The global public relations (PR) software market is expected to grow at a CAGR of 7.2% during the forecast period, from 2021 to 2030. The growth of this market can be attributed to the increasing demand for PR software in various industries such as BFSI, consumer goods and retail, government and public sector, IT & telecom & healthcare, media & entertainment. The need for PR software is also increasing due to the growing number of social media channels that are being used by companies for marketing purposes.
Publishing Tools: Publishing tools are used by organizations for publishing content on their websites or blogs. These tools help in creating content with ease and also provide analytics about how well it has been received by readers. Social Media Monitoring & Management: Social media monitoring and management helps organizations monitor social media channels such as Facebook, Twitter etc, so that they can identify any negative feedback about their brand or product on these platforms which can then be addressed accordingly through a timely response strategy. Content Creation and Distribution: Content creation and distribution helps organizations create content which is then distributed across various channels such as email newsletters or blogs etc, so that they can reach out to more people with their message in an effective manner Data Aggregation: Data aggregation helps organizations collect data from various sources like surveys or customer feedbacks etc, so that they have a better understanding of what customers want Relationship Management: Relationship management helps organizations manage relationships with stakeholders like employees, customers etc, so that they have a better understanding of what these stakeholders want.
Some Of The Growth Factors Of This Market:
- The PR software market is driven by the need for better customer engagement and increased transparency in the digital age.
- The PR software market is also driven by the need for better customer engagement and increased transparency in the digital age.
- Increasing demand for social media marketing, increasing number of social media users, and increasing use of social media platforms are driving growth.
Industry Growth Insights published a new data on “Public Relations (PR) Software Market”. The research report is titled “Public Relations (PR) Software Market research by Types (Publishing Tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring and Analysis, Relationship Management), By Applications (BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom & Healthcare, Media & Entertainment), By Players/Companies Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB, AirPR Software, IrisPR Software, ISentia, Onalytica, Prezly, IPR Software, TrendKite, Agility, Red Wheat”.
Scope Of The Report
Report Attributes
Report Details
Report Title
Public Relations (PR) Software Market Research Report
By Type
Publishing Tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring and Analysis, Relationship Management
By Application
BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom & Healthcare, Media & Entertainment
By Companies
Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB, AirPR Software, IrisPR Software, ISentia, Onalytica, Prezly, IPR Software, TrendKite, Agility, Red Wheat
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
236
Number of Tables & Figures
166
Customization Available
Yes, the report can be customized as per your need.
 Software Industry Outlook.svg)
Global Public Relations (PR) Software Market Report Segments:
The global Public Relations (PR) Software market is segmented on the basis of:
Types
Publishing Tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring and Analysis, Relationship Management
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom & Healthcare, Media & Entertainment
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Outbrain
- Google
- Business Wire
- Salesforce
- Meltwater
- Cision AB
- AirPR Software
- IrisPR Software
- ISentia
- Onalytica
- Prezly
- IPR Software
- TrendKite
- Agility
- Red Wheat
 Software Market Overview.svg)
Highlights of The Public Relations (PR) Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Publishing Tools
- Social Media Monitoring & Management
- Content Creation and Distribution
- Data Aggregation, Monitoring and Analysis
- Relationship Management
- By Application:
- BFSI
- Consumer Goods and Retail
- Government and Public Sector
- IT & Telecom & Healthcare
- Media & Entertainment
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Public Relations (PR) Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
 Software Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Public relations software is a computer application that helps organizations manage their relationships with the public. It can help create and maintain positive relationships with journalists, bloggers, social media users, and other key audiences. Public relations software can also help identify and track trends in public opinion about the organization, monitor media coverage of its activities, and develop response strategies.
Some of the major players in the public relations (pr) software market are Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB, AirPR Software, IrisPR Software, ISentia, Onalytica, Prezly, IPR Software, TrendKite, Agility, Red Wheat.
