Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Premium Motorcycles Market by Type (90-250cc, 250-500cc, 500-1000cc, >1000cc), By Application (Amusement, Contest) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Premium Motorcycles Market by Type (90-250cc, 250-500cc, 500-1000cc, >1000cc), By Application (Amusement, Contest) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 131772 3300 Automobile & Transportation 377 233 Pages 4.7 (43)

Market Overview:

The global premium motorcycles market is expected to grow at a CAGR of 5.5% during the forecast period 2018-2030. The market growth can be attributed to the increasing demand for premium motorcycles from different applications such as amusement and contests. Additionally, the growing popularity of motorsports is also propelling the demand for premium motorcycles in different regions across the globe. The global premium motorcycle market by type is segmented into 90-250cc, 250-500cc, 500-1000cc and >1000cc segments. The >1000 cc segment is expected to dominate the global market with a share of more than 50% by 2030 end. This can be attributed to rising disposable income and changing lifestyle trends across developed economies such as North America and Europe which are fuelling demand for high capacity bikes (> 1000 cc). Regionally, North America dominates the global premium motorcycle market with a share of more than 30%. This can be attributed to presence of major players in this region along with favourable regulatory scenario that supports development of this industry verticals in countries such as US and Canada.

Global Premium Motorcycles Industry Outlook

Product Definition:

A premium motorcycle is a high-quality, expensive motorcycle that typically offers superior performance and features compared to lower-priced models. Premium motorcycles are often purchased by enthusiasts who appreciate the finer things in life and want a machine that's both stylish and fun to ride.


90-250cc is a size of engine which is commonly used in all types of motorcycles such as dirt bikes, street bikes, and cruisers. It has been observed that this engine displacement provides better power to weight ratio and torque to the drive train. This trend has made it popular among consumers for its use in various types of motorcycles available today.


250-500cc is the size of engine capacity range that is commonly used in premium motorcycles. It has been observed that customers prefer bikes with capacities between 250-500cc. Bikes with these capacities provide better comfort, have better performance and are more fuel efficient as compared to other bike variants having less than 250cc of engine capacity.

The global premium motorcycle market was valued at USD 20,75 billion in 2016.

Application Insights:

The application segment is bifurcated into two parts, Amusement and Contest. The Amusement segment comprises of two sub-segments, namely Personal Use and Commercial Use. In 2017, the commercial use was dominant with a market share of over 80% in the global premium motorcycles market for amusement. The personal use accounted for only 20%. However, in terms of revenue commercial use is expected to be overtaken by the contest sub-segment by 2030 as more money can be made from contests than from private uses.

Contests are organized mainly on two occasions; once during Diwali festival (Diwali) when participants ride their motorbikes without lights at night time.

Regional Analysis:

Asia Pacific is anticipated to be the fastest-growing regional market over the forecast period. The growth can be attributed to increasing disposable income, coupled with rising adoption of premium motorcycles. China and India are projected to remain key markets in Asia Pacific on account of high demand for different types of motorcycles across these countries. Moreover, manufacturers are introducing new models in order to meet growing customer demand. For instance, in September 2017, Bajaj Auto Ltd., India's largest motorcycle manufacturer introduced a premium version called Royal Enfield Himalayan that has been priced at around USD X (Rs 22 lakh).

Europe accounted for more than 25% share of global revenue in 2017 owing to increased sales volume generated by some European countries such as U.K.

Growth Factors:

  • Increasing disposable income of the middle-class population in developing countries is expected to boost the demand for premium motorcycles over the forecast period.
  • Growing popularity of adventure tourism is anticipated to fuel the demand for premium motorcycles as they offer better performance and handling on off-road terrains.
  • Rising number of women riders is projected to propel the growth of global premium motorcycle market during forecast period.
  • Introduction of technologically advanced models by key players is likely to stimulate growth in this market over next few years

Scope Of The Report

Report Attributes

Report Details

Report Title

Premium Motorcycles Market Research Report

By Type

90-250cc, 250-500cc, 500-1000cc, >1000cc

By Application

Amusement, Contest

By Companies

Triumph, KTM, BMW, Polaris, Benelli, Harley-Davidson, Ducati, MV Agusta, Yamaha, Suzuki Motor Corporation, Honda, Victory, Piaggio & C. SpA, Custom Wolf, Moto Guzzi, Norton, Kawasaki, Husqvarna Motorcycles, Marine Turbine Technology

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Premium Motorcycles Market Report Segments:

The global Premium Motorcycles market is segmented on the basis of:


90-250cc, 250-500cc, 500-1000cc, >1000cc

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Amusement, Contest

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Triumph
  2. KTM
  3. BMW
  4. Polaris
  5. Benelli
  6. Harley-Davidson
  7. Ducati
  8. MV Agusta
  9. Yamaha
  10. Suzuki Motor Corporation
  11. Honda
  12. Victory
  13. Piaggio & C. SpA
  14. Custom Wolf
  15. Moto Guzzi
  16. Norton
  17. Kawasaki
  18. Husqvarna Motorcycles
  19. Marine Turbine Technology

Global Premium Motorcycles Market Overview

Highlights of The Premium Motorcycles Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. 90-250cc
    2. 250-500cc
    3. 500-1000cc
    4. >1000cc
  1. By Application:

    1. Amusement
    2. Contest
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Premium Motorcycles Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
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  • Product & Brand Management
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Global Premium Motorcycles Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

Premium Motorcycles is a motorcycle manufacturer and retailer. It was founded in California in 1983 by Tom Kelley and his wife, Karen. The company produces high-end motorcycles, including the V-Rod line of bikes.

