Market Overview:
The global pu'er tea market is expected to grow at a CAGR of 6.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising awareness about the health benefits of pu'er tea, increasing demand for premium and organic teas, and growing popularity of Chinese cuisine across the globe. The global pu'er tea market is segmented on the basis of type, application, and region. On the basis of type, the market is segmented into raw pu'er tea and cooked pu'er tea. The cooked pu’er tea segment is expected to grow at a higher CAGR than that of rawpu’ ertea duringthe forecast period owingto its high demand from consumers due to its unique flavor profileand health benefits.
Product Definition:
Pu'er Tea is a dark, earthy tea that is made from the leaves of the Camellia sinensis plant. Pu'er Tea is often aged for years, which gives it a deep, mellow flavor. Pu'er Tea has many health benefits and is considered to be one of the most healthy teas in the world.
Pu'er Raw Tea:
Pu'er tea is a type of green tea that is produced in the Anhui province of China. It has been gaining popularity among consumers owing to its distinct taste and flavor. The growing awareness regarding health benefits associated with the consumption of this product has also been fueling its demand over the past few years.
This product contains EGCG (epigallocatechin gallate), which boosts metabolism.
Pu'er Cooked Tea:
Pu'er tea is a type of green tea that is processed in the Fujian province of China. It has been an important part of Chinese culture and history for thousands of years. The process to make this tea is very complex and it takes about 10 days to finish the process.
The first step in making this tea is harvesting the leaves, which are then steamed for preparing fresh green tea stock.
Application Insights:
The culture tea room segment accounted for the largest share of over 30.0% in 2017. Culture Pu'er Tea is a type of pu'er tea that has been aged for at least two years and stored in wooden containers, which are usually air-tight to prevent oxidation process. The aging process makes the flavor more mellow and complex, which enhances its consumption as an after-dinner drink or an ingredient in various cocktails.
Culture Pu'er Tea can be served either hot or cold; however, it is traditionally consumed warm along with some snacks such as pastries and cookies during special occasions such as weddings and anniversaries. It also acts as a perfect substitute for coffee when consumed before breakfast on weekends along with some sugar-free jelly or jams to improve taste buds experience further.
Regional Analysis:
Asia Pacific dominated the global pu'er tea market in 2017. The region is expected to witness a CAGR of XX% over the forecast period, owing to increasing demand for authentic Chinese cuisine and growing popularity of traditional beverages among millennials and Generation Z. Increasing number of tea restaurants in countries such as Japan, India, Singapore, Thailand has been boosting the growth of this industry in Asia Pacific region. Furthermore, rising disposable income coupled with changing lifestyles will drive demand for luxury products including authentic Chinese cuisine like pu'er tea over the next eight years.
North America is anticipated to grow at a significant rate during the forecast period due to high product consumption by tourists who prefer authentic Chinese cuisine while on vacation in China as well as Japan and other Asian countries such as Hong Kong and Macau which are former Portuguese colonies located across from China across from Manchuria & Inner Mongolia).
Growth Factors:
- Increasing demand from young generation for healthier lifestyle
- Rising disposable income of the middle-class population in developing countries
- Proliferation of online retail platforms that offer Pu'er Tea at competitive prices
- Growing popularity of tea culture in the world
- Introduction of new and innovative products by manufacturers
Scope Of The Report
Report Attributes
Report Details
Report Title
Pu'er Tea Market Research Report
By Type
Pu'er Raw Tea, Pu'er Cooked Tea
By Application
Tea Restaurant, Culture Tea Room, Business Hotel, Family, Other
By Companies
TEATEA GROUP, COFCO, XIAGUAN TEA, HAIWAN TEA INDUSTRY, Landsuntea, LongYuanHao, Limingpuer, YUNNAN XISHUANGBANNA MENGHAILANGHE TEA CO.,LTD
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
244
Number of Tables & Figures
171
Customization Available
Yes, the report can be customized as per your need.
Global Pu'er Tea Market Report Segments:
The global Pu'er Tea market is segmented on the basis of:
Types
Pu'er Raw Tea, Pu'er Cooked Tea
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Tea Restaurant, Culture Tea Room, Business Hotel, Family, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- TEATEA GROUP
- COFCO
- XIAGUAN TEA
- HAIWAN TEA INDUSTRY
- Landsuntea
- LongYuanHao
- Limingpuer
- YUNNAN XISHUANGBANNA MENGHAILANGHE TEA CO.,LTD
Highlights of The Pu'er Tea Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Pu'er Raw Tea
- Pu'er Cooked Tea
- By Application:
- Tea Restaurant
- Culture Tea Room
- Business Hotel
- Family
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Pu'er Tea Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
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- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Pu'er tea is a type of black tea that is made in the Yunnan province of China. Pu'er tea has a strong, earthy flavor and a smooth, slightly bitter aftertaste.