The public relations (pr) software market is expected to register a CAGR of 7.2%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Public Relations (PR) Software Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Public Relations (PR) Software Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Public Relations (PR) Software Market - Supply Chain
4.5. Global Public Relations (PR) Software Market Forecast
4.5.1. Public Relations (PR) Software Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Public Relations (PR) Software Market Size (000 Units) and Y-o-Y Growth
4.5.3. Public Relations (PR) Software Market Absolute $ Opportunity
5. Global Public Relations (PR) Software Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Public Relations (PR) Software Market Size and Volume Forecast by Type
5.3.1. Publishing Tools
5.3.2. Social Media Monitoring & Management
5.3.3. Content Creation and Distribution
5.3.4. Data Aggregation, Monitoring and Analysis
5.3.5. Relationship Management
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Public Relations (PR) Software Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Public Relations (PR) Software Market Size and Volume Forecast by Application
6.3.1. BFSI
6.3.2. Consumer Goods and Retail
6.3.3. Government and Public Sector
6.3.4. IT & Telecom & Healthcare
6.3.5. Media & Entertainment
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Public Relations (PR) Software Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Public Relations (PR) Software Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Public Relations (PR) Software Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Public Relations (PR) Software Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Public Relations (PR) Software Demand Share Forecast, 2019-2029
9. North America Public Relations (PR) Software Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Public Relations (PR) Software Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Public Relations (PR) Software Market Size and Volume Forecast by Application
9.4.1. BFSI
9.4.2. Consumer Goods and Retail
9.4.3. Government and Public Sector
9.4.4. IT & Telecom & Healthcare
9.4.5. Media & Entertainment
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Public Relations (PR) Software Market Size and Volume Forecast by Type
9.7.1. Publishing Tools
9.7.2. Social Media Monitoring & Management
9.7.3. Content Creation and Distribution
9.7.4. Data Aggregation, Monitoring and Analysis
9.7.5. Relationship Management
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Public Relations (PR) Software Demand Share Forecast, 2019-2029
10. Latin America Public Relations (PR) Software Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Public Relations (PR) Software Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Public Relations (PR) Software Market Size and Volume Forecast by Application
10.4.1. BFSI
10.4.2. Consumer Goods and Retail
10.4.3. Government and Public Sector
10.4.4. IT & Telecom & Healthcare
10.4.5. Media & Entertainment
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Public Relations (PR) Software Market Size and Volume Forecast by Type
10.7.1. Publishing Tools
10.7.2. Social Media Monitoring & Management
10.7.3. Content Creation and Distribution
10.7.4. Data Aggregation, Monitoring and Analysis
10.7.5. Relationship Management
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Public Relations (PR) Software Demand Share Forecast, 2019-2029
11. Europe Public Relations (PR) Software Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Public Relations (PR) Software Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Public Relations (PR) Software Market Size and Volume Forecast by Application
11.4.1. BFSI
11.4.2. Consumer Goods and Retail
11.4.3. Government and Public Sector
11.4.4. IT & Telecom & Healthcare
11.4.5. Media & Entertainment
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Public Relations (PR) Software Market Size an Volume Forecast by Type
11.7.1. Publishing Tools
11.7.2. Social Media Monitoring & Management
11.7.3. Content Creation and Distribution
11.7.4. Data Aggregation, Monitoring and Analysis
11.7.5. Relationship Management
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Public Relations (PR) Software Demand Share, 2019-2029
12. Asia Pacific Public Relations (PR) Software Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Public Relations (PR) Software Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Public Relations (PR) Software Market Size and Volume Forecast by Application
12.4.1. BFSI
12.4.2. Consumer Goods and Retail
12.4.3. Government and Public Sector
12.4.4. IT & Telecom & Healthcare
12.4.5. Media & Entertainment
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Public Relations (PR) Software Market Size and Volume Forecast by Type
12.7.1. Publishing Tools
12.7.2. Social Media Monitoring & Management
12.7.3. Content Creation and Distribution
12.7.4. Data Aggregation, Monitoring and Analysis
12.7.5. Relationship Management
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Public Relations (PR) Software Demand Share, 2019-2029
13. Middle East & Africa Public Relations (PR) Software Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Public Relations (PR) Software Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Public Relations (PR) Software Market Size and Volume Forecast by Application
13.4.1. BFSI
13.4.2. Consumer Goods and Retail
13.4.3. Government and Public Sector
13.4.4. IT & Telecom & Healthcare
13.4.5. Media & Entertainment
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Public Relations (PR) Software Market Size and Volume Forecast by Type
13.7.1. Publishing Tools
13.7.2. Social Media Monitoring & Management
13.7.3. Content Creation and Distribution
13.7.4. Data Aggregation, Monitoring and Analysis
13.7.5. Relationship Management
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Public Relations (PR) Software Demand Share, 2019-2029
14. Competition Landscape
14.1. Global Public Relations (PR) Software Market: Market Share Analysis
14.2. Public Relations (PR) Software Distributors and Customers
14.3. Public Relations (PR) Software Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Outbrain
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Google
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Business Wire
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Salesforce
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Meltwater
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Cision AB
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. AirPR Software
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. IrisPR Software
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. ISentia
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Onalytica
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Prezly
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. IPR Software
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. TrendKite
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Agility
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Red Wheat
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
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