Some of the key players operating in the premium motorcycles market are Triumph, KTM, BMW, Polaris, Benelli, Harley-Davidson, Ducati, MV Agusta, Yamaha, Suzuki Motor Corporation, Honda, Victory, Piaggio & C. SpA, Custom Wolf, Moto Guzzi, Norton, Kawasaki, Husqvarna Motorcycles, Marine Turbine Technology.

The premium motorcycles market is expected to grow at a compound annual growth rate of 5.5%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Premium Motorcycles Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Premium Motorcycles Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Premium Motorcycles Market - Supply Chain
   4.5. Global Premium Motorcycles Market Forecast
      4.5.1. Premium Motorcycles Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Premium Motorcycles Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Premium Motorcycles Market Absolute $ Opportunity

5. Global Premium Motorcycles Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Premium Motorcycles Market Size and Volume Forecast by Type
      5.3.1. 90-250cc
      5.3.2. 250-500cc
      5.3.3. 500-1000cc
      5.3.4. >1000cc
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Premium Motorcycles Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Premium Motorcycles Market Size and Volume Forecast by Application
      6.3.1. Amusement
      6.3.2. Contest
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Premium Motorcycles Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Premium Motorcycles Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Premium Motorcycles Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Premium Motorcycles Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Premium Motorcycles Demand Share Forecast, 2019-2029

9. North America Premium Motorcycles Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Premium Motorcycles Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Premium Motorcycles Market Size and Volume Forecast by Application
      9.4.1. Amusement
      9.4.2. Contest
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Premium Motorcycles Market Size and Volume Forecast by Type
      9.7.1. 90-250cc
      9.7.2. 250-500cc
      9.7.3. 500-1000cc
      9.7.4. >1000cc
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Premium Motorcycles Demand Share Forecast, 2019-2029

10. Latin America Premium Motorcycles Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Premium Motorcycles Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Premium Motorcycles Market Size and Volume Forecast by Application
      10.4.1. Amusement
      10.4.2. Contest
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Premium Motorcycles Market Size and Volume Forecast by Type
      10.7.1. 90-250cc
      10.7.2. 250-500cc
      10.7.3. 500-1000cc
      10.7.4. >1000cc
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Premium Motorcycles Demand Share Forecast, 2019-2029

11. Europe Premium Motorcycles Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Premium Motorcycles Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Premium Motorcycles Market Size and Volume Forecast by Application
      11.4.1. Amusement
      11.4.2. Contest
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Premium Motorcycles Market Size and Volume Forecast by Type
      11.7.1. 90-250cc
      11.7.2. 250-500cc
      11.7.3. 500-1000cc
      11.7.4. >1000cc
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Premium Motorcycles Demand Share, 2019-2029

12. Asia Pacific Premium Motorcycles Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Premium Motorcycles Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Premium Motorcycles Market Size and Volume Forecast by Application
      12.4.1. Amusement
      12.4.2. Contest
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Premium Motorcycles Market Size and Volume Forecast by Type
      12.7.1. 90-250cc
      12.7.2. 250-500cc
      12.7.3. 500-1000cc
      12.7.4. >1000cc
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Premium Motorcycles Demand Share, 2019-2029

13. Middle East & Africa Premium Motorcycles Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Premium Motorcycles Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Premium Motorcycles Market Size and Volume Forecast by Application
      13.4.1. Amusement
      13.4.2. Contest
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Premium Motorcycles Market Size and Volume Forecast by Type
      13.7.1. 90-250cc
      13.7.2. 250-500cc
      13.7.3. 500-1000cc
      13.7.4. >1000cc
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Premium Motorcycles Demand Share, 2019-2029

14. Competition Landscape
   14.1. Global Premium Motorcycles Market: Market Share Analysis
   14.2. Premium Motorcycles Distributors and Customers
   14.3. Premium Motorcycles Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Triumph Overview Financials Developments Strategic Outlook
      14.4.2. KTM Overview Financials Developments Strategic Outlook
      14.4.3. BMW Overview Financials Developments Strategic Outlook
      14.4.4. Polaris Overview Financials Developments Strategic Outlook
      14.4.5. Benelli Overview Financials Developments Strategic Outlook
      14.4.6. Harley-Davidson Overview Financials Developments Strategic Outlook
      14.4.7. Ducati Overview Financials Developments Strategic Outlook
      14.4.8. MV Agusta Overview Financials Developments Strategic Outlook
      14.4.9. Yamaha Overview Financials Developments Strategic Outlook
      14.4.10. Suzuki Motor Corporation Overview Financials Developments Strategic Outlook
      14.4.11. Honda Overview Financials Developments Strategic Outlook
      14.4.12. Victory Overview Financials Developments Strategic Outlook
      14.4.13. Piaggio & C. SpA Overview Financials Developments Strategic Outlook
      14.4.14. Custom Wolf Overview Financials Developments Strategic Outlook
      14.4.15. Moto Guzzi Overview Financials Developments Strategic Outlook
      14.4.16. Norton Overview Financials Developments Strategic Outlook
      14.4.17. Kawasaki Overview Financials Developments Strategic Outlook
      14.4.18. Husqvarna Motorcycles Overview Financials Developments Strategic Outlook
      14.4.19. Marine Turbine Technology Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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