The global public relations (PR) tools market is expected to grow from USD 3.5 billion in 2017 to USD 4.8 billion by 2030, at a CAGR of 5.2% during the forecast period. The growth of this market can be attributed to the increasing demand for PR tools among organizations and individuals, which is driving the adoption of these tools across various industries and geographies.
Publishing Tools segment accounted for the largest share in 2017 due to its wide range of features that are used by organizations and individuals for content creation, distribution, monitoring, analysis, relationship management and other purposes. Social Media Monitoring & Management segment is expected to grow at a higher CAGR during the forecast period due to its ability to provide real-time insights about social media conversations related with an organization or individual as well as their competitors or partners through social media platforms such as Facebook, Twitter etc, which helps them understand what people are saying about them on social media platforms and take necessary actions accordingly.
Some Of The Growth Factors Of This Market:
- The PR Tools market is driven by the need for better customer engagement and increased transparency in the business world.
- The PR Tools market is also driven by the need for better customer engagement and increased transparency in the business world.
- Increasing demand for social media marketing tools.
Industry Growth Insights published a new data on “Public Relations (PR) Tools Market”. The research report is titled “Public Relations (PR) Tools Market research by Types (Publishing Tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring and Analysis, Relationship Management, Public Relations (PR) Tool), By Applications (BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom & Healthcare, Media & Entertainment), By Players/Companies Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB, AirPR Software, IrisPR Software, ISentia, Onalytica, Prezly, IPR Software, TrendKite, Agility, Red Wheat, Public Relations (PR) Tool”.
Scope Of The Report
Report Attributes
Report Details
Report Title
Public Relations (PR) Tools Market Research Report
By Type
Publishing Tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring and Analysis, Relationship Management, Public Relations (PR) Tool
By Application
BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom & Healthcare, Media & Entertainment
By Companies
Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB, AirPR Software, IrisPR Software, ISentia, Onalytica, Prezly, IPR Software, TrendKite, Agility, Red Wheat, Public Relations (PR) Tool
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
241
Number of Tables & Figures
169
Customization Available
Yes, the report can be customized as per your need.
 Tools Industry Outlook.svg)
Global Public Relations (PR) Tools Market Report Segments:
The global Public Relations (PR) Tools market is segmented on the basis of:
Types
Publishing Tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring and Analysis, Relationship Management, Public Relations (PR) Tool
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom & Healthcare, Media & Entertainment
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Outbrain
- Google
- Business Wire
- Salesforce
- Meltwater
- Cision AB
- AirPR Software
- IrisPR Software
- ISentia
- Onalytica
- Prezly
- IPR Software
- TrendKite
- Agility
- Red Wheat
- Public Relations (PR) Tool
 Tools Market Overview.svg)
Highlights of The Public Relations (PR) Tools Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Publishing Tools
- Social Media Monitoring & Management
- Content Creation and Distribution
- Data Aggregation, Monitoring and Analysis
- Relationship Management
- Public Relations (PR) Tool
- By Application:
- BFSI
- Consumer Goods and Retail
- Government and Public Sector
- IT & Telecom & Healthcare
- Media & Entertainment
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Public Relations (PR) Tools Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
 Tools Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Public relations (PR) tools are a set of communication and marketing resources used by organizations to promote their products or services. They can include things like press releases, social media accounts, and website content. PR tools can help an organization create positive publicity for itself, which may lead to increased sales or more customers.
Some of the key players operating in the public relations (pr) tools market are Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB, AirPR Software, IrisPR Software, ISentia, Onalytica, Prezly, IPR Software, TrendKite, Agility, Red Wheat, Public Relations (PR) Tool.