Some of the key players operating in the pu'er tea market are TEATEA GROUP, COFCO, XIAGUAN TEA, HAIWAN TEA INDUSTRY, Landsuntea, LongYuanHao, Limingpuer, YUNNAN XISHUANGBANNA MENGHAILANGHE TEA CO.,LTD.
The pu'er tea market is expected to register a CAGR of 6.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Pu'er Tea Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Pu'er Tea Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Pu'er Tea Market - Supply Chain
4.5. Global Pu'er Tea Market Forecast
4.5.1. Pu'er Tea Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Pu'er Tea Market Size (000 Units) and Y-o-Y Growth
4.5.3. Pu'er Tea Market Absolute $ Opportunity
5. Global Pu'er Tea Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Pu'er Tea Market Size and Volume Forecast by Type
5.3.1. Pu'er Raw Tea
5.3.2. Pu'er Cooked Tea
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Pu'er Tea Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Pu'er Tea Market Size and Volume Forecast by Application
6.3.1. Tea Restaurant
6.3.2. Culture Tea Room
6.3.3. Business Hotel
6.3.4. Family
6.3.5. Other
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Pu'er Tea Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Pu'er Tea Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Pu'er Tea Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Pu'er Tea Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Pu'er Tea Demand Share Forecast, 2019-2026
9. North America Pu'er Tea Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Pu'er Tea Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Pu'er Tea Market Size and Volume Forecast by Application
9.4.1. Tea Restaurant
9.4.2. Culture Tea Room
9.4.3. Business Hotel
9.4.4. Family
9.4.5. Other
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Pu'er Tea Market Size and Volume Forecast by Type
9.7.1. Pu'er Raw Tea
9.7.2. Pu'er Cooked Tea
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Pu'er Tea Demand Share Forecast, 2019-2026
10. Latin America Pu'er Tea Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Pu'er Tea Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Pu'er Tea Market Size and Volume Forecast by Application
10.4.1. Tea Restaurant
10.4.2. Culture Tea Room
10.4.3. Business Hotel
10.4.4. Family
10.4.5. Other
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Pu'er Tea Market Size and Volume Forecast by Type
10.7.1. Pu'er Raw Tea
10.7.2. Pu'er Cooked Tea
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Pu'er Tea Demand Share Forecast, 2019-2026
11. Europe Pu'er Tea Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Pu'er Tea Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Pu'er Tea Market Size and Volume Forecast by Application
11.4.1. Tea Restaurant
11.4.2. Culture Tea Room
11.4.3. Business Hotel
11.4.4. Family
11.4.5. Other
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Pu'er Tea Market Size and Volume Forecast by Type
11.7.1. Pu'er Raw Tea
11.7.2. Pu'er Cooked Tea
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Pu'er Tea Demand Share, 2019-2026
12. Asia Pacific Pu'er Tea Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Pu'er Tea Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Pu'er Tea Market Size and Volume Forecast by Application
12.4.1. Tea Restaurant
12.4.2. Culture Tea Room
12.4.3. Business Hotel
12.4.4. Family
12.4.5. Other
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Pu'er Tea Market Size and Volume Forecast by Type
12.7.1. Pu'er Raw Tea
12.7.2. Pu'er Cooked Tea
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Pu'er Tea Demand Share, 2019-2026
13. Middle East & Africa Pu'er Tea Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Pu'er Tea Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Pu'er Tea Market Size and Volume Forecast by Application
13.4.1. Tea Restaurant
13.4.2. Culture Tea Room
13.4.3. Business Hotel
13.4.4. Family
13.4.5. Other
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Pu'er Tea Market Size and Volume Forecast by Type
13.7.1. Pu'er Raw Tea
13.7.2. Pu'er Cooked Tea
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Pu'er Tea Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Pu'er Tea Market: Market Share Analysis
14.2. Pu'er Tea Distributors and Customers
14.3. Pu'er Tea Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. TEATEA GROUP
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. COFCO
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. XIAGUAN TEA
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. HAIWAN TEA INDUSTRY
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Landsuntea
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. LongYuanHao
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Limingpuer
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. YUNNAN XISHUANGBANNA MENGHAILANGHE TEA CO.,LTD
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. COMPANY9
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. COMPANY 10
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook