Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Puffed Food Market by Type (Wheat, Rice, Corn, Sorghum, Ragi), By Application (Bakery Industry, Snacks Industry) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Puffed Food Market by Type (Wheat, Rice, Corn, Sorghum, Ragi), By Application (Bakery Industry, Snacks Industry) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 136007 3300 Food & Beverages 377 237 Pages 4.6 (42)

Market Overview:

The global puffed food market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising demand for convenience foods, increasing urbanization and changing lifestyles, and growing awareness about health and nutrition. The wheat segment is expected to account for the largest share of the global puffed food market in 2018, followed by rice, corn, sorghum, and ragi. The bakery industry is expected to account for the largest share of the global puffed food market in 2018, followed by snacks industry. North America is expected to account for the largest share of the global puffed food market in 2018, followed by Europe Asia Pacific , Latin America , and Middle East & Africa .

Global Puffed Food Industry Outlook

Product Definition:

Puffed food is a food that has been cooked so that the starch in it expands, making it into a light and fluffy texture. It can be used as an ingredient in other dishes or eaten on its own.


Wheat is a cereal grass that belongs to the family of cereals. It has been a vital part of human diet for thousands of years. The grain is grown in over 60 countries and has been an important source of food and nutrition for people across the globe. Wheat contains various essential nutrients such as vitamin B, folic acid, iron, magnesium, copper and manganese among others which makes it an ideal ingredient in puffed foods market.


Rice is a staple food consumed across the world. It is available in various forms including white, brown, red and Arborio. The grain is processed into rice flour, which can be used to make puffed products such as breads and cakes by using steam injection technology or dry heat treatment process.

Application Insights:

Bakery industry was the largest application segment in 2016 and is expected to continue its dominance over the forecast period. The product has a high demand from this application as it imparts taste, texture, nutritional value and aroma to bakery products. Rising awareness regarding healthy lifestyle among working professionals is likely to boost the consumption of puffed products in snacks industry over the next eight years.

The Asia Pacific region is projected to witness significant growth owing to rising disposable income among consumers coupled with increasing spending on food & beverages by companies operating in hospitality sector across countries such as China, India and Japan. In addition, growing tourism industry will also propel demand for snacks including puffed rice cakes which are rich source of dietary fiber along with other essential nutrients such as manganese, magnesium iron zinc calcium phosphate phosphorus potassium chlorine sodium carbonate and vitamin B6 riboflavin niacin pantothenic acid and folate (Sanchez et al., 2017).

Regional Analysis:

Asia Pacific is expected to be the largest regional market over the forecast period owing to high demand for puffed products from countries, such as China and India. The region accounted for a revenue share of more than 35% in 2017. Increasing disposable income levels coupled with changing lifestyles will drive product consumption further. Furthermore, increasing health consciousness among consumers will augment demand for low calorie food items in this region.

North America is projected to witness significant growth over the next eight years owing to growing health concerns regarding obesity among consumers along with rising awareness about fitness and sports nutrition products having improved nutritional value as compared to their conventional counterparts through puffing process. UHMWPE (Ultra High Molecular Weight Polyethylene) has been used widely in puffs manufacturing owing its excellent physical properties such as heat resistance & wearability which makes it suitable for use in industrial applications including bakery equipment and snacks machinery etc.

Growth Factors:

  • Increasing demand for healthy and nutritious food products: The global puffed food market is expected to grow at a CAGR of 5.5% during the forecast period due to the increasing demand for healthy and nutritious food products. Puffed foods are considered as a healthier option as they are low in fat and calories.
  • Rising disposable income of consumers: The growth of the puffed food market is also driven by the rising disposable income of consumers, which allows them to spend more on premium quality puffed foods.
  • Growing urbanization and changing lifestyle patterns: The growth of the puffed food market is also driven by growing urbanization and changing lifestyle patterns, which has led to an increase in demand for convenience foods such as puffs that can be easily consumed on-the-go.
  • Technological advancements in production processes: Technological advancements in production processes have helped reduce manufacturing costs, thus driving down prices of puffs, making them more affordable for consumers worldwide.

Scope Of The Report

Report Attributes

Report Details

Report Title

Puffed Food Market Research Report

By Type

Wheat, Rice, Corn, Sorghum, Ragi

By Application

Bakery Industry, Snacks Industry

By Companies

The Kraft Heinz, Wise Foods, Rude Health, The Good Grain, Kallo Foods, ...

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Puffed Food Market Report Segments:

The global Puffed Food market is segmented on the basis of:


Wheat, Rice, Corn, Sorghum, Ragi

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Bakery Industry, Snacks Industry

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. The Kraft Heinz
  2. Wise Foods
  3. Rude Health
  4. The Good Grain
  5. Kallo Foods
  6. ...

Global Puffed Food Market Overview

Highlights of The Puffed Food Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Wheat
    2. Rice
    3. Corn
    4. Sorghum
    5. Ragi
  1. By Application:

    1. Bakery Industry
    2. Snacks Industry
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Puffed Food Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Puffed Food Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

Puffed food is a type of snack that is made by puffing air into the food. This causes it to expand and become light and fluffy.

Some of the major players in the puffed food market are The Kraft Heinz, Wise Foods, Rude Health, The Good Grain, Kallo Foods.

The puffed food market is expected to grow at a compound annual growth rate of 5.5%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Puffed Food Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Puffed Food Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Puffed Food Market - Supply Chain
   4.5. Global Puffed Food Market Forecast
      4.5.1. Puffed Food Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Puffed Food Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Puffed Food Market Absolute $ Opportunity

5. Global Puffed Food Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Puffed Food Market Size and Volume Forecast by Type
      5.3.1. Wheat
      5.3.2. Rice
      5.3.3. Corn
      5.3.4. Sorghum
      5.3.5. Ragi
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Puffed Food Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Puffed Food Market Size and Volume Forecast by Application
      6.3.1. Bakery Industry
      6.3.2. Snacks Industry
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Puffed Food Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Puffed Food Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Puffed Food Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Puffed Food Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Puffed Food Demand Share Forecast, 2019-2029

9. North America Puffed Food Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Puffed Food Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Puffed Food Market Size and Volume Forecast by Application
      9.4.1. Bakery Industry
      9.4.2. Snacks Industry
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Puffed Food Market Size and Volume Forecast by Type
      9.7.1. Wheat
      9.7.2. Rice
      9.7.3. Corn
      9.7.4. Sorghum
      9.7.5. Ragi
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Puffed Food Demand Share Forecast, 2019-2029

10. Latin America Puffed Food Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Puffed Food Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Puffed Food Market Size and Volume Forecast by Application
      10.4.1. Bakery Industry
      10.4.2. Snacks Industry
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Puffed Food Market Size and Volume Forecast by Type
      10.7.1. Wheat
      10.7.2. Rice
      10.7.3. Corn
      10.7.4. Sorghum
      10.7.5. Ragi
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Puffed Food Demand Share Forecast, 2019-2029

11. Europe Puffed Food Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Puffed Food Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Puffed Food Market Size and Volume Forecast by Application
      11.4.1. Bakery Industry
      11.4.2. Snacks Industry
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Puffed Food Market Size and Volume Forecast by Type
      11.7.1. Wheat
      11.7.2. Rice
      11.7.3. Corn
      11.7.4. Sorghum
      11.7.5. Ragi
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Puffed Food Demand Share, 2019-2029

12. Asia Pacific Puffed Food Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Puffed Food Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Puffed Food Market Size and Volume Forecast by Application
      12.4.1. Bakery Industry
      12.4.2. Snacks Industry
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Puffed Food Market Size and Volume Forecast by Type
      12.7.1. Wheat
      12.7.2. Rice
      12.7.3. Corn
      12.7.4. Sorghum
      12.7.5. Ragi
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Puffed Food Demand Share, 2019-2029

13. Middle East & Africa Puffed Food Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Puffed Food Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Puffed Food Market Size and Volume Forecast by Application
      13.4.1. Bakery Industry
      13.4.2. Snacks Industry
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Puffed Food Market Size and Volume Forecast by Type
      13.7.1. Wheat
      13.7.2. Rice
      13.7.3. Corn
      13.7.4. Sorghum
      13.7.5. Ragi
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Puffed Food Demand Share, 2019-2029

14. Competition Landscape
   14.1. Global Puffed Food Market: Market Share Analysis
   14.2. Puffed Food Distributors and Customers
   14.3. Puffed Food Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. The Kraft Heinz Overview Financials Developments Strategic Outlook
      14.4.2. Wise Foods Overview Financials Developments Strategic Outlook
      14.4.3. Rude Health Overview Financials Developments Strategic Outlook
      14.4.4. The Good Grain Overview Financials Developments Strategic Outlook
      14.4.5. Kallo Foods Overview Financials Developments Strategic Outlook
      14.4.6. ... Overview Financials Developments Strategic Outlook
      14.4.7. COMPANY7 Overview Financials Developments Strategic Outlook
      14.4.8. COMPANY8 Overview Financials Developments Strategic Outlook
      14.4.9. COMPANY9 Overview Financials Developments Strategic Outlook
      14.4.10. COMPANY 10 Overview Financials Developments Strategic Outlook
      14.4.11. COMPANY 11 Overview Financials Developments Strategic Outlook
      14.4.12. COMPANY 12 Overview Financials Developments Strategic Outlook
      14.4.13. COMPANY 13 Overview Financials Developments Strategic Outlook
      14.4.14. COMPANY 14 Overview Financials Developments Strategic Outlook
      14.4.15. COMPANY 15 Overview Financials Developments Strategic Outlook
      14.4.16. COMPANY 16 Overview Financials Developments Strategic Outlook
      14.4.17. COMPANY 17 Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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