3. Potato Crisps Market Absolute $ Opportunity
5. Global Potato Crisps Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Potato Crisps Market Size and Volume Forecast by Type
5.3.1. Plain
5.3.2. Barbecue
5.3.3. Sour Cream & Onion
5.3.4. Salt & Vinegar
5.3.5. Others
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Potato Crisps Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Potato Crisps Market Size and Volume Forecast by Application
6.3.1. Supermarket/Hypermarket
6.3.2. Independent Retailer
6.3.3. Other
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Potato Crisps Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Potato Crisps Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Potato Crisps Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Potato Crisps Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Potato Crisps Demand Share Forecast, 2019-2026
9. North America Potato Crisps Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Potato Crisps Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Potato Crisps Market Size and Volume Forecast by Application
9.4.1. Supermarket/Hypermarket
9.4.2. Independent Retailer
9.4.3. Other
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Potato Crisps Market Size and Volume Forecast by Type
9.7.1. Plain
9.7.2. Barbecue
9.7.3. Sour Cream & Onion
9.7.4. Salt & Vinegar
9.7.5. Others
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Potato Crisps Demand Share Forecast, 2019-2026
10. Latin America Potato Crisps Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Potato Crisps Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Potato Crisps Market Size and Volume Forecast by Application
10.4.1. Supermarket/Hypermarket
10.4.2. Independent Retailer
10.4.3. Other
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Potato Crisps Market Size and Volume Forecast by Type
10.7.1. Plain
10.7.2. Barbecue
10.7.3. Sour Cream & Onion
10.7.4. Salt & Vinegar
10.7.5. Others
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Potato Crisps Demand Share Forecast, 2019-2026
11. Europe Potato Crisps Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Potato Crisps Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Potato Crisps Market Size and Volume Forecast by Application
11.4.1. Supermarket/Hypermarket
11.4.2. Independent Retailer
11.4.3. Other
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Potato Crisps Market Size and Volume Forecast by Type
11.7.1. Plain
11.7.2. Barbecue
11.7.3. Sour Cream & Onion
11.7.4. Salt & Vinegar
11.7.5. Others
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Pojections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Potato Crisps Demand Share, 2019-2026
12. Asia Pacific Potato Crisps Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Potato Crisps Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Potato Crisps Market Size and Volume Forecast by Application
12.4.1. Supermarket/Hypermarket
12.4.2. Independent Retailer
12.4.3. Other
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Potato Crisps Market Size and Volume Forecast by Type
12.7.1. Plain
12.7.2. Barbecue
12.7.3. Sour Cream & Onion
12.7.4. Salt & Vinegar
12.7.5. Others
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Potato Crisps Demand Share, 2019-2026
13. Middle East & Africa Potato Crisps Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Potato Crisps Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Potato Crisps Market Size and Volume Forecast by Application
13.4.1. Supermarket/Hypermarket
13.4.2. Independent Retailer
13.4.3. Other
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Potato Crisps Market Size and Volume Forecast by Type
13.7.1. Plain
13.7.2. Barbecue
13.7.3. Sour Cream & Onion
13.7.4. Salt & Vinegar
13.7.5. Others
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Potato Crisps Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Potato Crisps Market: Market Share Analysis
14.2. Potato Crisps Distributors and Customers
14.3. Potato Crisps Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. PepsiCo
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Shearer's
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Pringles
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Kettle Brand
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Better Made
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Cape Cod
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Utz Quality Foods
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Golden Flake
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Mikesells
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Ballreich's
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