The public relations (pr) tools market is expected to grow at a compound annual growth rate of 5.2%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Public Relations (PR) Tools Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Public Relations (PR) Tools Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Public Relations (PR) Tools Market - Supply Chain
4.5. Global Public Relations (PR) Tools Market Forecast
4.5.1. Public Relations (PR) Tools Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Public Relations (PR) Tools Market Size (000 Units) and Y-o-Y Growth
4.5.3. Public Relations (PR) Tools Market Absolute $ Opportunity
5. Global Public Relations (PR) Tools Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Public Relations (PR) Tools Market Size and Volume Forecast by Type
5.3.1. Publishing Tools
5.3.2. Social Media Monitoring & Management
5.3.3. Content Creation and Distribution
5.3.4. Data Aggregation, Monitoring and Analysis
5.3.5. Relationship Management
5.3.6. Public Relations (PR) Tool
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Public Relations (PR) Tools Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Public Relations (PR) Tools Market Size and Volume Forecast by Application
6.3.1. BFSI
6.3.2. Consumer Goods and Retail
6.3.3. Government and Public Sector
6.3.4. IT & Telecom & Healthcare
6.3.5. Media & Entertainment
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Public Relations (PR) Tools Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Public Relations (PR) Tools Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Public Relations (PR) Tools Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Public Relations (PR) Tools Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Public Relations (PR) Tools Demand Share Forecast, 2019-2026
9. North America Public Relations (PR) Tools Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Public Relations (PR) Tools Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Public Relations (PR) Tools Market Size and Volume Forecast by Application
9.4.1. BFSI
9.4.2. Consumer Goods and Retail
9.4.3. Government and Public Sector
9.4.4. IT & Telecom & Healthcare
9.4.5. Media & Entertainment
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Public Relations (PR) Tools Market Size and Volume Forecast by Type
9.7.1. Publishing Tools
9.7.2. Social Media Monitoring & Management
9.7.3. Content Creation and Distribution
9.7.4. Data Aggregation, Monitoring and Analysis
9.7.5. Relationship Management
9.7.6. Public Relations (PR) Tool
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Public Relations (PR) Tools Demand Share Forecast, 2019-2026
10. Latin America Public Relations (PR) Tools Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Public Relations (PR) Tools Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Public Relations (PR) Tools Market Size and Volume Forecast by Application
10.4.1. BFSI
10.4.2. Consumer Goods and Retail
10.4.3. Government and Public Sector
10.4.4. IT & Telecom & Healthcare
10.4.5. Media & Entertainment
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Public Relations (PR) Tools Market Size and Volume Forecast by Type
10.7.1. Publishing Tools
10.7.2. Social Media Monitoring & Management
10.7.3. Content Creation and Distribution
10.7.4. Data Aggregation, Monitoring and Analysis
10.7.5. Relationship Management
10.7.6. Public Relations (PR) Tool
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Public Relations (PR) Tools Demand Share Forecast, 2019-2026
11. Europe Public Relations (PR) Tools Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Public Relations (PR) Tools Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Public Relations (PR) Tools Market Size and Volume Forecast by Application
11.4.1. BFSI
11.4.2. Consumer Goods and Retail
11.4.3. Government and Public Sector
11.4.4. IT & Telecom & Healthcare
11.4.5. Media & Entertainment
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Public Relations (PR) Tools Market Size and Volume Forecast by Type
1.7.1. Publishing Tools
11.7.2. Social Media Monitoring & Management
11.7.3. Content Creation and Distribution
11.7.4. Data Aggregation, Monitoring and Analysis
11.7.5. Relationship Management
11.7.6. Public Relations (PR) Tool
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Public Relations (PR) Tools Demand Share, 2019-2026
12. Asia Pacific Public Relations (PR) Tools Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Public Relations (PR) Tools Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Public Relations (PR) Tools Market Size and Volume Forecast by Application
12.4.1. BFSI
12.4.2. Consumer Goods and Retail
12.4.3. Government and Public Sector
12.4.4. IT & Telecom & Healthcare
12.4.5. Media & Entertainment
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Public Relations (PR) Tools Market Size and Volume Forecast by Type
12.7.1. Publishing Tools
12.7.2. Social Media Monitoring & Management
12.7.3. Content Creation and Distribution
12.7.4. Data Aggregation, Monitoring and Analysis
12.7.5. Relationship Management
12.7.6. Public Relations (PR) Tool
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Public Relations (PR) Tools Demand Share, 2019-2026
13. Middle East & Africa Public Relations (PR) Tools Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Public Relations (PR) Tools Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Public Relations (PR) Tools Market Size and Volume Forecast by Application
13.4.1. BFSI
13.4.2. Consumer Goods and Retail
13.4.3. Government and Public Sector
13.4.4. IT & Telecom & Healthcare
13.4.5. Media & Entertainment
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Public Relations (PR) Tools Market Size and Volume Forecast by Type
13.7.1. Publishing Tools
13.7.2. Social Media Monitoring & Management
13.7.3. Content Creation and Distribution
13.7.4. Data Aggregation, Monitoring and Analysis
13.7.5. Relationship Management
13.7.6. Public Relations (PR) Tool
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Public Relations (PR) Tools Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Public Relations (PR) Tools Market: Market Share Analysis
14.2. Public Relations (PR) Tools Distributors and Customers
14.3. Public Relations (PR) Tools Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Outbrain
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Google
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Business Wire
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Salesforce
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Meltwater
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Cision AB
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. AirPR Software
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. IrisPR Software
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. ISentia
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Onalytica
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Prezly
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. IPR Software
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. TrendKite
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Agility
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Red Wheat
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Public Relations (PR) Tool
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
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