Market Overview:
The global premium lager market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to the increasing demand for premium craft lagers and rising disposable income of consumers across the globe. In terms of type, the market is segmented into premium conventional lagers and premium craft lagers. The premium conventional lager segment is expected to dominate the global market during the forecast period owing to its high demand from developed countries such as North America and Europe.g.,Germany).
Product Definition:
A premium lager is a type of beer that has been brewed using traditional methods and has a higher alcohol content than other types of lager. It is usually served cold and may be enjoyed either on its own or with food.
Premium Conventional Lagers:
Premium conventional lager is a product with 5.0% to 7.7% of Alcohol by Volume (ABV) and less than 25.0°Flavor, Bitterness & Acetyl Content (BBA) units on a standard scale.
Premium Craft Lagers:
Premium craft lagers are unique in their taste, quality and flavor. These products have high demand among consumers as they offer a distinct taste and flavor than other conventional beers. The growing popularity of premium products has led to an increase in the number of new entrants in the market which is further fueling growth.
The global premium craft lager market was valued at USD 4,500 million in 2015.
Application Insights:
The bar application segment accounted for the largest volume share of over 50% in 2017. The growing popularity of bars as a social gathering place has been a major factor driving the demand for premium lagers. Bars are generally considered to be casual drinking establishments that serve alcoholic beverages along with food. A large number of consumers prefer visiting pubs and bars compared to restaurants owing to the social aspect associated therewith. As per research conducted by trade organization The Brewers of Europe, in 2016, majority (over 70%)of European brewers were based in UK while Germany held around 20% market share within Europe and was ranked at 3rd position globally behind U.S.
Regional Analysis:
Europe was the largest regional market in 2017 and accounted for more than 35% of the global revenue share. Germany, U.K., Poland, Russia, Netherlands are some of the major markets in this region. The increasing popularity of premium lager across Europe is attributed to its high quality and unique taste as compared to other beer types. Moreover as per a survey conducted by “The Good Beer Hunting†blog in 2016; around 95% of pubs & bars serve craft or premium lager instead of regular mass-produced beers like pale ales or lagers which indicates a huge opportunity for these products over there.
Asia Pacific is expected to be one of the fastest growing regions with a CAGR exceeding 5% from 2018 to 2030 owing to rising demand from China and India where consumers are ready willing.
Growth Factors:
- Increasing disposable income of consumers in developing countries: This is fuelling demand for premium lagers, as consumers shift from traditional beer to more premium brands.
- Growing popularity of craft beers: Craft beers are becoming increasingly popular, and this is benefiting the premium lager market as a whole.
- Rising awareness of the health benefits of beer: Consumers are becoming more aware of the health benefits associated with drinking beer, which is helping to drive demand for premium lagers.
- Innovative marketing by brewers: Brewers are using innovative marketing tactics to promote their products, which is helping to boost sales of premium lagers.
Scope Of The Report
Report Attributes
Report Details
Report Title
Premium Lager Market Research Report
By Type
Premium Conventional Lagers, Premium Craft Lagers
By Application
Bar, Food Service, Retail
By Companies
Anheuser-Busch InBev, Heineken, Asahi Group Holdings, Molson Coors Brewing, Carlsberg Breweries, Constellation Brands, Coopers Brewery, Snow Beer, Kirin, Boon Rawd Brewery
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
250
Number of Tables & Figures
175
Customization Available
Yes, the report can be customized as per your need.
Global Premium Lager Market Report Segments:
The global Premium Lager market is segmented on the basis of:
Types
Premium Conventional Lagers, Premium Craft Lagers
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Bar, Food Service, Retail
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Anheuser-Busch InBev
- Heineken
- Asahi Group Holdings
- Molson Coors Brewing
- Carlsberg Breweries
- Constellation Brands
- Coopers Brewery
- Snow Beer
- Kirin
- Boon Rawd Brewery
Highlights of The Premium Lager Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Premium Conventional Lagers
- Premium Craft Lagers
- By Application:
- Bar
- Food Service
- Retail
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Premium Lager Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Premium lager is a type of beer that is brewed with high-quality ingredients and has a higher alcohol content than other beers.
Some of the key players operating in the premium lager market are Anheuser-Busch InBev, Heineken, Asahi Group Holdings, Molson Coors Brewing, Carlsberg Breweries, Constellation Brands, Coopers Brewery, Snow Beer, Kirin, Boon Rawd Brewery.
The premium lager market is expected to grow at a compound annual growth rate of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Premium Lager Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Premium Lager Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Premium Lager Market - Supply Chain
4.5. Global Premium Lager Market Forecast
4.5.1. Premium Lager Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Premium Lager Market Size (000 Units) and Y-o-Y Growth
4.5.3. Premium Lager Market Absolute $ Opportunity
5. Global Premium Lager Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Premium Lager Market Size and Volume Forecast by Type
5.3.1. Premium Conventional Lagers
5.3.2. Premium Craft Lagers
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Premium Lager Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Premium Lager Market Size and Volume Forecast by Application
6.3.1. Bar
6.3.2. Food Service
6.3.3. Retail
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Premium Lager Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Premium Lager Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Premium Lager Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Premium Lager Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Premium Lager Demand Share Forecast, 2019-2026
9. North America Premium Lager Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Premium Lager Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Premium Lager Market Size and Volume Forecast by Application
9.4.1. Bar
9.4.2. Food Service
9.4.3. Retail
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Premium Lager Market Size and Volume Forecast by Type
9.7.1. Premium Conventional Lagers
9.7.2. Premium Craft Lagers
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Premium Lager Demand Share Forecast, 2019-2026
10. Latin America Premium Lager Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Premium Lager Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Premium Lager Market Size and Volume Forecast by Application
10.4.1. Bar
10.4.2. Food Service
10.4.3. Retail
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Premium Lager Market Size and Volume Forecast by Type
10.7.1. Premium Conventional Lagers
10.7.2. Premium Craft Lagers
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Premium Lager Demand Share Forecast, 2019-2026
11. Europe Premium Lager Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Premium Lager Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Premium Lager Market Size and Volume Forecast by Application
11.4.1. Bar
11.4.2. Food Service
11.4.3. Retail
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Premium Lager Market Size and Volume Forecast by Type
11.7.1. Premium Conventional Lagers
11.7.2. Premium Craft Lagers
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Contry
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Premium Lager Demand Share, 2019-2026
12. Asia Pacific Premium Lager Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Premium Lager Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Premium Lager Market Size and Volume Forecast by Application
12.4.1. Bar
12.4.2. Food Service
12.4.3. Retail
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Premium Lager Market Size and Volume Forecast by Type
12.7.1. Premium Conventional Lagers
12.7.2. Premium Craft Lagers
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Premium Lager Demand Share, 2019-2026
13. Middle East & Africa Premium Lager Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Premium Lager Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Premium Lager Market Size and Volume Forecast by Application
13.4.1. Bar
13.4.2. Food Service
13.4.3. Retail
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Premium Lager Market Size and Volume Forecast by Type
13.7.1. Premium Conventional Lagers
13.7.2. Premium Craft Lagers
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Premium Lager Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Premium Lager Market: Market Share Analysis
14.2. Premium Lager Distributors and Customers
14.3. Premium Lager Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Anheuser-Busch InBev
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Heineken
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Asahi Group Holdings
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Molson Coors Brewing
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Carlsberg Breweries
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Constellation Brands
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Coopers Brewery
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Snow Beer
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Kirin
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Boon Rawd Brewery
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
